Roland Benedetti Chief Product and Marketing Officer at eZ Systems presented at re\VISION NYC on December 12, 2016. He spoke about what role content plays in a successful omni-channel user experience strategy. Content is key for digital success, but the reality is content by itself is nothing. We need to connect the right content to the right users and engage them throughout the customer journey in a consistent, meaningful way. In this talk, Roland Benedetti will share ideas on how content management technology can help organizations succeed with their content across channels and he'll also share some pitfalls to avoid.
12. www.ez.no
The Power Of Engaging Content
๏ Started 2007 as the “Brotherhood 2.0” videoblog
experiment
๏ Transformed into the Vlogbrothers Youtube channel
๏ Launched non-profit campaign “Project for Awesome”
๏ Created the nerdfighter.com website to support their
community
๏ In 2013, reach 1M subscribers on the channel
๏ An Evening of Awesome at Carnegie Hall with artist
๏ Google Hangout with president Obama
๏ Nerdfighter Kiva group 48,000 members and loaned
$5.3M
๏ Today 2.9M subscribers and 650M views on the
channel
16. www.ez.no
The Objectives Of Content
๏ Beyond pure marketing objective of
building brand awareness and
generating Intention
๏ Across all departments
๏ At all stages of the customer lifecycle
๏ And obviously in all the related
channels
21. www.ez.no
Requirements for your Content Platform?
A Channel-neutral
Centralized and Structured
Content Repository
• To structure your content so that it can adapt to different
use cases, and different channels
• To make sure your content is managed in one single
location to insure a consistent customer experience and
give you full control and security
• To anticipate on any forthcoming needs
22. www.ez.no
Requirements for Your Content Platform
Multichannel
Content Delivery
Capabilities
A Channel-neutral
Centralized and Structured
Content Repository
To deliver easily on common channels:
• Web, Mobile Web
• Social Networks & Content Aggregators
• eMail and Apps
• Internet of Things
23. www.ez.no
Requirements for Your Content Platform
Multichannel
Content Delivery
Capabilities
A Channel-neutral
Centralized and Structured
Content Repository
Intuitive and Efficient
Editorial Tools
To reach and insure
• Editorial productivity & comfort
• High quality content
• Agility and speed
24. www.ez.no
Requirements for Your Content Platform
Multichannel
Content Delivery
Capabilities
A Channel-neutral
Centralized and Structured
Content Repository
Intuitive and Efficient
Editorial Tools
Scalable Architecture,
Open APIs and Ability
to Customize and Extend
You are in the Software Business now!
• Integrate with any system
• Build your own digital experience
• Constantly innovate
25. www.ez.no
Requirements for Your Content Platform
Multichannel
Content Delivery
Capabilities
A Channel-neutral
Centralized and Structured
Content Repository
Intuitive and Efficient
Editorial Tools
Scalable Architecture,
Open APIs and Ability
to Customize and Extend