Presentation by Tara Turkington of Flow Communications at the E-Tourism Africa Summit 2010

1. FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
Tara Turkington: Online storytelling

8. Online storytelling
• Storytelling online can help to grow your
tourism business
• Follow a journalistic formula
• Keep repeating the process
• Good storytelling is a conversation

9. What’s up with that squirrel?

10. What makes a good story?
Classic journalistic elements of newsworthiness:
- Timeliness
- Proximity
- Prominence
- Impact
- Novelty
- Money
- Sex & scandal

11. Some recent South African case studies
- www.capetown.travel
- www.tablemountain.net
- www.aquarium.co.za
- www.madikwe.com
- www.maropeng.co.za

13. FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
www.capetown.travel

14. FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING

16. FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING

18. FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING

19. Comments/ Reactions/www.aquarium.co.za
FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING

21. FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
www.madikwe.com

22. www.maropeng.co.za
FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
Australopithecus sediba

23. New York Times article
FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING

24. 9 April 2010
Visits 4,186
FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING

25. So how do you tell the world
about your great content?
The social networking solar system