Ranking mundial de agencias de relaciones públicas en 2013
1. http://worldreport.holmesreport.com/
Revenue numbers for many agencies include subsidiaries—including research, advertising, and specialist PR firms—many of which operate under separate brands
but nevertheless report into the listed PR agency. For full methodology please visit
globalpragencies.com/methodology. For firms that submitted numbers in pounds
sterling or euros, conversions were made using exchange rates as of 12/31/2012.
In some cases, where last year’s submitted numbers were used for comparison
purposes, growth numbers may be lower because of exchange rate fluctuations
than they would have been in constant currency terms.
For entries in this color, The Holmes Report has estimated revenues for these firms.
In many cases, the parent companies of these firms have elected not to provide
revenue numbers for individual firms in response to Sarbanes-Oxley financial regulations.
THE GLOBAL 250 AGENCY RANKING 2013
RANK
RANK
AGENCY NAME
HQ
FEE INCOME
GROWTH
2012
2012
FEE INCOME
2011
STAFF
%
1
1
Edelman
USA
665,600,000
614,900,000
8.2
5021
2
2
Weber Shandwick
USA
628,350,000
590,000,000
6.5
n/a
3
3
Fleishman Hillard
USA
546,000,000
520,000,000
5.0
n/a
4
4
MSLGroup
France
526,000,000
474,000,000
11.0
n/a
5
5
Burson Marsteller
USA
454,500,000
450,000,000
1.0
n/a
6
7
Ketchum
USA
440,000,000
386,000,000
14.0
n/a
7
6
Hill+Knowlton Strategies
USA
390,000,000
390,000,000
n/a
n/a
8
8
Ogilvy Public Relations Worldwide
USA
297,000,000
280,000,000
6.1
n/a
9
9
Havas PR 1
France
224,000,000
208,000,000
7.7
n/a
10
11
Brunswick
UK
210,000,000
200,000,000
5.0
n/a
11
10
FTI Consulting
USA
186,700,000
200,900,000
-7.1
n/a
12
13
GolinHarris
USA
175,000,000
150,000,000
16.7
735
13
12
Cohn Wolfe
USA
159,000,000
150,000,000
6.0
n/a
14
15
Media Consulta International
Germany
143,070,435
126,259,560
13.3
614
15
14
Grayling
UK
132,912,000
144,000,000
-7.7
n/a
16
16
APCO Worldwide
USA
121,800,000
120,701,000
1.0
606
17
17
Waggener Edstrom Worldwide, Inc.
USA
118,462,000
115,832,000
2.3
n/a
18
18
Porter Novelli
USA
116,000,000
115,000,000
0.9
n/a
19
24
BlueFocus PR Group
China
87,771,000
63,200,000
38.9
1140
20
20
Public Système Hopscotch 2
France
77,395,950
75,022,650
3.2
545
21
21
ChandlerChicco Companies
USA
76,000,000
72,800,000
4.4
n/a
22
25
FSB Comunicações
Brazil
71,006,375
62,161,382
14.2
584
23
22
RLM Finsbury
US/UK
70,000,000
70,000,000
n/a
n/a
24
23
KREAB Gavin Anderson
UK/Sweden
66,600,000
66,000,000
0.9
n/a
25
30
W2O Group
USA
62,005,000
47,577,000
30.3
305
26
29
Res Publica (National PR)
Canada
60,000,000
49,800,000
20.5
400
27
19
Ruder Finn, Inc.
USA
56,148,000
57,663,000
-2.6
485
2. THE GLOBAL 250 AGENCY RANKING 2013
RANK
RANK
AGENCY NAME
HQ
FEE INCOME
GROWTH
2012
2012
FEE INCOME
2011
STAFF
%
28
28
Text100 Corporation
USA
50,890,670
50,240,310
1.3
476
29
26
Bell Pottinger Private 3
UK
47,313,690
51,227,550
-7.6
222
30
38
College Hill
UK
47,263,287
38,808,750
21.8
316
31
35
fischerAppelt
Germany
46,345,275
41,928,300
10.5
305
32
36
Hering Schuppener
Germany
46,279,350
42,192,000
9.7
161
33
33
Freud Communications
UK
45,413,013
41,980,000
8.2
240
34
32
CDN Comunicação Corporativa
Brazil
44,000,000
42,000,000
4.8
363
35
39
MWW
USA
42,875,000
38,626,000
11.0
207
36
37
Dentsu Public Relations Inc.
Japan
42,000,000
40,000,000
5.0
223
37
34
Citigate Dewe Rogerson
UK
39,810,486
41,599,254
-4.3
n/a
38
27
PRAP Japan, Inc.
Japan
36,229,000
50,788,000
-28.7
116
39
40
Lewis PR
UK
35,819,000
34,948,000
2.5
260
40
42
Marina Maher Communications
USA
35,000,000
31,500,000
11.1
n/a
DeVries PR
USA
35,000,000
n/a
n/a
n/a
41
42
46
DKC Public Relations
USA
32,896,560
27,413,800
20.0
154
43
51
Finn Partners
USA
32,293,000
23,783,000
35.8
233
44
45
MHP Communications
UK
29,601,135
28,674,372
3.2
155
45
43
Qorvis Communications
USA
29,500,000
29,500,000
n/a
102
46
44
Citizen Relations
USA
28,500,000
27,000,000
5.6
n/a
47
48
Bite Communications
USA
26,895,639
25,614,894
n/a
n/a
Good Relations Group
UK
26,087,566
n/a
n/a
174
48
49
47
Barabino & Partners
Italy
26,000,000
n/a
n/a
n/a
50
49
Hotwire Public Relations
UK
25,626,802
24,659,306
3.9
168
51
52
Llorente & Cuenca
Spain
25,183,350
23,996,700
4.9
298
52
63
Allison+Partners
USA
25,000,000
19,400,000
28.9
130
53
50
AGT Communications Group
Russia
24,808,978
23,786,744
4.3
n/a
54
84
Zeno Group
USA
24,412,282
14,047,832
73.8
77
Racepoint Group
USA
24,000,000
20,000,000
20.0
150
55
56
67
Cone
USA
24,000,000
n/a
10.0
110
57
56
Prime PR
Sweden
23,733,000
21,398,600
10.9
n/a
58
56
Blue Rubicon
UK
23,412,960
20,180,550
16.0
n/a
59
54
Fishburn Hedges
UK
22,762,600
21,732,900
4.7
127
60
96
We Are Social
UK
22,750,085
13,172,754
72.7
300
61
57
Four Communications Group plc
UK
22,712,569
22,158,781
2.5
146.1
62
62
The Red Consultancy
UK
22,564,240
19,589,105
15.2
n/a
63
55
Oliver Schrtt Kommunikation
Germany
21,908,196
21,834,360
0.3
135
64
65
CROS
Russia
21,550,000
20,000,000
7.7
133
65
53
Professional Public Relations Pty Ltd
Australia
20,488,112
21,269,599
-3.7
125
66
59
Strategic Public Relations Group
Hong Kong
20,320,000
20,190,000
0.6
280
3. THE GLOBAL 250 AGENCY RANKING 2013
RANK
RANK
AGENCY NAME
HQ
FEE INCOME
GROWTH
2012
2012
FEE INCOME
2011
STAFF
%
67
74
Interel
Belgium
20,173,050
16,717,110
20.7
n/a
68
86
Geelmuyden.Kiese Group
Norway
20,161,160
15,933,820
26.5
100
69
69
Tonic Health
UK
20,053,878
18,230,798
10.0
n/a
70
70
Coyne PR
USA
20,027,000
n/a
n/a
110
71
64
Taylor
USA
19,800,000
19,100,000
3.7
95
Mostra
Belgium
19,777,500
21,096,000
-6.3
140
72
73
81
Gibbs & Soell, Inc.
USA
19,734,980
15,979,927
23.5
119
74
66
The Outcast Agency
USA
19,240,000
18,500,000
4.0
n/a
75
58
Cooney/Waters Group
USA
18,961,000
20,433,000
-7.2
65
76
75
Mikhailov & Partners
Russia
18,870,372
20,117,673
-6.2
86
77
80
Atomic
USA
18,700,000
16,100,000
16.1
117
Action Global Communications
Cyprus
18,000,000
14,000,000
28.6
300
78
79
89
Rowland
Australia
17,943,977
13,081,112
37.2
92
80
88
French/West/Vaughan
USA
17,186,330
13,325,710
29.0
84
81
72
Prain
South Korea
17,000,000
17,794,000
-4.5
130
82
71
Padilla Speer Beardsley Inc.
USA
16,875,860
17,834,808
-5.4
113
83
76
A&B One
Germany
16,744,950
16,349,400
2.4
101
84
78
Inforpress
Spain
16,540,583
15,401,124
7.4
188
85
79
Peppercom
USA
16,172,652
15,120,681
7.0
81
86
77
Farner Consulting
Switzerland
16,100,000
17,100,000
-5.8
60
87
83
Maitland
UK
15,446,050
13,971,150
10.6
45
88
87
Adfactors PR Private Limited
India
15,400,000
13,390,000
15.0
380
89
95
Prosek Partners 4
USA
15,000,000
12,600,000
19.0
58
90
97
ergo Kommunikation
Germany
14,899,050
12,921,300
15.3
110
91
110
Olson PR
USA
14,750,000
14,000,000
5.4
75
PR One
South Korea
14,746,544
11,520,737
28.0
130
92
93
103
Hunter Public Relations
USA
14,554,310
12,031,691
21.0
82
94
109
Mitchell Communications Group, LLC
USA
14,335,377
10,157,005
41.1
76
95
123
achtung!
Germany
14,305,725
10,257,930
39.5
100
96
85
M Booth
USA
14,240,195
13,892,873
2.5
n/a
97
93
Shift Communications Inc.
USA
14,225,795
12,673,822
12.2
100
98
94
5W Public Relations
USA
14,188,564
12,656,123
12.1
92
99
102
Faktor 3
Germany
13,976,100
12,262,050
14.0
134
100
108
Haberlein & Maurer
Germany
13,976,100
11,533,510
21.2
n/a
101
115
Brands2Life
UK
13,169,790
11,543,890
14.1
97
102
100
RF Binder
USA
13,136,803
12,450,000
5.5
75
103
106
CRT/tanaka
USA
13,009,202
11,572,544
12.4
74
104
98
Makovsky & Company
USA
13,000,000
12,500,000
4.0
51
105
101
Frank PR
UK
12,901,144
12,804,831
0.8
74
106
90
Lansons Communications
UK
12,605,912
13,091,356
-3.7
79
4. THE GLOBAL 250 AGENCY RANKING 2013
RANK
RANK
AGENCY NAME
HQ
FEE INCOME
GROWTH
2012
2012
FEE INCOME
2011
STAFF
%
107
107
Formula
USA
12,518,123
11,565,878
8.2
n/a
108
119
Fahlgren Mortine
USA
12,397,732
10,532,642
17.7
69
109
113
AMI Communications
Czech Republic
12,262,050
11,339,100
8.1
117
110
105
Jeschendko MediaAgentur
Germany
12,182,940
12,182,940
n/a
n/a
111
121
Jackson Spalding
USA
12,095,500
10,465,757
15.6
82
112
112
Imre
USA
12,000,000
11,000,000
9.1
81
113
125
Davies
USA
11,955,649
9,963,041
20.0
34
V+O Communication
Greece
11,688,773
10,310,553
13.4
95
Nelson Bostock Group Limited
UK
11,533,842
10,214,720
12.9
76
124 Communications Consulting
Thailand
11,450,000
11,450,000
n/a
38
114
115
127
116
117
125
First House
Norway
11,284,427
8,708,239
29.6
234
118
120
SparkPR
USA
11,280,339
10,531,890
7.1
n/a
119
111
Wellcom
France
11,207,250
9,888,750
13.3
90
120
122
TRACCS
Saudi Arabia
10,870,000
10,180,000
6.8
188
Iris Worldwide
UK
10,858,856
4,288,326
153.2
n/a
121
122
124
Kaplow
USA
10,850,000
10,024,000
8.2
59
123
99
Levick Strategic Communications, LLC
USA
10,793,299
12,459,523
-13.4
49
124
126
Rasky Baerlein
USA
10,689,403
n/a
n/a
n/a
125
133
TVC Group
UK
10,568,350
8,779,860
20.4
n/a
126
128
The BIG Partnership
UK
10,484,714
10,025,316
4.6
91
127
220
Fortune PR
Indonesia
10,055,460
3,365,011
198.8
100
128
148
Stanton Communications, Inc.
USA
9,866,776
11,341,000
-13.0
31
129
118
Widmeyer Communications
USA
9,839,514
9,086,689
8.3
30
130
132
Cake
UK
9,755,400
8,537,925
14.3
n/a
Powerscourt
UK
9,607,443
7,906,752
21.5
27
131
132
146
LaunchSquad
USA
9,387,224
7,456,140
25.9
85
133
117
Approach
Brazil
9,300,000
8,200,000
13.4
135
134
140
TBWA/Corporate
France
9,229,500
7,775,400
18.7
150
135
152
Diplomat Communications
Sweden
9,229,500
6,994,051
32.0
35
136
134
3 Monkeys Communications Limited
UK
9,058,038
8,713,588
4.0
56
137
139
Kirchoff Consult
Germany
8,702,100
7,911,000
10.0
110
138
129
The Hoffman Agency
USA
8,650,000
9,150,000
-5.5
87
139
143
SenateSHJ
New Zealand
8,635,117
7,536,325
14.6
37
140
130
Red Door Communications
UK
8,581,500
9,026,997
-4.9
45
141
156
Hanover
UK
8,555,486
7,484,018
14.3
41
142
187
kwittken + company worldwide
USA
8,500,000
5,000,000
70.0
40
143
142
KPR & Associates, Inc.
South Korea
8,444,500
7,544,560
11.9
96
144
141
JeffreyGroup
USA
8,400,330
7,649,868
9.8
104
145
154
Lift Consulting
Portugal
8,247,365
6,885,243
19.8
78
146
144
Octopus
UK
8,179,903
7,859,601
4.1
n/a
5. THE GLOBAL 250 AGENCY RANKING 2013
RANK
RANK
AGENCY NAME
HQ
FEE INCOME
GROWTH
2012
2012
FEE INCOME
2011
STAFF
%
147
149
Agence Elan
France
8,042,850
7,127,450
12.8
n/a
148
138
Horn Group
USA
8,000,000
7,900,000
1.3
25
149
136
Airfoil Group
USA
7,867,069
8,127,627
-3.2
52
150
159
Eulogy
UK
7,788,061
n/a
n/a
n/a
151
175
Pegasus
UK
7,596,205
5,710,161
33.0
44
152
151
CP/compartner
Germany
7,515,450
6,997,860
7.4
78
153
147
komm.passion
Germany
7,251,750
7,212,195
0.5
58
154
173
Matter Communications
USA
7,000,000
5,750,000
21.7
58
155
157
EMG
Netherlands
6,988,050
6,724,350
3.9
48
156
209
Marco de Comunicacion
Spain
6,922,125
3,955,500
75.0
45
Max Borges Agency
USA
6,910,743
n/a
n/a
36
157
158
162
Imagem Corporativa
Brazil
6,732,343
6,205,683
8.5
86
159
158
Pro-Vision Communications
Russia
6,690,821
6,819,040
-1.9
70
160
186
Public Communications Inc.
USA
6,546,731
4,788,597
36.7
50
161
178
MCG Medical Consulting Group
Germany
6,473,835
5,313,190
21.8
36
162
160
Fink & Fuchs Public Relations
Germany
6,460,650
6,592,500
-2.0
64
Mischief
UK
6,394,665
5,350,837
19.5
65
163
164
170
Shine Communications
UK
6,342,636
6,225,571
1.9
55
165
168
Lou Hammond & Associates
USA
6,318,272
5,952,850
6.1
40
Lambert, Edwards & Associates
USA
6,026,000
5,306,000
13.6
36
166
167
185
Talk PR
UK
6,023,960
5,002,894
20.4
42
168
163
PAN Communications
USA
6,002,000
6,113,000
-1.8
39
169
167
Bliss Integrated Communications
USA
5,698,000
5,965,000
-4.5
33
170
192
Clarion Communications
UK
5,690,650
4,657,050
22.2
32
171
166
McNeely Pigott & Fox Public Relations
USA
5,640,530
5,989,743
-5.8
46
172
165
Consolidated PR
UK
5,630,492
6,388,161
-11.9
43
173
177
RBB Public Relations, LLC
USA
5,603,460
5,400,000
3.8
31
174
Dodge Communications
USA
5,510,756
n/a
n/a
42
175
JP Kom
Germany
5,500,000
n/a
n/a
38
176
Newgate Communications
UK
5,463,024
1,260,073
333.5
n/a
177
189
JPA Health Communications 5
USA
5,307,391
4,746,484
11.8
26
178
172
Spectrum Science Communications
USA
5,225,000
5,100,000
2.5
25
179
191
Just: Health
UK
5,123,211
4,677,231
9.5
26
180
174
Freshwater
UK
5,115,081
5,701,782
-10.3
44
n2n communications
Australia
5,100,000
4,200,000
21.4
32.4
181
182
200
salt
UK
5,015,902
4,710,232
6.5
32
183
196
Singer Associations
USA
4,907,595
0
n/a
12
184
195
Linhart PR
USA
4,899,244
4,599,067
6.5
28
185
188
Haas & Health Partner
Germany
4,878,450
4,825,710
1.1
37
186
215
FoodMinds
USA
4,859,213
3,515,753
38.2
17
6. THE GLOBAL 250 AGENCY RANKING 2013
RANK
RANK
AGENCY NAME
HQ
FEE INCOME
GROWTH
2012
2012
FEE INCOME
2011
STAFF
%
187
193
RevvieHealth
USA
4,850,000
4,650,000
4.3
20
188
190
Speed Communications
UK
4,803,546
4,939,881
-2.8
39
189
202
360 Public Relations
USA
4,752,383
4,184,545
13.6
33
190
198
Kaltwasser Kommunikation
Germany
4,733,415
4,431,978
6.8
32
191
203
Brandzeichen
Germany
4,641,120
4,271,940
8.6
35
192
206
CooperKatz & Company, Inc.
USA
4,622,315
4,060,058
13.8
28
193
210
Integral PR Services Pvt Limited
India
4,600,000
3,910,000
17.6
77
194
197
Cerrell Associates
US
4,505,793
4,467,123
0.9
21
195
176
Publicasity
UK
4,445,211
4,285,872
3.7
34
196
205
Pretty Green
UK
4,435,455
4,115,280
7.8
36
197
199
L C Williams & Associates
USA
4,404,394
4,387,355
0.4
26
198
183
Intermarket Communications
USA
4,312,805
4,837,425
-10.8
18
199
241
Tangerine PR
UK
4,294,002
2,939,627
46.1
n/a
200
207
cirkle
UK
4,254,980
4,228,966
0.6
28
Creative Crest
India
4,200,000
3,500,000
20.0
65
201
202
214
Standing Partnership
USA
4,100,532
3,568,886
14.9
29
203
235
Borders + Gratehouse
USA
4,093,335
2,982,627
37.2
23
Blick & Staff
USA
3,993,860
n/a
n/a
15
204
205
221
Cambre Associates
Belgium
3,972,641
3,408,323
16.6
25
206
204
Lane
USA
3,968,034
4,144,944
-4.3
26
The Frause Group
USA
3,963,000
3,682,075
7.6
22
207
208
223
GroundFloor Media
USA
3,874,878
3,305,110
17.2
20
209
213
HBI International
Germany
3,810,465
3,559,950
7.0
22
210
212
Open Road
UK
3,658,275
3,593,239
1.8
20
211
Berkeley PR International
UK
3,633,887
2,879,469
26.2
35
212
Trigger Oslo
Norway
3,559,950
n/a
n/a
n/a
213
225
Crux Kommunikasjon
Norway
3,500,000
3,700,000
-5.4
10
214
233
CCgroup
UK
3,485,021
3,159,647
10.3
23
Teamspirit Public Relations
UK
3,450,160
2,876,217
20.0
20
215
216
244
Whyte Corporate Affairs
Belgium
3,446,559
2,706,933
27.3
18
217
219
Dukas Public Relations
USA
3,438,000
3,389,000
1.4
16
218
232
Storymaker
Germany
3,335,805
3,072,105
8.6
30
219
237
The Skills Group
Austria
3,296,250
2,966,625
11.1
19
220
218
Schneider Associates
USA
3,280,000
3,830,000
-14.4
18
Morris + King
USA
3,181,416
n/a
n/a
23
221
222
240
Focus PR
UK
3,151,890
2,910,252
8.3
27.3
223
238
Johnson King
UK
3,136,647
3,007,071
4.3
25
224
243
Threepipe Communications Limited
UK
3,132,048
2,696,303
16.2
28
225
231
INC
Italy
3,032,550
3,060,239
-0.9
24
Fundamento Comunicação Corporativa
Brazil
2,950,000
2,310,000
27.7
50
226
7. THE GLOBAL 250 AGENCY RANKING 2013
RANK
RANK
AGENCY NAME
HQ
227
GROWTH
2011
STAFF
%
Schwartz Public Relations
Germany
2,900,700
2,900,700
n/a
16
228
Reputation Partners
USA
2,900,000
2,400,000
20.8
13
229
W Communications
UK
2,895,728
1,821,008
59.0
25
230
Trevelino/Keller
USA
2,888,624
n/a
n/a
16
MCS Healthcare Public Relations
USA
2,877,962
3,771,495
-23.7
17
232
EON Stakeholder Relations
Philippines
2,740,000
2,200,000
24.5
65
233
Seesame Communication Experts
Slovakia
2,647,548
2,452,410
8.0
25
234
Unity
UK
2,624,390
n/a
11.0
21
Atmosphere Communications
South Africa
2,490,000
2,440,000
2.0
32
236
Chameleon PR
UK
2,460,453
2,660,650
-7.5
17
237
Avian Media
India
2,400,000
2,100,000
14.3
100
238
Red Lorry Yellow Lorry
UK
2,375,440
1,788,490
32.8
22
239
Kohnstamm Communications
USA
2,345,479
n/a
n/a
16
240
energi PR
Canada
2,292,129
n/a
n/a
15
241
FJ Communications
Spain
2,200,000
1,900,000
15.8
21
Barrett Dixon Bell
UK
2,128,766
2,141,310
-0.6
16
243
O'Malley Hansen Communications
USA
1,980,000
2,951,200
-32.9
14
244
Florence Gillier & Associes
France
1,950,062
2,015,987
-3.3
14.3
245
PR Partner
Russia
1,900,000
1,500,000
26.7
26
246
Babel Public Relations
UK
1,813,992
1,160,288
56.3
12
247
Neopublic Porter Novelli
Slovakia
1,807,664
1,714,050
5.5
25
248
Lagrant Communications
USA
1,700,000
1,800,000
-5.6
15
249
24/7PR
Poland
1,606,745
1,211,907
32.6
31
Trylon SMR
USA
1,605,194
n/a
n/a
6
231
235
242
250
229
FEE INCOME
2012
2012
FEE INCOME
211
247
236
242
TABLE NOTES 1 - Havas PR was Euro RSCG Worldwide Back to agency
2 - Publc Systeme Hopscotch was Hopscotch Back to agency
3 - Bell Pottinger Private and Good Relations Group are new entities formed after the MBO of parts of Bell Pottinger Group’s business from Chime
Communications in July 2012. Both entries include a calculation by each firm of their full-year PR fee income. Back to agency
4 - Prosek Partners was CJP Back to agency
5 - JPA was Jones Public Affairs Back to agency