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eCommerce Summit Atlanta Fit For Commerce

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eCommerce Merchants
eCommerce Merchants

From the eCommerce Summit in Atlanta June 3-4, 2009 where Michael Miller from Fit For Commerce shares ways to identify the right partners and solutions to grow your eCommerce business. Find out more about eCommerce Merchants at http://www.ecmta.org

EducaçãoNegóciosTecnologia
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Michael Miller – VP of Client Development, FitForCommerce Finding Your Right Match - Identifying the right partners & solutions to grow your eCommerce Business
FACT: 60% of eCommerce Marriages END in Divorce … Most lasting only 18-24 months
Why? http://video.aol.com/video-detail/celebrity-family-feud-singles-bars/2130384646
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Balancing Dual Investments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AGENDA ,[object Object],[object Object],[object Object]
[object Object],CASE STUDY: Steve Jones, HomeBistro
Key Indicators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Falling Behind the Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Missed Benchmarks vs. Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],(cont.)
Benchmarking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hundreds of eCommerce Components to master ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(cont.) This is real data on the feature: Ratings & Reviews
 
Cannot Overcome Current Deficiencies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internal Costs are Too High ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic or Future Growth is Dependent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CASE STUDY: HomeBistro Deciding whether to replace eCommerce platform
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],eCommerce Diligence > Time for change > How do you know if it’s time for a change
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],eCommerce Diligence > Time for change > How do you know IF?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],eCommerce Diligence > Time for change > ROI
The ROI: Your Leverage Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In this economy, is it better to ride things out, or take action? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
II. HOW TO PRIORITIZE ‘MUST-HAVE’ AND ‘SHOULD-HAVE’ ECOMMERCE FEATURES
Identifying Wins
Quick wins? ,[object Object]
III. HOW TO CHOOSE BEST-FIT ECOMMERCE TECHNOLOGY
III. How to Choose eCommerce Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Integrations ( Over-simplified ) Marketing Webstore Order Management Fulfillment ERP Customer Service Customers/orders Inventory Shipping info Tracking info Sales Tracking info Inventory Price/Stock Qty. Merchandising Product Catalog Pricing Traffic
Competitive Landscape
Landscape By Category Enterprise Platforms & Tool Kits Licensed, Custom Mid-Market Platforms, SaaS, Semi-Custom SMB Solutions, carts, licensed & OnDemand Full Outsource 3rd party services
Vendor Characteristics Enterprise Platforms & Tool Kits Licensed, Custom Mid-Market Platforms, SaaS, Semi-Custom SMB Solutions, carts, licensed & OnDemand Full Outsource 3rd party services ,[object Object],[object Object],[object Object],Provider Managed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Deployment Time Pricing Model Service Model Solution Scope Deployment Model
Requirements Diligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A set of Best Practices across 30 different ecommerce topics is available for at www.fitforcommerce.com/fitbase
Requirements Diligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Requirements Diligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Selection Diligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Selection Diligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A set of Key Questions for Providers across 30 different ecommerce topics is available at www.fitforcommerce.com/keyquestions814
Selection Diligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Selection Diligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Selection Diligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Selection Diligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q&A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thank You

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