Gerd Leonhard Presentation at Emerging Communication Conference & Awards 2009 Europe

1. 2009 | Westergasfabriek | Amsterdam | http://eComm.ec Monday, 16 November 2009

2. Telemedia Futures by Gerd Leonhard Monday, 16 November 2009

3. Telemedia Futures ‣ Futurist by Gerd Leonhard ‣ Strategist ‣ Author & Blogger Monday, 16 November 2009

4. Telemedia Futures ‣ Futurist by Gerd Leonhard ‣ Strategist ‣ Author & Blogger www.mediafuturist.com twitter.com/gleonhard Monday, 16 November 2009

5. www.mediafuturist.com What I do: www.twitter.com/gleonhard Monday, 16 November 2009

10. Monday, 16 November 2009

11. ... but who could have predicted something like this? Monday, 16 November 2009

12. ... but who could have predicted something like this? Monday, 16 November 2009

14. Media was a simple game... until now Monday, 16 November 2009

15. The past Monday, 16 November 2009

21. The past EGOsystem Monday, 16 November 2009

22. The Future Monday, 16 November 2009

27. The Future ECOsystem Monday, 16 November 2009

31. EgoSystem to EcoSystem Monday, 16 November 2009

36. EgoSystem to EcoSystem Future success in Telecom will not be possible without real & deep engagement in Media & Content (and therefore, Advertising, too) Monday, 16 November 2009

38. Mobile + Social + Video: Major Game Changers in Telecom & Media Monday, 16 November 2009

43. Social Media beats eMail ! Video beats Search...? Monday, 16 November 2009

44. Source: STLPartners / Telco20.net Monday, 16 November 2009

48. Upstream Source: STLPartners / Telco20.net Monday, 16 November 2009

49. Upstream Downstream Source: STLPartners / Telco20.net Monday, 16 November 2009

54. Key vortex-speed drivers Monday, 16 November 2009

62. Expensive Monday, 16 November 2009

66. Expensive Cheaper Monday, 16 November 2009

69. Expensive Cheaper Flat-Rated Monday, 16 November 2009

70. Expensive Cheaper Flat-Rated Monday, 16 November 2009

71. Expensive Cheaper Flat-Rated New Ecosystem Monday, 16 November 2009

72. Expensive Cheaper Flat-Rated New Ecosystem Expensive Monday, 16 November 2009

73. Content: pricing logic will flip Price Users Monday, 16 November 2009

74. Content: pricing logic will flip Price Users 100 75 50 25 0 Was Will be Monday, 16 November 2009

80. Thanks to Flickr.com/alextorrenegra Monday, 16 November 2009

81. Content is only ~20% of the Cost Thanks to Flickr.com/alextorrenegra Monday, 16 November 2009

87. The future: Bundle + ++ ++ Monday, 16 November 2009

90. The future: Bundle + ++ ++ High-Def Monday, 16 November 2009

91. The future: Bundle + ++ ++ High-Def Live Streams Monday, 16 November 2009

92. The future: Bundle + ++ ++ High-Def Live Streams Virtual Goods Monday, 16 November 2009

93. The future: Bundle + ++ ++ High-Def Live Streams Virtual Goods Social Commerce Monday, 16 November 2009

94. The future: Bundle + ++ ++ High-Def Live Streams Virtual Goods Social Commerce Monday, 16 November 2009 ...

95. Content: where is the value? Monday, 16 November 2009

96. Content: where is the value? Content / Copy Monday, 16 November 2009

97. Content: where is the value? 100% Content / Copy Monday, 16 November 2009

100. Content: where is the value? Content Context Curation Timeliness Embodiment Relevance Others 100% Content / Copy Monday, 16 November 2009

101. Content: where is the value? Content Context Curation Timeliness 20% Embodiment Relevance Others 100% Content / Copy Monday, 16 November 2009

102. Content: where is the value? Content Context Curation Timeliness 20% Embodiment Relevance Others 20% 100% Content / Copy Monday, 16 November 2009

103. Content: where is the value? Content Context Curation Timeliness 20% Embodiment Relevance Others 20% 100% 20% Content / Copy Monday, 16 November 2009

104. Content: where is the value? Content Context Curation Timeliness 20% Embodiment Relevance Others 20% 100% 10% 20% Content / Copy Monday, 16 November 2009

105. Content: where is the value? Content Context Curation Timeliness 20% Embodiment Relevance Others 5% 20% 100% 10% 20% Content / Copy Monday, 16 November 2009

106. Content: where is the value? Content Context Curation Timeliness 20% Embodiment 15% Relevance Others 5% 20% 100% 10% 20% Content / Copy Monday, 16 November 2009

107. Content: where is the value? Content Context Curation 10% Timeliness 20% Embodiment 15% Relevance Others 5% 20% 100% 10% 20% Content / Copy Monday, 16 November 2009

111. What matters is no longer that we can actually connect and ‘download‘ all of it but who we connect with and what we actually get i.e. Content, Context, Curation, Community. Monday, 16 November 2009

114. Lubricate the system and make content liquid Monday, 16 November 2009

118. Enforcing payment? Monday, 16 November 2009

119. Enforcing payment? that elect to pay! Empowering users Monday, 16 November 2009

121. The quickest path towards economic suicide Monday, 16 November 2009

129. But: the content pricing & licensing issues cannot be solved without the solid engagement of Telecoms, ISPs and Operators (as well as the Advertisers) Monday, 16 November 2009

130. Source: Techcrunch UK Monday, 16 November 2009

134. Telecom Source: Techcrunch UK Monday, 16 November 2009

135. Telecom Advertising (2.0) Source: Techcrunch UK Monday, 16 November 2009

136. Telecom Advertising (2.0) Social Networks Source: Techcrunch UK Monday, 16 November 2009

137. Telecom Advertising (2.0) Public, open and standardized Content Licenses Social Networks Source: Techcrunch UK Monday, 16 November 2009

138. Telecom Advertising (2.0) Public, open and standardized Content Licenses Social Networks Source: Techcrunch UK Monday, 16 November 2009

140. Rights holders and content owners have the choice between Control and declining Revenues or ‘Open’ and new Revenues Monday, 16 November 2009

141. Please: forget most of what you know about Advertising Monday, 16 November 2009

150. Friction is Fiction Monday, 16 November 2009

155. Source: Charlie Rose Show Monday, 16 November 2009

156. Source: Charlie Rose Show Monday, 16 November 2009

162. Music Monday, 16 November 2009

163. Music News Monday, 16 November 2009

164. Music News Games Monday, 16 November 2009

165. Music News Books Games Monday, 16 November 2009

166. Music Films & Books News Games Monday, 16 November 2009

167. TeleMedia Futures Monday, 16 November 2009

168. TeleMedia Futures Telecom Monday, 16 November 2009

169. TeleMedia Futures Content Telecom & Media Monday, 16 November 2009

170. TeleMedia Futures Content Telecom & Media Advertising Monday, 16 November 2009

171. TeleMedia Futures Content Telecom & Media Social Networks Advertising Monday, 16 November 2009

172. TeleMedia Futures Content Telecom & Media Social Networks Advertising Monday, 16 November 2009

173. TeleMedia Futures Content & Media Telecom Social Networks Advertising Monday, 16 November 2009

179. Who is fishing in the Telecom bowl? Monday, 16 November 2009

184. The Opportunity: Lubricate! Monday, 16 November 2009

187. Telcos can no longer ignore the need to solve the content problem online Monday, 16 November 2009

196. Free gets you to a place where you can get paid. Quote by Fred Wilson, Union Square Ventures www.avc.com Monday, 16 November 2009

197. So what does this mean...? Monday, 16 November 2009

198. So what does this mean...? Monday, 16 November 2009

199. So what does this mean...? • Social Networks are Broadcasters (yes... like Radio & TV) Monday, 16 November 2009

200. So what does this mean...? • Social Networks are Broadcasters (yes... like Radio & TV) • These Broadcasts will be mostly mobile Monday, 16 November 2009

201. So what does this mean...? • Social Networks are Broadcasters (yes... like Radio & TV) • These Broadcasts will be mostly mobile • Social Networks are where next Generation Advertising will go first Monday, 16 November 2009

202. So what does this mean...? • Social Networks are Broadcasters (yes... like Radio & TV) • These Broadcasts will be mostly mobile • Social Networks are where next Generation Advertising will go first • Content owners have no choice but to accommodate these audiences in terms of pricing and usage models Monday, 16 November 2009

204. Data is the new Oil... Monday, 16 November 2009

205. Data is the new Oil... Monday, 16 November 2009

206. Data is the new Oil... Shared bookmarks, playlists, social markers Monday, 16 November 2009

207. Data is the new Oil... Shared bookmarks, playlists, social markers Click-trails and digital bread-crumbs Monday, 16 November 2009

208. Data is the new Oil... Shared bookmarks, playlists, social markers Click-trails and digital bread-crumbs Opt-in information such as location Monday, 16 November 2009

209. Data is the new Oil... Shared bookmarks, playlists, social markers Click-trails and digital bread-crumbs Opt-in information such as location Ratings, comments, tags and other feedback Monday, 16 November 2009

210. It’s not (just) about transporting the bits - it’s about transporting The Meaning. Monday, 16 November 2009

211. Media as a Service (MaaS) Monday, 16 November 2009

212. Media as a Service (MaaS) Monday, 16 November 2009

213. Summary Monday, 16 November 2009

220. Thanks for your time Monday, 16 November 2009

221. Thanks for your time email me at gerd@mediafuturist.com twitter.com/gleonhard facebook: gleonhard more presentations at www.mediafuturist.com Monday, 16 November 2009

222. Thanks for your time email me at gerd@mediafuturist.com twitter.com/gleonhard facebook: gleonhard more presentations at www.mediafuturist.com Monday, 16 November 2009

223. Headline Sponsor Platinum Sponsors Gold Sponsors 2009 | Westergasfabriek | Amsterdam | http://eComm.ec Monday, 16 November 2009

Gerd Leonhard Presentation at Emerging Communication Conference & Awards 2009 Europe

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Gerd Leonhard Presentation at Emerging Communication Conference & Awards 2009 Europe