The Art of Pull Achieve Career Success with LinkedIn November 16, 7:00PM Brought to you by: Tracy Brisson, Founder & CEO of The Opportunities Project Keith Petri, Founder & CEO of eBranding Me The Opportunities Project and eBranding Me are joining forces to teach New York City job seekers how to use all the new tools available to them to achieve career success. Each seminar will focus on one particular tool that attendees can use to transform themselves into candidates sought after by multiple employers for their added value. The seminar series is called The Art of Pull because it focuses on a job search that attracts recruiters and employers to empowered candidates instead of the traditional method of simply applying to vacancy postings. The Art of Pull seminar series will host its second event on November 16th, at 7:00PM at the SLC Conference Center in Midtown, NYC. The second seminar, Achieve Career Success with LinkedIn, will focus on how to best utilize one’s profile on the online professional networking website. Topics discussed will include · how to create a successful profile · how to use the LinkedIn database to research companies, opportunities, and potential colleagues · how to contribute to group discussions and expand your network · how to use LinkedIn’s advanced features for free

1. The Art of Pull
Achieve Career Success with LinkedIn
Brought to you by,
Tracy Brisson | Founder & CEO of The Opportunities Project
Keith Petri | Founder & CEO of eBranding Me

2. What is LinkedIn?
• A Database
• A Social Network
• A Business Network
• Content Management System (CMS)
_____________________
• A Professional Network
Footnote: LinkedIn Introduction Video

3. LinkedIn Facts
• 80 Million Members
• Presence in Over 200
Countries
• Growing at 100,000
Users/Day
• 2,500 Connections
Formed a Minute

4. Connections Matter
Six Degrees of Separation
• Success Comes in Numbers
• 6 Connections = No Results
• 100 Connections = JOB!
Footnote: You are 40% more likely to appear in search results with a 100% complete profile.

5. Power of LinkedIn as a Database
Deep Nishar, Vice President of User Experience builds
“data maps” that will be used to help people with
their careers
Examples
• If you aim to be a chief financial officer of a 5,000-person company,
you need to get an M.B.A. within nine years of starting work.
• Graduate from college with a physics degree and there is a 22% chance
you'll be a software engineer in two years.
• Job switching almost doubled between 1970 and 2000, to 3.1 jobs a
decade
• “Proven track record" is an overused phrase
• Chief executives tend to have short names--like Jack, Amir and Boris.
Source: Forbes Magazine

6. COMPLETE YOUR PROFILE

7. Present a Consistent Image
• Profile Photo
– Professional
– Close Up
– Consistent Across All
Online Channels
Footnote: Learn How To Present a Consistent Image Online

8. Current Position/Headline/Industry
• Current Position
• Headline
• Industry

9. Past Positions
Experience
• What previous work
experience should be
highlighted on your LinkedIn
Profile?
• How do I increase my
chances of being found on
LinkedIn searches?
• Minimum of two positions
are needed for complete
profile.

10. Education
Connect with Your Past
• High School
• College
• Higher Education
• Clubs, Sports, etc…

11. Summary
Personal Branding Statement
• Who are you?
• Personality
• Strengths
• Accomplishments
• Goals
• Define Your Values
• Passion
• Add Value to an
Organization
Footnote: Joshua Waldman: Personal Branding for Job Search Success

12. Specialties
Adjectives
• Describe Your Strengths
• Name Specific Applications
• Use Full Names and
Abbreviations to ensure
proper Indexing (SEO)
Google Keyword Generator
Footnote: Google Keyword Generator

13. Recommendations
Minimum of 3 Endorsements
• Employer
• Professor
• Mentor
• Co-Worker
• Peer
Tip: You must give recommendations if you hope to receive recommendations!

14. Other Profile Features
Applications
• Box.Net
• Amazon.com
• SlideShare
• Events
• Tweets and Blog
More About You
• Web Presence
• Unique URL
• Interests
• Contact Preferences
(guide only)

15. LinkedIn New Features
• Publications
• Certifications
• Skills
• Languages
• Patents

16. HOW TO USE THE LINKEDIN DATABASE TO
RESEARCH COMPANIES, OPPORTUNITIES
AND POTENTIAL COLLEAGUES

17. Preparation
• Collecting your offline network online
• Creating a “List of 20”
• Drafting great introductions

18. Research
• People
• Groups
• Companies
• Jobs
• Answers
• Who works in your career
field? How did they get
there?
• Who is active in your
industry?
• What are the smaller
companies in your
industry?
• Who is hiring?
• Where can my expertise
be served best?

19. HOW TO CONTRIBUTE TO GROUP DISCUSSIONS
AND EXPAND YOUR NETWORK

20. LinkedIn Groups
An Introduction
• Over 650,000 Groups
• Discussions
• Post Links
• Job Board
• 50 Group Limit
• Display Logo on Profile
How To Use LinkedIn Groups
• Build Connections
• Brand Yourself
• Share Content
• Influential Members
• Follow Users
• Send Messages
Footnote: Learn more about LinkedIn Groups by watching this introduction video.

21. I’m On LinkedIn | Now What?
Quote (p. 83)
“Groups will help you increase your
search and searchability (ability to
“find and be found”) with those
Group members, and enable you to
be involved in relevant
discussions.”
- Jason Alba
Quote (p. 87)
“Administering a LinkedIn Group
is a terrific way to subtly raise
awareness of yourself.”
- Christine Pilch
Co-Owner of Grow My Company and co-author of
“Understanding Brand Strategies: The
Professional Service Firm’s Guide to Growth.”
Tip: 10 LinkedIn Groups Every Job Seeker Should Join

22. Join Groups
How To Choose
• Field/Industry
• Peers/Target Audience
• Active Discussions

23. Participate
Add Value to the Discussion
• Propose Questions/Topics
• Input Your Point of View
• Link to Personal Blog
• Connect with Other
Members

24. HOW TO USE LINKEDIN’S FEATURES
FOR FREE

25. Promote, Research, and Engage
• Test your profile’s search results regularly
• Conduct careful and thorough research on
people who you’d like to meet
• Join groups strategically- able to email and see
full profiles of group members for free

26. QUESTIONS?