Display advertising is poised to become Google's next huge business according to the CEO. A recent study found that display advertising led to a 155% increase in searches for related brand and segment terms. Additionally, 43% of consumers who saw a joint display and search campaign subsequently made an in-store purchase. Google offers many display advertising options including interest-based advertising, remarketing, above the fold targeting, and mobile advertising.

2. thank you!

4. “A huge success for us now is display. This is probably our next huge business.” -Eric Schmidt, CEO, Google

7. scale engagement control insight

8. Content47% Communication33%

11. In a recent study, display advertising led to a 155% increase in searches for brand and segment terms. 155%search lift

12. clicks to bricks 43% of consumers who saw a joint display and search campaign subsequently made an in-store purchase

18. above the fold targeting

19. remarketing

21. interest based advertising

22. google places 50 million places and counting…

23. real time updates

24. tags

25. business photos

26. mobile advertising w/ google “…it’s now a central part of our business.” -vp of product management

29. click to call

30. near me now

31. near me now data comes from google places

32. largest video site on the internet overpaid by about $1B

33. advertising options

37. promoted videos + CTA 1 2

38. invideo display + video targeting tool

39. googletv ads google’s new frontier

42. homework! 5 more things you should research

43. promote your image (PYI) ads 1

44. analyze competition 2

45. youtube disco 3

46. ad site links 4

47. video extensions 5

48. thank you! questions?