The document discusses lessons that can be learned from innovation in the automotive industry. It notes that the automotive industry has had to both innovate and sacrifice traditional ways of doing things to keep pace with changing consumer demands and new entrants. Key lessons mentioned include the need to sacrifice what is sacrosanct, innovate or risk becoming obsolete, challenge yourself like a startup would, and innovate for non-traditional audiences. The document advocates forgetting traditions that no longer serve the current market in order to drive innovation.
4. We help brands keep pace with
consumers
(andaheadofthecompetition)
5. Our Services
Experience
Design
Effective products
and experiences that put
the consumer at the heart
of the process
Strategy
Keep your brand relevant and marketing
effective in an evolving landscape.
Data
Intelligence
Exploiting the power of data
to deliver highly personalised
and relevant experiences
Culture
Frameworks and training to build your
organisations competence and confidence
Technical
Delivery
Enterprise technology and
integration
Innovation
Helping develop new products and
services inline with today’s consumers
Optimisatio
n
& Support
Maximising the effectiveness
of your digital investment
23. Designed to compete like a
startup company, Ford
Smart Mobility LLC will
design and build mobility
services on its own, and
collaborate with start-ups
and tech companies.
Ford Smart Mobility
33. "If GM had kept up with technology like the computer
industry has, we would all be driving $25.00 cars that got
1,000 miles to the gallon.”
If GM had developed technology like Microsoft, we would all be driving cars with the following
characteristics:
1. For no reason whatsoever, your car would crash twice a day.
7. The airbag system would ask "Are you sure?" before deploying.
8. Occasionally, for no reason whatsoever, your car would lock you out and refuse to let you
in until you simultaneously lifted the door handle, turned the key and grabbed hold of the
radio antenna.
10. You'd have to press the "Start" button to turn the engine off."
Automotive is lagging behind the innovation curve
The greater the gap the more violent will be the correction
Pressure comes from 2 areas
- Changing behaviour traits from millennial audience
- The connected car and the ability to connect multiple datasets to provide fantastic customer service
2007: 20%
2017: 35%
2035: 50%
A clear precise brief: To create an even more sporty and dynamic vehicle
7mm increase in wheelbase
500g decrease in boot weight
9,000 stores
$6bn revenues globally
9,000 stores
$6bn revenues globally
Chariot ride sharing – September
Motivate – 7000 bikes
Both san francisco
Drop the making cars bit – Ford are about democratising transport
An idea / consumer insight
Low inertia
Technical skills (culture)
Nothing to lose
£74bn in deals for the last 2 years compared with £17bn average for the previous 10 years.
Source: https://www.cbinsights.com/blog/auto-corporates-investment-ma-timeline/