Engaging with the Millennial Traveller
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Engaging with the Millennial Consumer by Angelique Miller, Creative Director of Expedia Media Solutions rounded by the British Marine seminar.
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Engaging with the Millennial Traveller
- 1. Engaging with the Millennial Traveller Angelique Miller Director, Creative Partnerships | Expedia Media Solutions
- 2. ANGELIQUE MILLER Director, Creative Partnerships Expedia Media Solutions Over 12 years media experience Previous Experience 2 Leads advertising partnerships globally, providing clients with a full-service agency and idea center that delivers creative and integrated custom solutions. Prior to joining Expedia, Angelique was director of sales and creative solutions at ESPN.
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- 5. OUR APPROACH Data InsightsPartnership Test & Learn 5
- 7. 1982
- 8. Y2K Bug!!! Details >> 1982 1999
- 12. 0% 20% 40% 60% 80% China Brazil France South Korea US Germany UK Australia When I go on holiday, the most important thing for me is to experience the authentic culture of the place. MILLENNIALS WANT AUTHENTICITY “ ”
- 14. I wish I could be more like the person I describe myself as on social media.“ ”
- 15. 52% 31% 12% 5% Authentic experience is more important Equal importance Social media response is more important Neither are important MILLENNIAL Authenticity vs Social Standing
- 17. Holiday photos posted by my contacts on social media influence where I decide to go on holiday. “ ” 42% Millennials 32% Total
- 18. I would like to use virtual reality (VR e.g. Oculus Rift) to discover holiday destinations…“ ” 0% 20% 40% 60% 80% 100% Brazil China US South Korea France the UK Australia Germany Total Millennials
- 23. TOO MUCH INFORMATION WHEN MAKING AN IMPORTANT PURCHASE DECISION Total 40% Millennials 45%
- 24. MILLENNIALS ARE WILLING TO SHARE DATA Non- Millennials 64% Millennials 77%
- 25. I would offer online travel agents personal data… “ “ 45% I would interact with a travel brand on social media… “ “ 50%+ Discounts & Offers
- 26. WILLING TO SHARE DATA FOR RECOMMENDATIONS, ADVICE/TIPS, OR PERSONALISED SERVICE Non- Millennials 47% Millennials 57% Personal Recommendations
- 27. WANT A TRAVEL SERVICE BASED ON THEIR PREFERENCES AND BUDGET Millennials 80%Non- Millennials 67% Budget & Preferences
- 28. CURATING INTENT SIGNALS FROM CONTENT…
- 33. MAKE SMALL CHANGES… FREQUENTLY +1500 c. 200 2009 20112010 2012 2013 2014 2015
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