Every business has to re-think advertising and promotion budgets now that there is a way to reach their audience without "paying the gatekeeper" - the large media Companies that have controlled the access to the market. Now we must HUNT for customers AND BE HUNTED by customers - a whole different mindset.

1. HUNT AND
BE HUNTED
A N e w M a r k e t i n g M i n d s e t

2. If the marketing mindset is MASS
MARKETING, the only strategies we
can see lead us to constantly HUNT for
new customers by:
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
Advertising. Promotion. Direct
Marketing. Earned Media.
Telemarketing.
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

3. All require significant up-front
investments and all rely on our
prospects remembering us when they
are ready to buy.
INVEST, HUNT and HOPE. This pretty
much defines our traditional marketing
tactics.

4. The World Wide Web can be more
than another HUNTING tool - more
than a place to post brochureware
websites and place banner ads on
high traffic sites.
Yet, for the most part, that is how
business has used it for marketing
purposes at least.

5. Without a fundamental shift in our
context, from a mass marketing
perspective to
millions of markets
of one,
we are limited in how we use this
powerful, interactive medium called the
Internet.

6. This medium talks back.
Communication becomes a dance of
speaking and listening.
This is not a place where we can just dump
our message and hope it is absorbed.
We must react and adapt - go with the flow.

7. And most Corporations are not structured to
do that.
The current marketing mindset is based on
mass marketing strategies and tactics,
investing heavily and advertising creatively -
HUNTING for customers and hoping.

8. Times have changed. Now people find us
when they want to buy something.
They Google, they listen to the buzz on
social media sites, they tell others about
good and bad experiences.
So now you have to learn to BE HUNTED.

9. To be found. You have to practice effective eMarketing Management
which is as the intersection of Search Engine Optimization, Pay Per
Click Advertising and Social Media marketing.
You must learn to HUNT and BE HUNTED.

10. If you learn to
BFOUND™
when people are ready to buy you can close more sales.
And we think that’s what keeps business growing.
We call it the marketing version of “death by a thousand
cuts” - a series of small actions that all add up to being
found when people are looking.
Learn to BE HUNTED and save $$.

11. www.
CREWINC .ca
Enjoy! :-)