Google recently showed off its newest hardware in pop-up stores in New York and Los Angeles. I "popped in" to the NYC location, in the Flatiron district of Manhattan, during the holidays. Here's a glimpse of the customer experience at the Google Pop-Up Store.

1. Customer Experience Brief:
Google Pop-Up Store

2. Visitors are greeted with a friendly message and signs throughout
the store encouraged people to post on social media using the
#googlepopup hashtag.
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3. 3
The store design is wide open, with white as the main backdrop
color, and several activity stations and product displays scattered
throughout.

4. 4
Products are displayed in an Apple-esque manner.

5. 5
A couple of Google Home stations demonstrate the functionality of
the voice-activated AI product.

6. 6
Visitors are encouraged to do a session in the photo booth, where
you select the background and then an employee takes photos of
you with the new Pixel phone.

7. 7
You receive the pictures by email – here’s one of mine.
(Overall photo quality is quite impressive – it’s the ultimate product
demo for the Pixel.)

8. 8
There are lots of digital screens,
mostly running product demo videos.

9. 9
The virtual reality stations were the most popular -- in it, you don a
Daydream VR headset, select an experience, and then enjoy
interacting with others…

10. 10
… or exploring another world.

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To show off Google’s main “product” – its search engine, colorful displays
featuring interesting images and content encourage you to “search what
you see.”

12. I got the feeling I had visited the store during a quiet time. Although it was late afternoon during prime
holiday shopping season, there weren’t more than 30 shoppers in the large space. I understand
Google hosted concerts and DJs and other events during the duration of the pop-up.
Overall there was a cool, chill vibe to the place – not the energetic buzz of an Apple store but definitely
a more stimulating retail experience than most.
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13. Access more Customer Experience
Briefs and
other brand leadership content
by Denise Lee Yohn at
http://deniseleeyohn.com .
DENISE LEE YOHNbrand-building expert | speaker | author