1. Twenty Ways to Be Digitally Savvy

2. 10 Basic Activities Setting Up Social Profiles/Accounts (Facebook, Twitter, YouTube, LinkedIn, Foursquare, MySpace) Uploading Images, Video and other content (Facebook, Twitter, YouTube, Flickr, Vimeo) Tagging Images, Videos, and Updates (Twitter, YouTube, Flickr, Facebook, Foursquare, Scvngr) Sharing and Embedding Web Content (Linking, email sharing, embedding video) MicroBlogging(Twitter, Facebook , MySpace, and LinkedIn status updates) Subscribing to RSS Feeds and Aggregators (Google Reader) Sharing and Consuming Music over Social Networks (Pandora, LastFM, Shazam, YouTube) Downloading Webcasts/Podcasts Following Social Media/Tech Leaders (Mashable, Tim O’ Reilly, Aplusk, Kevin Rose, Guy Kawasaki) Reading Tech/Digital/Social Media Blogs (Mashable, TechCrunch, WIRED)

3. 10 Advanced Activities Location Check-In and Sharing(Foursquare, Facebook Places, Dopplr) Use of Mobile Applications (Downloads from iPhoneAppStore, Blackberry AppWorld, Android App Market,) Using Social Bookmarking and News Sharing Tools (Del.icio.us, Digg, Reddit, Wikipedia) Webcam Based Conversations/LifeStreaming(Skype, Chat Roulette, Ustream) Using Social-Based Coupons (Facebook Deals, Groupon) Social Network Gaming (Farmville, Mafia wars) Blogging or Publishing(Wordpress, Blogger, Tumblr) Scanning 2D Barcodes (Generic QR Codes, Microsoft Tags, Jag Tag) Social Shopping (Starbucks Facebook Giftcards, Facebook Credits) Use of Cloud based File Hosting/Sharing (Amazon Cloud, Google Docs, Dropbox)

4. Social Media Presence: Twitter 2 1 Create a presence—Beyond Facebook Create a Twitter profile. This is where the experts live online. Personalize your Page Upload your photo and customize your background via the ‘Settings’ menu 3 4 Find Your Friends Use a name search or your existing email address book to find followers Let the world know what you’re up to Use no more than 160 characters to post updates on your profile

5. Uploading Content: YouTube 2 1 Create an Account This will allow you to like and comment on existing content. Upload Raw Video Content OR Upload content from your existing video library via the ‘Upload’ link Shoot directly from Your Cam Use YouTube’s built-in recording feature to record onto the site 3 4 Edit Your Video Utilize YouTube’s built-in video editing content to insert transitions and lay in music tracks Manage your Channel Become a content curator on YouTube by favoriting videos and customizing the look and feel of your page

6. Tagging Content:Flickr, etc… You know how to tag photos in Facbook, now try tagging elsewhere. Tags are a type of keyword or category label that allow you to find photos and videos based on their content. 2 1 Click “add a tag” button located next to uploaded image Upload an image you would like to share 4 3 Click on your tags to see other images are tagged Enter tags in field using spaces only (do not use other punctuation) and click “Add”

7. Sharing & Embedding Content: 1 2 3 Locate social media chicklets Content automatically posted to your chosen social network profile Click preferred method of sharing and personalize message 1 2 Click the “Embed” button on YouTube video you’d like to embed selected video Select size and custom options 3 Copy and paste code into blog field

10. Online Listening & Sharing: Pandora 2 1 In your privacy settings, allow Facebook to connect to your Pandora profile by selecting checkbox and entering your profile information. Create an account on Pandora.com 4 3 Use the search through shared stations to find other people who are making playlists of music you’re into. On your profile, search through your friends and see what they’re listening to

11. Downloading Podcasts: iTunes 2 1 Find a Podcast you like by searching through the favorites or querying in the search bar. Go beyond just downloading music on iTunes and check out the Podcasts tab. 3 Most podcasts are free, so go ahead and download as many episodes as you’d like! 4 Listen at home or transfer to your iPod, iPad, or iPhone for on-the-go. Just click on the free button to download. To subscribe to subsequent episodes, click the ‘Subcribe FREE’ button.

12. Follow Thought Leaders: Twitter 2 1 Industry journals and blogs often publish lists of who to follow. Here’s one from AdFreak.com: Twitter can be a powerful tool for staying on top of up-to-the-second industry news and understanding what industry leaders are thinking about. Start by following these 10 influentials: 3 Use tools like wefollow.com to stay up to date on who to follow in other industries of interest. Source: wefollow.com

13. Read Technology and Social Media Blogs Add these sites to the list of news sources you frequent to stay on top of what’s new: Mashable.com - social media news TechCrunch.com – new and emerging technology news WIRED.com – media and technology news and analysis Source: wefollow.com

14. Location Check-In: Foursquare 1 Login to Foursquare or create account from application Download and run the Foursquare Application for your Smartphone 2 Go to the Places tab in top corner Search the place that you are currently located Choose location and option to “Shout” (write short message) and whether to share with other social networks. Choose “Check-in Here” option 3

15. Use of Mobile Applications: Blackberry 1 2 3 Locate mobile website that hosts application Or download and run Application software such as Blackberry App World from branded mobile site Search through application categories until you find suitable application Select application within application software or application store 4 5 Select “Download” Set application permissions, restart phone to access application and proceed to download Go to “Downloads” folder and select application and proceed to use

16. Social Bookmarking: Reddit 1 2 Go to Social Bookmarking site from browser or search Login or create account 3 4 Copy and paste URL in Box, then input a title, or description, choose category and pass through CAPTCHA verification and Article I s submitted Next, choose “Submit a Link” option Link is now available for all users to access

17. Webcam-based conversations: Ustream 1 2 3 Once logged in, at homepage, users have the option to do a live broadcast, record video, browse through other videos and events, and find and track friends Users are encouraged to create a channelto broadcast through Once you click on Create Show option, you can choose a category, tags, and a picture for the channel Login to site or create account 4 To Broadcast choose Broadcast option and set up microphone and camera settings Choose whether to start broadcast or start recording Users can also link Ustream with Twitter and/or set up poll for a question 5 Once you create a channel you will have the option to broadcast

18. Using Social Based Coupons: Groupon 1 2 3 Go to Groupon URL and fill out initial information such as what city you reside in and email You will next be presented with a deal of the day and deals will consistently be sent to your email You will be presented with the option to invite friends and get $10 in Groupon Bucks 4 5 If you click on an offer, you will sometimes be asked which tier that you refer Choose which price tier After you fill in purchase information, you’ll receive an email confirmation that your card has been charged. Your receipt will describe how to print your Groupon, and your Groupon will include everything you need to know to redeem it. If the deal hasn't tipped yet (enough people sign up for deal), your receipt will arrive when it does If the deal doesn't tip before time runs out, your card isn't charged and nobody gets the deal

19. Social Network Gaming: Farmville 1 2 3 Locate Farmville application on Facebook website and select “play now” Accept Terms and begin gaming experience Allow application to access Facebook profile information 4 5 Invite Facebook friends to be your neighbors and/or send them gifts as well as view their status for the game Proceed to do game tasks such as placing crops

20. Use of Blog Platform: Tumblr 1 2 3 Go to the tumblr.com URL Set up account/page by inputting email, password, and preferred URL Title your blog and add a profile image Use the toolbar to add content to your blog 5 4 Follow other tumblr blogs to view posted content in personal tumblr feed Post items through the use of the browse tool and/or the submission form

21. Scanning 2D Barcodes: QR Codes 1 Go to pre-existing 2D barcode application on phone (Blackberry) or download barcode application 2 Go to Scan option in application Application should change phone camera into scan mode 3 4 Place phone camera in front of 2d barcode and place code evenly in the center of the camera After Camera reads code, you will be taken to URL or other content that is contained within the code Screenshots: dailymotion.com

22. Social Shopping: Starbucks Card 1 2 3 Go to Facebook Starbucks Card Application Choose “Give a Gift” option Continue through process as guest or sign up at Starbucks.com Invite friends if none are currently fans of the app Allow application to access Facebook profile information 4 5 6 Lastly, you will be given the option to post the transaction to your Facebook wall/newsfeed so others can see the gift you purchased Once a friend is chosen, personalize the gift you send them with message Next, you will input your payment information to complete the transaction

23. Use of Cloud Applications: Amazon 1 2 3 Go to Amazon Cloud Drive URL and login or create account Once your account is set up, you will be asked to Upload Files You will be asked to select a folder from a predetermined set of categories (i.e. ”Documents”) 4 5 6 Once you’ve chosen the category, click on “Select Files to Upload” Upload the document(s) from computer files The document you uploaded is now available in the Amazon Cloud queue for you to access from any internet-enabled device, anytime

24. Appendix

25. UserProcess - Basic Setting Up Social Profiles/Accounts User registers an account on social site by inputting their personal information and contact info and are provided a blank profile page Uploading Images, Video and other Content User locates upload page/tab on site and chooses to browse computer or internet for images, video, or other content to post on profile or site User places searchable words or phrases in the “labels” or “tags” section after uploading content, or in the case of Twitter, place a # in front of the tag within the tweet (hashtag) Tagging Images, Videos, and Updates User finds “embed code” under online video or other content that can be used to place within a post or update; User sends links of online content to other individuals Sharing and Embedding Web Content MicroBlogging User utilizes Twitter, Tumblr, or the “Status Update” sections of social network sites to type brief updates Subscribing to RSS Feeds User sets up an aggregator such as Google Reader to pick up content from various sites or blogs, thus providing a central location for all information updates Sharing and Consuming Music over Social Networks User can add tracks they play on other programs to their profiles on social music sites, allowing others to view what they're listening to; Users can send music recommendations to others Social Network Gaming Users can play games independently but can interact with other players in game play by using online multiplayer options or collaborating with other users for mutual benefits Downloading Webcasts/Podcasts Users can post and/or listen to digital media files through download or streamed webcasting through the use of client application such as iTunes or Podcast.com Using Social Bookmarking/News Sharing Tools Users can submit links and bookmarks to sites such as Reddit.com by inputting the URLs along with titles and/or tags

26. UserProcess - Advanced Location Check-In and Sharing Use of mobile software of location-based sites such as Foursquare to announce location at a venue or area; Other sites allow user to share travel plans and see other’s plans Use of Mobile Applications Use downloads a specific application from host site or online application store and runs application on mobile device Webcam-Based Conversations/Lifestreaming User uses streaming webcam video to hold face-to-face conversations over the internet connection with other individuals Host companies offer one “deal” per day, if a certain number of users sign up for the offer, the deal becomes available to all; users are encouraged to tell friends about offers Using Social-Based Coupons Blogging or Publishing Users use blog hosting sites such as Blogger or Wordpress to create personal blogs that they manage and update through posts of images, video, text and other content Scanning 2D Barcodes User downloads barcode reader application or uses preinstalled software on mobile device and scans 2d barcode with camera; User is taken to content registered for the barcode Social Network Shopping Applications within Facebook can be used to load monetary value for giftcards of a specific retailer such as Starbucks; User then share with specific friend; Credits for Facebook can be purchased at retailers such as Target Use of Cloud-based File Hosting/Sharing Users can save, view, and share word processing documents with a group over online cloud networks that host the files Following Social Media/Tech Leaders Users can systematically be updated with information from thought leaders in digital,social media, and/or technology through following them on Twitter Reading Tech/Digital/Social Media Blogs Users can sign up for RSS Feeds or frequently check in with the blogs of popular, reputable sources of information for the digital, social media, and technology worlds ,

27. User Motivations – Basic Drivers Barriers Setting Up Social Profiles/Accounts Interaction/Sharing with others on online communities Reluctance to share personal information/privacy issues Uploading Images, Video and other Content To place self-generated content on online community profiles for other’s viewing Effort, privacy issues Tagging Images, Videos, and Updates To categorize/optimize search for self-generated content Time to write out metadata or include tags in updates Sharing interesting or relevant content found across web with various individuals Effort; content that isn’t optimized for sharing (i.e. videos without embed coding) Sharing and Embedding Web Content MicroBlogging Updating users in network of current thoughts/activities Lack of interest in sharing personal updates; privacy Subscribing to RSS Feeds Having published content delivered to a feed aggregator for instant updates Too much continuous information to effectively consume Sharing and Consuming Music over Social Networks Sharing music and finding common interest among other music enthusiasts Lack of interest in sharing music library; Privacy Social Network Gaming To play games directly on social platforms, thus allowing for more gamer interaction Reluctance to interact with others while gaming Downloading Webcasts/Podcasts To play games directly on social mediums, thus allowing for more interaction with other gamers Lack of knowledge of setting up and/or listening to webcasts Using Social Bookmarking/News Sharing Tools To share links and news stories of interest to other web users Lack of knowledge or interest in tools for sharing links/news

28. User Motivations – Advanced Barriers Drivers Barriers Drivers Barriers Location Check-In and Sharing To share location/travel with others as well as to find out who is in proximity Reluctance to share personal location information/privacy issues Using Mobile Applications To increase entertainment, utility, or productivity capabilities of mobile devices Lack of interest or understanding of their value Clear conversations that can be face-to-face without both users being in same location Users may not know how to set up webcam conversations or have the technology to do so Webcam Based Conversations/Lifestreaming Users can save money on purchases or services simply by signing up for offer Lack of understanding or interest; deals are dependent on the involvement of others Using Social-Based Coupons Blogging or Publishing Users want to create an online outlet for the presentation of their interests, ideas, or opinion Lack of interest or motivation to share personal ideas online; Scanning 2D Barcodes Effort in downloading application and scanning the actual code; users may not want to appear overly tech-forward Users find the technology intriguing and want to discover the code’s content Social Shopping Users seek to purchase virtual goods on Facebook or give monetary gifts through it Uneasiness with making purchases over Facebook; lack of awareness or interest Use of Cloud-Based File Hosting/Sharing Users share content over cloud-based networks instead of relying on servers Security issues with document access; Lack of interest or understanding Following Social Media/Tech Leaders To keep informed of the latest ideas, stories, and breakthroughs Lack of knowledge of who to follow Reading Tech/Digital/Social Media Blogs To keep informed of the latest ideas, stories, and breakthroughs Lack of knowledge of what online resources to view

29. Use of Cloud Applications: Amazon 1 2 3 Go to Amazon Cloud Drive URL and login or create account Once your account is set up, you will be asked to Upload Files You will be asked to select a folder from a predetermined set of categories (i.e. ”Documents”) 4 5 6 Once you’ve chosen the category, click on “Select Files to Upload” Upload the document(s) from computer files The document you uploaded is now available in for you to access from any internet-enabled device, anytime