The document outlines recent efforts by Mozilla Japan to grow contributions to Mozilla from the local community. It discusses frameworks for promoting Mozilla's mission through products and increasing loyalty. It also describes the "Grow Mozilla" initiative to bring more people into the project and expand skills and culture as the community grows. Specific recent activities described include developing a community guide for new contributors, classifying contributors by interests, distributing information at events, and hosting a hackathon and Add-on SDK workshop to increase engagement across areas like localization, translation, development, and user support.

1. Making Strategy and Plan of
"Grow Mozilla" for your country
Tetsuya Kosaka (Mozilla Japan)
Eri Inoue (Mozilla Japan)
Yoshitomo Akimoto (Student Volunteer)

2. Framework of Mozilla Japan activity
Promote Mozilla’s mission
through our products
Increase loyalty for our
Firefox product through Webmaker Mozilla
Mozilla’s mission Factory
Accelerate One Mozilla
Business
Grow Mozilla
Development

3. Grow Mozilla helps all Mozillians
achieve crazy and ambitious
goals by bringing people into the
project, increasing the skills of
community members and
expanding our culture as we
grow larger.
Source: https://wiki.mozilla.org/Grow

4. Flow of Mozillians’ Contribution
Lead
Contribute
Know

5. Flow of Mozillians’ Contribution
Lead
Contribute
Know

6. Where do you find challenge
in your country?
Core
Contributor
Depth of Contribution
Active Contributor
Casual Contributor
Variety of contribution area
Localization/ Translation/ Develop/ Help User/ QA/ Spread/ Education

8. Localization Translation Helping
(Product) (Document) Users
Hacks MozillaZine.jp
Firefox L10N
Mozilla.org (Support
Forum)
Thunderbird
MDN
L10N
SUMO
Firefox OS
L10N Mozilla.org
Twitter
Add-on L10N
Development Quality Spread the
Education
(Product) Assurance Word
Student
Add-on Quality Webmaker
Volunteer
Assurance
Coding Theme Design Mozilla Factory

9. Case 1 : Development
Localization Translation Helping
(Product) (Document) Users
Hacks MozillaZine.jp
Firefox L10N
Mozilla.org (Support
Forum)
Thunderbird
MDN
L10N
SUMO
Firefox OS
L10N Mozilla.org
Twitter
Add-on L10N
Development Quality Spread the
Education
(Product) Assurance Word
Student
Add-on Quality Webmaker
Volunteer
Assurance
Coding Theme Design Mozilla Factory

10. Case 1 (detail): Development
Participate in Examine Mozilla Try developing
Add-on Study document Add-on
Meeting
Try localizing Publish Add-on
technical document to AMO
To be an
instructor at next
Study Meeting

11. Case 2 : Localization
Localization Translation Helping
(Product) (Document) Users
Hacks MozillaZine.jp
Firefox L10N
Mozilla.org (Support
Forum)
Thunderbird
MDN
L10N
SUMO
Firefox OS
L10N Mozilla.org
Twitter
Add-on L10N
Development Quality Spread the
Education
(Product) Assurance Word
Student
Add-on Quality Webmaker
Volunteer
Assurance
Coding Theme Design Mozilla Factory

12. Case 3 : Marketing
Localization Translation Helping
(Product) (Document) Users
Hacks MozillaZine.jp
Firefox L10N
Mozilla.org (Support
Forum)
Thunderbird
MDN
L10N
SUMO
Firefox OS
L10N Mozilla.org
Twitter
Add-on L10N
Development Quality Spread the
Education
(Product) Assurance Word
Student
Add-on Quality Webmaker
Volunteer
Assurance
Coding Theme Design Mozilla Factory

13. Recent “Grow Mozilla”
activities in Japan

14. Mozilla Community Guide

15. For new contributors

17. Re-classification by interest
Hack? Localization?
User Support?

18. 7 categories
Feedback
User support
Translation
Localization
Development
Design
Spread Firefox

19. Distribute at various events

20. Mozilla Japan site:
“About Community” page

21. Community portal site:
Mozilla Developer Street (modest)
dev.mozilla.jp/

22. Hack & Work event
for active contributors

23. The Mozilla Hackathon
2012

24. Key points:
Offline event
Cross community groups
Have Fun!

25. Mozilla Hackathon 2012
Group 1: Core development
Group 2: Add-on development
Group 3: Localization
Translation documents
Product localization

26. Mozilla Hackathon 2012

27. Mozilla Hackathon 2012

28. Mozilla Hackathon 2012

29. Mozilla Hackathon 2012

30. Mozilla Hackathon 2012

31. Mozilla Hackathon 2012

32. Mozilla Hackathon 2012

33. Major achievements:
• Translation - MDN documents
• Translation - SUMO article
• Translation - PDF.js document
• Translation - Mozilla Hacks Blog
• Translation - Follow up for MDN new platform (Kuma)
• Development mobile Add-on
• Development Firefox Add-on for Desktop
• Platform Dev. - Bug fix etc…
• Firefox OS Hack
• etc…

34. Mozilla Hackathon 2012

35. After “Mozilla Hackathon”…

36. Add-on SDK workshop
for beginners
• Regardless of field of study
• Easy to understand
• Putting the idea into add-on
• Using Add-on SDK
booklet
slides

37. Add-on SDK workshop
for beginners

38. Planned & held
by Student Volunteer in Japan

39. Question & Discussion !

40. Where do you find challenge
in your country?
Core
Contributor
Depth of Contribution
Active Contributor
Casual Contributor
Variety of contribution area
Localization/ Translation/ Develop/ Help User/ QA/ Spread/ Education

41. Where do you find challenge
in your country? • Number of new contributor?
• More contribution? (time, effort)
• Move to new are of
contribution?
Core • Opportunity to increase skill
Contributor and meet new people?
Depth of Contribution
• Community fatigue?
• Others
Active Contributor
Casual Contributor
Variety of contribution area
Localization/ Translation/ Develop/ Help User/ QA/ Spread/ Education