An introduction to DWS Associates and the services provided to colleges and universities.

1. Enrollment generation Providing colleges and universities with strategic marketing services that attract and retain successful students. Call 651-315-7588 or visit www.dwsassociates.com today!

2. About DWS Associates… Helping organizations improve sales and marketing performance since 1982. Microsoft, IBM, Sears, Kmart and others Almost 10 years experience in education, helping colleges and universities attract and retain successful students. University of Maryland University College, Walden University, Kendall College, University of Liverpool Online, University of Maryland Baltimore County and others Call 651-315-7588 or visit www.dwsassociates.com today!

3. Enrollment generation Helping colleges and universities attract and retain successful students in the near-term. Call 651-315-7588 or visit www.dwsassociates.com today!

4. Enrollment Improvement Process Providing practical recommendations to improve student recruitment and retention Focused on leveraging existing resources to drive incremental enrollments Call 651-315-7588 or visit www.dwsassociates.com today!

5. Phase I: The Audit Working with your key leaders in functional areas such as enrollment management, student services we study your current processes, activities, performance levels Call 651-315-7588 or visit www.dwsassociates.com today!

6. What we focus on… Target Market Overview Messaging and Offers Communication Strategy Lead Management and Conversion Campaign Performance Retention Field Sales Call 651-315-7588 or visit www.dwsassociates.com today!

7. Your Target Audience & Competition We talk with your prospective and current students in order to gain their perspective of your recruitment and retention efforts. We study your competition in order to understand their strengths – and weaknesses Call 651-315-7588 or visit www.dwsassociates.com today!

8. Phase II: Analysis & Evaluation We analyze the data, evaluate options and put together a very specific action plan for your organization that is focused on leveraging existing resources Call 651-315-7588 or visit www.dwsassociates.com today!

9. Phase III: The Action Plan We present specific recommendations with projected results so you can determine how to proceed The recommendations are simple, straight-forward and based on your organizations goals, objectives, culture and resources Call 651-315-7588 or visit www.dwsassociates.com today!

10. For example… Opportunity More than 50% of incoming leads will not purchase for 90 days to 2 years from the point of initial contact Company A has no process in place to manage the relationship with these buyers in order to earn their business in the future Recommendation Develop a lead nurturing program that maintains relationship with buyers Low cost contact via email, direct mail with some outbound telemarketing Focus on reinforcing your value and re-evaluating their likelihood to buy Projected Impact: 15% increase in conversion rate generating 150 new customers and $3 million in revenue Call 651-315-7588 or visit www.dwsassociates.com today!

11. Phase IV: Implementation We work with your staff on implementing the recommendations in order to ensure your success An added bonus is that we educate and train your staff as part of the process so they can lead future activities Call 651-315-7588 or visit www.dwsassociates.com today!

12. results Call 651-315-7588 or visit www.dwsassociates.com today!

13. University A Developed and deployed integrated global marketing campaigns that increased revenue from $40 million to $60 million; Developed and deployed new student recruitment programs that generated more than 3,000 new students and $30 million in revenue annually; Developed and deployed integrated marketing campaigns to launch new programs that exceeded projected enrollment goals by more than 50% resulting in more than $1.5 million in incremental revenue; Call 651-315-7588 or visit www.dwsassociates.com today!

14. University B Developed and deployed integrated global marketing campaigns that increased revenue from tuition and fees from $139 million to $179 million. Developed and deployed global new student recruitment programs that generated more than $25 million in revenue annually; Developed and deployed a program aimed at re-enrolling recent drop-outs that generated more than 100 enrollments annually, resulting in more than $1.5 million in tuition and fees. Call 651-315-7588 or visit www.dwsassociates.com today!

15. Enrollment generation Helping colleges and universities attract and retain successful students in the long-term. Call 651-315-7588 or visit www.dwsassociates.com today!

16. Market Demand Plans Includes recommendations on how to achieve success New Programs and Services New Markets New Audiences Competitive Intelligence And more… Call 651-315-7588 or visit www.dwsassociates.com today!

17. Operational Improvement Plans Leverage your existing resources to drive incremental enrollments and revenue. Data analytics and modeling to improve recruitment and retention Marketing campaign analysis and recommendations Lead Scoring and Prioritization Retention Models… Call 651-315-7588 or visit www.dwsassociates.com today!

18. Call 651-315-7588 today! Let’s explore how DWS Associates can help your institution… Call 651-315-7588 or visit www.dwsassociates.com today!