This document discusses social media risks and how organizations can manage them. It notes that the biggest risk is not using social media at all. Other key risks include lack of control over an organization's voice on social media and non-compliance with social media policies. The document provides a risk matrix to assess likelihood and impact of potential negative social media events. It emphasizes that organizations must prepare internal roles, processes, policies, and stakeholders to successfully use social media. Key documents and frameworks outlined include a social media strategy, guidelines, an escalation plan, and moderation policies.

1. Social Media Risk
Fact or Fiction?

2. A digital democracy
company…

3. The BIGGEST risk in
social media…

4. is NOT using social
media

5. Next is not being in
control of your voice…

6. There are rules you
have to follow…

7. Who owns your
account?

8. Are your staff
prepared?

9. You did what? When?

10. I can’t believe they
said that!

11. Social media is full of
unrecognised risk

12. The likelihood that a negative social media
event will happen
(multiplied by)
The impact that negative event will have if it
does happen

13. Matrix of Risk
Low
Likelihood
Medium
Likelihood
High
Likelihood
Severe
Likelihood
Low
Impact Low Risk Medium Risk Medium Risk High Risk
Medium
Impact Medium Risk
Medium Risk
High Risk High Risk
High
Impact Medium Risk High Risk High Risk Severe Risk
Severe
Impact High Risk High Risk Severe Risk Severe Risk

14. To be successful using social technologies,
business must first prepare and align internal
roles, processes, policies and stakeholders
with their objectives. Social business is a
profound change that impacts all departments
in the organization.
Jeremiah Owyang, Altimeter Group

15. Social Media Infrastructure
Campaign/Engag
ement/Project
Guidance and
training
Strategy and framework
Social media policy
Government policies and guidelines
Legislation and international agreements

16. • Social media strategy – how your organisation will use social
media to help it meet its goals (including risk mitigation)
• Social media guidelines/policy – how your staff are expected to
engage officially via social media and advice for personal use to
help staff avoid issues
• Escalation plan – How you will escalate incidents, including
decision trees
• Moderation policy – how you will moderate user comments via
appropriate social media
Key documents to develop

17. Take the LEAD!

18. Questions?

19. Dan Hoban
dan@delib.net
@dwhoban
delib.net/australia
@delibaunz