SlideShare uma empresa Scribd logo
1 de 31
WEBCAST
2016 Back-To-School Outlook
© 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential.
2
1. Overview – Retail Sales Looking Brighter for
Back-to-School
2. 2Q Update – Earnings Scorecards; Consumer
Discretionary Leads Growth
3. July Same-Stores Sales Somewhat Mixed
4. Back-to-School Drives July Traffic to Best
Month of Calendar Year
5. Back-to-School Outlook; Solid Forecast, Room
for Upside
6. Category Spend; School Supplies and Clothing
Highest Growth
Agenda
7. Finding Dollars in New Places
8. Where Consumers Plan to Shop – Discount
Stores & Online
9. Shopping and Advertising Starting Earlier
10. Fashion Trends
11. Calendar Impact
12. 2016 Second Half Predictions
13. Macro Outlook
© 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential.
3
1. Overview – We Expect Better BTS Sales After
Below Average Season Last Year
• Total BTS spending to reach near-record levels
- Fung Global Retail & Technology expects back-to-school sales (July & August) to rise 2%-3% this
year, compared to 0.4% last year
- Families have more kids in school thanks to the large generation of Millennials who are parents of
school-age children
- Families are expected to spend the same or more than last year according to the NRF
• Consumer purchase mentality—What do we need now? BTS shoppers plan to shop and
research earlier in 2016
- Target reacts by adopting an early-July back-to-school rollout in physical stores
- Online advertising starting earlier: Home Depot, Lowe’s and Amazon, Costco, Sam’s Club
• Favorable Macro Backdrop; Spending Remains Steady
- Wage growth picking up
- Labor marketing standing firm
© 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential.
4
• Earnings Growth: 86% of companies in the S&P 500 have reported 2Q 2016 through 8/5;
the blended earnings decline is 3.5%
• Consumer Discretionary reporting highest earning’s growth at 10.7%, driven by Internet
Retail (+86%), and Household Durables (32%)
• Consumer Discretionary sector are reporting the 2nd largest (behind Information
Technology +7.2%) upside vs. estimated earnings(+6.9%)
Source: FactSet Research Systems 2016
54%
69%
33%
71%
12% 12%46%
19%
67%
17%
0%
25%
50%
75%
100%
S&P 500 Revenues S&P 500 Earnings Consumer Disc Revenue Consumer Disc. Earnings
Above In-Line Below
2. 2Q Update – Earnings Scorecard; Consumer
Discretionary Leads Growth
Q2 2016 Earnings and Revenues Versus Estimates
© 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential.
5
• Among apparel retailers, L Brands and
Zumiez outperformed
- L Brands reported 2.0% SSS, above its
0.4% estimate
- Bath & Body Works coms were up 6%
• U.S. Costco traffic was up 3.5% in July, fairly
consistent with prior months
- Independence Day holiday shift negatively
impacted comp sales by 2.5%
• Gap reported a decline of 4.0%, driven by
challenging store traffic in May and July
Source: Company Reports
Same-Store Sales (%)
July 2016
Actual
July
2015
July 2016 Est.
MASS MERCHANTS
Costco Wholesale (2.0) 0.0 (1.8)
Costco US (3.0) 3.0
Costco Canada 3.0 N/A
Costco International (2.0) (10.0)
Costco Wholesale (ex fuel) 1.0 7.0
Costco US (ex fuel) 0.0 7.0
Costco Canada (ex fuel) 6.0 N/A
Costco International (ex fuel) 2.0 7.0 0
Fred’s (4.6) 0.7 0.0
SPECIALTY APPAREL STORES 3 0 3
Buckle (10.9) (8.1) (3.9)
Cato (10.0) (1.0) (1.0)
Gap (4.0) (3.0) (1.0)
L Brands 2.0 3.0 0.1
Victoria’s Secret 0.0 1.0
Bath & Body Works 6.0 5.0
Zumiez (2.9) (7.6) (5.0)
3. July Same - Store Sales Somewhat Mixed
© 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential.
6
• Foot traffic dropped (5.8%) in July, which was the lowest monthly YoY drop this calendar year
• Despite hot weather and more than a bit of political uncertainty, Back-to-School shopping began to
stem declines in store traffic
• Conversion rate has increased for the 7th consecutive month
• While conversion was up 0.1%, the average transaction value (ATV) was down 1.6%, dropping
sales per shoppers (SPS) 1.2% and negatively impacting overall sales
Source: RetailNext
Monthly Sales and Traffic YoY%
Traffic Conv. ATV SPS Tran. % Return
July
-5.8% 0.1% -1.6% -1.2% -5.7% -0.2%
June
-8.9% 0.6% -2.4% 0.7% -6.0% -0.1%
May
-9.9% 0.6% -2.5% 1.6% -6.1% -0.1%
April
-6.5% 0.2% 1.3% 3.1% -4.7% 0.0%
March
-9.7% 0.4% -0.7% 2.2% -7.0% -0.1%
4. 2Q Update – Back-to-School Drives July Traffic
to Best Month of Calendar Year
© 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential.
7
• Fung Global Retail & Technology expects back-to-school sales (July & August)
to rise 2%-3% this year, compared to 0.4% last year
• This is slightly below the average increase of 3.8%
-10%
-8%
-6%
-4%
-2%
0%
2%
4%
6%
8%
10%
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016E
YoY % Change Avg. Change 2016 Est.
Source: US Census Bureau and FGRT Estimates
5. Back-to-School Outlook – Solid Growth Forecast;
Room for Upside
Back To School Sales Growth – 1993-2016E
© 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential.
8
• National Retail Federation(NRF) combined Back-to-School/
Back-to-College (BTS/BTC) spending to rise 11.5% in 2016 to $75.8 billion
- Average BTS family is forecasted to spend $673.57, up 6.8% from last year
- College plans to spend $888.71, a 1.2% decrease
- But, total college spend will rise 12.5% due to an increase in BTC consumers
• Deloitte expects parents will spend $488 on BTS items for their children this
year, up 12.4% from last year
$673.6
$520
$540
$560
$580
$600
$620
$640
$660
$680
$700
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016E
5. NRF and Deloitte Predict Positive Uptick
Total BTS per Household
© 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential.
9
• eMarketer sees e-commerce sales growth of 15.3% to $65.42 billion in BTS months
- 7.9% of total retail sales for the period, up from 7.0%
- In-store shopping continue to dominate back-to-school season
• Mobile shopping, continues to expand with nearly 35% of BTS shoppers planning to
purchase online
• NRF revised full-year e-commerce sales forecast; expects e-commerce sales up 7%-10%,
compared to prior forecast for a 6%-9%
5.10%
7.90%
5%
7%
9%
2012 2013 2014 2015 2016E
Source: eMarketer
5. Online Sales to Drive Additional Growth
US Retail E-Commerce BTS: % of Total Sales
© 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential.
10
• 87% of parents intend to spend the same or more compared to last year
13%
32%55%
Expect to spend less
Expect to spend more
Expect to spend the
same
Why do you plan to
spend “more”?
Why do you plan to
spend “less”?
1. Children need more items
2. Children need more expensive items
3. Prices are generally higher
1. Children need fewer items
2. Household has less money
3. Fewer children in grades K-12
Source: Deloitte Survey
Sample size (N)=1200
5. Household Spending Levels;
Families to Spend More than Last Year
© 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential.
11
• Clothing and accessories, the largest category, is expected to represent 34.9% of total BTS sales.
- Dollar spend is up 8.1% year over year
• School supplies is projected to represent 16.0% of total BTS sales
- Dollar spend is up 10.3% year over year
BTS 2015 2016E
YoY%
Change
Total ($B) 24.9 27.3 9.6%
Total per household
(USD)
$630 $674 6.9%
Spend per Household by
Category
2015 2016E
YoY%
Change
Shoes 117.56 126.55 7.6%
Clothing 217.82 235.39 8.1%
School Supplies 97.74 107.76 10.3%
Electronics 197.24 204.06 3.5%
BTC 2015 2016E
YoY%
Change
Total ($B) 43.1 48.5 12.5%
Total per household
(USD)
$899 $888 -1.2%
Spend per Household by
Category
2015 2016E
YoY%
Change
Shoes 78 73 -6.2%
Clothing 139 137 -1.3%
School Supplies 75 67 -10.8%
Electronics 244 207 -15.0%
Source: NRF and Prosper
6. Back-to-School – Category Spend;
School Supplies and Clothing Highest Growth
© 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential.
12
• Category spend planned for 2016 back-to-school season
• Most Shoppers will spend their budget on clothing and accessories and
electronics
• 96% plan to buy school
supplies
• Average spend $107,
up 10.3%
• Hot items: books, backpacks
• 95% plan to buy Clothing &
Accessories
• Average spend $235,
up 8.1%
• Hot items: Jewelry,
handbags
• 57% plan to buy Electronics
• Average spend $204, up 3.5%
• Hot Items: computers, tablets,
wearable tech
• 94% plan to buy shoes
• Average spend $126,
up 7.6%
6. Category Spend; Most Dollars Spent on
Clothing and Electronics
Source: NRF and Prosper
© 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential.
13
7. Finding Dollars In New Places
• Retailers and suppliers finding new strategies to
boost spending for BTS season
• Merchandise tie-ins
- “Finding Dory Back to School Collection” to increase
appeal of everyday back-to-school items
• Discounters are offering minimum spend discount
- Spend $20 and save $5
- encourage larger baskets
• In-Store experience
- JCPenney locating fixtures stocked with the merchandise
featured on the mannequins directly adjacent to
mannequins
- Shoppers can assemble complete outfits by shopping the
fixtures
Source: NRF and Prosper
© 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential.
14
• Discount Stores (61%) and department stores (59.6%) are historically
the two largest shopping destinations for BTS shoppers
- Discount Stores at lowest level in survey history
• Online shopping has seen a dramatic jump – nearly 30% increase
year-over-year
62%
56% 54%
36% 36%
22%
15% 13% 13%
7%
61% 60%
51%
46%
39%
22%
17% 16% 12% 6%
2015 2016
8. BTS Where Consumers Plan to Shop – Discount Stores
Top Destination, Online Continues Strong Growth
Where Consumers Plan to Shop for BTS
Source: NRF and Prosper
© 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential.
15
• Consumers to take advantage of back-to-school sales, spreading out their budgets and avoiding
last-minute crowds
• More shopping in July than LY and fewer shopping in September
- 26.1% plan to shop at least two months before school vs 19.9% LY
- While 33.8% plan to shop three weeks to one months before school starts vs 42.8% LY
• August remain the most popular time for back-to-school shopping
22.2
50.9
22.1
2.7 2.1
2 or More Months
Before School
Starts
3-4 Weeks Before
School Starts
1-2 Weeks Before
School Starts
After School
Starts
26.1
33.8
25.1
6.4
8.5
2 or More
Months Before
School Starts
3-4 Weeks
Before School
Starts
1-2 Weeks
Before School
Starts
After School
Starts
The Week
School Starts
9. Back-to-School – Consumers to Shop Earlier This Year;
August Wins
When Consumers Plan to Start BTS Shopping When Consumers Plan to Start BTC Shopping
© 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential.
16
• All retailers are participating in
promotional activities across
platforms
- In-store
- On-line
- Social media
- Mobile
= with BTS campaign = no BTS campaign
Source: Fung Global Retail & Technology, as of 8/1
9. Online Advertising & Promotions Starting
Earlier than Ever
© 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential.
17
• Seventeen Magazine predicts sleeker looks for the Fall.
10. Back-to-School 2016 Fashion Trends
© 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential.
18
September 2015
Labor Day: September 7
Public Schools Open: September 9
Rosh Hashanah: September 13-15
September 2016
Labor Day: September 5
Public Schools Open: September 8
Rosh Hashanah: October 2-4
Su Mo Tu We Th Fr Sa
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30
Su Mo Tu We Th Fr Sa
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30
• Neutral calendar impact
11. Calendar Impact
© 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential.
19
• Fashion at a value price will be a winner
in second half of 2016
- Products hovering on deflationary pricing
- further bifurcation of the retail market
• The Weinswig Hourglass thesis:
- Consumer spending gravitating to the top and
bottom of the hourglass
• Outlets and off-price retailers gain more
BTS shoppers
- Macy’s Backstage
- Nordstrom Rack
The Weinswig Hourglass
Neiman Marcus
Saks
The RealReal
Nordstrom
Kate Spade, Coach, Michael Kors
Bloomingdale’s
Anthropologie
Costco
BJ’s - Sam’s Club
Chico’s
Lord & Taylor
Macy’s - Dillard’s
J.Crew, Banana Republic, Urban Outfitters
White House Black Market - Ann Taylor - Abercrombie & Fitch
Foot Locker - Finish Line
Ann Taylor Loft - JCPenney - Kohl’s
Kroger - Safeway - Supervalu
Burlington
Buckle - Hollister
American Eagle - Express
Gap
Old Navy - Carter’s - Children’s Place
CVS - Walgreens
T.J. Maxx - Marshalls - Home Goods
Target
Sears
H&M
Ross Stores
Walmart
Nordstrom Rack – Macy’s Backstage
Aldi
Dollar Stores
ThredUP
12. Who Will Benefit in Second Half of 2016?
© 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential.
20
Source: Energy Information Agency
Bureau of Economic Analysis
Bureau of Labor Statistics
Indicator Period 2016 2015 YoY change
Impact on
Consumption
GDP Growth Q2 1.2% 3.9% (270 bps) -
Gas Price ($ per gallon) Aug. $2.15 $2.63 (18.2%) +
Consumer Price Inflation Jun. 1.1% 0.2% 90 bps +
Savings Rate Jun. 5.3% 5.8% (50 bps) +
Unemployment rate Jul. 4.9% 5.3% (40) bps +
Wage Growth Jun. 3.6% 3.2% 40 bps +
The S&P/Case-Shiller 20-City
Composite Home Price Index
May 188.3 178.9 +5.2% +
University of Michigan Consumer
Sentiment
Jul. 90.0 93.1 (3.3%) -
Tax-Free Shopping Days Q2/Q3 54 63 (14.2%)
-
13. Overview: Favorable Macro Backdrop;
Spending Remains Steady
McGraw Hill Financial
University of Michigan Survey of Consumers
© 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.
21
• US GDP came in well below expectation; advanced at 1.2% in Q2 vs
estimates of 2.6%
• Consumer spending rose robustly, expanding at 4.2% while business
investment weakened.
-0.9%
4.6%
4.3%
2.1%
0.6%
3.9%
2.0%
1.4%
1.1% 1.2%
-2.0%
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016
US GDP Annualized Growth Rate
Source: Bureau of Economic Analysis
13. GDP Disappoints in 2Q16
© 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.
22
$2.15
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
$3.5
$4.0
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-15
May-15
Jun-15
Jul-15
Aug-15
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Apr-16
May-16
Jun-16
Jul-16
Aug-16
• Gas prices dropped to $2.15 per gallon in the second week of August, down
18.2% from a year ago. A drop in crude oil prices has driven a 8-week-long
decline in costs at the pump.
• Low gas prices continue to curb the inflation rate at a low point.
Sources: Energy Information Agency
Retail Gasoline Prices ($/Gallon)
13. Gas Prices Continue to Decline
© 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.
23
• US consumer prices increased for a 4th month straight, rising 0.2% compared
with May.
• Americans paid more for housing, gasoline and health care, while the prices
for vehicles continued to slump.
Sources: Bureau of Labor Statistics
*Not seasonally adjusted
1.1%
-3.0%
-2.0%
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
06 07 08 09 10 11 12 13 14 15 16
12-Month % Change CPI – All Urban Consumers
13. Inflation Remains Moderate
© 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.
24
5.3%
4.5%
5.5%
6.5%
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-15
May-15
Jun-15
Jul-15
Aug-15
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Apr-16
May-16
Jun-16
US Annual Personal Saving Rate %
• US personal savings rate dropped to 5.3%, down from 5.5% in May, the lowest
since March 2015.
• Consumers are becoming less cautious and save less to finance additional
spending.
Seasonally Adjusted as of June, 2016
Source: Bureau of Economic Analysis
13. Savings Rate Moves Lower as Consumers
Increase Spending
© 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.
25
4.9%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
10.0%
11.0%
Jul-06
Dec-06
May-07
Oct-07
Mar-08
Aug-08
Jan-09
Jun-09
Nov-09
Apr-10
Sep-10
Feb-11
Jul-11
Dec-11
May-12
Oct-12
Mar-13
Aug-13
Jan-14
Jun-14
Nov-14
Apr-15
Sep-15
Feb-16
Jul-16
• US unemployment rate stayed at 4.9% in July, with the labor participation rate
climbing 0.1% from June. Total new jobs added was 255,000.
• Strong hiring alleviates people’s concerns from unexpected weak GDP
readings and global economic turmoil.
Source: Bureau of Labor Statistics
Through July 31, 2016 ; Seasonally adjusted
US Unemployment Rate %
13. The Labor Market Stands Firm
© 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.
26
2.6%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
Apr-07
Jul-07
Oct-07
Jan-08
Apr-08
Jul-08
Oct-08
Jan-09
Apr-09
Jul-09
Oct-09
Jan-10
Apr-10
Jul-10
Oct-10
Jan-11
Apr-11
Jul-11
Oct-11
Jan-12
Apr-12
Jul-12
Oct-12
Jan-13
Apr-13
Jul-13
Oct-13
Jan-14
Apr-14
Jul-14
Oct-14
Jan-15
Apr-15
Jul-15
Oct-15
Jan-16
Apr-16
Jul-16
Source: Bureau of Labor Statistics
Seasonally Adjusted as of July, 2016
• In July, average hourly wage for workers in the private sector rose by 0.3%
month over month and by 2.6% year over year.
• More accelerated wage growth is projected as employers compete over a
diminishing pool of workers in the resilient labor market.
US Average Hourly Earnings for Private Sector: YoY%
13. Wage Growth Is Picking Up
© 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.
27
100
120
140
160
180
200
220
S&P/Case-Shiller 20-City Composite Home Price Index
• The 20-City Composite reported a YoY gain of 5.2%, down from 5.4% in April.
• Despite the unexpectedly cooled US home-price growth, home prices
continued to appreciate across the country and sales soared to the highest
level since 2007.
Source: McGraw Hill Financial
188.3
13. Housing Market Is Strong
© 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.
28
90.0
0
20
40
60
80
100
120
Apr-10
Jul-10
Oct-10
Jan-11
Apr-11
Jul-11
Oct-11
Jan-12
Apr-12
Jul-12
Oct-12
Jan-13
Apr-13
Jul-13
Oct-13
Jan-14
Apr-14
Jul-14
Oct-14
Jan-15
Apr-15
Jul-15
Oct-15
Jan-16
Apr-16
Jul-16
• In July the University of Michigan Consumer Sentiment Index slowed down to 90.0 from
June’s 93.5, down 3.3% year-over-year.
• Concerns about Brexit remained surprisingly high; uncertainties surrounding global
economic prospects and the presidential election will keep consumers more cautious.
University of Michigan Monthly Consumer Sentiment Index
Through July 31, 2016
Source: University of Michigan
13. Consumer Sentiment Slips Slightly in July
© 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.
29
Source: Federation of Tax Administrators
2016 2015
Dates Days Days in 2Q Days in 3Q Dates Days Days in 2Q Days in 3Q
Alabama August 5-7 3 0 3 August 5-7 3 0 3
Arkansas August 6-7 2 0 2 August 1-2 2 1 1
Connecticut August 21-27 7 0 7 August 16-22 7 0 7
Florida August 5-7 3 0 3 August 7-16 10 0 10
Georgia July 30-31 2 1 2 July 31- August 1 2 2 0
Iowa August 5-6 2 0 2 August 7-8 2 0 2
Louisiana August 5-6 2 0 2 August 7-8 2 0 2
Maryland August 14-20 7 0 7 August 9-15 7 0 7
Massachusetts N/A 0 0 0 August 15-16 2 0 2
Mississippi August 5-7 2 2 2 July 31- August 1 2 2 0
Missouri August 5-7 3 0 3 August 7-9 3 0 3
New Mexico August 5-7 3 0 3 August 7-9 3 0 3
Ohio August 5-7 3 0 3 August 7-9 3 0 3
Oklahoma August 5-7 3 0 3 August 7-9 3 0 3
South Carolina August 5-7 3 0 3 August 7-9 3 0 3
Tennessee July 29-31 3 2 3 August 7-9 3 0 3
Texas August 5-7 3 0 3 August 7-9 3 0 3
Virginia August 5-7 3 0 3 August 7-9 3 0 3
Total Days 54 5 49 63 5 58
States 17 18
13. Tax-Free Shopping Days Scaled Back This Year
• This year, there are nine fewer tax-free shopping days and one less state participating
• Notable changes: Florida reduced the length to three days, down from 10 last year. Massachusetts, facing a budget crunch, is skipping tax holidays this year
© 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.
30
• Magic: Las Vegas, Aug. 15-17
• JDA & Fung Global Retail & Technology Dinner with The Disruptors: New
York, Sept. 6
• Design: Retail Forum, Sept. 22-24
• Vanity Capital Conference: Paris, Sept. 26-27
• ICSC RECon Asia Conference: Manila, Oct. 11-12
• ICSC Research Connections: Austin, Oct. 16-18
• Revionics Insight 2016 Customer Conference: Austin, Oct. 16-18
• WWD Apparel & Retail CEO Summit: New York, Oct. 25-26
• BrandCollective: Sonoma, Oct. 27-28
14. Upcoming Events
© 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.
31
THANK YOU!

Mais conteúdo relacionado

Mais procurados

Bazaarvoice_Conversation_Index_Vol7-NA-Digital
Bazaarvoice_Conversation_Index_Vol7-NA-DigitalBazaarvoice_Conversation_Index_Vol7-NA-Digital
Bazaarvoice_Conversation_Index_Vol7-NA-Digital
Sandy Donlon
 

Mais procurados (19)

Consumer Snapshot May 2015
Consumer Snapshot May 2015Consumer Snapshot May 2015
Consumer Snapshot May 2015
 
Consumer Snapshot August 2015
Consumer Snapshot August 2015Consumer Snapshot August 2015
Consumer Snapshot August 2015
 
Q2 Recap & Back-to-School Webcast with Planalytics
Q2 Recap & Back-to-School Webcast with PlanalyticsQ2 Recap & Back-to-School Webcast with Planalytics
Q2 Recap & Back-to-School Webcast with Planalytics
 
Consumer Snapshot July 2014
Consumer Snapshot July 2014Consumer Snapshot July 2014
Consumer Snapshot July 2014
 
2018 Back-To-College Survey Findings
2018 Back-To-College Survey Findings2018 Back-To-College Survey Findings
2018 Back-To-College Survey Findings
 
Consumer Snapshot - July 2016
Consumer Snapshot - July 2016Consumer Snapshot - July 2016
Consumer Snapshot - July 2016
 
ReSci webinar - Become data driven - activate your marketing data
ReSci webinar - Become data driven - activate your marketing dataReSci webinar - Become data driven - activate your marketing data
ReSci webinar - Become data driven - activate your marketing data
 
GTCR Private Equity - Buffalo Wild Wings
GTCR Private Equity - Buffalo Wild WingsGTCR Private Equity - Buffalo Wild Wings
GTCR Private Equity - Buffalo Wild Wings
 
Current State of OmniChannel and Impact on the Supply Chain
Current State of OmniChannel and Impact on the Supply ChainCurrent State of OmniChannel and Impact on the Supply Chain
Current State of OmniChannel and Impact on the Supply Chain
 
Bazaarvoice_Conversation_Index_Vol7-NA-Digital
Bazaarvoice_Conversation_Index_Vol7-NA-DigitalBazaarvoice_Conversation_Index_Vol7-NA-Digital
Bazaarvoice_Conversation_Index_Vol7-NA-Digital
 
Consumer Snapshot July 2015
Consumer Snapshot July 2015Consumer Snapshot July 2015
Consumer Snapshot July 2015
 
2016 Supply Chains to Admire - Slide Deck - 20 July 2016
2016 Supply Chains to Admire - Slide Deck - 20 July 20162016 Supply Chains to Admire - Slide Deck - 20 July 2016
2016 Supply Chains to Admire - Slide Deck - 20 July 2016
 
6 factors to consider when selecting a solution for demand forecasting
6 factors to consider when selecting a solution for demand forecasting6 factors to consider when selecting a solution for demand forecasting
6 factors to consider when selecting a solution for demand forecasting
 
Consumer Snapshot - February 2016
Consumer Snapshot - February 2016Consumer Snapshot - February 2016
Consumer Snapshot - February 2016
 
The Journey to Supply Chain 2030 - Silde Deck - 16 NOV 2016
The Journey to Supply Chain 2030 - Silde Deck - 16 NOV 2016The Journey to Supply Chain 2030 - Silde Deck - 16 NOV 2016
The Journey to Supply Chain 2030 - Silde Deck - 16 NOV 2016
 
Consumer Snapshot - May 2016
Consumer Snapshot - May 2016Consumer Snapshot - May 2016
Consumer Snapshot - May 2016
 
Consumer Snapshot February 2015
Consumer Snapshot February 2015Consumer Snapshot February 2015
Consumer Snapshot February 2015
 
Consumer Snapshot - June 2016
Consumer Snapshot - June 2016Consumer Snapshot - June 2016
Consumer Snapshot - June 2016
 
MSPARK MARKETING TRENDS MONITER
MSPARK MARKETING TRENDS MONITERMSPARK MARKETING TRENDS MONITER
MSPARK MARKETING TRENDS MONITER
 

Semelhante a Planalytics—WEBCAST 2016 Back-To-School Outlook

The state and future of ecommerce in canada
The state and future of ecommerce in canadaThe state and future of ecommerce in canada
The state and future of ecommerce in canada
retaicouncil
 
2016 Holiday SurveyRinging in the retail 2016 Holida.docx
2016 Holiday SurveyRinging in the retail 2016 Holida.docx2016 Holiday SurveyRinging in the retail 2016 Holida.docx
2016 Holiday SurveyRinging in the retail 2016 Holida.docx
felicidaddinwoodie
 
CommBank Retail Insights Edition 1
CommBank Retail Insights Edition 1CommBank Retail Insights Edition 1
CommBank Retail Insights Edition 1
Dan O'Rourke
 

Semelhante a Planalytics—WEBCAST 2016 Back-To-School Outlook (20)

Rise - The Future of Digital Retail
Rise - The Future of Digital RetailRise - The Future of Digital Retail
Rise - The Future of Digital Retail
 
The Future of Digital Retail by Deborah Weinswig at RISE 2016. Jan. 16, 2016
The Future of Digital Retail by Deborah Weinswig at RISE 2016. Jan. 16, 2016The Future of Digital Retail by Deborah Weinswig at RISE 2016. Jan. 16, 2016
The Future of Digital Retail by Deborah Weinswig at RISE 2016. Jan. 16, 2016
 
Snapshot of consumer behaviors of Nov. 2021 eol i-survey (en)
Snapshot of consumer behaviors of Nov. 2021 eol i-survey (en)Snapshot of consumer behaviors of Nov. 2021 eol i-survey (en)
Snapshot of consumer behaviors of Nov. 2021 eol i-survey (en)
 
CIT Retail Industry Outlook - 2015
CIT Retail Industry Outlook - 2015CIT Retail Industry Outlook - 2015
CIT Retail Industry Outlook - 2015
 
The state and future of ecommerce in canada
The state and future of ecommerce in canadaThe state and future of ecommerce in canada
The state and future of ecommerce in canada
 
Sunrise Breakfast: CIO's Challenge
Sunrise Breakfast: CIO's ChallengeSunrise Breakfast: CIO's Challenge
Sunrise Breakfast: CIO's Challenge
 
6 Essential Holiday Retail Strategies
6 Essential Holiday Retail Strategies6 Essential Holiday Retail Strategies
6 Essential Holiday Retail Strategies
 
Q2 2015 Review & BTS webcast with Planalytics Aug. 11 2015
Q2 2015 Review & BTS webcast with Planalytics Aug. 11 2015Q2 2015 Review & BTS webcast with Planalytics Aug. 11 2015
Q2 2015 Review & BTS webcast with Planalytics Aug. 11 2015
 
2016 Holiday SurveyRinging in the retail 2016 Holida.docx
2016 Holiday SurveyRinging in the retail 2016 Holida.docx2016 Holiday SurveyRinging in the retail 2016 Holida.docx
2016 Holiday SurveyRinging in the retail 2016 Holida.docx
 
Back-to-School Survey 2016
Back-to-School Survey 2016Back-to-School Survey 2016
Back-to-School Survey 2016
 
Étude annuelle UPS Pulse of Online Shopper 2017 [intégrale]
Étude annuelle UPS Pulse of Online Shopper 2017 [intégrale]Étude annuelle UPS Pulse of Online Shopper 2017 [intégrale]
Étude annuelle UPS Pulse of Online Shopper 2017 [intégrale]
 
Back to School Webinar: A Crash Course In Digital Marketing Opportunities You...
Back to School Webinar: A Crash Course In Digital Marketing Opportunities You...Back to School Webinar: A Crash Course In Digital Marketing Opportunities You...
Back to School Webinar: A Crash Course In Digital Marketing Opportunities You...
 
Consumer behaviour snapshot Oct 2021 Taiwan market (EN)
Consumer behaviour snapshot Oct 2021 Taiwan market (EN)Consumer behaviour snapshot Oct 2021 Taiwan market (EN)
Consumer behaviour snapshot Oct 2021 Taiwan market (EN)
 
CIT Retail Outlook
CIT Retail OutlookCIT Retail Outlook
CIT Retail Outlook
 
Melbourne Business School - mba talk october 14 - croll - 40m - lean analytics
Melbourne Business School - mba talk october 14 - croll - 40m - lean analyticsMelbourne Business School - mba talk october 14 - croll - 40m - lean analytics
Melbourne Business School - mba talk october 14 - croll - 40m - lean analytics
 
2015 back-to-school and back-to-college survey results
2015 back-to-school and back-to-college survey results2015 back-to-school and back-to-college survey results
2015 back-to-school and back-to-college survey results
 
CommBank Retail Insights Edition 1
CommBank Retail Insights Edition 1CommBank Retail Insights Edition 1
CommBank Retail Insights Edition 1
 
E-Commerce Trends & Innovations: The Rise of Omni-Channel Retail
E-Commerce Trends & Innovations: The Rise of Omni-Channel Retail E-Commerce Trends & Innovations: The Rise of Omni-Channel Retail
E-Commerce Trends & Innovations: The Rise of Omni-Channel Retail
 
Sixth Annual 2015 Shopper Experience Study: One True Channel Focusing on the...
Sixth Annual 2015 Shopper Experience Study:  One True Channel Focusing on the...Sixth Annual 2015 Shopper Experience Study:  One True Channel Focusing on the...
Sixth Annual 2015 Shopper Experience Study: One True Channel Focusing on the...
 
2015 holiday season marketing information
2015 holiday season marketing information2015 holiday season marketing information
2015 holiday season marketing information
 

Mais de Deborah Weinswig

Mais de Deborah Weinswig (20)

Retail Revolution: Disrupt or be Disrupted The Connected Mall
Retail Revolution: Disrupt or be Disrupted The Connected MallRetail Revolution: Disrupt or be Disrupted The Connected Mall
Retail Revolution: Disrupt or be Disrupted The Connected Mall
 
From Wall Street to Main Street
From Wall Street to Main StreetFrom Wall Street to Main Street
From Wall Street to Main Street
 
Global Supply Chain Innovation Summit, Shanghai
Global Supply Chain Innovation Summit, ShanghaiGlobal Supply Chain Innovation Summit, Shanghai
Global Supply Chain Innovation Summit, Shanghai
 
Investing in Women-Led Startups
Investing in Women-Led StartupsInvesting in Women-Led Startups
Investing in Women-Led Startups
 
Future of Retail: Is It Coming Apart at the Seams?
Future of Retail: Is It Coming Apart at the Seams?Future of Retail: Is It Coming Apart at the Seams?
Future of Retail: Is It Coming Apart at the Seams?
 
HK Retail Expo 2016—Identifying Whitespaces in a Difficult Retail Environment
HK Retail Expo 2016—Identifying Whitespaces in a Difficult Retail EnvironmentHK Retail Expo 2016—Identifying Whitespaces in a Difficult Retail Environment
HK Retail Expo 2016—Identifying Whitespaces in a Difficult Retail Environment
 
Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion
Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and FashionBreakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion
Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion
 
ULI AP Summit—The Stores of the Future
ULI AP Summit—The Stores of the FutureULI AP Summit—The Stores of the Future
ULI AP Summit—The Stores of the Future
 
Planalytics Q2 2016 Recap
Planalytics Q2 2016 RecapPlanalytics Q2 2016 Recap
Planalytics Q2 2016 Recap
 
ICSC—Texas New Techies: A Retail Startup Pitch Competition
ICSC—Texas New Techies: A Retail Startup Pitch CompetitionICSC—Texas New Techies: A Retail Startup Pitch Competition
ICSC—Texas New Techies: A Retail Startup Pitch Competition
 
RECON Asia 2016—In-Store Technology: Bright Shiny Object or The New Normal?
RECON Asia 2016—In-Store Technology: Bright Shiny Object or The New Normal?RECON Asia 2016—In-Store Technology: Bright Shiny Object or The New Normal?
RECON Asia 2016—In-Store Technology: Bright Shiny Object or The New Normal?
 
Golden Seeds Presentation
Golden Seeds PresentationGolden Seeds Presentation
Golden Seeds Presentation
 
Emerge 2016—Eco-Friendly Fashion Production and Distribution
Emerge 2016—Eco-Friendly Fashion Production and DistributionEmerge 2016—Eco-Friendly Fashion Production and Distribution
Emerge 2016—Eco-Friendly Fashion Production and Distribution
 
Make up in Paris - Top Ten Trends and Disruptors in Digital Beauty
Make up in Paris - Top Ten Trends and Disruptors in Digital BeautyMake up in Paris - Top Ten Trends and Disruptors in Digital Beauty
Make up in Paris - Top Ten Trends and Disruptors in Digital Beauty
 
Q3 2016 Recap & US 2016 Holiday Preview
Q3 2016 Recap & US 2016 Holiday PreviewQ3 2016 Recap & US 2016 Holiday Preview
Q3 2016 Recap & US 2016 Holiday Preview
 
Breakfast with the Disruptors - Supply Chain Startup Pitches
Breakfast with the Disruptors - Supply Chain Startup PitchesBreakfast with the Disruptors - Supply Chain Startup Pitches
Breakfast with the Disruptors - Supply Chain Startup Pitches
 
US 2016 Holiday Homestretch: Performance to Date Bodes Well for Holiday
US 2016 Holiday Homestretch: Performance to Date Bodes Well for HolidayUS 2016 Holiday Homestretch: Performance to Date Bodes Well for Holiday
US 2016 Holiday Homestretch: Performance to Date Bodes Well for Holiday
 
US 2016 Holiday Wrap-Up: Successful Season Driven by a Late-December Surge
US 2016 Holiday Wrap-Up: Successful Season Driven by a Late-December SurgeUS 2016 Holiday Wrap-Up: Successful Season Driven by a Late-December Surge
US 2016 Holiday Wrap-Up: Successful Season Driven by a Late-December Surge
 
The Future Customer and Opportunities for Startups
The Future Customer and Opportunities for Startups The Future Customer and Opportunities for Startups
The Future Customer and Opportunities for Startups
 
Disruptors Breakfast featuring Fashion Tech Companies
Disruptors Breakfast featuring Fashion Tech CompaniesDisruptors Breakfast featuring Fashion Tech Companies
Disruptors Breakfast featuring Fashion Tech Companies
 

Último

call Now 9811711561 Cash Payment乂 Call Girls in Dwarka
call Now 9811711561 Cash Payment乂 Call Girls in Dwarkacall Now 9811711561 Cash Payment乂 Call Girls in Dwarka
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka
vikas rana
 
Panjim Goa Escort Girls ✿✸ 9971646499 ₢♚ Russian Call Girls Panjim Goa Direc...
Panjim Goa Escort Girls ✿✸ 9971646499  ₢♚ Russian Call Girls Panjim Goa Direc...Panjim Goa Escort Girls ✿✸ 9971646499  ₢♚ Russian Call Girls Panjim Goa Direc...
Panjim Goa Escort Girls ✿✸ 9971646499 ₢♚ Russian Call Girls Panjim Goa Direc...
ritikaroy0888
 

Último (8)

Call Girls In Dev kunj Delhi 9654467111 Short 1500 Night 6000
Call Girls In Dev kunj Delhi 9654467111 Short 1500 Night 6000Call Girls In Dev kunj Delhi 9654467111 Short 1500 Night 6000
Call Girls In Dev kunj Delhi 9654467111 Short 1500 Night 6000
 
Hifi Agartala Escorts Service Girl ^ 9332606886, WhatsApp Anytime Agartala
Hifi Agartala Escorts Service Girl ^ 9332606886, WhatsApp Anytime AgartalaHifi Agartala Escorts Service Girl ^ 9332606886, WhatsApp Anytime Agartala
Hifi Agartala Escorts Service Girl ^ 9332606886, WhatsApp Anytime Agartala
 
Planting Seeds of Success and of Failure.pdf
Planting Seeds of Success and of Failure.pdfPlanting Seeds of Success and of Failure.pdf
Planting Seeds of Success and of Failure.pdf
 
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka
call Now 9811711561 Cash Payment乂 Call Girls in Dwarkacall Now 9811711561 Cash Payment乂 Call Girls in Dwarka
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka
 
Digital Business Strategy - How Food Brands Compete Through Technology
Digital Business Strategy - How Food Brands Compete Through TechnologyDigital Business Strategy - How Food Brands Compete Through Technology
Digital Business Strategy - How Food Brands Compete Through Technology
 
Panjim Goa Escort Girls ✿✸ 9971646499 ₢♚ Russian Call Girls Panjim Goa Direc...
Panjim Goa Escort Girls ✿✸ 9971646499  ₢♚ Russian Call Girls Panjim Goa Direc...Panjim Goa Escort Girls ✿✸ 9971646499  ₢♚ Russian Call Girls Panjim Goa Direc...
Panjim Goa Escort Girls ✿✸ 9971646499 ₢♚ Russian Call Girls Panjim Goa Direc...
 
The 2024 Prime Day Panel: From Preparation to Profit
The 2024 Prime Day Panel: From Preparation to ProfitThe 2024 Prime Day Panel: From Preparation to Profit
The 2024 Prime Day Panel: From Preparation to Profit
 
5CL-ADBA,5cladba, the best supplier in China
5CL-ADBA,5cladba, the best supplier in China5CL-ADBA,5cladba, the best supplier in China
5CL-ADBA,5cladba, the best supplier in China
 

Planalytics—WEBCAST 2016 Back-To-School Outlook

  • 2. © 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential. 2 1. Overview – Retail Sales Looking Brighter for Back-to-School 2. 2Q Update – Earnings Scorecards; Consumer Discretionary Leads Growth 3. July Same-Stores Sales Somewhat Mixed 4. Back-to-School Drives July Traffic to Best Month of Calendar Year 5. Back-to-School Outlook; Solid Forecast, Room for Upside 6. Category Spend; School Supplies and Clothing Highest Growth Agenda 7. Finding Dollars in New Places 8. Where Consumers Plan to Shop – Discount Stores & Online 9. Shopping and Advertising Starting Earlier 10. Fashion Trends 11. Calendar Impact 12. 2016 Second Half Predictions 13. Macro Outlook
  • 3. © 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential. 3 1. Overview – We Expect Better BTS Sales After Below Average Season Last Year • Total BTS spending to reach near-record levels - Fung Global Retail & Technology expects back-to-school sales (July & August) to rise 2%-3% this year, compared to 0.4% last year - Families have more kids in school thanks to the large generation of Millennials who are parents of school-age children - Families are expected to spend the same or more than last year according to the NRF • Consumer purchase mentality—What do we need now? BTS shoppers plan to shop and research earlier in 2016 - Target reacts by adopting an early-July back-to-school rollout in physical stores - Online advertising starting earlier: Home Depot, Lowe’s and Amazon, Costco, Sam’s Club • Favorable Macro Backdrop; Spending Remains Steady - Wage growth picking up - Labor marketing standing firm
  • 4. © 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential. 4 • Earnings Growth: 86% of companies in the S&P 500 have reported 2Q 2016 through 8/5; the blended earnings decline is 3.5% • Consumer Discretionary reporting highest earning’s growth at 10.7%, driven by Internet Retail (+86%), and Household Durables (32%) • Consumer Discretionary sector are reporting the 2nd largest (behind Information Technology +7.2%) upside vs. estimated earnings(+6.9%) Source: FactSet Research Systems 2016 54% 69% 33% 71% 12% 12%46% 19% 67% 17% 0% 25% 50% 75% 100% S&P 500 Revenues S&P 500 Earnings Consumer Disc Revenue Consumer Disc. Earnings Above In-Line Below 2. 2Q Update – Earnings Scorecard; Consumer Discretionary Leads Growth Q2 2016 Earnings and Revenues Versus Estimates
  • 5. © 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential. 5 • Among apparel retailers, L Brands and Zumiez outperformed - L Brands reported 2.0% SSS, above its 0.4% estimate - Bath & Body Works coms were up 6% • U.S. Costco traffic was up 3.5% in July, fairly consistent with prior months - Independence Day holiday shift negatively impacted comp sales by 2.5% • Gap reported a decline of 4.0%, driven by challenging store traffic in May and July Source: Company Reports Same-Store Sales (%) July 2016 Actual July 2015 July 2016 Est. MASS MERCHANTS Costco Wholesale (2.0) 0.0 (1.8) Costco US (3.0) 3.0 Costco Canada 3.0 N/A Costco International (2.0) (10.0) Costco Wholesale (ex fuel) 1.0 7.0 Costco US (ex fuel) 0.0 7.0 Costco Canada (ex fuel) 6.0 N/A Costco International (ex fuel) 2.0 7.0 0 Fred’s (4.6) 0.7 0.0 SPECIALTY APPAREL STORES 3 0 3 Buckle (10.9) (8.1) (3.9) Cato (10.0) (1.0) (1.0) Gap (4.0) (3.0) (1.0) L Brands 2.0 3.0 0.1 Victoria’s Secret 0.0 1.0 Bath & Body Works 6.0 5.0 Zumiez (2.9) (7.6) (5.0) 3. July Same - Store Sales Somewhat Mixed
  • 6. © 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential. 6 • Foot traffic dropped (5.8%) in July, which was the lowest monthly YoY drop this calendar year • Despite hot weather and more than a bit of political uncertainty, Back-to-School shopping began to stem declines in store traffic • Conversion rate has increased for the 7th consecutive month • While conversion was up 0.1%, the average transaction value (ATV) was down 1.6%, dropping sales per shoppers (SPS) 1.2% and negatively impacting overall sales Source: RetailNext Monthly Sales and Traffic YoY% Traffic Conv. ATV SPS Tran. % Return July -5.8% 0.1% -1.6% -1.2% -5.7% -0.2% June -8.9% 0.6% -2.4% 0.7% -6.0% -0.1% May -9.9% 0.6% -2.5% 1.6% -6.1% -0.1% April -6.5% 0.2% 1.3% 3.1% -4.7% 0.0% March -9.7% 0.4% -0.7% 2.2% -7.0% -0.1% 4. 2Q Update – Back-to-School Drives July Traffic to Best Month of Calendar Year
  • 7. © 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential. 7 • Fung Global Retail & Technology expects back-to-school sales (July & August) to rise 2%-3% this year, compared to 0.4% last year • This is slightly below the average increase of 3.8% -10% -8% -6% -4% -2% 0% 2% 4% 6% 8% 10% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016E YoY % Change Avg. Change 2016 Est. Source: US Census Bureau and FGRT Estimates 5. Back-to-School Outlook – Solid Growth Forecast; Room for Upside Back To School Sales Growth – 1993-2016E
  • 8. © 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential. 8 • National Retail Federation(NRF) combined Back-to-School/ Back-to-College (BTS/BTC) spending to rise 11.5% in 2016 to $75.8 billion - Average BTS family is forecasted to spend $673.57, up 6.8% from last year - College plans to spend $888.71, a 1.2% decrease - But, total college spend will rise 12.5% due to an increase in BTC consumers • Deloitte expects parents will spend $488 on BTS items for their children this year, up 12.4% from last year $673.6 $520 $540 $560 $580 $600 $620 $640 $660 $680 $700 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016E 5. NRF and Deloitte Predict Positive Uptick Total BTS per Household
  • 9. © 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential. 9 • eMarketer sees e-commerce sales growth of 15.3% to $65.42 billion in BTS months - 7.9% of total retail sales for the period, up from 7.0% - In-store shopping continue to dominate back-to-school season • Mobile shopping, continues to expand with nearly 35% of BTS shoppers planning to purchase online • NRF revised full-year e-commerce sales forecast; expects e-commerce sales up 7%-10%, compared to prior forecast for a 6%-9% 5.10% 7.90% 5% 7% 9% 2012 2013 2014 2015 2016E Source: eMarketer 5. Online Sales to Drive Additional Growth US Retail E-Commerce BTS: % of Total Sales
  • 10. © 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential. 10 • 87% of parents intend to spend the same or more compared to last year 13% 32%55% Expect to spend less Expect to spend more Expect to spend the same Why do you plan to spend “more”? Why do you plan to spend “less”? 1. Children need more items 2. Children need more expensive items 3. Prices are generally higher 1. Children need fewer items 2. Household has less money 3. Fewer children in grades K-12 Source: Deloitte Survey Sample size (N)=1200 5. Household Spending Levels; Families to Spend More than Last Year
  • 11. © 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential. 11 • Clothing and accessories, the largest category, is expected to represent 34.9% of total BTS sales. - Dollar spend is up 8.1% year over year • School supplies is projected to represent 16.0% of total BTS sales - Dollar spend is up 10.3% year over year BTS 2015 2016E YoY% Change Total ($B) 24.9 27.3 9.6% Total per household (USD) $630 $674 6.9% Spend per Household by Category 2015 2016E YoY% Change Shoes 117.56 126.55 7.6% Clothing 217.82 235.39 8.1% School Supplies 97.74 107.76 10.3% Electronics 197.24 204.06 3.5% BTC 2015 2016E YoY% Change Total ($B) 43.1 48.5 12.5% Total per household (USD) $899 $888 -1.2% Spend per Household by Category 2015 2016E YoY% Change Shoes 78 73 -6.2% Clothing 139 137 -1.3% School Supplies 75 67 -10.8% Electronics 244 207 -15.0% Source: NRF and Prosper 6. Back-to-School – Category Spend; School Supplies and Clothing Highest Growth
  • 12. © 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential. 12 • Category spend planned for 2016 back-to-school season • Most Shoppers will spend their budget on clothing and accessories and electronics • 96% plan to buy school supplies • Average spend $107, up 10.3% • Hot items: books, backpacks • 95% plan to buy Clothing & Accessories • Average spend $235, up 8.1% • Hot items: Jewelry, handbags • 57% plan to buy Electronics • Average spend $204, up 3.5% • Hot Items: computers, tablets, wearable tech • 94% plan to buy shoes • Average spend $126, up 7.6% 6. Category Spend; Most Dollars Spent on Clothing and Electronics Source: NRF and Prosper
  • 13. © 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential. 13 7. Finding Dollars In New Places • Retailers and suppliers finding new strategies to boost spending for BTS season • Merchandise tie-ins - “Finding Dory Back to School Collection” to increase appeal of everyday back-to-school items • Discounters are offering minimum spend discount - Spend $20 and save $5 - encourage larger baskets • In-Store experience - JCPenney locating fixtures stocked with the merchandise featured on the mannequins directly adjacent to mannequins - Shoppers can assemble complete outfits by shopping the fixtures Source: NRF and Prosper
  • 14. © 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential. 14 • Discount Stores (61%) and department stores (59.6%) are historically the two largest shopping destinations for BTS shoppers - Discount Stores at lowest level in survey history • Online shopping has seen a dramatic jump – nearly 30% increase year-over-year 62% 56% 54% 36% 36% 22% 15% 13% 13% 7% 61% 60% 51% 46% 39% 22% 17% 16% 12% 6% 2015 2016 8. BTS Where Consumers Plan to Shop – Discount Stores Top Destination, Online Continues Strong Growth Where Consumers Plan to Shop for BTS Source: NRF and Prosper
  • 15. © 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential. 15 • Consumers to take advantage of back-to-school sales, spreading out their budgets and avoiding last-minute crowds • More shopping in July than LY and fewer shopping in September - 26.1% plan to shop at least two months before school vs 19.9% LY - While 33.8% plan to shop three weeks to one months before school starts vs 42.8% LY • August remain the most popular time for back-to-school shopping 22.2 50.9 22.1 2.7 2.1 2 or More Months Before School Starts 3-4 Weeks Before School Starts 1-2 Weeks Before School Starts After School Starts 26.1 33.8 25.1 6.4 8.5 2 or More Months Before School Starts 3-4 Weeks Before School Starts 1-2 Weeks Before School Starts After School Starts The Week School Starts 9. Back-to-School – Consumers to Shop Earlier This Year; August Wins When Consumers Plan to Start BTS Shopping When Consumers Plan to Start BTC Shopping
  • 16. © 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential. 16 • All retailers are participating in promotional activities across platforms - In-store - On-line - Social media - Mobile = with BTS campaign = no BTS campaign Source: Fung Global Retail & Technology, as of 8/1 9. Online Advertising & Promotions Starting Earlier than Ever
  • 17. © 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential. 17 • Seventeen Magazine predicts sleeker looks for the Fall. 10. Back-to-School 2016 Fashion Trends
  • 18. © 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential. 18 September 2015 Labor Day: September 7 Public Schools Open: September 9 Rosh Hashanah: September 13-15 September 2016 Labor Day: September 5 Public Schools Open: September 8 Rosh Hashanah: October 2-4 Su Mo Tu We Th Fr Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Su Mo Tu We Th Fr Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 • Neutral calendar impact 11. Calendar Impact
  • 19. © 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential. 19 • Fashion at a value price will be a winner in second half of 2016 - Products hovering on deflationary pricing - further bifurcation of the retail market • The Weinswig Hourglass thesis: - Consumer spending gravitating to the top and bottom of the hourglass • Outlets and off-price retailers gain more BTS shoppers - Macy’s Backstage - Nordstrom Rack The Weinswig Hourglass Neiman Marcus Saks The RealReal Nordstrom Kate Spade, Coach, Michael Kors Bloomingdale’s Anthropologie Costco BJ’s - Sam’s Club Chico’s Lord & Taylor Macy’s - Dillard’s J.Crew, Banana Republic, Urban Outfitters White House Black Market - Ann Taylor - Abercrombie & Fitch Foot Locker - Finish Line Ann Taylor Loft - JCPenney - Kohl’s Kroger - Safeway - Supervalu Burlington Buckle - Hollister American Eagle - Express Gap Old Navy - Carter’s - Children’s Place CVS - Walgreens T.J. Maxx - Marshalls - Home Goods Target Sears H&M Ross Stores Walmart Nordstrom Rack – Macy’s Backstage Aldi Dollar Stores ThredUP 12. Who Will Benefit in Second Half of 2016?
  • 20. © 2015Planalytics,Inc.AllRightsReserved.ProprietaryandConfidential. 20 Source: Energy Information Agency Bureau of Economic Analysis Bureau of Labor Statistics Indicator Period 2016 2015 YoY change Impact on Consumption GDP Growth Q2 1.2% 3.9% (270 bps) - Gas Price ($ per gallon) Aug. $2.15 $2.63 (18.2%) + Consumer Price Inflation Jun. 1.1% 0.2% 90 bps + Savings Rate Jun. 5.3% 5.8% (50 bps) + Unemployment rate Jul. 4.9% 5.3% (40) bps + Wage Growth Jun. 3.6% 3.2% 40 bps + The S&P/Case-Shiller 20-City Composite Home Price Index May 188.3 178.9 +5.2% + University of Michigan Consumer Sentiment Jul. 90.0 93.1 (3.3%) - Tax-Free Shopping Days Q2/Q3 54 63 (14.2%) - 13. Overview: Favorable Macro Backdrop; Spending Remains Steady McGraw Hill Financial University of Michigan Survey of Consumers
  • 21. © 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential. 21 • US GDP came in well below expectation; advanced at 1.2% in Q2 vs estimates of 2.6% • Consumer spending rose robustly, expanding at 4.2% while business investment weakened. -0.9% 4.6% 4.3% 2.1% 0.6% 3.9% 2.0% 1.4% 1.1% 1.2% -2.0% -1.0% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 US GDP Annualized Growth Rate Source: Bureau of Economic Analysis 13. GDP Disappoints in 2Q16
  • 22. © 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential. 22 $2.15 $0.0 $0.5 $1.0 $1.5 $2.0 $2.5 $3.0 $3.5 $4.0 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 • Gas prices dropped to $2.15 per gallon in the second week of August, down 18.2% from a year ago. A drop in crude oil prices has driven a 8-week-long decline in costs at the pump. • Low gas prices continue to curb the inflation rate at a low point. Sources: Energy Information Agency Retail Gasoline Prices ($/Gallon) 13. Gas Prices Continue to Decline
  • 23. © 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential. 23 • US consumer prices increased for a 4th month straight, rising 0.2% compared with May. • Americans paid more for housing, gasoline and health care, while the prices for vehicles continued to slump. Sources: Bureau of Labor Statistics *Not seasonally adjusted 1.1% -3.0% -2.0% -1.0% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 06 07 08 09 10 11 12 13 14 15 16 12-Month % Change CPI – All Urban Consumers 13. Inflation Remains Moderate
  • 24. © 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential. 24 5.3% 4.5% 5.5% 6.5% Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 US Annual Personal Saving Rate % • US personal savings rate dropped to 5.3%, down from 5.5% in May, the lowest since March 2015. • Consumers are becoming less cautious and save less to finance additional spending. Seasonally Adjusted as of June, 2016 Source: Bureau of Economic Analysis 13. Savings Rate Moves Lower as Consumers Increase Spending
  • 25. © 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential. 25 4.9% 4.0% 5.0% 6.0% 7.0% 8.0% 9.0% 10.0% 11.0% Jul-06 Dec-06 May-07 Oct-07 Mar-08 Aug-08 Jan-09 Jun-09 Nov-09 Apr-10 Sep-10 Feb-11 Jul-11 Dec-11 May-12 Oct-12 Mar-13 Aug-13 Jan-14 Jun-14 Nov-14 Apr-15 Sep-15 Feb-16 Jul-16 • US unemployment rate stayed at 4.9% in July, with the labor participation rate climbing 0.1% from June. Total new jobs added was 255,000. • Strong hiring alleviates people’s concerns from unexpected weak GDP readings and global economic turmoil. Source: Bureau of Labor Statistics Through July 31, 2016 ; Seasonally adjusted US Unemployment Rate % 13. The Labor Market Stands Firm
  • 26. © 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential. 26 2.6% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 4.0% Apr-07 Jul-07 Oct-07 Jan-08 Apr-08 Jul-08 Oct-08 Jan-09 Apr-09 Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jul-15 Oct-15 Jan-16 Apr-16 Jul-16 Source: Bureau of Labor Statistics Seasonally Adjusted as of July, 2016 • In July, average hourly wage for workers in the private sector rose by 0.3% month over month and by 2.6% year over year. • More accelerated wage growth is projected as employers compete over a diminishing pool of workers in the resilient labor market. US Average Hourly Earnings for Private Sector: YoY% 13. Wage Growth Is Picking Up
  • 27. © 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential. 27 100 120 140 160 180 200 220 S&P/Case-Shiller 20-City Composite Home Price Index • The 20-City Composite reported a YoY gain of 5.2%, down from 5.4% in April. • Despite the unexpectedly cooled US home-price growth, home prices continued to appreciate across the country and sales soared to the highest level since 2007. Source: McGraw Hill Financial 188.3 13. Housing Market Is Strong
  • 28. © 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential. 28 90.0 0 20 40 60 80 100 120 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jul-15 Oct-15 Jan-16 Apr-16 Jul-16 • In July the University of Michigan Consumer Sentiment Index slowed down to 90.0 from June’s 93.5, down 3.3% year-over-year. • Concerns about Brexit remained surprisingly high; uncertainties surrounding global economic prospects and the presidential election will keep consumers more cautious. University of Michigan Monthly Consumer Sentiment Index Through July 31, 2016 Source: University of Michigan 13. Consumer Sentiment Slips Slightly in July
  • 29. © 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential. 29 Source: Federation of Tax Administrators 2016 2015 Dates Days Days in 2Q Days in 3Q Dates Days Days in 2Q Days in 3Q Alabama August 5-7 3 0 3 August 5-7 3 0 3 Arkansas August 6-7 2 0 2 August 1-2 2 1 1 Connecticut August 21-27 7 0 7 August 16-22 7 0 7 Florida August 5-7 3 0 3 August 7-16 10 0 10 Georgia July 30-31 2 1 2 July 31- August 1 2 2 0 Iowa August 5-6 2 0 2 August 7-8 2 0 2 Louisiana August 5-6 2 0 2 August 7-8 2 0 2 Maryland August 14-20 7 0 7 August 9-15 7 0 7 Massachusetts N/A 0 0 0 August 15-16 2 0 2 Mississippi August 5-7 2 2 2 July 31- August 1 2 2 0 Missouri August 5-7 3 0 3 August 7-9 3 0 3 New Mexico August 5-7 3 0 3 August 7-9 3 0 3 Ohio August 5-7 3 0 3 August 7-9 3 0 3 Oklahoma August 5-7 3 0 3 August 7-9 3 0 3 South Carolina August 5-7 3 0 3 August 7-9 3 0 3 Tennessee July 29-31 3 2 3 August 7-9 3 0 3 Texas August 5-7 3 0 3 August 7-9 3 0 3 Virginia August 5-7 3 0 3 August 7-9 3 0 3 Total Days 54 5 49 63 5 58 States 17 18 13. Tax-Free Shopping Days Scaled Back This Year • This year, there are nine fewer tax-free shopping days and one less state participating • Notable changes: Florida reduced the length to three days, down from 10 last year. Massachusetts, facing a budget crunch, is skipping tax holidays this year
  • 30. © 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential. 30 • Magic: Las Vegas, Aug. 15-17 • JDA & Fung Global Retail & Technology Dinner with The Disruptors: New York, Sept. 6 • Design: Retail Forum, Sept. 22-24 • Vanity Capital Conference: Paris, Sept. 26-27 • ICSC RECon Asia Conference: Manila, Oct. 11-12 • ICSC Research Connections: Austin, Oct. 16-18 • Revionics Insight 2016 Customer Conference: Austin, Oct. 16-18 • WWD Apparel & Retail CEO Summit: New York, Oct. 25-26 • BrandCollective: Sonoma, Oct. 27-28 14. Upcoming Events
  • 31. © 2015 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential. 31 THANK YOU!

Notas do Editor

  1. Take out BTS ----
  2. EDIT --- Millennials RECORD LEVEL SUGGEST A BETTER PICTURE THAN LAST YEAR
  3. Red items are waiting for the latest release.
  4. https://stats.oecd.org/index.aspx?queryid=350
  5. http://www.eia.gov/petroleum/gasdiesel/
  6. http://www.bea.gov/newsreleases/national/pi/pinewsrelease.htm
  7. http://www.bls.gov/news.release/pdf/empsit.pdf http://data.bls.gov/timeseries/LNS14000000
  8. http://blogs.wsj.com/economics/2016/07/06/why-some-economists-see-faster-wage-growth-around-the-corner/
  9. https://next.ft.com/content/5371cf26-e7b5-3538-aebf-9802b84a2634 https://www.spice-indices.com/idpfiles/spice-assets/resources/public/documents/379360_cshomeprice-release-0726.pdf?force_download=true
  10. http://www.sca.isr.umich.edu/tables.html Add point
  11. https://next.ft.com/content/5371cf26-e7b5-3538-aebf-9802b84a2634 https://www.spice-indices.com/idpfiles/spice-assets/resources/public/documents/379360_cshomeprice-release-0726.pdf?force_download=true