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Go Green to See more Green … SBDC for Enterprise Excellence: Profit, People, Planet November 18, 2009
Sustainability Economy (Profit) Environment (Planet) Social Responsibility (People) Business Sustainability: The way an organization cohesively manages and integrates their financial, social and environmental performance to create value for stakeholders and meet needs of the present without compromising the ability to meet needs of the future.
Electricity:
Electricity: *Resource: EIA- U.S. Energy Information Administration
Lighting
Lighting TURN LIGHTS OFF! ,[object Object]
 When natural lighting is sufficient.Upgrade lighting to CFL or LED bulbs and fixtures.
Lighting More than 20%of the electricity generated in the U.S. is used for lighting alone. *Source: Energy Star, a resource created by U.S. EPA and DOE.
Lighting Excess lighting increases energy consumption directly and indirectly ,[object Object]
 indirectly  heat produced by lighting
Approximately half of the energy used on lighting is wasted on empty rooms or as heat produced by inefficient bulbs and lighting fixtures.*Source: Energy Star, a resource created by U.S. EPA and DOE.
Lighting Energy Star qualified lighting products use 75% less energy and last 35 times longer than incandescent lighting.  ,[object Object],*Source: Energy Star, a resource created by U.S. EPA and DOE.
Thermostat 103° 69°
Thermostat
Thermostat SAVE MONEY! SAVE RESOURCES! ,[object Object]
 Save around 10% a year on your heating and cooling bills by turning your thermostat back 10°–15° for eight hours per day.*Source: U.S. DOE
Water Over 70% of the Earth is covered in Water ,[object Object]
And 70% of fresh water is locked up in permafrost, glaciers, and the icecaps.Only 0.007% of all water on earth is readily accessible for human use! 340 BILLION gallons of fresh water are drawn from rivers, streams, and reservoirs EACH DAY. *Source: United Nations Environment Program
Water ,[object Object]
Areas all over Texas experience shortages and drought every year. “The state could lose $466 million in tax revenue in 2010 and up to $5.4 billion by 2060 due to decreased business activity caused by insufficient water.”  – Susan Comb, Texas State Comptroller of Public Accounts
Water
Water
Water ,[object Object]
Xeriscaping
 Native or Adaptive plants
 Mulching
 Rain Barrels
 Drip Irrigation or Soaker hoses
 Water landscape during the coolest part of the day.,[object Object]
Drip irrigation can cut irrigation needs by half.
Watering in the early morning can save up to 25 gallons each time you water*Source: Alliance for Water Efficiency, Oregon State University, and Water Conservation Resource
Water
Water ,[object Object]
Toilet tank water displacement
High-efficiency flush
Dual flush
Waterless Urinals
Faucets
Low-flow or aerated
Shower
Low-flow shower heads
Leaks
Fix them!,[object Object]
Installing low-flow aerators on your faucets can save thousands of gallons per year!
Low-flow showerheads reduce flow rates by about 40%.
Save 15 gallons of water during a 10-minute shower! That adds up to almost 5,500 gallons per year!*Source: Water Conservation Resource
Water ,[object Object]
While a leaky toilet wastes about 200 gallons per day costing almost $600 per year! *Source: American Water Works Association
Recycling

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Nov 18 Planet

  • 1. Go Green to See more Green … SBDC for Enterprise Excellence: Profit, People, Planet November 18, 2009
  • 2. Sustainability Economy (Profit) Environment (Planet) Social Responsibility (People) Business Sustainability: The way an organization cohesively manages and integrates their financial, social and environmental performance to create value for stakeholders and meet needs of the present without compromising the ability to meet needs of the future.
  • 3.
  • 5. Electricity: *Resource: EIA- U.S. Energy Information Administration
  • 7.
  • 8. When natural lighting is sufficient.Upgrade lighting to CFL or LED bulbs and fixtures.
  • 9. Lighting More than 20%of the electricity generated in the U.S. is used for lighting alone. *Source: Energy Star, a resource created by U.S. EPA and DOE.
  • 10.
  • 11. indirectly  heat produced by lighting
  • 12. Approximately half of the energy used on lighting is wasted on empty rooms or as heat produced by inefficient bulbs and lighting fixtures.*Source: Energy Star, a resource created by U.S. EPA and DOE.
  • 13.
  • 16.
  • 17. Save around 10% a year on your heating and cooling bills by turning your thermostat back 10°–15° for eight hours per day.*Source: U.S. DOE
  • 18.
  • 19. And 70% of fresh water is locked up in permafrost, glaciers, and the icecaps.Only 0.007% of all water on earth is readily accessible for human use! 340 BILLION gallons of fresh water are drawn from rivers, streams, and reservoirs EACH DAY. *Source: United Nations Environment Program
  • 20.
  • 21. Areas all over Texas experience shortages and drought every year. “The state could lose $466 million in tax revenue in 2010 and up to $5.4 billion by 2060 due to decreased business activity caused by insufficient water.” – Susan Comb, Texas State Comptroller of Public Accounts
  • 22. Water
  • 23. Water
  • 24.
  • 26. Native or Adaptive plants
  • 29. Drip Irrigation or Soaker hoses
  • 30.
  • 31. Drip irrigation can cut irrigation needs by half.
  • 32. Watering in the early morning can save up to 25 gallons each time you water*Source: Alliance for Water Efficiency, Oregon State University, and Water Conservation Resource
  • 33. Water
  • 34.
  • 35. Toilet tank water displacement
  • 43. Leaks
  • 44.
  • 45. Installing low-flow aerators on your faucets can save thousands of gallons per year!
  • 46. Low-flow showerheads reduce flow rates by about 40%.
  • 47. Save 15 gallons of water during a 10-minute shower! That adds up to almost 5,500 gallons per year!*Source: Water Conservation Resource
  • 48.
  • 49. While a leaky toilet wastes about 200 gallons per day costing almost $600 per year! *Source: American Water Works Association
  • 51. Recycling List of Recycling Haulers
  • 52. Recycling SAVE! MONEY $$$: By recycling half your waste, you can expect to save about a 20% in waste disposal costs. –Calculations by City of Arlington Environmental Services. The Economy $$$: In the U.S. – recycling creates 1.1 million jobs, $236 billion in gross annual salesand$37 billion in annual salaries.–U.S. EPA
  • 53.
  • 55. 3 cubic yards of landfill space
  • 57. 4,100 kilowatt-hours of electricity — enough energy to power the average American home for five months.*Source: U.S. EPA
  • 58.
  • 59. The 36 billion aluminum cans landfilled last year had a scrap value over $600 million.*Source: Keep America Beautiful, Inc.
  • 61.
  • 62. Why am I printing this?
  • 63. Do I really need multiple copies?
  • 64. Is this entire document relevant or would only selected pages be sufficient?
  • 65. Can I scan and email this document instead of faxing?
  • 66. Switch to PAPERLESS for billing, accounts payable, and payroll.
  • 68.
  • 72.
  • 73.
  • 74. Paper Consumption The average photocopier uses $1,500 worth of electricity, $24,000 worth of paper and $15,000 worth of toner over 7 years. $40,500 *Source: Resource Smart
  • 75. Cost of $14.02 per 100 sheets printed or copied Eliminate 100 printed sheets per week… annual savings = $728 What could you do with an extra $728?
  • 76.
  • 77. enough electricity to provide power to 228,000 homes.
  • 78. solid waste to fill 44,000 garbage trucks.
  • 79. enough water to fill 16,000 Olympic-sized swimming pools.
  • 80. and save 13 million trees.*Source: Environmental Paper Network and PaperCalculator.org
  • 83. Transportation HOME Gym Walk Bike Telecommuting Grocery Store Bank Dry Cleaner Trip-Chain
  • 84.
  • 85. Our office average fuel economy is 23 miles/gallon. So, if an average person used an alternative way to commute only one time per week, they would save 83.5 gallons of gasoline per year. $208.75 annual savings at current gas prices. Over 130 pounds of CO2
  • 86.
  • 87. One person switching to public transit can reduce daily carbon emissions by 20 pounds, or more than 4,800 pounds in a year.*Source: American Public Transit Association
  • 88. Just nice to do? OR can you harness the market value of these “nice to do” activities and put them to work for your business? SHOULD YOU?
  • 89.
  • 90. Growing the business by greening… 9/10 US Consumers Think that Environmental Responsibility is important… and expect companies to do most of the heavy lifting. *Source: AMP Agency survey, July 2008
  • 91.
  • 92. 60% are likely to purchase its products
  • 93. 58% are likely to recommend the company or its products to others
  • 94. More than half (53%) say they factor a company’s social and environmental activities into their purchasing decisions.*Source: AMP Agency survey, July 2008
  • 95.
  • 96.
  • 98.
  • 99.
  • 101. Goals
  • 102.
  • 103.
  • 104.
  • 105. Start with low hanging fruit!
  • 106. SBDC for Enterprise Excellence Dana Weddle 817.272.5935 dweddle@uta.edu Tom Pryor 817.272.5930 tpryor@uta.edu www.SBDCExcellence.org

Notas do Editor

  1.  READ: Business Sustainability: The way an organization cohesively manages and integrates their financial, social and environmental performance to create value for stakeholders and meet needs of the present without compromising the ability to meet needs of the future.
  2. Now that we’ve talked about sustainability as a concept a little, I want to get you to start thinking about why you want to become sustainable? What’s your motivation to undertake this challenge? Why are you going to make some improvements to you planet performance?The definition of Sustainability mentions preserving resources for future generations. Is that what motivates you? Today’s children? She’s pretty dang cute isn’t she. She my niece. Maybe you’re concerned about preserving natural resources and biodiversity. Or maybe you’re drawn to sustainability because of the cost savings or marketing potential? Or is Uncle Sam already regulating your business’s activities or are you taking action with the expectation of new regulations being past refer to Dr. Greene. Maybe it’s some combination of these things. Take a minute to really think about why you’re here and what will motivate you to take action
  3. OK, to start off, let’s talk a little about something that we’re all very familiar with, something we use every day and can’t live without. ELECTRICITY.Let’s do a quick exercise to visualize why conserving electricity is so important.You all have a piece of scrap paper. This piece of paper represents 100 units of fuel (BUTTON) which is used to create our precious electricity. This fuel could be coal, natural gas, petroleum, any of the above. OK, so our 100 units of fuel go into the power plant to be converted into electricity, which only has about 30% efficiency. So 70% of the potential energy of that fuel is wasted. Tear off 2/3 of your sheet of paper, that’s all wasted, leave it over there. Next, the electricity has to be transmitted and distributed to where it can be used, and we lose another 9%, so tear off about 1/10 of your remaining paper. The next steps are all pretty variable, depending on the kind of equipment, where it’s going etc., but you can expect to lose at least another 30% of what you have left. Go ahead and tear off another 1/3 of your remaining paper. All of these losses happen before we, as users of electricity, can even do anything to conserve it. Of the 100 units of fuel we started out with, we end up with somewhere around 9.5 units of electricity. (Button) Not very efficient at all. Unfortunately, there’s really nothing you can do to minimize that waste before it gets to you, but if you extrapolate backward, you will see that with every unit of electricity you conserve, either by efficiency or good habits, you save between 5 and 10 units of fuel. So small cuts in electricity use, can make HUGE cuts in resource demand. What fuel are we talking about here?
  4. I think everyone here will probably look at this graph and get something different from it. As a tree hugger, I look at this graph and see that over 90% of the electricity produced in the US comes from non-renewable resources. That’s bad news. I also see that over 70% of fuel sources for electricity are high emissions producers, including particulates and CO2. Now, if take off my tree hugger hat and put on my business owner hat, and I look at this graph as an end user, I see that over 20% of the fuel used for electricity production could be used other places, like my car, city busses, my grill, heat my office. So if by conserving one unit of electricity I can save 10 units of fuel, thereby reducing demand on that fuel, and reducing the costs of those fuels, I could better use that fuel for other things.
  5. First, let’s talk about lighting. What do you see in these pictures? (wait for audience interaction)Overhead lightingWhile there’s lots of natural light coming inThere’s no one even in the officeNot part of the discussion, but the computer is on tooAgain, natural light galoreWith lights onSo what can you do about it? It really is terribly difficult…
  6. TURN YOUR LIGHTS OFF!... when the room is empty or when there’s a natural substitute. Also, consider upgrading lighting to Energy Star CFLs or LEDs. This is a really good investment with huge payback potential.
  7. Now it’s time to talk savings. Look at this statistic and try to put a dollar value on it. How much do you spend on electricity every month? What’s 20% of that? Pretty significant isn’t it? That’s what you spend on lighting alone.
  8. Lighting is a good place to make a real change in energy consumption because lighting impacts energy consumption in two ways. Direct energy consumption: the energy used to actually power the lighting fixtures, and Indirect consumption: the extra energy needed for the air conditioning unit to compensate for the extra heat produced by the lighting. Also, approximately half of the energy used on lighting is wasted on empty rooms or as heat produced by inefficient bulbs and lighting fixtures. How much would you save if you eliminated the expense of wasted lighting? Try to put a dollar figure on that.
  9. If you decide to upgrade you lighting, be sure to look for Energy Star products. They last tons longer and use 75% less energy than incandescent bulbs. Plus, their LED fixtures produce virtually no extra heat, so you eliminate the indirect electricity consumption.
  10. OK, what do we see?1. It’s crazy hot outside.2. I’ve got my game face on, ready to save the planet.3. I’m wearing a short sleeve shirt4. And shorts, because it’s seriously hot hothot outside.5. I come inside and the thermostat is set ridiculously low.6. So I bundle up7. And warm my hands on my coffee8. While reading about the state of the international energy industry. Kind of ironic.9. This applies to the opposite situation as well. When you have to wear ski gear to survive the cold outside, but basically have to strip down to your skivvies just to be comfortable inside.The best advice I can give to handle this situation, is to listen to my good friend: Thermostat Cat.
  11. He may not be a very good speller, but this kitten’s very savvy.
  12. So what can we save by adjusting the thermostat a few degrees? Well the DOE says that HVAC accounts for 30% of our electricity consumption. How much is that for you? Take a look at the thermometer on the right. The DOE recommends setting your thermostat at 78 degrees in the summer and 70 degrees in the winter. For each degree off of those recommendations, you can look at the corresponding change in energy expense. Is keeping your office at 74 worth spending 32% more on HVAC costs? If 78 is just not cool enough for you, try using a fan. It can make a big difference in comfort level while consuming a fraction of what it takes to run your HVAC. Another way to save is by adjusting your thermostat for non-office hours. When you’re closed for business, adjust your thermostat accordingly. There’s no real point in air conditioning a space without people in it. Programmable thermostats are very convenient for this and I highly recommend them. Looking for the Energy Star label here again is a good way to ensure you’re getting a good energy conscious product. But even if you don’t have one, you can still make this adjustment manually.
  13. 70% of the earth’s surface is covered in water. OK, some might see that statistic and ask, “if the planet is covered in water, why do we need to conserve it?” Well, because 97.5% of the water on Earth is saline. And of the measly 2.5% of the water on earth that’s fresh water, 70% of that is locked up in glaciers and permafrost (and let’s hope it stays that way). So that leaves a tiny fraction, 0.007%, of the water on the planet that is fresh and accessible for human use. Which makes it one of the scarcest resources on Earth. And we continue to consume 340 billion gallons of water daily.
  14. Water is so scarce that 36 US states are expecting water shortages by 2013.In fact, areas all over Texas experience drought and water shortages every year… year round in some places. And it has a huge effect on the economy.According to Susan Comb, Texas Comptroller of Public Accounts, “The state could lose $466 million in tax revenue in 2010 and up to $5.4 billion by 2060 due to decreased business activity caused by insufficient water.” So water conservation is something we all need to take seriously.
  15. Ok, let’s start this see do save with outdoor water usage. (pic one) What do we see wrong here?Misty sprinklers are runningWhile the bright, hot sun is shiningTo water thirsty thirsty plants(pic two) This next picture should be easy. What’s wrong?Damaged sprinkler head, not distributing water properlyAnd wasting lots and lots of water
  16. This one might be a little more difficult to see. Can you tell what’s wrong?Over wateringWasting lots and lots of water(pic two) even though they’re watering their yard in the early morning hours, which is good, they’re still wasting many gallons of water each time they water.
  17. I know that many businesses don’t have landscaping, but since between 50-70% of municipal water use is outside, I wouldn’t be doing my job if we didn’t talk about it. So if this doesn’t apply to your business, try to think about how it could apply at home. OK, so what can we do to save some water?- Xeriscaping is just a fancy word for landscaping with native or adaptive plants. In Texas that means heat and drought resistant plants like Texas redbud trees, Pecan trees, ground ivy, and of course, cacti… all sorts of cacti.Adding 1-3 inches of Mulch keeps plants’ roots cool and moist in warm weather, and helps prevent evaporation. mulch also helps the soil hold nutrients, helps plants grow deep roots, resist diseases, and control weeds.-Use rain barrels to catch, store, and distribute the free water that mother nature gives us every time it rains, and helps reduce demand on municipal water systems.-Drip Irrigation or Soaker hoses deliver water directly to the roots and cuts water lost to evaporation during delivery.- Reduce water lost to evaporation by watering landscape during the coolest part of the day.
  18. Keep in mind that over half of water use is typically outside-Making wise landscaping decisions and planting native and adaptive plants can reduce monthly water consumption by 33%.-According to a study done at Oregon State University, Drip irrigation can cut irrigation needs in half.- Reduced evaporation in the early morning could save up to 25 gallons each time you water.
  19. Now let’s take a look at what goes on inside. What do y’all think?Old toilets with big tanks that use up to 7 gallons of water per flushOld shower heads with heavy flowLEAKS! Dripping faucets and leaking toilets waste so much water
  20. If you have an older toilet, 1992 or older, try using a half gallon milk jug filled with water to displace some of the water in you toilet tank. This could save half a gallon of water per flush. Or if you’re ready to upgrade your facilities, look for toilet with either a high-efficiency flush, or dual flush, and Waterless Urinals. Anything with the WaterSense logo is a safe choice. WaterSense is a program run by the EPA to promote water efficiency, much like EnergyStar is with energy efficiency.With faucets and showerheads, the best way to conserve water is to have it on less, by using water wisely and turning it off when it’s not directly in use. You can also upgrade to a low-flow or aerated fixtures for both. Pay attention to all water fixtures and toilets, checking for leaks frequently. Any time you have a leak, get it fixed as soon as possible to keep from wasting lots of water for absolutely no reason at all. Do you know the easiest way to check for leaks? Turn off all the water in your facility, then go look at the water meter. If it’s moving at all, you have a leak.
  21. These faucet fixtures are relatively inexpensive and have huge costs savings potential.
  22. You might think that slow leak isn’t wasting that much… drip dripdrip… A leak of 1 drop per second wastes about 2,000 gallons per year. While a leaky toilet wastes about 200 gallons per day, could add up to almost $600 a year!
  23. First of all, can anyone tell me how they’re charged for commercial waste disposal? It’s not like residential where you can throw out as much as you like without extra expenses. Commercial waste disposal is charged either by the weight, the volume, or number of trash pickups per month. Keeping that in mind, what do you see?1. Cardboard2.Lots 3. And lots of cardboard4. Plastic bottles5. Aluminum cansSo what can we do?
  24. Recycle. Contact your city’s commercial recycling program to get things set up. Most commercial recyclers do single stream recycling, so there’s no need to sort. Simply throw regular trash in the dumpster, and put your recyclables in the recycling bin. Could it be more convenient?
  25. So what do I save?First, money. By recycling half of your waste, you’ll save about 20% of you waste disposal costs. And you can help save the economy: recycling creates 1.1 million jobs, $236 billion in gross annual sales and $37 billion in annual salaries. We all know our economy could use any help it can get right now.
  26. Recycling also makes a huge difference in resource productivity. By recycling one ton of paper… how much is a ton of paper? Imagine a Clydesdale. That’s a ton of paper… by recycling a Clydesdale of paper we save:17 mature trees7,000 gallons of water3 cubic yards of landfill spaceok, switch from tree hugger hat to business woman hat2 barrels of oil - wait, I could put that in my car! 4,100 kilowatt-hours of electricity — enough energy to power the average American home for five months.
  27. Recycling aluminum is huge, because producing it from raw materials takes SO much energy. Using recycled aluminum instead of raw materials saves 95% of the energy required for production.- Energy saved from recycling one ton of aluminum (a Clydesdale of Aluminum) is equal to the amount of electricity the average home uses over 10 years.- The 36 billion aluminum cans landfilled last year had a scrap metal value over $600 million.Who could use an extra $600 million? Think about that the next time you throw your coke can away.
  28. OK, so what do we see?1. Excessive paper use2. Recyclable paper in the waste basketOf course, that trashcan was staged…
  29. What can we do?Rethink office practices!  every time you’re about to hit “print” second guess it.- Why am I printing this?- Do I really need multiple copies?- Is this entire document relevant or would only selected pages be sufficient?- Can I scan and email this document instead of faxing? Switch to PAPERLESS for billing, accounts payable, and payroll.  at UTA they email us a link to our earnings statements, which they store in a secure server, that we can access at any point. Saves the university money spent on paper, and saves time and resources spent on sending so many employees paper copies in the mail. Print double sided. if you can, make that your printer’s default, so you don’t have to think about it.Use waste paper as scratch paper.
  30. Here are a couple of things to consider even though they won’t really directly increase your bottom line.End subscriptions to unused Telephone books and directories.  Did you know that over $17 million in tax payer money is spent on printing and delivering these books each year? How many of you still use paper phone books? I can’t even remember the last time I did. It’s totally unnecessary since everything is online now.http://www.yellowpagesgoesgreen.org/ Stop Junkmail!  nearly 80% of all mail is now unsolicited. Get rid of this annoying waste of time and paper. http://www.junkbusters.com/ Switch to 100% recycled or post consumer product paper.  Most office supply chain stores have a price and quality comparable paper product with recycled content. And it really makes a huge difference in environmental impact. Paper made with 100% recycled content cuts energy consumption, green house gas emissions, particulate emissions, wastewater, and solid wastes in half… plus it uses no new trees!And of course, RECYCLE all the paper when it’s time to throw it away!
  31. In 2005, the U.S. population consumed over 650 lbs of paper and paperboard per person.  Can you imagine how much paper that is? It’s a third of a Clydesdale! - it also accounts for 35% of total U.S. municipal solid waste generated in 2006 - and takes up over 25% landfill space. and the vast majority of it is recyclable.
  32. Paper is the largest component of waste in an office. Eliminating paper from your waste stream could cut your waste disposal costs in half!Put a number to that. How much could you save?
  33. (optional)The average photocopier uses $1,500 worth of electricity, $24,000 worth of paper and $15,000 worth of toner over 7 years. That’s a grand total of $40,500. Who wouldn’t mind save some… or all of that?
  34. Someone challenged the savings calculations on my last slide. So I decided to some calculations of my own. For your average simple printer, how much it would cost, including electricity, toner, paper, everything, to print 100 pages. I came up with $14.02. Which doesn’t sound like much, but if you cut 100 printed pages a week out of your life you would save over $700 per year!
  35. (optional)If the U.S. cut its office paper use by only 10% (could your office cut consumption by 10%? How much would that save you directly?) Annually, it would save greenhouse gas emissions equivalent to taking 280,000 cars off the road. enough electricity to provide power to 228,000 homes. solid waste to fill 44,000 garbage trucks. enough water to fill 16,000 Olympic-sized swimming pools.and save 13 million trees.
  36. What’s wrong with these pictures? Unfortunately, this is a pretty familiar scene to most of us.- This backed up traffic jam with so many single passenger vehicles. According to the bureau of labor statistics , over 70% of US commuters drive in single occupancy vehicles.
  37. Using any other alternative to driving can help save money, reduce traffic congestion, and reduce pollutants due to transportation.  These alternatives include: Carpooling, Vanpooling, Light Rail, walking, biking, and telecommuting. You can also reduce the impact your driving habits have on your wallet and the environment by combining errands and trip-chaining.
  38. The average American drives 40 miles per day commuting to and from work.Our office average fuel economy is 23 miles/gallon. So, if an average person used an alternative way to commute only one time per week, they would save 83.5 gallons of gasoline per year. $208.75 annual savings at current gas prices. Over 130 pounds of CO2This doesn’t include the money you’ll save on car maintenance or parking and this is only reducing your commute by one day per week.
  39. According to the American Public Transit Association, Dallas residents can save an average of $725 per month, or $8,695 per year by using public transportation instead of driving.One person switching to public transit can reduce daily carbon emissions by 20 pounds, or more than 4,800 pounds in a year. Could this be you?
  40. I’vehighlighted some strong cost saving options and some other things that you may think are just nice to do… but can those nice to do things impact your bottom line too? Sure!
  41. When you Google Green Business you retrieve over 164 million websites. Seems like everyone these days has something to say about Going Green and Sustainability.
  42. 90% of consumers think environmental responsibility is important, but believe it is YOUR responsibility as businesses. They want you to do something about it.Are you? And if you are – are you telling your customers this? Many businesses Covertly Care about the Planet… the more you shout 1) the more customers you can attract and 2) the more people you can positively influence – so don’t keep it a secret!
  43. After learning about a company’s environmental commitment consumers are:57% say they are likely to trust the company60% are likely to purchase its products58% are likely to recommend the company or its products to othersMore than half (53%) say they factor a company’s social and environmental activities into their purchasing decisions. Sounds like good odds that many consumers are considering yourcompany’s environmental attitude.
  44. I’m sure that I’ve totally inspired every single one of you to take on all of these Planet initiatives. But now you’re wondering how to get started and how to make it work. Start with a personal commitment, a commitment to yourself, a commitment to your company, to your employees or coworker. What is your #1 behavior you want to change? (volunteers?)THENWhy not harness the market value of these changes and discuss what you are achieving and changing with your customers.Start a dialogue with your consumers… talk about the steps you are taking and the steps they would like to see you take?Document the steps. Write an official policy for Planet Performance… or tackle the complete topic of Sustainability: Profit, People and Planet. We can help with this!THENMake a formal commitment and then shout it to your community. Get ahead of the curve.But you have to have a plan. Going green isn’t just a wake up in the morning and “Hey, I want to make some changes today” type of thing! If you want the changes to be more than just the flavor of the week, you have to have a strategy.Then after you’ve executed your strategy, you have to check to be sure it’s working. Take this feedback and let it guide you to continued improvements. And be sure to recommit. There’s a reason why we have to make new New Year’s resolutions every year. Whether it’s a new commitment or just reaffirming your commitment, take the time to do it.
  45. Going Green is a lot like dieting and exercise – if it was simple and convenient, we would all be extra trim with healthy heartsAny kind of change usually takes formal commitment and a support group to make it stick. And we are available to help you make the smart changes stick! That is what we do!
  46. So start with a low hanging fruit… something easy to achieve? Reach up and pick an apple! And when you’re ready, let us help you tackle the big challenges!
  47. Call us. It’s our mission to help North Texas Businesses become Sustainable and move Beyond Sustainability with growth and innovation.