The document discusses the importance of quality content marketing and strategies for engaging audiences. It highlights quotes from Bill Gates about the money to be made through content on the internet. Statistics show that most B2B and B2C marketers use content marketing and it increases engagement. Seven reasons why content is king are provided, such as answering questions and establishing thought leadership. It then introduces Publbox, a SAAS platform that allows managing social media accounts across multiple networks. Publbox features include content strategy tools, post scheduling, reporting, and education resources to help create engaging content.

1. CONTENT IS KING:
How to engage audience with
quality content?

2. MILESTONES

3. BILL’S FORECAST
“Content is where I expect much of the real money
will be made on the Internet, just as it was in
broadcasting.
...But the broad opportunities for most companies
involve supplying information or entertainment. No
company is too small to participate.
…Those who succeed will propel the Internet forward
as a marketplace of ideas, experiences, and products
-a marketplace of content.” (с) Bill Gates, 1996

4. CONTENT MARKETING STATS
91%
of B2B marketers use content marketing
86%
of B2C marketers use content marketing
70%+
of marketers can demonstrate how content
marketing has increased engagement and leads

5. SEVEN GREAT REASONS CONTENT IS
KING
1. CONTENT ANSWERS QUESTIONS
2. CONTENT ESTABLISHES THOUGHT
LEADERSHIP
3. CONTENT SPEAKS DIRECTLY TO CUSTOMERS
4. CONTENT ENCOURAGES LOYALTY
5. CONTENT OPENS A DIALOGUE
6. CONTENT IS ACCESSIBLE
7. CONTENT SELLS PRODUCT

6. CONTENT IS KING.
DISTRIBUTION IS QUEEN.

7. WHAT IS PUBLBOX?
PUBLBOX.COM IS A SAAS
PROJECT WHICH ALLOWS USERS
TO MANAGE THEIR SOCIAL MEDIA
ACCOUNTS ON THE FOLLOWING
SOCIAL NETWORKS:
FACEBOOK, YOUTUBE, LINKEDIN,
TWITTER, PINTEREST,
INSTAGRAM, TELEGRAM, G+ AND
OTHERS.
LANGUAGES – EN, ES, PL, RU, DE,
FR.

8. TARGET AUDIENCE
MICRO-
ENTREPRENEURS
NONPROFITS
(NGOs)
BLOGGERS,
ACTIVE USERS
OF SOCIAL MEDIA
SMALL AND
MID-SIZE BUSINESSES
SOCIAL MEDIA
CONSULTANTS

9. WHAT ARE PUBLBOX’S FEATURES?
CONTENT STRATEGY: PROVIDES TIPS AND EXAMPLES OF TEXT AND GRAPHIC DESIGN
FOR THE POST, AND HELPS THE USER TO IDENTIFY THE BEST TIMING FOR POSTING
ON DIFFERENT SOCIAL MEDIA
CREATE POST: CREATE, PLAN (SCHEDULED POSTING) AND POST CONTENT ON 8 SOCIAL
NETWORKS IN ONE PLACE.
SMART CALENDAR: POSTS PLANNER
DESIGN EDITOR: A SET OF ADAPTIVE DESIGN TEMPLATES TO STYLE YOUR PAGES
AND POSTS – COVER, IMAGE & AVATAR
CUSTOM TABS: A SET OF TYPICAL PROMOTIONAL MECHANISMS FOR SOCIAL
NETWORKS
IN THE FORM OF A MINI-APPLICATION DESIGNER
REPORTS: SUMMARIZED STATISTICS OF ALL POSTS ON 8 SOCIAL MEDIA CHANNELS
EDUCATION: INTERACTIVE EDUCATION COURSE

10. ENGAGING POSTS

11. DESIGN EDITOR (TEMPLATES)

12. CONTENT STRATEGY TOOL
OUT OF MORE THAN 2000 CONTENT STRATEGY OPTIONS THE TOOL CREATES A PLAN JUST
FOR YOU, PROVIDES TIPS AND EXAMPLES OF TEXT AND GRAPHIC DESIGN FOR THE POST,
AND HELPS THE USER TO IDENTIFY THE BEST TIMING FOR POSTING ON DIFFERENT SOCIAL
MEDIA.

13. PUBLBOX BLOG

14. SOCIAL MEDIA

15. VIDEO

16. VIDEO

17. SUBSCRIBE!
/PUBLBOX

18. Ksenia Khirvonina
khirvonina@publbox.com
THANK YOU!