A presentation I gave at Virtual Worlds Real People Conference, January 15, 2008 at IDC Israel. The focus of the deck is IBM activity in virtual worlds and second life and the benefits for our customers and BPs. Built with contributions from Roo Reynolds and Andy Piper.

1. IBM and the Metaverse
Dvir Reznik dvir@il.ibm.com
Lotus Brand Mgr., IBM Software Group © 2007 IBM Corporation
… Metaverse Evangelist protégé

2. IBM and the Metaverse – Virtual Worlds, Real People Conference
Dvir Reznik Echo Dibou
Lotus Brand Sales
http://dvirreznik.blogspot.com
http://eightbar.co.uk
January 2008 © 2007 IBM Corporation

3. using
virtual worlds
…to

4. IBM and the Metaverse – Virtual Worlds, Real People Conference
work
http://www.flickr.com/photos/extranoise/158135547/
January 2008 © 2007 IBM Corporation

5. IBM and the Metaverse – Virtual Worlds, Real People Conference
learn
http://www.flickr.com/photos/shonk/418180402/
January 2008 © 2007 IBM Corporation

6. IBM and the Metaverse – Virtual Worlds, Real People Conference
play
http://flickr.com/photos/toniblay/52445415/ January 2008 © 2007 IBM Corporation

7. http://flickr.com/photos/shawdm/820926627/ Worlds, Real People Conference
IBM and the Metaverse – Virtual
social
evolution
January 2008 © 2007 IBM Corporation

8. IBM and the Metaverse – Virtual Worlds, Real People Conference
Virtual Worlds - Development
Online Games
e.g. Quake, Half-Life, …
MMORPGs (Massively multiplayer online role-playing games)
e.g. EVE, Everquest, Project Entropia, WoW…
Virtual Worlds - Massively multiplayer (but not role-playing
games)
e.g. There.com, Second Life, Home, …
• The users generate the content
• Not really a game; no objectives
January 2008 © 2007 IBM Corporation

9. IBM and the Metaverse – Virtual Worlds, Real People Conference
Virtual Worlds – Second Life
Second Life
10,500,000 user accounts and growing
1,500,000+ logged on in past 2 months. Usually 18,000+ concurrently
online
Not a game
A platform for meeting, building, selling, collaborating and exploring.
Active economy
Over US$ 7M changed hands between players in 10/07
Usually $1M-$1.5M per day
Media coverage
BBC, Wired, Economist, Business Week, Observer, Sunday Times,
Guardian, Channel 4, CBS, USA Today, The Register, Forbes, … © 2007 IBM Corporation
January 2008
everyone

10. IBM and the Metaverse – Virtual Worlds, Real People Conference
January 2008 © 2007 IBM Corporation

11. IBM and the Metaverse – Virtual Worlds, Real People Conference
BBC – One Big Weekend concert
with streaming audio and video
January 2008 © 2007 IBM Corporation

12. IBM and the Metaverse – Virtual Worlds, Real People Conference
Regina Spektor – marketed
in-world by Warner Bros.
January 2008 © 2007 IBM Corporation

13. IBM and the Metaverse – Virtual Worlds, Real People Conference
Major League Baseball event
hosted in virtual stadium
January 2008 © 2007 IBM Corporation

15. IBM and the Metaverse – Virtual Worlds, Real People Conference
Why does IBM care?
 Use the technology
 Establish a presence
 Develop skills, help our customers
 Build “mindshare”
 Press event “Think Tank”, London Dec 06
 BBC Newsnight, January 07
 Opportunities are in here
January 2008 © 2007 IBM Corporation

16. IBM and the Metaverse – Virtual Worlds, Real People Conference
© 2007 IBM Corporation

17. IBM and the Metaverse – Virtual Worlds, Real People Conference
January 2008 © 2007 IBM Corporation

18. IBM and the Metaverse – Virtual Worlds, Real People Conference
January 2008 © 2007 IBM Corporation

19. IBM and the Metaverse – Virtual Worlds, Real People Conference
Meetings
January 2008 © 2007 IBM Corporation

20. IBM and the Metaverse – Virtual Worlds, Real People Conference
IBM Alumni event
(http://greateribm.com)
January 2008 © 2007 IBM Corporation

21. IBM and the Metaverse – Virtual Worlds, Real People Conference
January 2008 © 2007 IBM Corporation

22. IBM and the Metaverse – Virtual Worlds, Real People Conference
Wimbledon demo…
Integrating real-world
‘Hawkeye’ ball tracking
data with Second Life
for Wimbledon demo
January 2008 © 2007 IBM Corporation

23. IBM and the Metaverse – Virtual Worlds, Real People Conference
Australian Open
Jan 2007
January 2008 © 2007 IBM Corporation

24. IBM and the Metaverse – Virtual Worlds, Real People Conference
January 2008 © 2007 IBM Corporation

25. IBM and the Metaverse – Virtual Worlds, Real People Conference
Led to Client Builds
Circuit City and Sears
January 2008 © 2007 IBM Corporation

26. IBM and the Metaverse – Virtual Worlds, Real People Conference
CodeStation – for ISVs
January 2008 © 2007 IBM Corporation

27. IBM and the Metaverse – Virtual Worlds, Real People Conference
Quick recap
January 2008 © 2007 IBM Corporation

28. IBM and the Metaverse – Virtual Worlds, Real People Conference
http://flickr.com/photos/zhent/574472488/
January 2008 © 2007 IBM Corporation

29. IBM and the Metaverse – Virtual Worlds, Real People Conference
January 2008 © 2007 IBM Corporation

30. IBM and the Metaverse – Virtual Worlds, Real People Conference
http://www.flickr.com/photos/rtarga/223776150/ January 2008 © 2007 IBM Corporation

31. IBM and the Metaverse – Virtual Worlds, Real People Conference
January 2008 © 2007 IBM Corporation

32. IBM and the Metaverse – Virtual Worlds, Real People Conference
Dvir Reznik Echo Dibou
Lotus Brand Sales
http://dvirreznik.blogspot.com
http://eightbar.co.uk
January 2008 © 2007 IBM Corporation

33. IBM and the Metaverse – Virtual Worlds, Real People Conference
January 2008 © 2007 IBM Corporation