Illuminer

Preferred LED Lighting for
Commercial Facilities

CONFIDENTIAL - DO NOT DISTRIBUTE

Company Overview

VISION: To transform our world with “Green” energy
efficient, environmentally responsible LED lighting.

MISSION: To be the market innovator and leader of
“Green” technology through high quality LED lighting
solutions that conserve energy, preserve the environment
and provide the best value.

SOLUTIONS: IlluminerLED™ tubes and bulbs continue to
earn the highest industry certifications for safety and
performance from the world’s most respected testing
laboratories. With patents filed for its unique product
innovations, IlluminerLED replacement lamps are the
preferred choice in today’s energy efficient
commercial facilities.

Headquartered in the San Francisco Bay Area with
operations in Guangdong, China



Vast Market Opportunity

The potential U.S. market for LED Roughly 30% of total U.S. lighting
replacements includes 4 million energy (1.5 billion lamps) is consumed
commercial office buildings and 40 by commercial fluorescents
million square feet (1)  IlluminerLED T8 replacement tubes alone
could save 16,500,000 kwh/yr… 12,828
metric tons of CO2… electrical output of
LED industry expected to exceed
several large coal power plants
$5 billion in 2012 (2)
 Compound annual growth rate of 107%
through 2013 for lamp revenues Recessed down-lights represent
the largest annual electrical
Overall U.S. lighting market is consumption and savings category
currently estimated at $15 billion of indoor white-light applications,
and globally at $75 billion (3) yet LED market penetration is
 8% of all U.S. energy consumption and currently 0.0%(5)
22% of electricity nationwide (4)
 If LEDs replaced all existing lights, the DOE
estimates customer savings of
$115 billion by 2025, and 10% reduction in
greenhouse emission gases (4)

(1) U.S. Dept of Energy, 2003 (3) Next Generation Lighting Industry Alliance (5) Navigant Report prepared for
(2) LEDs Magazine, March 4, 2009 (4) U.S. Dept of Energy, 2003 U.S. Dept of Energy, September 2008



Worldwide LED adoption is a certainty, and it will happen fast…

Source: Philips


Illuminer Delivers Solutions

Illuminer produces quality LED bulbs & tubes that offer advantages over
traditional (and other LED) lamps…

Energy Efficient: produces more Preferred Features: compatible with
lumens/watt, can save 80% in energy standard dimmer controls, quickly
costs, highly directional to project light reach full brightness (no delays), no
exactly where needed without reflectors loss when frequently powered on/off,
shock-resistant, easily retrofits into
Environmentally Responsible & Safe:
existing fixtures
100% recyclable, no toxic mercury or
lead, safe surface temperatures, no Trusted Reliability: UL listed, CE
exposure to fragile glass, ultraviolet light approved, Energy Star compliant,
or infrared radiation produced with exceptional quality
control and direct oversight of
Longer Life: useable of 60,000 hours
manufacturing
(16 years @ 12hrs/day 6 days/week),
virtually maintenance-free, reduces
volume of lighting products in landfills

… all with lower cost of ownership



Illuminer Advantage

Six distinct quality models (over 90 SKUs) ready to ship now
 Proven commercially successful formats with
preferred features
 Validated performance: UL listed, CE approved,
Energy Star compliant
 Patent-pending technology
Existing market presence, partnerships & publicity
Operational capacity for immediate high-volume production
 Onsite quality control & oversight at overseas
manufacturing facility
 In-house design & engineering of advancements and
future LED fixtures
Value-added service & expertise for distributors & end-users
 Consult on tax credits, utility rebates, financing,
LEED certifications, disposal of hazardous fluorescents
Immense flexibility through strategic manufacturing partnership
 Greater concentration of Illuminer’s intellectual
resources into product development and marketing
 Migrating production jobs to U.S. is viable
CEO has proven prior success in alternative lighting sector


Product Advantages
BRAND MODEL RETAIL WATTS | LUMENS EFFICACY CRI LIFE DIM WARRANTY UL

ILLUMINER LP20-D $37.06 5.5 | 350 63.6 80+ 50,000 yes 5 years* pending
PAR20

GE 73718 $40.00 7.0 | 200 28.6 82 20,000 no unpublished no
Sylvania 78637 $44.00 8.0 | 350 43.8 85 50,000 yes unpublished yes

PAR30

Philips 40810-4 $71.08 11.0 | 440 40.0 83 40,000 no 3 years yes

PAR38

Cree LRP38 $125.00 11.0 | 600 54.5 90 50,000 no 3 years no
Philips 40816-1 $86.31 16.0 | 650 40.6 85 40,000 yes 3 years yes

ILLUMINER LMR16-BP12V $19.32 3.5 | 200 57.1 80+ 30,000 pending 5 years* n/a
Sylvania 78635 $28.74 6.0 | 300 50.0 87 35,000 yes unpublished n/a
MR16

Philips 40674-4 $39.27 4.0 | 130 32.5 80 45,000** no 3 years n/a

ILLUMINER LA-ST-D $33.33 9.0 | 600 66.7 80+ 50,000 yes 5 years* yes
Lighting Pharox $49.95 6.0 | 336 56.0 86 5 years yes unpublished yes
A-LINE

Philips 40795-6 $34.00 7.0 | 325 46.4 80 25,000 yes 3 years yes

All models are current, latest offerings, no obsolete stock at distributors are considered here.
*Effective September 2010.
**Based on 50% light output remaining, which is far below the industry standard of 70% that Illuminer complies with.


Current Market Needs

Misinformation about efficiency Complicated, costly disposal of
& cost savings of incumbent hazardous fluorescent bulbs
fluorescents  Users are burdened with costs and
 Lamps waste 30% of energy logistics (or penalties)
consumed as heat; ballasts  71% of toxic fluorescents in businesses
consume even when “off” are not being recycled(1)
 Frequent on/off reduces life while
continuous “on” draws more energy Consumers are unsatisfied with
current fluorescents
Environmental & health/safety  Buzzing, flickering, delays, undimmable,
hazards of traditional lighting fragile glass, toxins… fluorescents have
 Energy efficiency “green” dominated energy efficient lighting by
campaigns for fluorescents have default, not preference
ironically lacked warnings/guidance
about toxic mercury & PCBs in Public is confused about viability of
lamps & ballasts LEDs – undermining adoption
 High surface heat of all fluorescents  Unreliable LED products being rushed
& incandescent bulbs are fire into market are performing poorly
hazards
 Lack of regulations/standards; utilities &
government distracted with fluorescents



Marketing Plan

2010 Implementation: Accelerate mass adoption
of reliable LED lighting:
 Market Research
& Case Studies Supply to high-volume commercial
 Events & Demos lighting & electrical distributors
 Product Testing & Credentials Earn exclusive, multi-year
 Public Relations ($1+ million) supplier contracts for
 Service federally-funded lighting retrofits
 Training & Education Incentivize large marquee brands
 Strategic Partners to participate in pilot installations &
 Industry Leadership case studies
 Corporate Website - Phase II Educate consumers about
 Advertising responsible lighting solutions &
 Marketing Collateral LED product distinctions
 Memberships Guide prospects from
 Sales Rebates/Incentives Illuminer brand recognition
to brand preference & loyalty


Strategic Partners

With the support of these influential organizations to test, showcase
and endorse IlluminerLED™ products to their stakeholders and
customers, Illuminer has immense leverage for gaining brand
awareness and marketshare.
Adura Technologies Presidio Graduate School,
California Lighting Technology Center Sustainability Program
(at UC Davis) Progressive Lighting & Energy Solutions
California Product Stewardship Council SFEnvironment.org
Commercial Energy Silicon Valley Power
Dept. of Energy Lighting Facts program Sustainable Contra Costa
Energy Connect Sustainable Energy Partners
Energy Star Underwriters Laboratory
Pacific Gas & Electric (PG&E) US Green Building Council
City of Palo Alto Utility Veolia Environmental Services
Commercial Energy WattStoppers
Palo Alto Research Center
(PARC, a Xerox company)



Competition Overview

IlluminerLED™ retrofit lamps (and future LED fixtures)
are competing to serve general illumination and display needs
within the commercial market.
There are no clear leaders yet in this space yet.

Where do the traditional lighting leaders currently
stand with LED technology? (Philips, Sylvania & GE)
Protecting their core business
Seeding the new frontier
Targeting retail consumers first
Watching and waiting
Planning ahead
Gaining market share through acquisitions

None of them offer a T8 tube or cite UL-listings or Energy Star
standards on their product specs.



Primary Competitors

Companies that control their Even the traditional brand
own innovations and
manufacturing of interior leaders have rushed LED
commercial LED lighting retrofit products into the
retrofit lamps that are branded market that fall short of
in their name (and include
UL-listed linear T8 or T5 the features, performance
models) are primary and certifications of
competitors for Illuminer. IlluminerLED™ lamps.
Currently, there are no
significant competitors. None of them offer a T8
tube or cite UL-listings or
Formidable competition with Energy Star standards on
the best chances of catching their product specs.
up long-term include:
GE, Sylvania, Philips, Cree,
Lemnis, ATG Electronics



Secondary Competitors

It’s difficult to distinguish manufacturers/developers from
brokers because so many foreign manufacturers are
private-labeling their products to resellers.

A growing number of licensed resellers in this space
do not control manufacturing, innovations or any
intellectual property: Seesmart, Nexxus Lighting,
Green Ray Technology, Green Edge Lighting,
(Some perceived or represent selves as producers)

As Illuminer refines its designs for integrated
single-solution LED fixtures, it will compete
for market share with these companies:
Lunera, Go Energy Effective Lighting, Intense Lighting



Competition Summary

Illuminer recognizes other companies will catch up with
features, performance, UL listings and Energy Star
standards… there is a unique window of opportunity
to capitalize on NOW.

By meeting the needs of commercial LED customers and
creating market-leading products, Illuminer is positioning
itself as a strategic and profitable acquisition by brand
leaders seeking market dominance in LED lighting within
the next five years.



Success Stories

CUSTOMER PROFILE
This county has 1.8 million residents, and is nationally
recognized for leading implementation of alternative fuels,
reducing solid waste and creating clean tech jobs.

FACILITY GOALS
• Reduce operating costs
• Serve as a model for all other SCC buildings to retrofit lighting
Santa Clara County

Juvenile Detention Center RETROFIT PLAN
Jan 2010: Install 58 T8’s in Juvenile Hall
SCC has federal stimulus funds for May 2010: Conduct T8 tests in offices
retro-commissioning their diverse Oct 2010: Garage & conference room installs
portfolio of buildings, along with great
political momentum to get projects REVENUE
implemented. Yet until Illuminer’s To be phased based on test approvals
distributor AIES demonstrated its $30,000 by end of Q410
LED retrofit lamps to SCC facility $100,000 in Q111
maintenance teams in October 2009,
the County was considering delaying
adoption of LEDs because no
products had met their expectations
before. SCC placed an order for
IlluminerLED T8s the very same day
they saw the demo, for use in the
County’s highest profile lighting
retrofit. CONFIDENTIAL - DO NOT DISTRIBUTE


Success Stories

Santa Clara County

Juvenile Detention Center

AFTER:
IlluminerLED T8 Commercial
4ft, 277v (soft white) provided
BEFORE: a
Very high traffic lobby
with 18 3-lamp fixtures
wired for multi-level
clean, day-lit
switching in a master-slave configuration (9 pairs of
2- and 4-lamp power sets). Fluorescent tubes in
feel in this
various brands and color temperatures (due to on-
demand replacements); many casting a dingy,
lobby; fixtures
artificial glow onto furniture and visitors. perform more


Success Stories

CUSTOMER PROFILE
The 426-acre SLAC campus is an internationally respected
multipurpose laboratory, most known for its six Nobel Prize
winners and the two-mile linear accelerator (the longest in the
world) that runs through its property. Located in the heart of
Silicon Valley, and the progressive city of Palo Alto, SLAC sets
the bar very high for science and technology.

FACILITY GOALS
• Reduce energy demand and operating costs
• Simplify/minimize lighting maintenance

RETROFIT PLAN
Feb 2010: install T8’s & PAR38’s in several out-buildings -
Stanford Linear Accelerator Lab Campus great success!
Oct 2010: begin ordering for accelerator building
The SLAC campus is comprised of many old,
diverse industrial buildings that vary in size. REVENUE
Most of the outlaying units are minimally occupied
$112,500 by YE2010
by people (contain self-running equipment), so
they’ve incorporated occupancy sensors as part
of effort to reduce energy costs. They have the
budget to retrofit many of the old fixtures with
LEDS to further reduce energy consumption as
well as to reduce heat accumulation in these
buildings. IlluminerLED T8s are being estimated
now for the 2-mile accelerator.



Success Stories
Stanford Linear Accelerator Lab Campus

AFTER:
IlluminerLED™
PAR38 Utility
(pure white)

BEFORE: AFTER:
Random fluorescent bulbs and IlluminerLED™ Utility
tubes in various shapes, color 4ft, 120v (pure white)
temperatures and wattage. All
fixtures are open industrial style.


Success Stories

CUSTOMER PROFILE
The City of Palo Alto has a population of 60,000, whom are very
progressive about technology, energy and environmental issues.
Since 1896, they’ve supplied utility services for its businesses
and residents (independent of PG&E).

PROGRAM GOALS
• Collect residents’ feedback on LED bulb options
City of Palo Alto • Reduce residential energy usage and environmental
impacts of lighting
The City received funds from the CA
Energy Commission to support a STATUS
residential energy efficiency • Success – residents praising IlluminerLED product in surveys,
program. Through a direct response and logging direct calls and emails to Illuminer to purchase
campaign centered around Earth more units and styles.
Day, the City is featuring two unique • The City plans to issue additional bid requests for more units.
LED light bulbs for residents to try
and vote on – our distributor AIES REVENUE
won the nationwide bid to supply The amount of CEC funding is unknown, but we are told
2,500 IlluminerLED A-Line dimmable program will run to the end of the year...
bulbs, with option for additional Q110: $30,000
orders if product is well-received. Q210: $45,000
2010 total: TBD



Success Stories

City of Palo Alto

Direct response campaign mailed to
1,000 residents in March 2010 and
1500 residents in May 2010.

PRODUCT:
IlluminerLED A-Line
Dimmable, 9w
(warm white)



Technology

What is proprietary? How to maintain lead?
 LEDs designed from the CHIP  Smart LED Drivers: improve power
level, not outsourced use, efficiency & extend life of LEDs,
modular for field replacement
 PCB circuit board configuration
(patent app. #200920062301.1*)
 Proprietary Dimmability: more
efficient than standard dimmer controls
 Heat management & dissipation systems
(patent app. #200920062302.6*)
 Increased CRI: 95+
 Circle line LED bulb used for
 Sensor Controls: responsive
flush mounts & fans self-adjusting brightness levels
(patent app. #200920062300.0*) based on daylight or target LUX
 Smart LED Emergency Drivers:
What is advanced? external uninterrupted power supply
 Detachable drivers in T8 and PARs that meets emergency lighting
 Circuit design regulations (i.e. CA Title 24)
 Built-in dimmability  Smart LED Fixtures: designed
 LEDs at 80+ lumens/watt for low cost from the ground up to optimize
 Lamp designs to reduce parts & labor efficiency of LED light & power
consumption

*Application patents are filed in China under Joint Patent Application Agreement between Illuminer and MLS Electronics.
Illuminer will be filing U.S. patents and sharing with MLS under joint patent agreement.


Leadership

MICHAEL ERNST ALAIN CORCOS
Co-Founder & Chief Executive Officer Co-Founder, Executive Vice President
Leads overall business strategy and & Chief Operating Officer
financial operations. Over thirty years of Leads day-to-day manufacturing activities
entrepreneurial experience in senior and aligns corporate-wide operations to
executive roles. Previously CEO and achieve financial targets. Alain enables
Co-Founder of Fiberstars (NASDAQ: Illuminer's business strategies to be
FBST); led the initial start-up, venture achieved by ensuring integrity of its products
capital funding and initial public offering; and services. He directs product
board director (1984-1998); launched the development, quality control, testing and
Fiber Optics Medical Products division overall operations in China; currently resides
which developed innovative medical in China. He was previously Vice President
devices at Stanford Neonatal Center. of Production and Finance at Mobius
After Fiberstars, he became President of Entertainment, Inc. and supported the
Metropolis Publications. Prior to negotiation and closure of over $50 million in
cofounding Illuminer, Inc., he was a financing and several actual production for
business strategy consultant. several films. Previously, he was Business
Manager for Alliance Business Management,
Inc., responsible for development of financial
systems and general operations including
revenue and sales growth; and monthly,
quarterly and annual financial goal
management.

[1] In May 2007, Fiberstars changed its corporate name to Energy Focus (NASDAQ: EFOI) to improve its positioning in
the market by emphasizing energy efficiency, though its core business did not change markedly.


Leadership

TRACY BAUER JEROME SWARTZ, PhD
Vice President, Sales & Marketing Innovative Technology & Engineering
Directs the development, distribution, Leads our technical team to bring advancements and
communications and service of our proprietary solutions that give Illuminer products a
products to ensure our customers enjoy competitive advantage. Dr. Swartz co-founded Symbol
relevant, value-driven solutions. Tracy Technologies, Inc., and served as its Chairman and
brings 20 years of strategic, tactical and Chief Scientist until his retirement in 2004. Throughout
operational expertise to Illuminer. She the 1980's, he led Symbol to pioneer and patent the
has won landmark contracts, directed world's first hand-held, scanner-integrated wireless
award-winning campaigns and launched computer and the first spread spectrum wireless LAN
diverse products for dozens of emerging (WiFi), enabling real-time mobile data-transactions. In
and Fortune 100/500 brands, including 1999, President Clinton presented him with the
AT&T, VISA, Bank of America, National Medal of Technology (the U.S.'s highest
Neutrogena, Merck, Chevron, Federated honor for technology innovation) for his patent and
Department Stores, Kodak, Microsoft, development of the first hand-held barcode laser
SunPower, Wind River and Blue Shield. scanner. Dr. Swartz is a recognized expert in the allied
Tracy has served as Vice President at engineering physics fields of electro-optics, laser
Kane & Finkel Communications, as systems and optical design, with particular application
Director of Marketing & Production at to new product development. He is credited with more
Link2 and Director of Creative Services than 200 U.S. patents and is the author of over 30
at WCJ Advertising. Since 2002, she has published papers. In 1994, he established the non-
led outreach and educational campaigns profit Swartz Foundation for Computational
to businesses and the media on Neuroscience. Dr. Swartz holds a dual Adjunct
sustainability and corporate Professor appointment at Stony Brook University in the
responsibility. departments of Electrical & Computer Engineering and
Applied Math & Statistics.



Capital Requirements

Illuminer intends to use total proceeds for
the following general purposes:

Research & Development

Marketing and Sales

Purchase of inventory

Accounts receivable

Fixed asset purchase

General working capital



Summary

LEDs are the future

Illuminer is already a leader in quality and product innovation

Illuminer is positioned for rapid expansion and revenue growth

The market opportunity is now

CONTACT: Michael D. Ernst
Office: 925-837-8099 | Cell: 925-963-5691
Email: Michael.Ernst@illuminerinc.com
Web: www.illuminerinc.com


Illuminer

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