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T R E N D S O F
D i g i t a l
Transformation
@jcaudron
Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved
in 20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
We are business
consultants for a digital
world.
Our mission is to help
organization transform.
@jcaudron
Sold in +50
countries!
BUY NOW! www.digitaltransformationbook.com
Expect a smack in the face…
Digital Disruption is real
1995+
Music
Photography
Video Rental
…
2005+
Print Media
TV
Travel
HR
…
2015+
Retail
Banking/Insurance
Healthcare
Automotive
Education
Telco
Food/FMCG/CPG
Industry
2025
All Safe
havens will be
subject to
digital
disruption
…
WAVES OF Disruption
Digital Disruption is a story of…
%
This is NOT our story
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
YOU
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
THEM
This IS our story
But your
app sucks
I want
experience
Uhh..ok
Hey this
solves my
problem!
I don’t want
to wait a
week
NEW
YOU THEM
The Tipping Point
CUSTOMER RELATION
ORGANISATION
PRODUCT BUSINESS MODEL
Foundation
Innovation
Digital
Transformation?
CUSTOMER RELATION
ORGANISATION
PRODUCT BUSINESS MODEL
Foundation
Innovation
DIGITIZATION
Digital
Transformation?
CUSTOMER RELATION
ORGANISATION
PRODUCT BUSINESS MODEL
Foundation
Innovation
TRANSFORMATION
New product - old business model
Old product - new business model
New product - new business model
Digital
Transformation?
THE IMPACT OF
D I G I T A L
@jcaudron
ACCESS OVER
OWNERSHIP
ACCESS OVER
OWNERSHIP
PRODUCTION
PRODUCTION
FACTORY 4.0
ROBOTICS
VIRTUAL WORLDS
RETHINKING
THE BASICS
RETHINKING
THE BASICS
RETHINKING
THE BASICS
FROM PRODUCTS
TO SERVICES
REMOTE DIAGNOSTICS
FROM PRODUCTS
TO SERVICES
REINVENTING
BUSINESS
MODELS
REINVENTING
BUSINESS
MODELS
NEW WAY OF
WORKING
NEW WAY OF
WORKING
AUGMENTED &
ARTIFICIAL
INTELLIGENCE
Don’t worry,
we’ve got a PLAN
@jcaudron
YOU NEED TO
Scan YOUR
ENVIRONMENT
@jcaudron
DETERMINE
THE IMPACT
@jcaudron
CREATE A
North Star
VISION
@jcaudron
DEFINE A
Transformation
STRATEGY
@jcaudron
DEFINE A
Transformation
STRATEGY
@jcaudron
BUILD A
ROAD MAP
@jcaudron
BUILD a new
ORGANIZATION
From an outdated
MOTHERSHIP
From an outdated
Mothership
TO A modern
F L E E T
D I G I TA L
Leadership
@jcaudron
BUSINESSES PEOPLE SOCIETY
INSIGHT 1: DIGITAL CHANGES…
OPPORTUNITIES THREATS
INSIGHT 2: DIGITAL HAS 2 FACES
INSIGHT 3: BECOME FUTURE PROOF
SCAN
INNOVATIONS
DETERMINE
IMPACT
NORTH STAR
VISION
BUILD
ROADMAP
INSTALL
DIGITAL
LEADERSHIP
BUILD DIGITAL
ORGANIZATION
WAKE-UP CALL
IMPACT ANALYSIS
FUTURE SCENARIOS
NORTH STAR VISION
TRANSFORMATION STRATEGY
DIGITAL AGENDA
ROADMAP DEFINITION
DIGITAL GOVERNANCE
CHANNEL HACKING
DATA STRATEGY
BUSINESS
STRATEGY
FUTURE PROOF ORGANISATION
FUTURE PROOF RELATION
FUTURE PROOF PRODUCT
FUTURE PROOF BUSINESS
DIGITAL LEADERSHIP
Asses, contain and develop 

digital savviness
ARCHITECTURE BLUEPRINT
Map current and future people, 

processes, platforms & information
EXPONENTIAL ORGANISATION
Reshape your organisation 

for faster growth
SOCIAL MEDIA STRATEGY
Make social an intrinsic part 

of the business
CUSTOMER EXPERIENCE 2.0
Continuously optimise your journey, 

pain points and touch points
GROWTH HACKING
Implement smart techniques 

to scale our business
SERVICE DESIGN
Define new style products & services 

with the right user experience
PLATFORM MAPPING
Build an extensive overview of possible
(technology) solutions and requirements
DIGITAL COLLABORATION
Define and set up the new way of working
for optimal sharing and collaboration
HACKATHON / INCUBATOR PROGRAM
Stimulate internal creativity 

and bottom-up innovation
START-UP BOOTCAMPS
Think, plan, act like a start-up and build 

the minimum viable business case
CORPORATE ACCELERATOR
Drive outside-in innovation via collaboration
with start-ups
EXECUTIVE JOURNEY
DIVING DEEPER
TREND WATCHING
BUILDING

THE …
CONTINUOUSLY SCANNING THE
MARKET FOR NEW TRENDS
Find my slides on
www.speakersbase.com/jo
Need help? Book me and my team to
consult you!
www.duvalunionconsulting.com
@jcaudron
jo.caudron@duvalunion.com
00 32 475 43 80 98
T R E N D S O F
D i g i t a l
Transformation
@jcaudron

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The Impact Of Digital On B2B Industrial Markets