1.
Future Of Mobility
Futurathon - 22/03/2019

2.
INSPIRATION, VISION,
STRATEGY, PLANNING
ORGANISATION, CAPABILITIES,
CHANNELS, GROWTH
CULTURE, PEOPLE,
CHANGE

3.
There is a perfect storm
in the making with
the way we move
There is a perfect storm
in the making with
the way we work
There is a perfect storm
in the making with
the way we live

4.
How we move is
changing
What if these perfect storms
came together and created
one giant perfect storm in
society?
THE
METASTORM
How we work is
changing
How we live is
changing

5.
1. Our mobility challenges
Based on individual car ownership

6.
SAFETY
Nearly 1.25 million people die in road crashes each year, on
average 3,287 deaths a day.

7.
ENVIRONMENT
For the first time in more than 40 years, the largest source of
greenhouse gas pollution in the US is transport. (one-fifth of
all US emissions)

8.
LEISURE TIME
The average person throughout their lifetime spends five
years waiting in lines and queues where roughly six months
of that is waiting at traffic lights.

9.
INEFFICIENCY & OVERCONSUMPTION
Personal vehicles sit unused
for 95% of the day

10.
HOUSEHOLD BUDGET
Transport is the EU’s second largest household expenditure
item after housing, weighing heavily on our spending power

11.
2. Five trends solving
current challenges

12.
TREND 1:
WE WILL MOVE LESS CAUSED BY
DECENTRALIZATION
Impact on current problem:
Safety Environment &
health
Leisure time Inefficiency &
overconsumption
Household
budget

13.
THE ON DEMAND ECONOMY
The on-demand economy is changing customer expectation.
We are used to getting everything, all the time from anywhere.
Emerging tech players are disrupting various industries, which
decreases our need to move.

14.
3D MANUFACTURING
3D manufacturing will transform the traditional supply chain
and the way products & materials are transported.
It will reduce the number of shipments required by allowing businesses
to manufacture products locally on their own.

15.
NEW WAYS OF WORKING
New ways of working are being implemented to meet the demand
for individual work/life balance and job satisfaction. We’re evolving
from time and location-based work towards performance-based
work.

16.
THE CAR IS BEING DISRUPTED
AS THE GLUE OF SOCIETY
Live
Shop
Work
Meet
Have
fun
ECOMMERCE
TELECOMMUTE
CO-WORKING
SOCIAL MEDIA
DIGITAL
ENTERTAINMENT
IoT

17.
TREND 2
CITIES AND CITIZEN
RESISTANCE
Impact on current problem:
Safety Environment &
health
Leisure
time
Inefficiency &
overconsumption
Household
budget

18.
GROWING URBAN POPULATION
Every week, 3 million people are moving to cities.
By 2050, ⅔ of the population will live in cities.
Cities are where the future happens first.

19.
CITIES ARE BANNING CARS
Cities all over the world like Brussels, Oslo, Madrid, Paris, New
York… are taking initiatives to ban the car.

20.
YOUTH IS TIRED
Youth all over the world are skipping classes to take the streets, calling for
more government action to slow down climate change.

21.
CITIES ARE BANNING CAR
Cities all over the world like Brussels, Oslo, Madrid, Paris, New
York… are taking initiatives to ban the car.
YELLOW VESTS MOVEMENT
The movement is motivated by rising fuel prices, high cost of living,
and claims that a disproportionate burden of the government's tax
reforms were falling on the working and middle classes, especially in
rural and peri-urban areas.

22.
TREND 3
OTHER GENERATIONS,
OTHER NEEDS
Impact on current problem:
Safety Environment &
health
Leisure
time
Inefficiency &
overconsumption
Household
budget

23.
AGEING POPULATION
Baby boomers are driving less when getting older.
The combination of not commuting to work, adoption of on-demand
models for like shopping (e-commerce),
and the search of local social activities is decreasing the need to move.

24.
NEW GENERATIONS
New generations (Millenials and even more Gen Z) are true digital natives.
The feeling of freedom is still important for them, but they prefer and easily
adopt new services & business models for their mobility needs like e.g.
ride-sharing over car ownership.
Also, the car as a status symbol is not important for them as
they care less about brands.

25.
TREND 4
Technological trends are reshaping the automotive
industry :connected, autonomous, shared & elektrified
(C.A.S.E.)
Impact on current problem:
Safety Environment &
health
Leisure
time
Inefficiency &
overconsumption
Household
budget

26.
ELECTRIFICATION & ENVIRONMENT
The electrification trend is important as it helps reduce C02
emissions and obtain a greener alternative for the combustion
engine, but doesn’t crack the code for other mobility problems
like safety, spending power, overconsumption...

27.
SHARED & SERVICES
The sharing economy brings us new mobility services like carsharing,
ridesharing, bikesharing and on demand delivery and are enablers
for the mobility-as-a-service (MAAS) concept. We are evolving from
owning a car to access to mobility.

28.
AUTONOMOUS DRIVING
Carmakers, car hailing and car rental companies, cities, start-ups and tech
giants all are betting that self-driving will be inevitable. Taking the
human out of the equation is actually a much safer overall driving
experience and frees time for work, relaxation and entertainment.

29.
CONNECTED
Just like a traditional car with a combustion engine can’t function
without oil, autonomous driving & mobility-as-a-service can’t work in
a frictionless manner without data and connected vehicles.

30.
TREND 5
URBAN & TECH PLANNERS
RETHINKING HOW WE LIVE
Impact on current problem:
Safety Environment &
health
Leisure
time
Inefficiency &
overconsumption
Household
budget

31.
800 YEARS AGO...
We lived circular with all social function close
together
FROM LINEAR BACK TO CIRCULAR LIVING
With new urban development concepts of walkable cities & villages.

32.
Urban villages as a sustainable way of future
rural and urban development.
● Circular lay-out
● Moving around on foot or by bike
● Maximum 30 min walking distance
diameter (2.5 km)
● Maximum 10.000 to 50.000
inhabitants per “village”
● Mixed purpose: combining different
functions (live, school, work, shop, play)
● Mixed diversity: combining people of
different age, social & ethnic
background and income levels.
CIRCULAR LIVING -
THE URBAN VILLAGE
Cen l S a :
Sc o s, ce r r i s,
t e r , co n ha ,
pu c n or on
Ac e s S e:
Ac e s us , of s,
… Pla r , ca és, ...
Maj
Ac e s
Lan
Mix
Pur
Bu l g
Ho s ,
of s, s o s,
ma -s o s,
...
2,5 k

33.
DE NIEUWE DOKKEN - A PROTOTYPE URBAN VILLAGE IN GHENT
school
work
co-housing
living
parks
commerce
shared mobility
sustainable

34.
TRYING TO CREATE UTOPIA
Its planners are dreaming big: the new Amaravati will have an eco-friendly transport
system that includes water taxis, electric vehicles and even a possible Hyperloop, It will
be cycle-friendly and walkable, with Amaravati's expected 3.5 million residents able to
find most of life's daily necessities within a 15-minute walk.

35.
3. A SCENARIO
For the future of mobility

36.
Future of
mobility
Future of
working
Future of
living

37.
We might
move less
Future of
mobility
Future of
working
Future of
living
From local to global back to local.
Reintegrating several functions like
work, production, eduction,
entertainment, living might decrease
our need to move.
Internet enhances us to keep in touch
with the rest of the world and make
this possible
Urban
village
On
demand
ManufacturingLocal
Connected

38.
We will
move less
We might
move
smarter.
Future of
mobility
Future of
working
Future of
living
We might
move less
We might move more
efficiently and
sustainably, decreasing
the number of vehicles
on the road and the
number of kms driven.
Connected Shared ElectrifiedAutonomous

39.
We might
move
smarter.
Future of
mobility
Future of
working
Future of
living
We might
move less
New
models &
the domino
effect
New players operate new
(autonomous) fleets in an
access-over-ownership model.
This will cause a domino effect on
various industries & companies.
Domino
effect
Autonomous
fleets
Acces >
ownership

40.
We might
move
smarter.
Future of
mobility
Future of
working
Future of
living
We might
move less
New
models &
the domino
effect
Make
it work
Governments, consumers
and companies must
realize the change.
Shared by all
vision
Consumer
mindshift
Collaboration Legal & fiscal
Framework
Infrastructure

41.
“ The future belongs to those who believe
in the beauty of their dreams. “
Eleanor Roosevelt

42.
Download the full vision slide deck (167 slides):
Via this link
Or connect with me to share thoughts:
E-mail:
Aitor.somers@duvalunion.com
LinkedIn:
@Aitorsomers

43.
Future Of Mobility
Futurathon - 22/03/2019