The world is changing at a high speed. Companies understand the impact of digital but struggle with creating transformation strategy, roadmaps and change programs in order to becoming future proof. This presentation explains how organisations should rewire their Brain (ability to observe disruption and plan for transformation), Body (ability to execute) and Heart (ability to adopt a different culture) in order to prepare themselves for a digital world.

1. BY REWIRING
THE BRAIN, BODY AND HEART OF
YOUR ORGANISATION
Jo Caudron
BECOMING
FUTURE PROOF

2. JAZZ IS
NOT DEAD
IT JUST
SMELLS
FUNNY
FRANK ZAPPA (1940-1993)
RETAIL
FINANCE
AUTOMOTIVE
MEDIA
EDUCATION
HEALTHCARE
...
but they all need to
ACT NOW

3. HEY, NICE TO MEET YOU!
Jo Caudron
CO-CEO
@jocaudron
@jcaudron
jo.caudron@duvalunion.com
Active in digital since 1993.
Entrepreneur involved in 20+ start-ups.
Founding Partner of
Duval Union Consulting
00 32 475 43 80 98

4. GHENT DUBAI AMSTERDAM
BUSINESS CONSULTANTS
WITH A FOCUS ON
DIGITAL
TRANSFORMATION

5. WE HELP OUR CLIENTS WITH THEIR
DIGITAL TRANSFORMATION STRATEGY
FINANCE &
INSURANCE
TELCO &
TECHNOLOGY
(NON) FOOD
RETAIL
BRANDS
& FMCG
MEDIA &
PUBLISHERS
INDUSTRY
COMPANIES
HEALTH &
PHARMA
MOBILITY &
TRANSPORT
PUBLIC &
NON-PROFIT
SERVICES &
UTILITIES
Vlaams
Parlement

6. REMEMBER THIS?

7. THE WORLD IS CHANGING FAST
ARE YOU ABLE TO DEAL WITH IT?

8. BECOMING FUTURE PROOF
REQUIRES…

9. THEFUTUREPROOFBRAIN
SEE/THINKDIFFERENT

10. THEFUTUREPROOFBODY
ACTDIFFERENT

11. THEFUTUREPROOFHEART
BEDIFFERENT

12. THEFUTUREPROOFBODY
ACTDIFFERENT
THEFUTUREPROOFBRAIN
THINKDIFFERENT
THEFUTUREPROOFHEART
BEDIFFERENT

13. THEFUTUREPROOFBRAIN
THINKDIFFERENT

14. UNDERSTAND
D I G I TA L
TRANSFORMATION

15. Digital Disruption is real
EXPECT A SMACK IN THE FACE !

16. You have a
C H O I C E
Digital
Disruption
Modeling
Business
Transformation

17. You have a
C H O I C E
Digital
Disruption
Modeling
Business
Transformation
Fear
Insight
Direction

18. Digital
Disruption
Business
Transformation
“Digital Transformation is a technology-induced paradigm
shift that creates a disproportional change in solutions,
business models and market players”

19. “Digital Transformation is a technology-induced paradigm
shift that creates a disproportional change in solutions,
business models and market players”
UBER
how a simple app and sharing platform
are reshaping a multi-trillion dollar
ecosystem.

20. CUSTOMER RELATIONSHIP
MARKET &
COMPETITION
ORGANIZATION
PRODUCT &
BUSINESS MODEL

21. DIGITIZATION
CUSTOMER RELATIONSHIP
MARKET &
COMPETITION
ORGANIZATION
PRODUCT &
BUSINESS MODEL

22. TRANSFORMATION
CUSTOMER RELATIONSHIP
MARKET &
COMPETITION
ORGANIZATION
PRODUCT &
BUSINESS MODEL

23. SCAN YOUR
ENVIRONMENT
UNDERSTAND
IMPACT

24. YES, THESE ARE COOL
INNOVATIONS …
BUT CAN YOU SEE THEIR REAL
IMPACT ON YOUR BUSINESS?
WHEN WILL THEY BECOME
DISRUPTIVE, CHANGE YOUR
COURSE AND CREATE A
PARADIGM SHIFT?
CAN YOU ALREADY SEE THE
FUTURE OF YOUR BUSINESS?
DISRUPTORS

25. SEE THE
FUTURE
AND DEFINE A
NORTH STAR
VISION

26. 0°
180°
90°270°
POSSIBILITIES ARE
ENDLESS, BUT YOU
CAN’T DO EVERYTHING
YOU ARE
HERE TODAY

27. 0°
180°
90°270°
42°
CERTAINTY IS GONE.
YOU ARE
HERE TODAY

28. 0°
180°
90°270°
“We are agile and adapt to the
changes in our industry so we
become future proof” 🤔
— A TECHNOLOGY
CHASER
?

29. 0°
180°
90°270°
YOU ARE
HERE TODAY
NORTH STAR
VISION
DECIDE ON THE
45 DEGREES THAT
MATTER.

30. 0°
180°
90°270°
YOU ARE
HERE TODAY
NORTH STAR
VISION

31. WRONG RIGHT

32. SCENARIO PLANNING
NORTH STAR
VISION

33. New Players
New Products & Services
Classic Products & Services
Business As Usual
‘ONE OF MANY’FUTURE TO TRADITIONALS
WHITE-LABEL PRODUCTS & SERVICES
Classic Players
A GOOD FUTURE A BAD FUTURE
A SO AND SO FUTURE
NORTH STAR
VISION

34. 90°270°
New Products & Services
Classic Products & Services
NORTH STAR
VISION
Classic Players New Players
THE 45 DEGREES
THAT MATTER

35. DEFINE A
TRANSFORMATION
STRATEGY
AND ROADMAP

36. THEFUTUREPROOFBRAIN
THINKDIFFERENT
UNDERSTANDDIGITALTRANSFORMATION
SCANDISRUPTIONEVIDENCEAND
UNDERSTANDTHEIMPACT
SEETHEFUTURE,DEFINEANORTHSTARVISION
TRANSLATEINTOSTRATEGYANDROADMAP

37. THEFUTUREPROOFBODY
ACTDIFFERENT

38. YOU ARE A BIG SHIP…
YOU ARE
SLOW
BUT YOU
ARE STABLE

39. SO, SHOULD WE GET A SPEEDBOAT?
YOU ARE
FAST
BUT A
HIGH RISK,
VOLATILE
(and burning heaps of
cash)

40. WHAT WILL IT BE?
YOU ARE
SLOW
BUT YOU
ARE STABLE
YOU ARE
FAST
BUT A
HIGH RISK,
VOLATILE
(and burning heaps of
cash)

41. From an outdated
Mothership
YOU NEED TO BUILD A FLEET

42. From an outdated
Mothership
0°
180°
90°270°
?
THIS IS NOT
A FLEET!

43. 0°
180°
90°270°
NORTH STAR
VISION
A FLEET FOLLOWS A
COMMON COURSE
DETERMINED BY OUR
FUTURE VISIONTHE 45° THAT MATTER

44. From an outdated
MothershipTHE FLEET NEEDS
GOVERNANCE

45. “ACCEPTING TECH AS MAIN
DRIVER FOR NEW BUSINESS
SOLUTIONS”
DIGITAL LEADERSHIP AT THE TOP…
…AND DIGITAL LEADERSHIP IN THE
WHOLE ORGANIZATION

46. THEFUTUREPROOFBODY
ACTDIFFERENT
FROMMOTHERSHIPTOFLEET
FLEETGOVERNANCEFORCONFLICTRESOLUTION
DIGITALLEADERSHIPANDCAPABILITIES
ACCEPTINGTECHASMAINDRIVER

47. THEFUTUREPROOFHEART
BEDIFFERENT

48. CULTURE
UNCERTAINTY - AGILITY - ENTREPRENEURIAL/INTRAPRENEURIAL
SKILLS / PERMISSION TO FAIL - VENTURING - NWOx - …

49. CUSTOMER
CENTRICITY
EMPLOYEE
CENTRICITY

50. Stop looking for ideas
Start solving problems

51. Sales
Marketing&Communication
Service&Support
HR
DIGITAL
PR&ExternalCommun.
R&D&Enterprise2.0
Sales
Marketing&Communication
Service&Support
HR
PR&ExternalCommun.
R&D&Enterprise2.0
TRANSFORMATION
TRANSFORMATION IS TRANSVERSAL

52. Case Courage
MINDSET
MEANS MANDATE
“license to win”
“license to operate” “license to change”
Capital
BEDISOBEDIENT!

53. THEFUTUREPROOFHEART
BEDIFFERENT
CHANGEYOURCULTURE
BEEXTREMELYPEOPLECENTRIC
BETRANSVERSAL
BEDISOBEDIENT!

54. THEFUTUREPROOFBODY
ACTDIFFERENT
THEFUTUREPROOFBRAIN
THINKDIFFERENT
THEFUTUREPROOFHEART
BEDIFFERENT

55. THANK YOU!
@jcaudron
jo.caudron@duvalunion.com
00 32 475 43 80 98
Find my slides on
www.speakersbase.com/jo

56. BY REWIRING
THE BRAIN, BODY AND HEART OF
YOUR ORGANISATION
Jo Caudron
BECOMING
FUTURE PROOF