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M A S T E R I N G
D i g i t a l
Transformation
Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved
in 20+ start-ups.
Founding Partner of
Duval...
Are you an active social media user?
Do you embrace new technology?
Do you get your kicks from new business models?
Who
Ar...
Sold in 40
countries!
Expect a smack in the face…
Digital Disruption is real
What do
These 4 have
in common?
1995+
Music
Photography
Video Rental
…
2005+
Print Media
TV
Travel
HR
…
2015+
Retail
Healthcare
Automotive
Education
Telco...
What can we learn?
Digital Disruption is a story of…
%
This is NOT our story
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL...
This IS our story
YOU
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
T...
The Tipping Point
YOU THEM
THE IMPACT OF
D I G I T A L
Slicing the
Elephant
creates Insight
The relationshipis changing
between the organization and the
outside world.
The Glass House
The Glass
House
Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
The Glass
House
Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
The Glass
House
Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
The Glass
House
Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
The Glass
House
Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
The Glass
House
Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
The evolution of unbundling and
how this changes your products,
services and go-to-market.
The Package
The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
Angr...
The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
The position in the value chain
is challenged. You can bypass, or
be bypassed.
The Frog
The Frog Bypassing Virtualization Fragmentation of touchpoints
Bypassing
If you can sell expensive cars
online, you can se...
The Frog Bypassing Virtualization Fragmentation of touchpoints
The Frog Bypassing Virtualization Fragmentation of touchpoints
Opinion makingis challenged.
New players can dominate the
attention of people.
The Gatekeeper
The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
Crowd-sourced opinions
Peers as news d...
The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
Will there emerge other non-
tradition...
The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
FRESH FOOD
IS THE
Accelerator
EVOLUTION IN DIGITAL RETAIL
First generation
Low logistic complexity
FIRST GENERATION
Low value
Low complexity
Low logistic complexity
High value
Low complexity
First generation
Low logistic complexity
Second generation
Solving more complex user problems
EVOLUTION IN DIGITAL RETAIL
Solving more complex
user problems:
making decisions
SECOND GENERATION
Solving more complex
user problems:
return policy as marketing
SECOND GENERATION
Solving more complex
user problems:
fitting at home
SECOND GENERATION
Cleaner logistics to handle
delicate products like clothing
SECOND GENERATION
Optimization of logistics
SECOND GENERATION
First generation
Low logistic complexity
Second generation
Solving more complex user problems
Third generation
High logist...
SPEED
“sorry, your order has been delayed. We expect delivery in 2-3 weeks”
RELIABILITY
WHEN THINGS GO WRONG
WITH FOOD IT’S VERY BAD!
NEW PLAYERS
NEW PLAYERS
NEW WAY OF LAST MILE
DELIVERY TO MAKE THIS
HAPPEN
NEW WAY OF LAST MILE
DELIVERY TO MAKE THIS
HAPPEN
TRADITIONAL PLAYERS ARE
ADAPTING THEIR BUSINESS
MODEL
When your favourite fresh food can be delivered within 30
minutes, exactly when you want it, customers will expect
the sam...
Primary location and placeof
consumption are changing. There is
a need to merge offline and online
The Traveller
The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
PLACE OnlinePoS
Hy...
The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
Consumers are uniting. The
power of the crowd can be
good or bad for your organization.
The Participant
The Participant Community Power of the crowd Sharing economyCollaboration
Sharing economy
From scarcity
to abundance
The Participant Community Power of the crowd Sharing economyCollaboration
The Participant Community Power of the crowd Sharing economyCollaboration
Technologykeeps progressing.
We are only at the beginning of
the digital revolution.
The Cyborg
The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
Are you
Scared or
Inspired?
Don’t worry,
we’ve got a PLAN
Digital Transformation is a
complex and never-ending
journey
YOU NEED TO
Scan YOUR
ENVIRONMENT
DETERMINE
THE IMPACT
CREATE A
North Star
VISION
DEFINE A
Transformation
STRATEGY
DEFINE A
Transformation
STRATEGY
@jcaudron
BUILD A
ROAD MAP
KNOW
YOUR
AUDIENCE
WHO DO YOU SERVICE?
@jcaudron
WHO DO YOU SERVICE?
@jcaudron
WHO DO YOU SERVICE?
@jcaudron
WHO DO YOU SERVICE?
YOU CHALLENGERS
The Challengers move into your space,
when will you move into theirs?
UNDERSTAND
TRANSFORMATION
F R O M DIGITIZATION
T O TRANSFORMATION
BUILD a new
ORGANIZATION
From ... ... to
The Business
Digital (at
the sideline)
Digital in
the core
The Business
Digital (at the
sideline)
The Business
Digital (at
the sideline)
From ... ... to
The Business
Digital (at the
sideline)
Digital in
the coreThe Business
Digital (at
the sideline)
Digital in
the core
Digit...
From an outdated
MOTHERSHIP
From an outdated
Mothership
TO A modern
F L E E T
YOU NEED DIGITAL
Leadership
Digital Leadership is Transversal
Sales
Marketing&Communication
Service&Support
HR
DIGITAL
PR&ExternalCommun.
R&D&Enterpri...
TO PULL THIS OFF
YOU WILL NEED…
M I N D S E T
M E A N S
M A N D AT E
Digital Transformation is a
complex and never-ending
journey
TRANSFORMATION
STRATEGY
ROADMAP
DIGITAL
LEADERSHIP &
CAPABILITIES ASSESS
TEAMS
TRAIN &
COACH
CHANNEL
STRATEGY
POLICY &
GOV...
Thank You!
DOWNLOAD THE SLIDES
www.speakersbase.com/JO
Digital transformation Selexion
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Digital transformation Selexion

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Presentation on digital transformation in electronics retail for the

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Digital transformation Selexion

  1. 1. M A S T E R I N G D i g i t a l Transformation
  2. 2. Hi, I’m Jo Caudron Active in digital since 1993 Internet entrepreneur involved in 20+ start-ups. Founding Partner of Duval Union Consulting @jcaudron jo@duvalunion.com We are business consultants for a digital world. Our mission is to help organization transform.
  3. 3. Are you an active social media user? Do you embrace new technology? Do you get your kicks from new business models? Who Are You?
  4. 4. Sold in 40 countries!
  5. 5. Expect a smack in the face… Digital Disruption is real
  6. 6. What do These 4 have in common?
  7. 7. 1995+ Music Photography Video Rental … 2005+ Print Media TV Travel HR … 2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance … 2025 All Safe havens will be subject to digital disruption … WAVES OF Disruption
  8. 8. What can we learn?
  9. 9. Digital Disruption is a story of… %
  10. 10. This is NOT our story YOU THEM We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA!
  11. 11. This IS our story YOU We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA! THEM But your app sucks I want experience Uhh..ok Hey this solves my problem! I don’t want to wait a week NEW
  12. 12. The Tipping Point YOU THEM
  13. 13. THE IMPACT OF D I G I T A L
  14. 14. Slicing the Elephant creates Insight
  15. 15. The relationshipis changing between the organization and the outside world. The Glass House
  16. 16. The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
  17. 17. The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
  18. 18. The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
  19. 19. The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
  20. 20. The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
  21. 21. The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
  22. 22. The evolution of unbundling and how this changes your products, services and go-to-market. The Package
  23. 23. The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability Angry Birds Twitter, Facebook Newspaper Website CNN online / app Blogs Vertical sites and specialties portals Yelo App Apple TV Spotify Sporza.be LinkedIn, Monster, ... eBay Pinterest, blogs Weather Pro (iPhone) Traffic: Waze YouTube Twitter, Facebook RSS Breaking news In-depth analysis Services Weather Classifieds Jobs Sports TV Fun Specials Discovery Culture Trends & Lifestyle
  24. 24. The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
  25. 25. The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
  26. 26. The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
  27. 27. The position in the value chain is challenged. You can bypass, or be bypassed. The Frog
  28. 28. The Frog Bypassing Virtualization Fragmentation of touchpoints Bypassing If you can sell expensive cars online, you can sell anything online.
  29. 29. The Frog Bypassing Virtualization Fragmentation of touchpoints
  30. 30. The Frog Bypassing Virtualization Fragmentation of touchpoints
  31. 31. Opinion makingis challenged. New players can dominate the attention of people. The Gatekeeper
  32. 32. The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship Crowd-sourced opinions Peers as news distributors Automatic algorithms The traditional gatekeeper New “experts” + + +
  33. 33. The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship Will there emerge other non- traditional gatekeepers in your space? …
  34. 34. The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
  35. 35. FRESH FOOD IS THE Accelerator
  36. 36. EVOLUTION IN DIGITAL RETAIL First generation Low logistic complexity
  37. 37. FIRST GENERATION Low value Low complexity Low logistic complexity High value Low complexity
  38. 38. First generation Low logistic complexity Second generation Solving more complex user problems EVOLUTION IN DIGITAL RETAIL
  39. 39. Solving more complex user problems: making decisions SECOND GENERATION
  40. 40. Solving more complex user problems: return policy as marketing SECOND GENERATION
  41. 41. Solving more complex user problems: fitting at home SECOND GENERATION
  42. 42. Cleaner logistics to handle delicate products like clothing SECOND GENERATION
  43. 43. Optimization of logistics SECOND GENERATION
  44. 44. First generation Low logistic complexity Second generation Solving more complex user problems Third generation High logistic complexity EVOLUTION IN DIGITAL RETAIL
  45. 45. SPEED
  46. 46. “sorry, your order has been delayed. We expect delivery in 2-3 weeks” RELIABILITY
  47. 47. WHEN THINGS GO WRONG WITH FOOD IT’S VERY BAD!
  48. 48. NEW PLAYERS
  49. 49. NEW PLAYERS
  50. 50. NEW WAY OF LAST MILE DELIVERY TO MAKE THIS HAPPEN
  51. 51. NEW WAY OF LAST MILE DELIVERY TO MAKE THIS HAPPEN
  52. 52. TRADITIONAL PLAYERS ARE ADAPTING THEIR BUSINESS MODEL
  53. 53. When your favourite fresh food can be delivered within 30 minutes, exactly when you want it, customers will expect the same from: you?
  54. 54. Primary location and placeof consumption are changing. There is a need to merge offline and online The Traveller
  55. 55. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness PLACE OnlinePoS Hybrid Omnichannel (digital entering PoS) (all functions go digital too)
  56. 56. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
  57. 57. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
  58. 58. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
  59. 59. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
  60. 60. Consumers are uniting. The power of the crowd can be good or bad for your organization. The Participant
  61. 61. The Participant Community Power of the crowd Sharing economyCollaboration Sharing economy From scarcity to abundance
  62. 62. The Participant Community Power of the crowd Sharing economyCollaboration
  63. 63. The Participant Community Power of the crowd Sharing economyCollaboration
  64. 64. Technologykeeps progressing. We are only at the beginning of the digital revolution. The Cyborg
  65. 65. The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
  66. 66. The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
  67. 67. The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
  68. 68. The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
  69. 69. Are you Scared or Inspired?
  70. 70. Don’t worry, we’ve got a PLAN
  71. 71. Digital Transformation is a complex and never-ending journey
  72. 72. YOU NEED TO Scan YOUR ENVIRONMENT
  73. 73. DETERMINE THE IMPACT
  74. 74. CREATE A North Star VISION
  75. 75. DEFINE A Transformation STRATEGY
  76. 76. DEFINE A Transformation STRATEGY @jcaudron BUILD A ROAD MAP
  77. 77. KNOW YOUR AUDIENCE
  78. 78. WHO DO YOU SERVICE?
  79. 79. @jcaudron
  80. 80. WHO DO YOU SERVICE?
  81. 81. @jcaudron
  82. 82. WHO DO YOU SERVICE?
  83. 83. @jcaudron
  84. 84. WHO DO YOU SERVICE?
  85. 85. YOU CHALLENGERS The Challengers move into your space, when will you move into theirs?
  86. 86. UNDERSTAND TRANSFORMATION
  87. 87. F R O M DIGITIZATION T O TRANSFORMATION
  88. 88. BUILD a new ORGANIZATION
  89. 89. From ... ... to The Business Digital (at the sideline) Digital in the core
  90. 90. The Business Digital (at the sideline) The Business Digital (at the sideline) From ... ... to
  91. 91. The Business Digital (at the sideline) Digital in the coreThe Business Digital (at the sideline) Digital in the core Digital in the core Digital in the core From ... ... to
  92. 92. From an outdated MOTHERSHIP
  93. 93. From an outdated Mothership TO A modern F L E E T
  94. 94. YOU NEED DIGITAL Leadership
  95. 95. Digital Leadership is Transversal Sales Marketing&Communication Service&Support HR DIGITAL PR&ExternalCommun. R&D&Enterprise2.0 Sales Marketing&Communication Service&Support HR PR&ExternalCommun. R&D&Enterprise2.0 DIGITAL
  96. 96. TO PULL THIS OFF YOU WILL NEED…
  97. 97. M I N D S E T
  98. 98. M E A N S
  99. 99. M A N D AT E
  100. 100. Digital Transformation is a complex and never-ending journey
  101. 101. TRANSFORMATION STRATEGY ROADMAP DIGITAL LEADERSHIP & CAPABILITIES ASSESS TEAMS TRAIN & COACH CHANNEL STRATEGY POLICY & GOVERNANCE SET-UP AND ROLL-OUT RUN ROLL-OUT DIGITAL OFFICE RUN DIGITAL OFFICE CUSTOMER ENGAGEMENT CHANNELS PLATFORM DESIGN REQUIREMENTS PARTNER SELECTIONRFP CREATION LAUNCHDEVELOPMENT BUSINESS/SERVICE/ PRODUCT DESIGN TRADITIONAL BUSINESS MODEL START-UP BUSINESS MODEL PROJECT KICK-OFF START-UP KICK- OFF (FUNDING, INCUBATION) RUN PROGRAM/ DEVISION/… RUN START-UP (COACHING, ADVICE) START-UP BUSINESS TRADITIONAL BUSINESS TRANSFORMATION STRATEGY IMPACT ANALYSIS NORTH STAR VISION OF YOUR FUTURE SCAN MARKET TRENDS & INTERNAL DIGITAL READINESS
  102. 102. Thank You! DOWNLOAD THE SLIDES www.speakersbase.com/JO

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