Presentation on digital transformation in electronics retail for the

1. M A S T E R I N G
D i g i t a l
Transformation

2. Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved
in 20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
We are business
consultants for a digital
world.
Our mission is to help
organization transform.

3. Are you an active social media user?
Do you embrace new technology?
Do you get your kicks from new business models?
Who
Are
You?

4. Sold in 40
countries!

5. Expect a smack in the face…
Digital Disruption is real

6. What do
These 4 have
in common?

7. 1995+
Music
Photography
Video Rental
…
2005+
Print Media
TV
Travel
HR
…
2015+
Retail
Healthcare
Automotive
Education
Telco
Food
FMCG
Banking/Insurance
…
2025
All Safe
havens will be
subject to
digital
disruption
…
WAVES OF Disruption

8. What can we learn?

9. Digital Disruption is a story of…
%

10. This is NOT our story
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!

11. This IS our story
YOU
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
THEM
But your
app sucks
I want
experience
Uhh..ok
Hey this
solves my
problem!
I don’t want to
wait a week
NEW

12. The Tipping Point
YOU THEM

13. THE IMPACT OF
D I G I T A L

14. Slicing the
Elephant
creates Insight

15. The relationshipis changing
between the organization and the
outside world.
The Glass House

16. The Glass
House
Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency

17. The Glass
House
Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency

18. The Glass
House
Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency

19. The Glass
House
Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency

20. The Glass
House
Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency

21. The Glass
House
Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency

22. The evolution of unbundling and
how this changes your products,
services and go-to-market.
The Package

23. The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
Angry Birds
Twitter,
Facebook
Newspaper Website
CNN online /
app
Blogs
Vertical sites and
specialties portals
Yelo App
Apple TV
Spotify
Sporza.be
LinkedIn,
Monster, ...
eBay
Pinterest, blogs
Weather Pro (iPhone)
Traffic: Waze
YouTube
Twitter,
Facebook
RSS
Breaking
news
In-depth
analysis
Services
Weather
Classifieds
Jobs
Sports
TV
Fun
Specials
Discovery
Culture
Trends &
Lifestyle

24. The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability

25. The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability

26. The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability

27. The position in the value chain
is challenged. You can bypass, or
be bypassed.
The Frog

28. The Frog Bypassing Virtualization Fragmentation of touchpoints
Bypassing
If you can sell expensive cars
online, you can sell anything online.

29. The Frog Bypassing Virtualization Fragmentation of touchpoints

30. The Frog Bypassing Virtualization Fragmentation of touchpoints

31. Opinion makingis challenged.
New players can dominate the
attention of people.
The Gatekeeper

32. The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
Crowd-sourced opinions
Peers as news distributors
Automatic algorithms
The traditional gatekeeper
New “experts”
+
+
+

33. The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
Will there emerge other non-
traditional gatekeepers in
your space?
…

34. The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship

35. FRESH FOOD
IS THE
Accelerator

36. EVOLUTION IN DIGITAL RETAIL
First generation
Low logistic complexity

37. FIRST GENERATION
Low value
Low complexity
Low logistic complexity
High value
Low complexity

38. First generation
Low logistic complexity
Second generation
Solving more complex user problems
EVOLUTION IN DIGITAL RETAIL

39. Solving more complex
user problems:
making decisions
SECOND GENERATION

40. Solving more complex
user problems:
return policy as marketing
SECOND GENERATION

41. Solving more complex
user problems:
fitting at home
SECOND GENERATION

42. Cleaner logistics to handle
delicate products like clothing
SECOND GENERATION

43. Optimization of logistics
SECOND GENERATION

44. First generation
Low logistic complexity
Second generation
Solving more complex user problems
Third generation
High logistic complexity
EVOLUTION IN DIGITAL RETAIL

45. SPEED

46. “sorry, your order has been delayed. We expect delivery in 2-3 weeks”
RELIABILITY

47. WHEN THINGS GO WRONG
WITH FOOD IT’S VERY BAD!

48. NEW PLAYERS

49. NEW PLAYERS

50. NEW WAY OF LAST MILE
DELIVERY TO MAKE THIS
HAPPEN

51. NEW WAY OF LAST MILE
DELIVERY TO MAKE THIS
HAPPEN

52. TRADITIONAL PLAYERS ARE
ADAPTING THEIR BUSINESS
MODEL

53. When your favourite fresh food can be delivered within 30
minutes, exactly when you want it, customers will expect
the same from:
you?

54. Primary location and placeof
consumption are changing. There is
a need to merge offline and online
The Traveller

55. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
PLACE OnlinePoS
Hybrid
Omnichannel
(digital entering PoS)
(all functions go digital too)

56. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness

57. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness

58. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness

59. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness

60. Consumers are uniting. The
power of the crowd can be
good or bad for your organization.
The Participant

61. The Participant Community Power of the crowd Sharing economyCollaboration
Sharing economy
From scarcity
to abundance

62. The Participant Community Power of the crowd Sharing economyCollaboration

63. The Participant Community Power of the crowd Sharing economyCollaboration

64. Technologykeeps progressing.
We are only at the beginning of
the digital revolution.
The Cyborg

65. The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring

66. The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring

67. The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring

68. The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring

69. Are you
Scared or
Inspired?

70. Don’t worry,
we’ve got a PLAN

71. Digital Transformation is a
complex and never-ending
journey

72. YOU NEED TO
Scan YOUR
ENVIRONMENT

73. DETERMINE
THE IMPACT

74. CREATE A
North Star
VISION

75. DEFINE A
Transformation
STRATEGY

76. DEFINE A
Transformation
STRATEGY
@jcaudron
BUILD A
ROAD MAP

77. KNOW
YOUR
AUDIENCE

78. WHO DO YOU SERVICE?

79. @jcaudron

80. WHO DO YOU SERVICE?

81. @jcaudron

82. WHO DO YOU SERVICE?

83. @jcaudron

84. WHO DO YOU SERVICE?

86. YOU CHALLENGERS
The Challengers move into your space,
when will you move into theirs?

87. UNDERSTAND
TRANSFORMATION

88. F R O M DIGITIZATION
T O TRANSFORMATION

89. BUILD a new
ORGANIZATION

90. From ... ... to
The Business
Digital (at
the sideline)
Digital in
the core

91. The Business
Digital (at the
sideline)
The Business
Digital (at
the sideline)
From ... ... to

92. The Business
Digital (at the
sideline)
Digital in
the coreThe Business
Digital (at
the sideline)
Digital in
the core
Digital in
the core
Digital in
the core
From ... ... to

93. From an outdated
MOTHERSHIP

94. From an outdated
Mothership
TO A modern
F L E E T

95. YOU NEED DIGITAL
Leadership

96. Digital Leadership is Transversal
Sales
Marketing&Communication
Service&Support
HR
DIGITAL
PR&ExternalCommun.
R&D&Enterprise2.0
Sales
Marketing&Communication
Service&Support
HR
PR&ExternalCommun.
R&D&Enterprise2.0
DIGITAL

97. TO PULL THIS OFF
YOU WILL NEED…

98. M I N D S E T

99. M E A N S

100. M A N D AT E

101. Digital Transformation is a
complex and never-ending
journey

102. TRANSFORMATION
STRATEGY
ROADMAP
DIGITAL
LEADERSHIP &
CAPABILITIES ASSESS
TEAMS
TRAIN &
COACH
CHANNEL
STRATEGY
POLICY &
GOVERNANCE
SET-UP AND
ROLL-OUT RUN
ROLL-OUT
DIGITAL OFFICE
RUN DIGITAL
OFFICE
CUSTOMER
ENGAGEMENT
CHANNELS
PLATFORM
DESIGN
REQUIREMENTS
PARTNER
SELECTIONRFP
CREATION
LAUNCHDEVELOPMENT
BUSINESS/SERVICE/
PRODUCT DESIGN TRADITIONAL
BUSINESS MODEL
START-UP
BUSINESS MODEL
PROJECT
KICK-OFF
START-UP KICK-
OFF (FUNDING,
INCUBATION)
RUN PROGRAM/
DEVISION/…
RUN START-UP
(COACHING,
ADVICE)
START-UP
BUSINESS
TRADITIONAL
BUSINESS
TRANSFORMATION
STRATEGY
IMPACT
ANALYSIS
NORTH STAR
VISION OF
YOUR FUTURE
SCAN
MARKET TRENDS &
INTERNAL DIGITAL
READINESS

103. Thank You!
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