Digital transformation Selexion

1. M A S T E R I N G D i g i t a l Transformation

2. Hi, I’m Jo Caudron Active in digital since 1993 Internet entrepreneur involved in 20+ start-ups. Founding Partner of Duval Union Consulting @jcaudron jo@duvalunion.com We are business consultants for a digital world. Our mission is to help organization transform.

3. Are you an active social media user? Do you embrace new technology? Do you get your kicks from new business models? Who Are You?

4. Sold in 40 countries!

5. Expect a smack in the face… Digital Disruption is real

6. What do These 4 have in common?

7. 1995+ Music Photography Video Rental … 2005+ Print Media TV Travel HR … 2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance … 2025 All Safe havens will be subject to digital disruption … WAVES OF Disruption

8. What can we learn?

9. Digital Disruption is a story of… %

10. This is NOT our story YOU THEM We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA!

11. This IS our story YOU We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA! THEM But your app sucks I want experience Uhh..ok Hey this solves my problem! I don’t want to wait a week NEW

12. The Tipping Point YOU THEM

13. THE IMPACT OF D I G I T A L

14. Slicing the Elephant creates Insight

15. The relationshipis changing between the organization and the outside world. The Glass House

16. The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency

22. The evolution of unbundling and how this changes your products, services and go-to-market. The Package

23. The Package APPiﬁcation Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability Angry Birds Twitter, Facebook Newspaper Website CNN online / app Blogs Vertical sites and specialties portals Yelo App Apple TV Spotify Sporza.be LinkedIn, Monster, ... eBay Pinterest, blogs Weather Pro (iPhone) Traffic: Waze YouTube Twitter, Facebook RSS Breaking news In-depth analysis Services Weather Classifieds Jobs Sports TV Fun Specials Discovery Culture Trends & Lifestyle

24. The Package APPiﬁcation Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability

27. The position in the value chain is challenged. You can bypass, or be bypassed. The Frog

28. The Frog Bypassing Virtualization Fragmentation of touchpoints Bypassing If you can sell expensive cars online, you can sell anything online.

29. The Frog Bypassing Virtualization Fragmentation of touchpoints

30. The Frog Bypassing Virtualization Fragmentation of touchpoints

31. Opinion makingis challenged. New players can dominate the attention of people. The Gatekeeper

32. The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship Crowd-sourced opinions Peers as news distributors Automatic algorithms The traditional gatekeeper New “experts” + + +

33. The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship Will there emerge other non- traditional gatekeepers in your space? …

34. The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship

35. FRESH FOOD IS THE Accelerator

36. EVOLUTION IN DIGITAL RETAIL First generation Low logistic complexity

37. FIRST GENERATION Low value Low complexity Low logistic complexity High value Low complexity

38. First generation Low logistic complexity Second generation Solving more complex user problems EVOLUTION IN DIGITAL RETAIL

39. Solving more complex user problems: making decisions SECOND GENERATION

40. Solving more complex user problems: return policy as marketing SECOND GENERATION

41. Solving more complex user problems: ﬁtting at home SECOND GENERATION

42. Cleaner logistics to handle delicate products like clothing SECOND GENERATION

43. Optimization of logistics SECOND GENERATION

44. First generation Low logistic complexity Second generation Solving more complex user problems Third generation High logistic complexity EVOLUTION IN DIGITAL RETAIL

45. SPEED

46. “sorry, your order has been delayed. We expect delivery in 2-3 weeks” RELIABILITY

47. WHEN THINGS GO WRONG WITH FOOD IT’S VERY BAD!

48. NEW PLAYERS

49. NEW PLAYERS

50. NEW WAY OF LAST MILE DELIVERY TO MAKE THIS HAPPEN

51. NEW WAY OF LAST MILE DELIVERY TO MAKE THIS HAPPEN

52. TRADITIONAL PLAYERS ARE ADAPTING THEIR BUSINESS MODEL

53. When your favourite fresh food can be delivered within 30 minutes, exactly when you want it, customers will expect the same from: you?

54. Primary location and placeof consumption are changing. There is a need to merge ofﬂine and online The Traveller

55. The Traveller Place Utility Empowered self Instant gratiﬁcation New way of working Contextual awareness PLACE OnlinePoS Hybrid Omnichannel (digital entering PoS) (all functions go digital too)

56. The Traveller Place Utility Empowered self Instant gratiﬁcation New way of working Contextual awareness

60. Consumers are uniting. The power of the crowd can be good or bad for your organization. The Participant

61. The Participant Community Power of the crowd Sharing economyCollaboration Sharing economy From scarcity to abundance

62. The Participant Community Power of the crowd Sharing economyCollaboration

63. The Participant Community Power of the crowd Sharing economyCollaboration

64. Technologykeeps progressing. We are only at the beginning of the digital revolution. The Cyborg

65. The Cyborg Wearables Quantiﬁed SelfInternet of Things Robotics Data Monitoring

69. Are you Scared or Inspired?

70. Don’t worry, we’ve got a PLAN

71. Digital Transformation is a complex and never-ending journey

72. YOU NEED TO Scan YOUR ENVIRONMENT

73. DETERMINE THE IMPACT

74. CREATE A North Star VISION

75. DEFINE A Transformation STRATEGY

76. DEFINE A Transformation STRATEGY @jcaudron BUILD A ROAD MAP

77. KNOW YOUR AUDIENCE

78. WHO DO YOU SERVICE?

79. @jcaudron

81. @jcaudron

83. @jcaudron

85. YOU CHALLENGERS The Challengers move into your space, when will you move into theirs?

86. UNDERSTAND TRANSFORMATION

87. F R O M DIGITIZATION T O TRANSFORMATION

88. BUILD a new ORGANIZATION

89. From ... ... to The Business Digital (at the sideline) Digital in the core

90. The Business Digital (at the sideline) The Business Digital (at the sideline) From ... ... to

91. The Business Digital (at the sideline) Digital in the coreThe Business Digital (at the sideline) Digital in the core Digital in the core Digital in the core From ... ... to

92. From an outdated MOTHERSHIP

93. From an outdated Mothership TO A modern F L E E T

94. YOU NEED DIGITAL Leadership

95. Digital Leadership is Transversal Sales Marketing&Communication Service&Support HR DIGITAL PR&ExternalCommun. R&D&Enterprise2.0 Sales Marketing&Communication Service&Support HR PR&ExternalCommun. R&D&Enterprise2.0 DIGITAL

96. TO PULL THIS OFF YOU WILL NEED…

97. M I N D S E T

98. M E A N S

99. M A N D AT E

100. Digital Transformation is a complex and never-ending journey

101. TRANSFORMATION STRATEGY ROADMAP DIGITAL LEADERSHIP & CAPABILITIES ASSESS TEAMS TRAIN & COACH CHANNEL STRATEGY POLICY & GOVERNANCE SET-UP AND ROLL-OUT RUN ROLL-OUT DIGITAL OFFICE RUN DIGITAL OFFICE CUSTOMER ENGAGEMENT CHANNELS PLATFORM DESIGN REQUIREMENTS PARTNER SELECTIONRFP CREATION LAUNCHDEVELOPMENT BUSINESS/SERVICE/ PRODUCT DESIGN TRADITIONAL BUSINESS MODEL START-UP BUSINESS MODEL PROJECT KICK-OFF START-UP KICK- OFF (FUNDING, INCUBATION) RUN PROGRAM/ DEVISION/… RUN START-UP (COACHING, ADVICE) START-UP BUSINESS TRADITIONAL BUSINESS TRANSFORMATION STRATEGY IMPACT ANALYSIS NORTH STAR VISION OF YOUR FUTURE SCAN MARKET TRENDS & INTERNAL DIGITAL READINESS

102. Thank You! DOWNLOAD THE SLIDES www.speakersbase.com/JO

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