Jo Caudron's presentation about digital transformation in the HR industry at "The Next 10 years in employer marketing" event, a HR conference by Insilencio. #next10

1. Digital Transformation
How Digital Disruption is changing the future of Media and HR
!
May 2014
jo@dearmedia.be
@jcaudron
00 32 475 43 80 98

2. Jo Caudron
°1968
Founder & CEO
Digital Consulting Firm
Co-Founder
Social Media
Campaigning Platform

3. @jcaudron
• a digital consulting company
• founded in 2009 by Jo Caudron,
currently we are 5 consultants
• our mission is to help you finding a new
balance between the certainties of your
traditional business and the
opportunities of innovations in (digital)
media
• our scope is everything in the digital
space, with focus on social, mobile,
tablets, location, connected TV, new
radio, ...
• We work for large European clients

4. @jcaudron
Smile, you’re in a crisis ;-)
The future is about
permanently dealing with
change and going in and
out of moments of crisis.
!
Are you ready to deal
with this in your business
context?

5. Digital
Transformation is
really happening

6. @jcaudron@jcaudron
Digital Transformation Modeling
From ... ... to
The Business
Digital (at
the sideline)
Digital in
the core

7. @jcaudron@jcaudron
Digital Transformation Modeling
From ... ... to
The Business
Digital (at
the sideline)
From ...
The Business
Digital (at
the sideline)

8. @jcaudron@jcaudron
Digital Transformation Modeling
From ... ... to
The Business
Digital (at
the sideline)
Digital in
the core
From ...
The Business
Digital (at
the sideline)
Digital in
the core
Digital in
the core
Digital in
the core

9. @jcaudron@jcaudron
Do you accept...?
How big should CHANGE be?
In order to change
the world?

13. @jcaudron@jcaudron

14. @jcaudron@jcaudron

15. 7 metaphors to
understand
the impact of change

16. Transparency
Closeness
Responsiveness
Speed / Agility
Authenticity
Accountability
Bi-directional
Humanization
The Glass House

17. Transparency
Closeness
Responsiveness
Speed / Agility
Authenticity
Accountability
Bi-directional
Humanization
The Glass House

18. Transparency
Closeness
Responsiveness
Speed / Agility
Authenticity
Accountability
Bi-directional
Humanization
The Glass House
148K

19. Transparency
Closeness
Responsiveness
Speed / Agility
Authenticity
Accountability
Bi-directional
Humanization
The Glass House
148K

20. From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package

21. From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package
Angry Birds
Twitter,
Facebook
Newspaper
Website
CNN online /
app
Blogs
Vertical sites and
specialties portals
Yelo App
Boxee
Spotify + Metafy
Sporza.be
LinkedIn, Monster, ...
eBay
Pinterest,
blogs
Weather Pro (iPhone)
Traffic: Inrix +
iCoyote (iPhone)
Digg.be
Twitter,
Facebook
RSS
Breaking
news
In-depth
analysis
Services
Weather
Classifieds
Jobs
Sports
TV
Fun
Specials
Discovery
culture
Trends &
Lifestyle

22. From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package

23. From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package
Freelancing is the
new normal

24. By-passing
Virtualization
(services, products,
support,
distribution, ...)
Distortion of the
value chain
The Frog

25. By-passing
Virtualization
(services, products,
support,
distribution, ...)
Distortion of the
value chain
The Frog

26. By-passing
Virtualization
(services, products,
support,
distribution, ...)
Distortion of the
value chain
The Frog
What will native advertising be doing to media?

27. By-passing
Virtualization
(services, products,
support,
distribution, ...)
Distortion of the
value chain
The Frog

28. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper

29. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper
Crowd-sourced opinions
Peers as news distributors
Automatic algorithms

30. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper
New “experts”

31. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper
New “experts”

32. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper
Why you should
be recruiting on
Facebook
- 50 percent of Facebook users say
brands’ Facebook pages are more useful
than their websites.
- 70 percent of recruiters say they
connect better with potential job
seekers due to widespread use of
Facebook.
- 81 percent of job seekers want to see
job opportunities posted to career pages
on the social network.
- 85 percent of recruiters currently using
Facebook recommend that other
recruiters follow suit.

33. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper
Work
together with
your
ambassadors

34. Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data
The Traveller

35. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data

36. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data

37. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data

38. The Participant
Community
Gamification
Co-creation /
Collaboration
The power of the
crowd
Empowered Self
(Self-)service

39. The Participant
Community
Gamification
Co-creation /
Collaboration
The power of the
crowd
Empowered Self
(Self-)service

40. The Participant
Community
Gamification
Co-creation /
Collaboration
The power of the
crowd
Empowered Self
(Self-)service

41. The Participant
Community
Gamification
Co-creation /
Collaboration
The power of the
crowd
Empowered Self
(Self-)service
Hire My Friend is a
social, targeted and local
platform for job
searches made for the
people of the Internet.
With this new product,
Makeshift aims to knock
out recruiters and make
hiring in the startup
scene more efficient.

42. The Cyborg
Quantified Self
Wearable Computing
Internet of Things
Big Data
Open Data
Monitoring
Even Smaller
Contextual Awareness

43. The Cyborg
Quantified Self
Wearable Computing
Internet of Things
Big Data
Open Data
Monitoring
Even Smaller
Contextual Awareness

44. Transparency
Accountability
Proximity
Responsiveness
Bi-directional
Humanization
Authenticity
The
Glass House
Relationship
Monolithic vs.
atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The
Package
Product, Service
& Packaging
Bypassing
Virtualization
Fragmentation of
touchpoints
The
Frog
Position in
the value
chain
New gatekeepers
Recommendations
"Good is good
enough"
Ambassadorship
The
Gatekeeper
Opinion
making
The
Traveller
Place
Utility
Empowered self
Delivery fulfillment
New way of
working
Contextual
awareness
Real-time
Location &
Place
The
Participant
Community
Gamification
Collaboration
The power of the
crowd
Community
The
Cyborg
Internet of things
Wearables
Quantified self
Robotics
Data
Monitoring
Progressive
Technology
We have to prepare for a digital future, with new rules and new relationships

45. Things to take away ...

46. @jcaudron@jcaudron@jcaudron
Are you next?

47. Offline Online
Be ready for Mobile
Strategy
Implemen-
tation
Integration
Be ready for Social
Strategy
Concepts &
Channels
Policy,
Teams &
Ownership
Roll-out
Be ready for The Future (Digital
Transformation Modeling)

48. Digital Transformation
How Digital Disruption is changing the future of Media and HR
!
May 2014
jo@dearmedia.be
@jcaudron
00 32 475 43 80 98