This document provides an overview of digital transformation and its impact. It discusses how digital disruption is affecting various industries in waves. It also examines the relationship between organizations and their customers/markets as digital changes everything. Key aspects that are impacted include products/services, business models, and an organization's position in the value chain. The document outlines a framework for digital transformation, including understanding the environment, defining a vision and strategy, building the right organization, and establishing leadership and capabilities. The goal is to help organizations adapt and thrive in the digital world.
7.pdf This presentation captures many uses and the significance of the number...
Digital Transformation in Media
1. M A S T E R I N G
D i g i t a l
Transformation
I N M E D I A
2. Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved
in 20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
We are business
consultants for a digital
world.
Our mission is to help
organization transform.
3. Are you an active social media user?
Do you embrace new technology?
Do you get your kicks from new business models?
Who
Are
You?
15. This is NOT our story
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
16. This IS our story
YOU
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
THEM
But your
app sucks
I want
experience
Uhh..ok
Hey this
solves my
problem!
I don’t want to
wait a week
NEW
22. Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
THE WHEEL OF
CHANGE
New experts
and our peers
decide what
matters
People
participate,
share and
co-create
their future
Technology
becomes part of
everything we
do
The relationship
with the market
changes
New
experiences in
product, service
& packaging
The position in
the value chain
changes
Mobile gives access to
everything,
everywhere, every
time
29. The relationshipis changing
between the organization and the
outside world.
The Glass House
The relationshipis changing
between the organization and the
outside world.
31. The evolution of unbundling and
how this changes your products,
services and go-to-market.
The Package
The evolution of unbundling and
how this changes your products,
services and go-to-market.
32. The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
33. The position in the value chain
is challenged. You can bypass, or
be bypassed.
The Frog
36. The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
37. Primary location and placeof
consumption are changing. There is
a need to merge offline and online
The Traveller
38. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
US consumers now spend more
time in apps than watching TV
39. Consumers are uniting. The
power of the crowd can be
good or bad for your organization.
The Participant
40. The Participant Community Power of the crowd Sharing economyCollaboration
Watching 40 Years Of Video Per Day
65. From ... ... to
The Business
Digital (at
the sideline)
Digital in
the core
@jcaudron
66. The Business
Digital (at the
sideline)
The Business
Digital (at
the sideline)
From ... ... to
@jcaudron
67. The Business
Digital (at the
sideline)
Digital in
the coreThe Business
Digital (at
the sideline)
Digital in
the core
Digital in
the core
Digital in
the core
From ... ... to
@jcaudron
79. TRANSFORMATION
STRATEGY
ROADMAP
DIGITAL
LEADERSHIP &
CAPABILITIES ASSESS
TEAMS
TRAIN &
COACH
CHANNEL
STRATEGY
POLICY &
GOVERNANCE
SET-UP AND
ROLL-OUT RUN
ROLL-OUT
DIGITAL OFFICE
RUN DIGITAL
OFFICE
CUSTOMER
ENGAGEMENT
CHANNELS
PLATFORM
DESIGN
REQUIREMENTS
PARTNER
SELECTIONRFP
CREATION
LAUNCHDEVELOPMENT
BUSINESS/SERVICE/
PRODUCT DESIGN TRADITIONAL
BUSINESS MODEL
START-UP
BUSINESS MODEL
PROJECT
KICK-OFF
START-UP KICK-
OFF (FUNDING,
INCUBATION)
RUN PROGRAM/
DEVISION/…
RUN START-UP
(COACHING,
ADVICE)
START-UP
BUSINESS
TRADITIONAL
BUSINESS
TRANSFORMATION
STRATEGY
IMPACT
ANALYSIS
NORTH STAR
VISION OF
YOUR FUTURE
SCAN
MARKET TRENDS &
INTERNAL DIGITAL
READINESS
@jcaudron