1.
SOCIAL MEDIA
SUMMIT 2016
@NickVinckier
@DuvalUnionC nick.vinckier@duvalunion.com

2.
@NICKVINCKIER
DIGITAL @ Duval Union Consulting
nickvinckier.be
consultant
@nickvinckier
‘storyteller’
Aalst :)
nick.vinckier@duvalunion.com

3.
2016
@NickVinckier
HAS BEEN A HELL OF A RIDE…
🚗

4.
@NickVinckier

5.
@NickVinckier

6.
@NickVinckier

7.
@NickVinckier

8.
@NickVinckier

9.
@NickVinckier

10.
2017
@NickVinckier
WILL BE EVEN CRAZIER

11.
THE 10 THINGS
ALL OF YOU SHOULD DO IN 2017 …
@NickVinckier

12.
@NickVinckier
BECOME
A GROWTH
HACKER
1

13.
@nickvinckier

14.
@nickvinckier
BEAT THE GAME
INSTEAD OF
PLAYING IT

15.
PSYCHOLOGIST
Behaviour,
Habits &
Persuasion
ANALYST
Testing,
Data &
Analytics
TECHIE
Product,
Development
& Automation
CREATIVE
Digital
Marketing,
PR & Wild Ideas
@nickvinckier
TECH
MARKETING
UX
CONVERSION
OPTIMIZATION
LEAN
MKT.

16.
@nickvinckier
https://adespresso.com/

17.
Interested?
Let’s talk 🚀

18.
@nickvinckier
LEAN EXPERIMENTS
PRODUCT & MARKETING
INFORMED BY DATA
GROWTH ON ‘STEROÏDEN’
NOT ONLY FOR STARTUPS

19.
@nickvinckier
traditional
marketing
budget
growth
marketing
budget
BET ON
ONE HORSE
INVEST IN
INFORMATION

20.
ACTKNOW
IDEA
RANK
DESIGNTEST
ANALYZE

21.
Forget
vanity metrics
likes, followers, app installs, registered accounts, …

22.
… At any given time,
there’s one metric you
should care about above
everything: The OMTM

23.
@NickVinckier
START
WITH THE
WHY
2

24.
HUSTLE

25.
DOING
MORE
STUFF

26.
EFFICIENCY

27.
DOING
STUFF
RIGHT

28.
EFFECT

29.
DOING
RIGHT
STUFF

30.
When in doubt,
ask yourself…
WHY!?

31.
A WILD POP-UP
APPEARS
SUBSCRIBE

32.
WIN AWARD
FOR BEST UX?
CONVERSION?

33.
@NickVinckier
SHIFT
YOUR
BUDGETS
3

34.
VIDEO
KILLED
RADIO

35.
MOBILE
KILLED
VIDEO

36.
SHIFT
PEOPLE
& MINDS
& MONEY

37.
@NickVinckier
DIVERSIFY
YOUR
EFFORTS
4

38.
LIVE!

39.
AWARENESS RESEARCH COMPARISON PURCHASE
MUSIC &
PLAYSLISTS
CELEBRITY
ENDORSEMENTS
MEMES
QUOTES
PODCASTS
INFOGRAPHICS
GUIDES
PHOTOS
QUIZZES &
SURVEYS
BLOG
POSTS
ONLINE
TOOLS
ILLUSTRATIONS
BRANDED
VIDEOS
GUEST
BLOGS
PRESS
RELEASES
TREND
REPORTS
COMPETITIONS
ANIMATED VIDEOS
GAMES
TEMPLATES
EBOOKS
NEWSLETTER
WIDGETS
DEMO
VIDEOS
REPORTS &
WHITEPAPERS
INTERACTIVE
DEMOS
TESTIMONIALS
SLIDE DECKS
REVIEWS
PRODUCT
FEATURES
WEBINARS
CHECKLIST
WORK
EXAMPLES
RATINGS
CASE
STUDIES
CALCULATIONS
DATA SHEET
& PRICE GUIDE
EMOTIONALRATIONAL

40.
@NickVinckier
LOOK
FOR
PRINCIPLES
5

41.
1.
WE SHARE
WHAT
ADDRESSES
‘THE TRIBE’!

42.
ME
WE
THEM
1.

43.
New Alzheimer’s Treatment 5 mio “We”
OCD Radar Quiz 3.4 mio Me
100 Inspirational Quotes about Life 3 mio Me
First Born Child Is Most Intelligent 2.8 mio Me
“Donald Trump” 2.2 mio Them
27 Healthy Snacks 2.2 mio Me
Bald Men are Sexier 2.1 mio Me
Biased Strangers Judge Each Other on DNA 2.2 mio “We”
Why Intelligent People are Messy 2 mio Me
Women Need More Sleep Because of Bigger Brains 1.9 mio Me
Top 10 Ab Exercises 1.9 mio Me
Stanford Victim Letter 1.8 mio “We"
Top shared content 2016 (source: BuzzSumo)
1.

44.
@NickVinckier
BELONGING
BEHAVIOUR
BELIEFS
… IN
SPECIFIC
YOUR…
2.

45.
@NickVinckier
BELONGING BEHAVIOUR BELIEFS
Forget the concept of retirement!
There is no need to wait. Want to live
and earn more while working less?
Read the book
2.

46.
@nickvinckier
ENTERTAINMENT INFORMATION
3.

47.
3.

48.
@NickVinckier
GIVE
DISPROPORTIONATE
RELEVANCE
6

49.
@NickVinckier
DO PEOPLE WANT
TO HEAR THIS?
DISPROPORTIONALLY?

50.
@NickVinckier
DO PEOPLE WANT
TO HEAR THIS?
DISPROPORTIONALLY?

51.
@NickVinckier
DO PEOPLE WANT
TO HEAR THIS?
DISPROPORTIONALLY?

52.
@NickVinckier
GRAB FIRST
MOVER’S
ADVANTAGE
7

53.
@NickVinckier
.WHO GENERATES MOST AWARENESS?

54.
@NickVinckier
.WHO GENERATES MOST AWARENESS?
- THE BEST CYCLER 🔑
- THE FIRST JUMPER 🔑.
JUMP!

55.
@NickVinckier
STOP
ASKING FOR
INFLUENCERS
8

56.
@NickVinckier
START WORKING
WITH INFLUENCERS
ARE CREATIVE
HAVE SKILLS
GENERATE REACH
BECOME LOYAL
WIN - WIN
SITUATION

57.
@NickVinckier
JOURNALISTS
ARE THE MOST
UNDERVALUED
INFLUENCERS

58.
@NickVinckier
RECRUIT
REAL
EXPERTS
9

59.
@NickVinckier
“WE ARE
UNDERESTIMATING
THE RECRUITMENT
OF HIGH-END
DIGITAL TALENTS
THIS SHOULD BE
OUR #1 PRIORITY”

60.
@NickVinckier
REASSESS
YOUR
STRATEGY
10

61.
It’s 2017… You don’t
generate real results…
Isn’t it time to rethink
your social strategy?
@nickvinckier

62.
BUSINESS OBJECTIVES
MINDSET MEANS MANDATE
SOCIAL OBJECTIVES
TARGET AUDIENCE
CONTENT
CHANNELS SENDER FORM
TACTICS
@nickvinckier

63.
BECOME A GROWTH HACKER
@NickVinckier
START WITH THE WHY
SHIFT YOUR BUDGETS
DIVERSIFY YOUR EFFORTS
LOOK FOR PRINCIPLES
GIVE DISPROPORTIONATE RELEVANCE
GRAB FIRST MOVER ADVANTAGE
WORK WITH INFLUENCERS
RECRUIT REAL EXPERTS
REASSESS YOUR STRATEGY

64.
@NickVinckier

65.
SOCIAL MEDIA
SUMMIT 2016
@NickVinckier
@DuvalUnionC nick.vinckier@duvalunion.com