9. Mission Statement - Creating components for people to live longer, healthier, more fun lives. Original Intent - Elevating the world from mediocrity to greatness.
18. Market Response Linda has poorly read the market and not created a product that can top her ever popular parka. She has planned trips that you can take with her to Italy and Paris. Almost like a personal shopper Her ideas about being environmentally friendly were good but didn’t have the resources to make it happen because again she also made everything in Canada.