4. How did Starbucks get here?
Create coffee bars where
drinking coffee was part of
a social experience
Howard Schultz
First Store 1st visit Joins Starbucks
1971 1981 1982
5. How did Starbucks get here?
The Goal
“to serve a great cup of coffee building a company with soul”
leaves World’s Top
Starbucks
Coffee Retailer
1985
20
Buys
3.8M
USD 1 store
1987
8. What made Starbucks what it is today?
partners
Howard
Schultz’
Vision
coffee community
9. What makes Howard Schultz a great Leader?
• Inspirational
• Innovator
• Entrepreneur
• Passionate
• Cares
• Motivator
• Open
• “Hands on”
• Trustworthy
• Humble
10. Quote
Howard Schultz
“Don't be threatened by people smarter than you.
Compromise anything but your core values.
Seek to renew yourself even when you are hitting
home runs. And everything matters.”
11. What made Starbucks what it is today?
equality
Our welfare
listening
Partners benefits
training Our
Community
Our
Coffee
13. “Establish Starbucks as premier purveyor of the finest coffee in the world
while maintaining our uncompromising principles while we grow”
Great Work Environment
Embrace Diversity
Standards of Excellence
Satisfied Customers
Contribute to Communities
Profitability is Essential
16. Examples in Portugal
Montepio
510.000
Montepio
“Defendemos um crescimento inteligente, baseado no
conhecimento e na inovação; um crescimento
sustentável, assente na gestão adequada de recursos;
e um crescimento integrador, que garanta emprego,
coesão económica e social.”
17. Starbucks Memo
2007
“Watering down of the Starbucks experience”
“No longer reflecting the passion our partners feel about our
coffee”
18. Starbucks
In 2008
“Starbucks added stores too quickly, focused too much
42%
2007
on speeding up lines and reducing costs than keeping
customers happy.”
In 2008 Howard Schultz was again appointed CEO
2008
7100
3,5 hours
2 years
19. “To inspire and nurture the human spirit
– one person, one cup and one neighborhood at a time.”
Our Coffee
Our partners Our customers Our shareholders
Our stores
Our neighborhood
20. Starbucks
In 2011
11.7 B USD
+ 17.000 stores 55 countries 149.000 partners
6200
+10.800
USA
Explorar as 4 dimensões do triângulo, e escrever no quadro as principais conclusõesQuem já foi? Como foi a experiência?Que características de líder que levou a isto?