As a Raleigh SEO company we help local businesses connect with their local communities through both traditional and local SEO services which help search engines like Google connect the dots on how your business is related to different searches that users make online.

1. Raleigh SEO
DunnTek
5448 Apex Peakway #370
Apex, NC 27502
(919) 589-2535

2. DISCLAIMER
Nothing herein is intended to tell you how to execute an SEO
campaign. This is not a training program or “how to” manual.
The only purpose of this presentation is to present high level
concepts about Search Engine Optimization. DO NOT TRY
THIS YOURSELF – CONTACT A QUALIFIED SEO PROFESSIONAL
FOR ASSISTANCE WITH YOUR SEO NEEDS. No warranty or
guarantee of any kind is made, nor is this material guaranteed
to be current, applicable, or suitable for any particular
application. Subject to my terms as posted on my website at
http://dunntek.com

3. What is Search Engine Optimization (SEO)
SEO helps improve your website’s visibility to search engines
like Google by helping them understand how your website is
related to the searches that users make online.
Different people may give you different definitions, and some
people attempt to trick Google by using “black hat” SEO
techniques.

4. SEO
1. On-Site Factors within your website
2. Off-Site Factors around the Internet
The real trick to SEO is how you bring all of these things
together.

5. Website
H1, H2, H3 Keyword Density
Minification
Page Speed
Mobile Friendly
Host Reliability
Site Structure
Interlinking
Image Filenames
Alt Tags
Rich Content
On-Site

6. Backlinks
Anchor Text Topical Relevance
Page Authority
Trust Flow
Rich Content
Domain Authority
Citation Flow
Link Profile
Citations
Blogs
Bookmarks
Off-Site

7. Things to Avoid
• Keyword stuffing
• Thin, useless content
• Spammy backlinks from low quality sources
• Buying 30,000 banklinks for $5 - and thinking it’s going to both get
you and keep you on Page 1
• Artificial link-building
• Rapid changes
• Trying to make every tiny little thing super-optimized

8. Key Tips
• Focus on PEOPLE, not search engines
• Don’t over-optimize your website
• Write in a natural way for human beings to read
• Create long-form quality content meant to help real people solve real
problems, and include pictures and videos
• Keep your keywords and search engines in mind – but don’t obsess
• Focus on quality, not quantity
• Be patient

9. Guiding Principle
• Create and distribute good quality content while giving yourself
proper credit in the process
• See SEO as a way of simply helping search engines understand how
that content relates to user intent

10. Where you can get into trouble
• SEO is a lot like working on cars
• There are a lot of pieces
• They need to be put together correctly
• Some minor maintenance tasks can be relatively easy
• More complex tasks require specialized tools and years of experience
• It’s easy to take a wrench, start turning bolts, and take it apart one
piece at a time
• It’s a different thing to be able to put it all back together so it works

11. How a Professional Can Help
• Reduce chance of getting into trouble
• Special tools to perform a competition analysis
• Help you pick search terms appropriate to your business goals
• Artfully put together on-site and off-site factors for a healthy overall
presence that gets results

12. Thanks, and Good Luck!
• If you run a small business in North Carolina, visit me to learn more
about how my Raleigh SEO service can benefit your small business!