I was tasked with getting the word out about new software my company had developed. I decided to go with a series of 3 whiteboard videos, each no longer than 2 minutes in length. Here was my process…

1. How to create a Great Whiteboard
Video on the Cheap (7 steps)
by Duke Revard
Date

2. 1) Brainstorm
Your video must addresses one
of the following three
questions:
✤
What problem am I solving?
✤
What question am I answering?
✤
What need am I meeting?

3. Scour the Web
✤
Find great content that “works”
✤
Analyze why it works
✤
I watched several Epipheo >
videos to gain inspiration
✤
“The Secret to Creativity is
learning to hide your sources”
- Albert Einstein
✤
Budget: Free (or the value of
your time)

4. Resource “The Thank You Economy” by Vaynerchuk
General Content Marketing Theory

5. 2) White the
Script Yourself
✤
No one knows your business/
org/website like you
✤
Not a great writer? Enlist a good
writer to help
✤
The tighter the script, the slower
the pace of the video
✤
Remember: the images will do a
lot of the talking. Less = More
✤
Budget: Free (or the value of
your time)

6. Script Length
✤
240-280 words = 2 min video
✤
Compare the 3 videos I did
✤
“How to get a Surety Bond in 5
Minutes” Video (2:09 min, 318
words)
✤
“Surety Bonds Made Easy”
Video (1:45 min, 275 words)
✤
“The Rolls-Royce of Surety
Software” Video (1:23 min, 245
words)

7. Resource
✤
Williams Brohaugh’s (Readers
Digest Editor) book “Write
Tight” is a great reference
✤
Utilize Brohaugh’s tips through
multiple re-writes are you are
certain to say more with less
✤
You will come back to this
resource in all of your
copywriting

8. 3) Outsource
the Drawings...
✤
...Unless you are a gifted artist
✤
Check out the portfolio of
several artists
✤
Choose the one that best
captures your desired tone and
budget
✤
Budget: $500 per-video-minute
or Free is you do the drawings

9. Editing Process
✤
You will likely get one image
editing cycle with the artist
✤
Make sure the artist is
capturing the right metaphors
and tone for your video
✤
Give specific feedback
✤
Example: Items in Gray
Bubbles were things we moved
around or changed.

10. Resource
I used, and now recommend, Mike Washburn at www.justscribbles.com

11. 4) Record audio reading of the Script
I used bodalgo.com and received 25 project offers in 12 hours.

12. Choose Voice
talent
✤
Upload your script on
bodalgo.com and many will
read it as their audition
✤
Select the Audio Talent that
best captures the tone you are
seeking with your video
✤
Budget: We received several
offers in the $225-250 range for
4 minutes of audio (two
videos) or Free if you read the
script yourself

13. 5) Write a great
Headline
✤
Bad Headline = Invisible
✤
This is the most important step
✤
Must be intriguing enough to
standout from the noise
✤
Convince people your video is
worth 2 minutes of their time
✤
Budget: Free (or the value of
your time)

14. Resource
Free: “Headline Hacks” by Jon Morrow Premium: “Advertising Headlines” by Garfinkel

15. 6) Include a
Call-to-Action
✤
Get as much mileage out of
your video as possible
✤
“Subscribe to our YouTube
channel”
✤
“Share with your friends”
✤
“Visit our Website”
✤
Budget: Free (or the value of
your time)

16. 7) Promote,
Promote, Promote
✤
You worked hard on the video,
now work hard to promote it
✤
Make sure your Blog/website is
your digital home base
✤
Post on Monday
✤
Share with people who may be
interested
✤
Utilize Social Media
✤
Budget: Free (or the value of your
time)

17. Overall Cost of Whiteboard Video*
Free - $1,200 based on how much you outsource (*for a 2 minute video)

18. Watch the 3 video’s I created...
At www.suretysolutionsllc.com or search for our channel “Surety Solutions, LLC” on YouTube

19. What Questions do you still have
about creating great Whiteboard
Videos on the cheap?
✤
I will answer any question you have in the comments below
✤
Please Share this with your network
✤
Visit us at www.suretysolutionsllc.com/blog