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Design Value And Tips For Business

  1. VALUE AND TIPS FOR Free Guide
  2. STEVE JOBS Design is not just what it looks like and feels like. Design is how it works.
  4. Design-led companies tracked over 10 years out-performed the S&P 500 Index by approximately 211%. S&P 500 DVI: 16 design-led companies 2005 2015 211% Apple Coca-Cola Ford Herman-Miller IBM Intuit Nike Procter & Gamble SAP Starbucks Starwood Stanley Black & Decker Steelcase Target Walt Disney Whirlpool Source: 2015 DMI market index study. DMI DESIGN VALUE INDEX
  5. DESIGN ROI £1 invested in design creates £20 increased revenue over time £4 additional profit over time Source: 2014 The British Design Council INVESTMENT REVENUE PROFIT
  6. Source: 2014 The British Design Council ECONOMIC VALUE £33 billion UK annual design spend £660 billion increased revenue £132 billion increased profit UKPOTENTIAL
  7. DESIGN BENEFITS BUSINESS Aesthetics and user experience are primary drivers of customer and employee engagement and confidence. People want to enrich their lives by associating themselves with products, brands and services that elevate their experiences and provide solutions to their problems on many levels. Good design is all about providing solutions to problems and great experiences. Great products, brands and services bring people together and fervent followers may become advocates for the brand or business. These followers are a valuable source of insights and intelligence to improve decision-making and, ultimately, to inspire the development of better products and services. Customers trust brands that show proficiency, vision and a directive to provide products and services that satisfy changing needs. How a brand chooses to communicate these qualities directly affects this relationship. It is crucial to deliver a consistent message and a quality value proposition that addresses the needs of the audience. Creative solutions to business issues often yield surprising and innovative results. Design is not limited to identity or products and services, it can equally be applied to the improvement of business processes and internal communications which builds understanding and aligns corporate culture with the goals of the organisation. IMPACT EFFICIENCYCOMMUNITY TRUST
  8. INSIGHTFUL PROBLEM-SOLVING EMPATHETIC PERCEPTIVE PRAgmatic DIVERGENT CAPTIVATING Design begins with research to study the audience and understand their behaviour. How can a product or service satisfy aspirations and needs that the end-user may not even be aware that they have? The designer must stand in their shoes to empathise with their appetites, inclinations, desires and aspirations. This perspective leads to deeper understanding of the innovation process and, through a cycle of development and testing, it offers greater potential for a more holistic final solution. The principle of Design Thinking breaks this strategy down into three fundamental questions that must be answered to achieve a great design solution: is the product or service desirable, is it feasible and is it viable? This methodology is not limited to new product or service development. We can also apply the rationale with equal success to the creation of new strategies and business models. By embracing creative and design thinking we are able to uncover hidden possibilities and to amplify both personal and business opportunities for growth.
  9. DESIGN THINKING Does anyone want or need it? Can it be done and will it work? Is it affordable and worth the effort? DESIRABILIT Y FEASIBILITY VIAB ILITY GOLD For more on design thinking visit:
  10. GREAT DESIGNER CREATIVE, BUT ALSO... 2STORYTELLER The goal is not to invent a fairytale but rather to create a compelling narrative showing context, value and vision. 3PERSUADER Empirical methodology, clear communication, good business acumen and insightful market knowledge are the foundation for any creative rationale. 4DEVELOPER Perceptiveness, eye for detail and strong technical and visualisation skills are potent tools for the problem-solving creative or designer. 1STUDENT Empathy for the audience and understanding their mindset is fundamental to developing an effective and powerful creative solution. 5SOLDIER Ego is an unwelcome influence. Enthusiasm for teamwork, capacity to take direction and knowing when to fight for the cause are valuable and productive personality traits.
  12. HIDDEN VALUE OF ENGAGEMENTSEE BEYOND THE NUMBERS A more cohesive vision for the future is embedded with stakeholders through better communications and visual targeting which aligns thinking and opinions. Clearer understanding and inspired thinking helps to eliminate or overcome obstacles to the decision- making process. Smarter market intelligence through improved research stimuli leads to the development of better products and services. THE HIDDEN VALUE OF ENGAGEMENT Creativity as a business ideology must stem from the top. Business owner(s) and senior leadership need to drive change by promoting, nurturing and supporting programmes that boost creative capabilities to give people space to express their thoughts or take risks. Revenue and growth should not be the only markers for the success or failure. A creative business strategy and work-culture can help to elevate a company’s profile or educate and motivate it’s workforce which may, indirectly, bring fiscal benefits.
  13. HONEST INNOVATOR INSIGHTFUL THINKER INSPIRED SKILLED PLAYFUL CREATIVE FRIEND There are many factors to consider before choosing the right agency or designer for your brand or project: experience, portfolio, location, price, etc. But perhaps the most important question to ask is: “what is the value of their services beyond the basic issues of money and deliverables?” Do they understand your vision and can they zone in on the issues quickly? Do they have good ideas or make insightful observations? These considerations can prove important, saving you valuable time and money in the long run. Equally important is having rapport and building a good relationship but remember that you have hired a designer for their creative expertise in connecting with the audience so be open to a different perspective. In creative matters two heads are always better that one. Finally, unless there is a specific or technical reason to consider, don’t be swayed by the “I’m an expert in this field” argument. A skilled and creative thinking designer should be able to adapt to the brief and does not, necessarily, need to be a specialist in your business sector. Ask if they are confident in taking on the brief. An honest person will admit to being out of his/her depth. THE RIGHT FIT
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