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Duct Tape Marketing
Duct Tape Marketing

Presentation by John Jantsch, Duct Tape Marketing at iLinc User Conference

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Using Social Media to Create Deeper Connection, Conversation, and Community John Jantsch - #dtmilinc www.ducttapemarketing.com
Definition of Social Media . . . marketing using conversations to create and co-create value.
What’s changed?
Internet Research shows that 70% of US adults use the Internet as an information source when shopping locally for products and services. ~ Kelsey Group + Search + Mobility
Social media strategy “can you approach new media with old thinking? ”
connection objectives
ideal interaction
total integration
Social media strategy “you can’t approach new media with old thinking ”
content
content
context
context
connection
connection
community
community
community
what are you missing? 73% of online users read a blog 57% join social networks 45% have started a blog 83% have viewed a video online 39% subscribe to RSS feeds 36% think more positively about companies that have blogs Source: Universal McCann Wave3 research into social media
hub and spoke
hierarchy
plug in the tools blogging podcast RSS social bookmark social search social networks twitter sm policy
hr function ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
blogging
why blog? Content Interaction Networking Community Search
blogging in 3 steps 1) Listen – bloglines.com 2) Join 3) Engage
blogging best practices Read blogs Post often Use keywords in titles Network Encourage community Link out
podcasting
RSS
RSS Read and research Repurpose Automate Create content Filter and aggregate Personalize Reach farther
RSS ,[object Object],[object Object]
RSS ,[object Object],[object Object],[object Object]
Bonus: Jott
RSS ,[object Object],[object Object],[object Object],[object Object]
Social news/bookmark Digg, Reddit, StumbleUpon, del.icio.us, Mixx, Small Business Brief, Sphinn, Yahoo Answers
Social news/bookmark ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bonus: Slideshare ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social networks
Social networks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social networks ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social search
twitter
twitterease ,[object Object],[object Object],[object Object],[object Object],[object Object]
twitter objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
listen
listen
connect
Duct Tape Resources http://smallbusiness.officelive.com/socialmedia Let’s Talk – Social Media for Small Business http://www.twitter.com/ducttape - follow me !

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