The boom in toys from kid's virtual worlds
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Research conducted by Dubit into the popularity of kid's virtual worlds and toys from them, such as Moshi Monsters and Club Penguin.
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The boom in toys from kid's virtual worlds
- 1. Dubit The demand for toys based on kid’s virtual worlds December 2011
- 3. Digital Platforms Research Strategy Campaigns
- 4. Digital Platforms Research Strategy Campaigns
- 5. THE POPULARITY OF VIRTUAL WORLD TOYS? Children’s virtual worlds - like Moshi Monsters and Club Penguin - aren’t just popular online; they’re also proving to be a big hit as toys, with our research showing over half of UK children who play the top kid’s virtual worlds own toys based on the worlds! This survey of 500 children aged between seven to 11 years of age, reveals which virtual world toys are most popular and what will be the next big toy-hit?
- 6. AWARENESS We asked the children which virtual worlds they've heard of... Club Penguin Moshi Monsters Bin Weevils Build-A-Bearville Neo Pets Stardoll 2%2% Habbo None of these 4% 4% WebKinz Poptropica 4% 24% Gaia Online 6% 8% 10% 23% 12%
- 7. GAMES PLAYED We asked the children which virtual worlds they've played... 50% 38% 25% 13% 0% None of these WebKinz Poptropica Gaia Online Build-A-Bearville Neo Pets Stardoll Habbo Club Penguin Moshi Monsters Bin Weevils
- 8. TOYS OWNED And we asked the children if they owned toys from the virtual worlds they’ve played... 40% 30% 20% 10% 0% WebKinz Poptropica Moshi Monsters Build-A-Bearville Club Penguin
- 9. THE NEXT BIG THING We asked the children if they would like toys based on the worlds they’ve played, even if they don’t currently licence toys (Bin Weevils, Habbo, Stardoll, Gaia)... 80% 60% 40% 20% 0% Habbo Stardoll Neo Pets Gaia Online WebKinz Build-A-Bearville Poptropica Bin Weevils Club Penguin Moshi Monsters Would Want Wouldn’t Mind
- 10. THE FINDINGS • Awareness of kid’s virtual worlds is very high. Only 11% of the sample had not heard of any of the games listed. • Club Penguin and Moshi Monsters dominate the space, but Bin Weevils is one to watch. • Club Penguin players are the kids most likely to own a toy based on a virtual world game they play.
- 11. THE FINDINGS • Most importantly, kids who play virtual worlds are demanding toys based on the games! • Games that at the time of producing this report didn’t have a toy based on them (Gaia Online, Bin Weevils, Stardoll, Habbo) were in demand from over half of their players.
- 12. Dubit For further insights into toys, virtual worlds and more, get in touch e-mail: matthew.warneford@dubitlimited.com
Notas do Editor
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- Today we have 4 departments: research, strategy, marketing, and the digital development.\n- Research are involved in all the products we develop. We believe that when designing games for children, children should be engaged in all elements of the design. We work with people like Cartoon Network, Club Penguin, Children’s BBC, Nickelodeon.\n- The strategy team develop business models for online games. We work with people like Mattel and the film studio behind the new Wizard of Oz film. \n- The marketing team create the campaigns that drive traffic into the worlds. These games are arbitrage business models - driving traffic cost effectively is essential for success.\n- The digital team are covered in the next slides. All these departments work together in the creation, build, and post launch management (marketing, analytics, moderation, and updates)\n
- Today we have 4 departments: research, strategy, marketing, and the digital development.\n- Research are involved in all the products we develop. We believe that when designing games for children, children should be engaged in all elements of the design. We work with people like Cartoon Network, Club Penguin, Children’s BBC, Nickelodeon.\n- The strategy team develop business models for online games. We work with people like Mattel and the film studio behind the new Wizard of Oz film. \n- The marketing team create the campaigns that drive traffic into the worlds. These games are arbitrage business models - driving traffic cost effectively is essential for success.\n- The digital team are covered in the next slides. All these departments work together in the creation, build, and post launch management (marketing, analytics, moderation, and updates)\n
- Today we have 4 departments: research, strategy, marketing, and the digital development.\n- Research are involved in all the products we develop. We believe that when designing games for children, children should be engaged in all elements of the design. We work with people like Cartoon Network, Club Penguin, Children’s BBC, Nickelodeon.\n- The strategy team develop business models for online games. We work with people like Mattel and the film studio behind the new Wizard of Oz film. \n- The marketing team create the campaigns that drive traffic into the worlds. These games are arbitrage business models - driving traffic cost effectively is essential for success.\n- The digital team are covered in the next slides. All these departments work together in the creation, build, and post launch management (marketing, analytics, moderation, and updates)\n
- Today we have 4 departments: research, strategy, marketing, and the digital development.\n- Research are involved in all the products we develop. We believe that when designing games for children, children should be engaged in all elements of the design. We work with people like Cartoon Network, Club Penguin, Children’s BBC, Nickelodeon.\n- The strategy team develop business models for online games. We work with people like Mattel and the film studio behind the new Wizard of Oz film. \n- The marketing team create the campaigns that drive traffic into the worlds. These games are arbitrage business models - driving traffic cost effectively is essential for success.\n- The digital team are covered in the next slides. All these departments work together in the creation, build, and post launch management (marketing, analytics, moderation, and updates)\n
- Today we have 4 departments: research, strategy, marketing, and the digital development.\n- Research are involved in all the products we develop. We believe that when designing games for children, children should be engaged in all elements of the design. We work with people like Cartoon Network, Club Penguin, Children’s BBC, Nickelodeon.\n- The strategy team develop business models for online games. We work with people like Mattel and the film studio behind the new Wizard of Oz film. \n- The marketing team create the campaigns that drive traffic into the worlds. These games are arbitrage business models - driving traffic cost effectively is essential for success.\n- The digital team are covered in the next slides. All these departments work together in the creation, build, and post launch management (marketing, analytics, moderation, and updates)\n
- To write the adventures we created the first programming language designed only for virtual worlds. This programming language allows rapid creation of the things that happen in the world - quests, non-player characters, interactivity, and so on. This is the same technical approach used by popular MMO games, but designed specifically for the needs of casual virtual worlds.\n\n
- To write the adventures we created the first programming language designed only for virtual worlds. This programming language allows rapid creation of the things that happen in the world - quests, non-player characters, interactivity, and so on. This is the same technical approach used by popular MMO games, but designed specifically for the needs of casual virtual worlds.\n\n
- To write the adventures we created the first programming language designed only for virtual worlds. This programming language allows rapid creation of the things that happen in the world - quests, non-player characters, interactivity, and so on. This is the same technical approach used by popular MMO games, but designed specifically for the needs of casual virtual worlds.\n\n
- To write the adventures we created the first programming language designed only for virtual worlds. This programming language allows rapid creation of the things that happen in the world - quests, non-player characters, interactivity, and so on. This is the same technical approach used by popular MMO games, but designed specifically for the needs of casual virtual worlds.\n\n
- To write the adventures we created the first programming language designed only for virtual worlds. This programming language allows rapid creation of the things that happen in the world - quests, non-player characters, interactivity, and so on. This is the same technical approach used by popular MMO games, but designed specifically for the needs of casual virtual worlds.\n\n
- To write the adventures we created the first programming language designed only for virtual worlds. This programming language allows rapid creation of the things that happen in the world - quests, non-player characters, interactivity, and so on. This is the same technical approach used by popular MMO games, but designed specifically for the needs of casual virtual worlds.\n\n
- To write the adventures we created the first programming language designed only for virtual worlds. This programming language allows rapid creation of the things that happen in the world - quests, non-player characters, interactivity, and so on. This is the same technical approach used by popular MMO games, but designed specifically for the needs of casual virtual worlds.\n\n
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