13. • Skip m. domains
• m. domains produce unwanted duplication
• Responsive design is your friend
• HTML5 can help
Your data, always fully provided.
14. • Crawlability • Content
– Xml sitemaps – Build based on keyword research
– Navigational structure – Down-level experience enhances discoverability
– Rich media cautions – Keep out of rich media and images
– Graceful degradation – Produce new content frequently
– URL structure – Make it unique – don’t reuse content from other
– Robots.txt sources
• Site Structure – Content management – using 301s to reclaim value
from retiring content/pages
– Internal Links – <LINK> canonical to help engines understand which
– URL structure and keyword usage page should be indexed and have value attributed to it
– Clean URLs – no extraneous parameters – 404 error page management to help cleanse old pages
(sessions, tracking, etc.) from search engine indexes
– HTML & XML sitemaps • Links
– Content hierarchy – Plan for incoming & outgoing link generation
– Rel-canonical usage to manage duplication issues – Internal & external link management
– Rich media – don’t bury links in Javascript/flash – Content selection – planning where to link to
/silverlight/AJAX
– Responsive design for managing mobile & web – Link promotion via social spaces – direct traffic & seo
value
• On-Page – Managing anchor text properly
– Head copy – URL structure can help insert keywords where they are
• Titles – unique, relevant, 60 characters or so long needed
• Descriptions – unique, relevant, grammatically • Social
correct, 160 or fewer characters
– Body Copy – Be an authority
• H1, H2 and other H tag usage – Build your community
• ALT tag importance & usage – Interact often
• Keyword usage within the content/text – Share useful content
• Anchor text – using target keywords to support other – Be consistent and useful
internal pages – Grow facebook, twitter, pinterest, etc.
Your data, always fully provided.