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Using Social Media for Emergency Agencies

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Don Stanley
Don Stanley

WIsconsin Fire Service Administrative Association presentation in Madison, WI 3-20-13

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Leveraging Social Media: For Emergency Responders WI Fire Service Administrative Association Facilitator: Don Stanley 3Rhino Media || UW-Madison www.3rhinomedia.com don@3rhinomedia.com 608 561 7097 DON STANLEY | @3rhinomedia | 3rhinomedia.com
I am … CEO, business owner Strategist, Speaker, Workshop Junkie Faculty Member (I have a bunch of awards and titles) Regular contributor to local media Passionate about connecting people and organizations DON STANLEY | @3rhinomedia | 3rhinomedia.com
Our Mission For Today Why social media is an important communication outlet What are the trends in today’s world? How does social media apply to emergency situations/disasters? Importance of posting key information at the right times Importance of connecting with amplifers Quality vs. Quantity – importance of accuracy and relevancy DON STANLEY | @3rhinomedia | 3rhinomedia.com
START WITH WHY! Why social media is an important communication outlet
Social Media is a huge part of our LIFE. DON STANLEY | @3rhinomedia | 3rhinomedia.com
20% Total amount of online time dedicated to social media. (And the number is increasing rapidly with the rise of mobile technology) DON STANLEY | @3rhinomedia | 3rhinomedia.com
20% Total amount of online time dedicated to social media. (And the number is increasing rapidly with mobile technology) DON STANLEY | @3rhinomedia | 3rhinomedia.com
A Quick Look at the Tools Being Used. DON STANLEY | @3rhinomedia | 3rhinomedia.com
tastic on Let’s look at the #s
Number of Accounts 150 million (2009) 500 million (2010) 700 million (2011) 1 BILLION (2012) *FB is blocked in China
AVERAGE USER MONTHLY: • 8 friend requests per month • 8-30 hours/month • 40 visits/month • 80 community pages, groups and events • creates 90 pieces of content each month • 350 million access FB via a mobile device each day (up from 200 million) DAILY: • 30 billion pieces of content are shared each day, including 250 million photos Source: facebook.com, pingdom.com
Changing the world, 140 characters at a time
By The #s 140 million users 55% via mobile 40% just listen It’s a news source, outreach tool and coordination tool
YouTube
youtube fact 2 72 Hours via mashable.com
4 youtube fact 4 800m unique visitors/month #2 Search Engine 4B hours watched each month 200m+ mobile views/day
Mobile Usage Mobile Apps Social Media People want/expect engagement on the go
DON STANLEY | @3rhinomedia | 3rhinomedia.com
How Does this Apply? How does social media apply to emergency situations?
Often People Turn to Social Media FIRST because it is a huge part of their LIFE. DON STANLEY | @3rhinomedia | 3rhinomedia.com
DON STANLEY | @3rhinomedia | 3rhinomedia.com
DON STANLEY | @3rhinomedia | 3rhinomedia.com
DON STANLEY | @3rhinomedia | 3rhinomedia.com
Case Studies
DON STANLEY | @3rhinomedia | 3rhinomedia.com
Case Study
Case Study
Case Study
Case Study
THE VALUE OF TIMING How does social media apply to emergency situations?
ALL THE TIME ACTIVITIES • Building Relationships Ahead of Time (with citizens, other service providers, news media, etc.) and building knowledge within the community DON STANLEY | @3rhinomedia | 3rhinomedia.com
Case Study
ALL THE TIME ACTIVITIES • Building Relationships Ahead of Time (with citizens, other service providers, news media, etc.) and building knowledge within the community PRE-DISASTER/EMERGENCY • When possible, announcing to volunteers, community, media, etc. how to get prepared and pre-coordinate activities DON STANLEY | @3rhinomedia | 3rhinomedia.com
DURING THE SITUATION • Have a plan ahead of time regarding the role you will play. Then execute that roll. Will it be routing messages, handling calls for help, coordinating with other services, connecting to media? DON STANLEY | @3rhinomedia | 3rhinomedia.com
DURING THE SITUATION • Have a plan ahead of time regarding the role you will play. Then execute that roll. Will it be routing messages, handling calls for help, coordinating with other services, connecting to media? POST DISASTER/EMERGENCY • Again, what roll will you play? Will you help direct people affected to resources and be a clearing house? What other roles can you fill? DON STANLEY | @3rhinomedia | 3rhinomedia.com
QUALITY v. QUANTITY The importance of accuracy and relevancy
QUALITY v. QUANTITY The importance of accuracy and relevancy
So what will you do next? Let’s Discuss Connect with me Don Stanley 3Rhino Media | UW-Madison www.3rhinomedia.com don@3rhinomedia.com 608 561 7097

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Using Social Media for Emergency Agencies

  • 1. Leveraging Social Media: For Emergency Responders WI Fire Service Administrative Association Facilitator: Don Stanley 3Rhino Media || UW-Madison www.3rhinomedia.com don@3rhinomedia.com 608 561 7097 DON STANLEY | @3rhinomedia | 3rhinomedia.com
  • 2. I am … CEO, business owner Strategist, Speaker, Workshop Junkie Faculty Member (I have a bunch of awards and titles) Regular contributor to local media Passionate about connecting people and organizations DON STANLEY | @3rhinomedia | 3rhinomedia.com
  • 3. Our Mission For Today Why social media is an important communication outlet What are the trends in today’s world? How does social media apply to emergency situations/disasters? Importance of posting key information at the right times Importance of connecting with amplifers Quality vs. Quantity – importance of accuracy and relevancy DON STANLEY | @3rhinomedia | 3rhinomedia.com
  • 4. START WITH WHY! Why social media is an important communication outlet
  • 5. Social Media is a huge part of our LIFE. DON STANLEY | @3rhinomedia | 3rhinomedia.com
  • 6. 20% Total amount of online time dedicated to social media. (And the number is increasing rapidly with the rise of mobile technology) DON STANLEY | @3rhinomedia | 3rhinomedia.com
  • 7. 20% Total amount of online time dedicated to social media. (And the number is increasing rapidly with mobile technology) DON STANLEY | @3rhinomedia | 3rhinomedia.com
  • 8. A Quick Look at the Tools Being Used. DON STANLEY | @3rhinomedia | 3rhinomedia.com
  • 10. Number of Accounts 150 million (2009) 500 million (2010) 700 million (2011) 1 BILLION (2012) *FB is blocked in China
  • 11. AVERAGE USER MONTHLY: • 8 friend requests per month • 8-30 hours/month • 40 visits/month • 80 community pages, groups and events • creates 90 pieces of content each month • 350 million access FB via a mobile device each day (up from 200 million) DAILY: • 30 billion pieces of content are shared each day, including 250 million photos Source: facebook.com, pingdom.com
  • 12.
  • 13. Changing the world, 140 characters at a time
  • 14. By The #s 140 million users 55% via mobile 40% just listen It’s a news source, outreach tool and coordination tool
  • 15.
  • 16.
  • 18. youtube fact 2 72 Hours via mashable.com
  • 19. 4 youtube fact 4 800m unique visitors/month #2 Search Engine 4B hours watched each month 200m+ mobile views/day
  • 20. Mobile Usage Mobile Apps Social Media People want/expect engagement on the go
  • 21.
  • 22. DON STANLEY | @3rhinomedia | 3rhinomedia.com
  • 23. How Does this Apply? How does social media apply to emergency situations?
  • 24. Often People Turn to Social Media FIRST because it is a huge part of their LIFE. DON STANLEY | @3rhinomedia | 3rhinomedia.com
  • 25. DON STANLEY | @3rhinomedia | 3rhinomedia.com
  • 26. DON STANLEY | @3rhinomedia | 3rhinomedia.com
  • 27. DON STANLEY | @3rhinomedia | 3rhinomedia.com
  • 29.
  • 30. DON STANLEY | @3rhinomedia | 3rhinomedia.com
  • 31.
  • 32.
  • 33.
  • 34.
  • 39. THE VALUE OF TIMING How does social media apply to emergency situations?
  • 40. ALL THE TIME ACTIVITIES • Building Relationships Ahead of Time (with citizens, other service providers, news media, etc.) and building knowledge within the community DON STANLEY | @3rhinomedia | 3rhinomedia.com
  • 42. ALL THE TIME ACTIVITIES • Building Relationships Ahead of Time (with citizens, other service providers, news media, etc.) and building knowledge within the community PRE-DISASTER/EMERGENCY • When possible, announcing to volunteers, community, media, etc. how to get prepared and pre-coordinate activities DON STANLEY | @3rhinomedia | 3rhinomedia.com
  • 43. DURING THE SITUATION • Have a plan ahead of time regarding the role you will play. Then execute that roll. Will it be routing messages, handling calls for help, coordinating with other services, connecting to media? DON STANLEY | @3rhinomedia | 3rhinomedia.com
  • 44. DURING THE SITUATION • Have a plan ahead of time regarding the role you will play. Then execute that roll. Will it be routing messages, handling calls for help, coordinating with other services, connecting to media? POST DISASTER/EMERGENCY • Again, what roll will you play? Will you help direct people affected to resources and be a clearing house? What other roles can you fill? DON STANLEY | @3rhinomedia | 3rhinomedia.com
  • 45. QUALITY v. QUANTITY The importance of accuracy and relevancy
  • 46. QUALITY v. QUANTITY The importance of accuracy and relevancy
  • 47. So what will you do next? Let’s Discuss Connect with me Don Stanley 3Rhino Media | UW-Madison www.3rhinomedia.com don@3rhinomedia.com 608 561 7097