1. Don Stanley, CRO

2. Don Stanley, CRO
Targets
Why is social media so important for business success?

3. Don Stanley, CRO
Targets
Why is social media so important for business success?
Why social media doesn’t have to be complicated.

4. Don Stanley, CRO
Targets
Why is social media so important for business success?
Why social media doesn’t have to be complicated.
How to manage social media on limited time and resources

5. Don Stanley, CRO
Targets
Why is social media so important for business success?
Why social media doesn’t have to be complicated.
How to manage social media on limited time and resources
4 core rules to implement and improve your social strategy

6. Don Stanley, CRO
Introductions
Hint: this has to do with why is social media so important for success?

7. Don Stanley, CRO
What is this
Social Stuff?
Working definitions

8. sm defn 1

9. sm defn 2

12. social media isn’t the answer to
everything

13. Don Stanley, CRO
3Rhino Media
Why is it important?
How can it help us grow or extend our business

15. 93% believe

16. facebook fact 1

17. facebook fact 2

18. Number of Accounts
150 million (2009)

19. Number of Accounts
150 million (2009)
500 million (2010)

20. Number of Accounts
150 million (2009)
500 million (2010)
700 million (2011)

21. Number of Accounts
*FB is blocked in China
150 million (2009)
500 million (2010)
700 million (2011)
1 BILLION (2012)

23. youtube fact 2
48 Hours
via mashable.com

24. youtube fact 2
48 Hours
That’s 8 YEARS of content added
daily & it’s 3rd most visited site on
the web via mashable.com

25. 3 youtube fact 3

26. 3 youtube fact 4
• 490 million
unique users
monthly
• 2.9 billion
hours/month (or
325K years)

27. 5marriages 1

28. 5marriages 2

29. 250 Million Tweets Per Day
110M early 2011-- 27M in 2010 -- 3.3M in 2009

31. ford fiesta

32. ford fiesta 2

33. Fiesta Movement
6.2 million
views
750,000 views
40 million impressions
132,000 83% 30%
subscribers new to Ford under 25

34. American Family Insurance
“When you demonstrate the willingness to listen to what
consumers have to say, it builds loyalty, and when you build
loyalty, you know the sales will come”

36. Loyalty and Digital
Prospecting

37. Customer Outreach

38. generation m2

39. gen m2 4

40. #1 Reason
Organizations Fail
with Social Media?
They treat Social Media
like a push tool, they:
BEG. BUG. BUY.

42. #1 pr

43. #2 customer service
Greatest Customer Service Story Ever Told Ramon De Leon
with Peter Shankman Dominos Chicago
(FB 51991 likes,
111,000 Twitter)

44. #3 loyalty
“We do business (and
support organizations)
with those we know,
like and trust”
– Bob Burg
And
@citymama

45. Agent Empowerment

46. #5 Networking

47. #6 thought leadership

49. Getting
Started
& avoiding “squirrel syndrome!

50. Targets
Why is social media so important for non-profit success?

51. “Simplicity is the ultimate sophistication”
Leonardo Da Vinci
(Pareto’s 20-80)

52. “90% Of Social Media is Showing UP
… it’s the other ½ that’s hard”

56. define strategy
ake time to define your organizations social media strategy: or other
will define it for you (Ford & @citymama)

57. hope is not a strategy

60. Most important BY FAR! … LISTEN (CLO)

61. you wish to persuade me, you
must think my thoughts, feel my
eelings and speak my words”

62. 3 Tips for Effective Listening
Tip # 1: Think R&D or ROI
How are you listening right now? (google alerts? Social mention?)

63. Listening Tip # 2:
Process what you hear
> First, think workflows
> Next, assign roles
> Most Important, filter and act

64. Listening Tip # 3:
Don’t EVER stop listening

66. Measuring Tip #1:
Measure what matters.
What matters most?! Fans? Comments? Follows?
Request? Mentions? Reduced customer service calls?
Are you growing your business?

67. Measuring Tip #2:
Give your numbers context

68. Measuring
Tip #3:
Invest time into measuring
your social media efforts.
Measure consistently
(identify short-term and
long-term highlights). Think
business growth!

70. Tip #1: You don’t have
to talk directly to be
engaged.
Sharing is caring
(valuable useful info).

71. TIP #2: How will you use
Just like in any other par
your business, policies a
guidelines are a must.

72. Tip # 3: Be kind, be social,
be consistent and be real
Yes, this requires a level of
faith and trust but remember
the value Ford received.

75. Don Stanley, CRO
3Rhino Media