Developed by Michael Porter, Porter’s Five Forces is a classic business framework for evaluating the attractiveness of a particular industry by analyzing 5 forces. It is useful to utilize Porter’s Five Forces in conjunction with a SWOT analysis of the industry.
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Porter's Five Forces - PowerPoint Template
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3. Porter’s Five Forces – Framework Diagram THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/ 4. Suppliers Suppliers negotiation power 2. Competitors in the industry Rivalry among existing companies 1. Potential new competitors Threat by new competitors 3. Substitution products Threat by substitution products 5. Customers Buyers’ negotiation power
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6. The stock market, unsure of publishing’s future role, is not rewarding print-focused players Value of $100 invested in March 1985 Source: Compustat Note: All dividends reinvested. Indices track independent, “pure play” print media companies in each print segment Publishing companies must to transition to full media companies, expanding beyond print to distribute their products to be seen as long-term competitors. The Wall Street appeal of online involvement could help publishers who proactively use the new distribution medium maa-85 maa-86 maa-87 maa-88 maa-89 maa-90 maa-91 maa-92 maa-93 maa-94 maa-95 THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/ EXAMPLE
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11. Distinct distribution channels serve the two major different end-user segments Business Massive increase of home PC usage has increased the strength of the mainstream channel, especially retailers. Source: IDC and Merrin Information Services, Inc. Channels Direct Sales System Integrators (SI) Value-Added Resellers (VAR) Dealers Computer Superstores Mass Merchants Consumer Electronic Stores Office Stores Mail Order Direct Response Value-added channels Mainstream channels Definitions Those sales made by a manufacturers’ sales force, agent, or representative Provide customized value-added solutions for clients Offer unique, tangible solutions “off-the-shelf” to targeted customers The “traditional” computer dealer channel. Do not add unique value to the system but do offer some value in the form of support, training, or other services Large, well-merchandized store fronts , with most revenue generated by computer-related sales Typically offer a wide range of products, including computer-related equipment Offer a wide range of electronic merchandise, including computer-related items Retailers and resellers focusing on office supplies Third-party computer sales that use telephone to perform all levels of sale Direct telephone sales from manufacturers not using third parties Typical buyer Home users THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/ EXAMPLE
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