Cspi Presentation.Trade Show Executive Final

Trade Show Trends That Impact Convention Sales Professionals BY DANICA TORMOHLEN, contributing editor danicat@tradeshowexecutive.com | (816) 803-8103 | Twitter: @DanicaTormohlen

[object Object],[object Object],[object Object],Trade Show Trends That Impact Convention Sales Professionals

[object Object],[object Object],Source: Trade Show Executive, February 2012

Source: Trade Show Executive, February 2012

[object Object],Source: Trade Show Executive, February 2012

[object Object],Source: CEIR, December 2011

[object Object],Source: CEIR, November 2011

Source: The Economic Significance of Meetings to the U.S. Economy, Convention Industry Council (CIC), 2011 ,[object Object]

[object Object],[object Object],1. SEMA Show by ConvExx 2. MAGIC - August by Advanstar Communications Inc. 3. MAGIC - February by Advanstar Communications Inc. 4. GIE+EXPO by Sellers Expositions 5. Mid-America Trucking Show by Exhibit Management Associates, Inc. 6. SHOT Show by Reed Exhibitions 7. ASD Las Vegas - August by Nielsen 8. ASD Las Vegas - February by Nielsen 9. World of Concrete by Hanley Wood Exhibitions 10. National Hardware Show and Lawn & Garden World by Reed Exhibitions Source: Trade Show Executive ’s Gold 100 directory, 2011

[object Object],[object Object],1. 2010 International CES by Consumer Electronics Association 2. International Manufacturing Technology Show by AMT 3. PACK EXPO International by Packaging Machinery Manufacturers Institute 4. RECon, The Global Retail Real Estate Convention by Int ’l Council of Shopping Centers 5. Annual National RV Trade Show by Recreation Vehicle Industry Association 6. NAB Show by National Association of Broadcasters 7. Florida RV SuperShow by Florida RV Trade Association 8. International Home + Housewares Show by International Housewares Association 9. Offshore Technology Conference by Society of Petroleum Engineers 10. International Builders ’ Show by National Association of Home Builders Source: Trade Show Executive ’s Gold 100 directory, 2011

*Represents a tie for fourth place Source: Trade Show Executive ’s Gold 100 directory, 2011 ,[object Object],[object Object],Month No. of Shows Share of Market January 16 16% February 14 14% October 13 13% March* 11 11% November* 11 11%

[object Object],[object Object],Month No. of Shows Share of Market August 9 18% November 8 16% February 7 14% October 6 12% July 5 10% Source: Trade Show Executive ’s Fastest 50 directory, 2011

[object Object],[object Object],Ranking/Show Name/Show Organizer % of Growth 1. MRket (Business Journals Inc.) 147.0% 2. Las Vegas Market – Winter (World Market Center Las Vegas) 123.2% 3. ITEXPO West (Technology Marketing Corporation) 90.0% 4. Moda Las Vegas (Business Journals Inc.) 88.0% 5. Texworld USA – Summer Edition (Messe Frankfurt Inc.) 87.4% 6. Conference for the Advancement of Math Teaching (CAMT) 77.8% 7. ATA Annual Int ’l Meeting & Exposition (American Telemedicine Assn.) 68.1% 8. All Baby & Child Educational Conference & Trade Show (Schur Mgmt.) 63.2% 9. ASD: Gift & Toy – March (Nielsen Expositions) 58.5% 10. The NBM Show – Charlotte (National Business Media Inc.) 55.6% Source: Trade Show Executive ’s Fastest 50 directory, 2011

[object Object],Source: Simmons Market Research Bureau, New York, March 2007

[object Object],[object Object],Industry 2011 2012 2013 Business Services Consumer Goods/Retail Trade Discretionary Consumer Services Education Food Financial, Legal & Real Estate Government Source: CEIR Predict

Industry 2011 2012 2013 Building, Construction, Home & Repair Industrial, Heavy Machinery, & Finished Outputs Communications & IT Medical & Healthcare Raw Materials & Science Sporting Goods, Travel & Amusement Transportation ,[object Object],[object Object],Source: CEIR Predict

[object Object],Source: Trade Show Executive ’s 2011 Directory of the World’s Top Convention Centers

[object Object],12 (or 4%) are in the Millionaires Club (1,000,000+ sf of prime exhibit space) 41 (or 14%) are Mega Facilities (350,000-999,999 sf) 120 (or 40%) are Mid-sized Facilities (100,000-349,999 sf) 124 (or 42%) are Small Centers (Less than 100,000 sf) ,[object Object],[object Object],[object Object],[object Object]

Source: Trade Show Executive ’s Gold 100 directory, 2011 ,[object Object],[object Object],City No. of Shows Share of Market Las Vegas, NV 25 25% Orlando, FL 16 16% Chicago, IL 12 12% Atlanta, GA 10 10% New York, NY 7 7%

*Represents a tie for second place ‡ Represents a tie for third place Source: Trade Show Executive ’s Directory of the 50 Fastest-Growing Trade Shows of 2010 ,[object Object],[object Object],City No. of Shows Share of Market Las Vegas, NV 12 24% New York, NY* 5 10% Orlando, FL* 5 10% Los Angeles, CA‡ 3 6% San Antonio, TX‡ 3 6%

[object Object],[object Object],Ranking/Facility Prime Exhibit Space 1. McCormick Place (Chicago, IL) 2,600,000 sf 2. Orange County Convention Center (Orlando, FL) 2,100,000 sf 3. Las Vegas Convention Center (Las Vegas, NV) 1,984,755 sf 4. Georgia World Congress Center (Atlanta, GA) 1,400,000 sf 5.* Kentucky Exposition Center (Louisville, KY) 1,100,000 sf 6.* New Orleans Ernest N. Morial Convention Center (New Orleans, LA) 1,100,000 sf 7. Reliant Park (Houston, TX) 1,056,213 sf 8. International Exposition Center (I-X Center) (Cleveland, OH) 1,050,000 sf 9. Sands Expo & Convention Center/ 1,040,600 sf Venetian Resort Hotel Casino (Las Vegas, NV) 10. Dallas Convention Center (Dallas, TX) 1,018,942 sf Source: Trade Show Executive ’s Directory of the World’s Top Convention Centers, 2011

[object Object],[object Object],Ranking/City No. of Events 1. Las Vegas, NV 702 2. Toronto, ON 678 3. Orlando, FL 428 4. Chicago, IL 414 5. New York, NY 370 6. Atlanta, GA 353 7. San Diego, CA 332 8. Mexico City, DF 319 9. Washington, DC 274 10. Boston, MA 271 Source: CEIR Census, 2011 Ranking/City No. of Events 11. Dallas, TX 271 12. Montreal, QC 253 13. Houston, TX 246 14. San Francisco, CA 244 15. San Antonio, TX 226 16. Denver, CO 220 17. New Orleans, LA 214 18. Ottawa, ON 212 19. Vancouver, BC 200 20. Nashville, TN 171

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