This document discusses how to market homes as ENERGY STAR qualified. It provides messaging around quality, affordability and environmental responsibility. Homes can incorporate ENERGY STAR messaging into their typical marketing of price, location etc. to highlight government verification, long-term savings and reduced emissions. The document also outlines tools available for ENERGY STAR partners, including logos, marketing materials, training and awards.

1. ENERGY STAR
An Introduction

2. Selling with ENERGY STAR
Messages

3. Selling with ENERGY STAR
Messages
Typical Story
Price
Location
Facade
Floor Plan
Community
Amenities

4. Selling with ENERGY STAR
Messages
Typical Story + ENERGY STAR
Price Government-backed
Location Label
Facade Advanced Equipment
Floor Plan Advanced construction
Community techniques
Amenities 3rd Party Inspection

5. Selling with ENERGY STAR
Messages
Typical Story + ENERGY STAR = Benefits Added
Price Government-backed Trustworthiness
Location Label Environmental
Facade Advanced Equipment Responsibility
Floor Plan Advanced construction Top Quality
Community techniques State-of-the-art
Amenities 3rd Party Inspection Long-term
Affordability
Lower Maintenance
Costs
Enhanced Durability
Improved Comfort

6. Selling with ENERGY STAR
Messages
Quality Affordability Responsibility

7. Selling with ENERGY STAR
Messages
Quality Affordability Responsibility
Trustworthiness

8. Selling with ENERGY STAR
Messages
• Quality
– Advanced equipment and techniques
– Superior durability and comfort
– Verified to meet government-backed
guidelines

9. Selling with ENERGY STAR
Messages
• Affordability
– Designed & built for performance
– Tested & verified
– ~$400 annual savings (national average)

10. Selling with ENERGY STAR
Messages
• Responsibility
– Voluntary program
– Walk your talk

11. Selling with ENERGY STAR
Messages
• Responsibility U.S. Energy Use
– Typical home responsible for
twice as much emissions as a car

12. Selling with ENERGY STAR
Messages
• Responsibility
– ENERGY STAR qualified new homes built in
2008 avoided emissions equal to:
• Taking 53,830 cars off the road
• Saving 325,616148 lbs of coal
• Planting 88,984 acres of trees
• Saving 638,598741 lbs of CO2

13. Selling with ENERGY STAR
Messages
• Trustworthiness
– Proves builder commitment to quality
– Verifies homes are built to save energy
– Trusted, authoritative mark of energy
efficiency

14. Selling with ENERGY STAR
Tools

15. Selling with ENERGY STAR
Tools
• Logos
• Marketing Toolkit
• Collateral
• Training
• Partner Locator
• Awards

16. Selling with ENERGY STAR
Tools
• ENERGY STAR logos
– 76% brand recognition

17. Selling with ENERGY STAR
Tools
• Marketing Toolkit
– Customized flyers, ads, web graphics

18. Selling with ENERGY STAR
Tools
• Print collateral
– Brochures, fact sheets, posters
– Downloadable
– Free shipping for key pieces

19. Selling with ENERGY STAR
Tools
• Webinars
– Regular sessions on marketing and sales
– Special topics
– Go to www.energystar.gov/homes and click
on “Free Webinars”

20. Selling with ENERGY STAR
Tools
• Partner Locator
– ENERGY STAR
gets over 10
million visits
every year

21. Selling with ENERGY STAR
Tools
• Awards
– 100% Commitment
– Leadership in Housing Award
– Award for Excellence in ENERGY STAR
Promotion