For a number of years key global themes have emerged in UX: * UX Professionals are not feeling valued enough to be included in the upfront strategic product planning to help drive product success. A feeling sometimes described as ‘not invited’ * The term UX is not always well understood organizationally or in the market place. * It’s hard to sell the ‘value of what we do’ with some people feeling forced to use reactionary methods to sell UX. * Limited time and opportunities, or a perceived lack of time to plan for UX ‘up front in product development’ can result in products that have no value when they reach the market place. * Why are product teams still jumping too quickly into development without allocating the necessary resources to question value? This presentation will: * Guide people towards assessing, understanding and discovering value in order to make valuable stuff in the world. * Zero in sharply on the on the ‘analysis’ or ‘up front piece’ of product development i.e. at the strategy stage, when products are being planned. * Look at how to implement ‘value questions’ as part of product planning, so it will provide practical tips along the way.

1. The Value of Asking Why [email_address]

2. Thank you friends Interaction Design Usability Innovation User Experience

3. Life is a journey

4. Change

5. Choices

6. Travel in Singapore

7. A reminder … Enjoy the moment … Get up an stretch !

10. Lots of ways to think about value

11. cost ownership health respect family property gain wealth happiness

12. Want 1 simple way to understand value ?

21. http://www.experientia.com/blog/experientias-framework-for-behavioural-change-towards-sustainable-lifestyles/

22. http://www.experientia.com/blog/experientias-framework-for-behavioural-change-towards-sustainable-lifestyles/

25. Frustration

26. http://johnnyholland.org/magazine/2009/08/value/

28. When a product becomes indistinguishable from others like it and consumers buy on price alone …

29. Commoditization

32. Perception

33. How do you differentiate?

34. Dimensions of “value”

36. Getting to “value” & “meaning”

39. http://www.bertellibici.com/index.php

40. http://37signals.com/svn/posts/2472-opinionated-francesco-bertelli

41. How?

42. Small teams & rehearsal

44. Faster to experiment

47. What does it mean to be valued?

49. 1. Self

51. 3. Places we work

52. National Culture Organizational Culture Professional Culture Formal Processes Informal Processes Cultures overlap. Training Regional Culture Organizational Sub-cultures Organizational Sub-cultures

53. http://knowledge.wharton.upenn.edu/article.cfm?articleid=2550

54. http://knowledge.wharton.upenn.edu/article.cfm?articleid=2550

55. http://knowledge.wharton.upenn.edu/article.cfm?articleid=2550

56. 5. Leaders to get us there

57. http://shareable.net/blog/can-we-design-cities-for-happiness

58. http://shareable.net/blog/can-we-design-cities-for-happiness

59. Clear Communications Engineering Marketing Design Shared Language Shared Values

60. www.uxhongkong.com

61. Thank you friends Health, happiness, wealth 