1. Featuring best class electronic components solutions
Welcome
Jean-Marie Houillon
Co-Founder and Director South Europe

2. CONFIDENTIAL INFORMATION
Featuring best class electronic components solutions
Agenda
• Redtree EU overview
– Our Mission
– Structure/Finance
– People & Locations
– Suppliers
– Target Markets

3. CONFIDENTIAL INFORMATION
Featuring best class electronic components solutions
Mission
• Engaged as the Local direct sales force or extension of our suppliers direct
sales force
– Focus with Tier 1 and strategic Tier 2 customers
– Program Management / Strategic development
• “Pure” (US style) Rep model – not stocking rep in order to enable active
distribution management, where applicable.
• Support products promotion & sales no matter where the billing takes place
• Provide an exceptional level of focus for our partners and customers by
enabling resources
• Be consistent across Europe / Act local

4. CONFIDENTIAL INFORMATION
Featuring best class electronic components solutions
Structure & Finance
• UK limited company
• Incorporated Jan 1st 2006
– Profitable every Quarter since inception
– Self financing
• 5 Co-Founders; all Industry veteran’s
• All equity owned by the Co-Founders
– No outside investment or influence
– Fast decision process
• FY2012 - $130M of business under Redtree’s control and
development

5. CONFIDENTIAL INFORMATION
Featuring best class electronic components solutions
Office Locations
Headquarters
Country Offices
Local offices
Local presence
Madrid
Paris
London
Milano
Munich
Tel Aviv
Helsinki
Copenhagen
Oslo
Istanbul
Eindhoven
Stockholm
Headquarters
Country Offices
Local offices
Local presence
Madrid
Paris
London
Milano
Munich
Tel Aviv
Helsinki
Copenhagen
Oslo
Istanbul
Eindhoven
Stockholm

6. CONFIDENTIAL INFORMATION
Featuring best class electronic components solutions
Organization Chart
UK/Ireland
Southern
(France, Italy, Spain,
Portugal, Benelux)
Central
(Germany, Austria,
Switzerland)
Eastern
(Israel, Turkey,
Greece)
Management Board
Support
Chris Reilly
UK
Lee Brewin
UK
Ian Greenshields
UK
Dave Banks
UK
Jean-Marie Houillon
Director - Southern
Board Member
France
Olivier Mabille
France
Michael Deppermann
Director - Central
Germany
Johannes Mehlhor
Germany
Zohar Shimelmitz
Director - Eastern
Israel
Susku Inalkut
Turkey
Michael Rosenberg
Israel
Roy Stevenson
Director - Finance
Board Member
Steph Dungate
Accounts
Bernd Prediger
Germany
Samantha Brooker
UK
Christine Kiefer
France
Ralf Becker
Germany
Didier Boursier
France
Phil Bray
UK
Damien Smej
France
Steve Judge
Director - UK
Board Member
UK
Andy Hull
Board Member
UK
Bob McGimpsey
Board Member
UK
Richard Matysiak
Germany
Nordic
(Finland, Denmark,
Norway, Sweden)
Mikko Manninen
Finland
Tom McDonald
Nordic (UK)
Peter Rogers
Director - Nordic
Finland
Ove Bostom
Sweden
Stig Christensen
Denmark
Nils Jorgen Hartmann
Norway
Guido Wijffes
Benelux
Otto Cepella
Benelux
Riccardo Manfredini
Italy
Paolo Sala
Italy
Ismael Lopez
Spain
Mark Taylor
FAE (EMEA Wide)
31 Field Sales Engineers
3 Admin and Finance
1 FAE (Analog/Mixed Signal)

7. CONFIDENTIAL INFORMATION
Featuring best class electronic components solutions
Matrix organisation
Accounts
Management
Franchise
Coordination
Distribution
Supervision

8. CONFIDENTIAL INFORMATION
Featuring best class electronic components solutions
Suppliers

9. CONFIDENTIAL INFORMATION
Featuring best class electronic components solutions
Target Markets
• Automotive
• Broadcast
• Broadband Access (Routers – Gateways – CPEs - Femtocells)
• Video / Set Top Boxes (IPSTB – CASTB – SATSTB)
• Industrial (SBC – Motor Control – Automation – Metering - General)
• Telecom Networks (wireline and wireless)
• Mobile Platforms (Handsets - PND – PMP – PFD - Tablet)
• Space, Defense & Aerospace
• Storage and Computing

10. CONFIDENTIAL INFORMATION
Featuring best class electronic components solutions
Target volume applications
Entertainement
MediaPlayers
Flat Screen TVs
Audio systems
PC to TV
Set Top Box
Tablets
Connected Devices
Home Automation
ZigBee / BTLE / WiFi ULE
IP Cameras
Security/Surveillance
Motion drivers
Energy Management
Metering/Smartgrid
Power Management
AC/DC – DC/DC
Lighting control
Motion drivers
Broadband Access
xDSL/FTTH
Triple Plays
Gateways
Femtocell
LTE
HSDPA
Home Network
NAS/DAS
Routers
Powerline Devices
WiFi
Automotive / Telematics
GPS/PND/Trackers
Car Radio/mmedia Entertainment
Car Kits
Camera vision
Radars
Sensors (RF, Light, Hall…)

11. CONFIDENTIAL INFORMATION
Featuring best class electronic components solutions
Target value add applications
Storage/Computing
High speed interconnect
Memory
Processor boards
Deep Packet Inspection
Industrial Automation
Motor Control
Display control
Defense & Aerospace
Phased Array Radars
EW
Servo control
Telecom Networks
xDSL/FTTH
LTE cell
Base Stations
Radio Links
F/O Metro Network
Broadcast
RF Power Amplifiers
Space
Satellites communications
Ground stations RF/mW

12. CONFIDENTIAL INFORMATION
Featuring best class electronic components solutions
Summary
• Top level, experienced people, all with a stake in the business
– Top tier account management experience
– In-depth technical knowledge and relationships with our customers
– Ability to quickly gain product knowledge and take to the right
customers
• Full line-card with synergies in defined target markets
• Focus on a small number of non-competing suppliers
• Demand-Creation & Design-In focus and philosophy
– Value-add model and focus
• Close partnership with those customers through understanding of
local language and business practise
• Solid financial model, profitable & stable
• Significant upside potential
– Growth in organisation benefits all

13. Featuring best class electronic components solutions
Thank You
For Your Time