The document discusses social media and its characteristics. It provides statistics showing that consumers have more positive impressions of ads in traditional media than digital media, and they trust blogs more than ads. It outlines some key characteristics of social media, including that it provides easy access to a vast audience, but most connections are brief. It also suggests organizations think about their content, how to engage audiences, and different ways to collaborate on social media like sharing, inspiring, entertaining and teaching.

2. Social Media
& Your Org(anism)
;‐)

3. Social Media
& Your Org(anism)
;‐)

4. Social Media
& Your Org(anism)
;‐)

5. People
Who Need People
Are the Luckiest People
In the World

6. People
Who Need People
Are the Luckiest People
In the World

7. People
Who Need People
Are the Luckiest People
In the World

8. People
Who Need People
Are the Luckiest People
In the World

9. People
Who Need People
Are the Luckiest People
In the World

38. Old Media Never Die

40. Consumer Perspectives
Positive Impression of Ads in Traditional Media 56%
Negative Impression of Ads in Traditional Media 13%
Positive Impression of Ads in Digital Media 31%
Negative Impression of Ads in Digital Media 21%
Trust Ads 55%
Trust Blogs 66%

41. Consumer Perspectives
Positive Impression of Ads in Traditional Media 56%
Negative Impression of Ads in Traditional Media 13%
Positive Impression of Ads in Digital Media 31%
Negative Impression of Ads in Digital Media 21%
Trust Ads 55%
Trust Blogs 66%

42. Consumer Perspectives
Positive Impression of Ads in Traditional Media 56%
Negative Impression of Ads in Traditional Media 13%
Positive Impression of Ads in Digital Media 31%
Negative Impression of Ads in Digital Media 21%
Trust Ads 55%
Trust Blogs 66%

43. Consumer Perspectives
Positive Impression of Ads in Traditional Media 56%
Negative Impression of Ads in Traditional Media 13%
Positive Impression of Ads in Digital Media 31%
Negative Impression of Ads in Digital Media 21%
Trust Ads 55%
Trust Blogs 66%

44. Social Media Characteristics
Consumer Driven Experience
Easy Connection to a Vast and Diverse Audience
Small #s of Sticky Connections
Large # of Once‐and‐Done Connections

45. Social Media Characteristics
Consumer Driven Experience
Easy Connection to a Vast and Diverse Audience
Small #s of Sticky Connections
Large # of Once‐and‐Done Connections

46. Social Media Characteristics
Consumer Driven Experience
Easy Connection to a Vast and Diverse Audience
Small #s of Sticky Connections
Large # of Once‐and‐Done Connections

47. Social Media Characteristics
Consumer Driven Experience
Easy Connection to a Vast and Diverse Audience
Small #s of Sticky Connections
Large # of Once‐and‐Done Connections

48. Engaging

49. Levels of Engagement

53. What is My Org’s Idea
• What is our Content?
• What Human Essential do we offer Our Audience?
• What great new way can we engage Our Audience?
Collaborate?
–
Share?
–
Inspire?
–
Entertain?
–
Co‐Promote?
–
Surprise?
–
Scoop?
–
Reveal?
–
Teach?
–

54. ideamill.com/social
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