Darshana chauhan sip report

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SUMMER INTERNSHIPPROJECT (SIP)
AT
“BUYELECTRIC.COM”
A STUDY
ON
“CONSUMER’S PERCEPTION AND PREFERENCE
TOWARDS ONLINE ADVERTISEMENTS.”
Prepared by:
(Darshana Chauhan)
(Enrollment Number: 147700592074)
MBA Batch 2014-16
Under the guidance of
Prof. (Dr.) Ajay Shah
ACADEMIC YEAR
2015-16
Submitted To
Jaysukhlal Vadhar Institute of Management Studies (JVIMS)
Jamnagar
Affiliated To
Gujarat Technological University
Ahmedabad

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A STUDY
ON
“CONSUMER’S PERCEPTION AND PREFERENCE
TOWARDS ONLINE ADVERTISEMENTS.”
Prepared by:
(Darshana Chauhan)
(Enrollment Number: 147700592074)
MBA Batch 2014-16
Under the guidance of
Prof. (Dr.) Ajay Shah
ACADEMIC YEAR
2015-16
Submitted To
Jaysukhlal Vadhar Institute of Management Studies (JVIMS)
Bipin T. Vadhar College of Management
Jamnagar
Affiliated To
Gujarat Technological University
Ahmedabad

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STUDENT’S DECLARATION
I undersigned Darshana Chauhan a student of JVIMS MBA 3rd semester, declare that
summer internship project titled “CONSUMER’S PERCEPTION AND PREFERENCE
TOWARDS ONLINE ADVERTISEMENTS.” is a result of my own work and my
indebtedness to other work publications, references, if any, have been duly acknowledged.
If I am found guilty of copying any other report or published information and showing as
my original work, I understand that I shall be liable and punishable by Institute or
University, which may include ‘Fail’ in examination, ‘Repeat study & resubmission of the
report’ or any other punishment that Institute or University may decide.
Name of Student:
Enrollment Number:
Signature:

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ABBREVIATIONS
B2B= Business to Business
B2C= Business to Customer
BPO= Business Process Outsourcing
CEO=Chief Executive Officer
COD=Cash On Delivery
CRM=Customer Relationship Management
ED=Enforcement directorate
FedEx=Federal Express
INR=Indian National Rupee
IP=Internet Protocol
JIT=Just In Time
KPO=Knowledge Process Outsourcing
MMS=Multimedia Message Service
MSME=Micro Small & Medium Enterprise
PC= Personal Computer
Q1=Quarter One
ROI= Return On Investment
SCM=Supply Chain Management
SMS=Short Message Service
T&D=transmission & distribution
URL=Universal Resource Locater
VD=Vendor Developer

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TABLE OF CONTENTS
PARTICULARS Page No.
ABBREVIATIONS 4
INDUSTRY OVERVIEW 16
Introduction to electric industry 17
Electric industry in india 17
Online shopping portal 18
Online shopping portal in india (b2c) 19
Online shopping portal (b2b) 20
Online shopping portals for electrical products 20
Regulatories of online shopping 20
COMPANY OVERVIEW 21
Introduction about company 22
General information 23
Company profile 23
Location of company 24
Mission & vision 25
Swot analysis 25
MARKETING DEPARTMENT 27
Target segments of company 28
Types of products 29
Promotional activities 30
DEVELOPMENT DEPARTMENT 33
Website development 34

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Privacy policy 34
HR DEPARTMENT 38
HR policies 39
LITERATURE REVIEW 40
Review of literature 41
INTRODUCTION TO TOPIC 48
Introduction 49
RESEARCH METHODOLOGY 51
Introduction to research 52
RESEARCH DESIGN 54
Collection of data 55
Scope of study 55
Limitations of study 56
DATA ANALYSIS & INTEREPRETATION 57
Analysis 58
Statistical tests 90
FINDINGS AND SUGGESTIONS 93
Findings 94
Suggestions 95
ANNEXURE 96
Questionnaire 97

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LIST OF FIGURES
SR
No.
Particulars Page
No.
1 Figure 1: Types of Products 27
2 Figure 2: Promotional Activities 28
3 Figure 3: Trending India Links 29
4 Figure 4: Channel Of Distribution 30
5 Figure 5: Organizational Chart 37
6 Figure 6: Types of Data Collection 53

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LIST OF TABLES
SR
No.
Particulars Page
No.
1 Table 1 : Use of Internet 58
2 Table 2 : Time spent on Internet Everyday 59
3 Table 3 : Access of Internet 60
4 Table 4 : Hours spent for email checking per day 61
5 Table 5 : Website visited usually 62
6 Table 6 : About Pop-up ads 63
7 Table 7: About Banner Ad 64
8 Table 8: Awareness of pop-up ads 65
9 Table 9: Frequency of clicking online ads 66
10 Table 10: Frequency of buying from watching online ads 67
11 Table 11: Use of social media or WhatsApp 68
12 Table 12: Frequency of clicking social media ad or WhatsApp ad 69
13 Table 13: Awareness of ads on social media or WhatsApp 70
14 Table 14: Frequency of buying from watching social media or
WhatsApp ads
71
15 Table 15: Attraction of ad 72
16 Table 16: While seeing an online ad 73
17 Table 17: While watching an online ad 74
18 Table 18: Belief of online ad 75
19 Table 19: Online advertising helps in purchase decision 76
20 Table 20: Online advertising results in lower price products 77
21 Table 21: Online advertisements supply more information 78
22 Table 22: Online advertisements are entertaining 79
23 Table 23: Online ads are enjoyable 80
24 Table 24: Online advertising is disturbing 81
25 Table 25: There are too many online advertising 82

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26 Table 26: Online advertisements are offending 83
27 Table 27: Online advertisements are misleading 84
28 Table 28: Online advertisements are authentic 85
29 Table 29: The promises are kept on internet advertisements 86
30 Table 30: In general, I feel I can trust advertising 87
31 Table 31: Online ads are more creative than printed ads 88
32 Table 32: Online ads are more attractive than printed ads 89

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LIST OF CHARTS
SR
No.
Particulars Page
No.
1 Chart 1 : Use of Internet 58
2 Chart 2 : Time spent on Internet Everyday 59
3 Chart 3 : Access of Internet 60
4 Chart 4 : Hours spent for email checking per day 61
5 Chart 5 : Website visited usually 62
6 Chart 6 : About Pop-up ads 63
7 Chart 7: About Banner Ad 64
8 Chart 8: Awareness of pop-up ads 65
9 Chart 9: Frequency of clicking online ads 66
10 Chart 10: Frequency of buying from watching online ads 67
11 Chart 11: Use of social media or WhatsApp 68
12 Chart 12: Frequency of clicking social media ad or WhatsApp ad 69
13 Chart 13: Awareness of ads on social media or WhatsApp 70
14 Chart 14: Frequency of buying from watching social media or
WhatsApp ads
71
15 Chart 15: Attraction of ad 72
16 Chart 16: While seeing an online ad 73
17 Chart 17: While watching an online ad 74
18 Chart 18: Belief of online ad 75
19 Chart 19: Online advertising helps in purchase decision 76
20 Chart 20: Online advertising results in lower price products 77
21 Chart 21: Online advertisements supply more information 78
22 Chart 22: Online advertisements are entertaining 79
23 Chart 23: Online ads are enjoyable 80
24 Chart 24: Online advertising is disturbing 81
25 Chart 25: There are too many online advertising 82

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26 Chart 26: Online advertisements are offending 83
27 Chart 27: Online advertisements are misleading 84
28 Chart 28: Online advertisements are authentic 85
29 Chart 29: The promises are kept on internet advertisements 86
30 Chart 30: In general, I feel I can trust advertising 87
31 Chart 31: Online ads are more creative than printed ads 88
32 Chart 32: Online ads are more attractive than printed ads 89

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ACKNOWLEGEMENT
The success of any task lies upon the efforts made by a person but it cannot be achieved
without co-operation of others. Thus, I would like to take this opportunity to thank all those
people who have helped me in preparation of this project, guiding me towards the
achievement of its purpose. It gives me immense pleasure to express my heartfelt gratitude
and respect towards Dr Ajay Shah, Director of JVIMS, Jamnagar and Gujarat
Technological University for providing me with an opportunity to acquire practical
knowledge along with the theoretical one. I am grateful to buyelectric.com, for giving
me the opportunity to carry out a project that helped me satisfy my curiosity as far as my
area of interest was concerned.
My acknowledgement remains incomplete without great and special thanks Yatin Shah
marketing Manager who had given me permission for training and provided me with
invaluable help in all my endeavors.
I also express my sincere gratitude to my project guide Dr Ajay Shah for his support,
suggestions and valuable guidance. I convey special thanks to my parents and all my
friends for giving me encouragement and suggestions for accomplishing this project.
Date:
Name: Darshana Chauhan
Place: Jamnagar MBA
Sem: III

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PREFACE
In this practical world of education, obtaining theoretical knowledge is not much important.
A student should be practically trained and should contain the minute and the best
knowledge in any field to respond quickly to new opportunities, competitive challenges
and customer need. As the student of M.B.A I got this opportunity to do a research analysis
and for this purpose I took training at buyelectric.com, Vadodara.
This contains a Research Report on “CONSUMER’S PERCEPTION AND
PREFERENCE TOWARDS ONLINE ADVERTISEMENTS.” buyelectric.com,
Vadodara. In the following pages I have made my sincere efforts to mention the
knowledge I gained during the training and Project work preparation. I have prepared this
report to my capacity and limitations. This report is presented in an easy way such that it
provides free and fair information of the company as provided by the company officials.

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EXECUTIVE SUMMARY
Company was founded in January 2015 that is Buyelectric.com to deliver electric E-store.
Buyelectric.com has emerged as with most reputed companies.
Journey started in January 2015 to deliver electric E-store. Buyelectric.com has
emerged with the vision to bring ease in electrical shopping of a common man and for that
we have added wide range of electrical products.
The main aim of research is to find out consumer’s perception towards online
advertisements that how much ads are seen online and which type of online ads are more
effective. The objective of this research is to make investigation and analysis for perception
of consumer towards online advertisement. The purpose of research is to discover answers
through the application of scientific Procedures regarding online advertisements and social
media marketing.
Here in this research study exploratory research design is selected with convenience
sampling method with 50 sample size. Data is collected through primary data collection
(through questionnaire) and secondary data collection methods (books, journals, old
research reports).
Major findings made from this research study shows that 80% respondents are accessing
internet through mobile phone only, 62% respondents don’t remember any banner ad, 76%
respondents use usually use Google, 86% of the respondents don’t remember any ad
watched on social media or WhatsApp, 96% respondents have blocked pop-up ads.
Limitations of the study are: People were not ready to fill in the questionnaire. Many of the
surveyed people did not reply all the questions. The time period given for study was very
limited. The sample size was very small which is may not represent the entire population
of Jamnagar Region. Area covered for this research is only urban area where people are
using internet frequently. Rural area is not covered.
Conclusions made through this research study are advertisements sent through mobile
phone can be more effective, Banner ads is not an effective tool, Ads through Google can
have an impact on consumers, Respondents watch social media advertisements but still

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they don’t remember any ad watched on social media, Pop-up ads are not effective tool.
Online advertisements supported by offline advertisements are remembered by
respondents.

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INTRODUCTION TO ELECTRIC INDUSTRY
In the Electrical Equipment Industry, appliances and component manufacturing
subsector manufacture products that generate, distribute and use electrical power.
Electric Lighting Equipment Manufacturing establishments produce electric lamp
bulbs, lighting fixtures, and parts. Household Appliance Manufacturing establishments
make both small and major electrical appliances and parts. Electrical Equipment
Manufacturing establishments make goods, such as electric motors, generators,
transformers, and switchgear apparatus.[1]
Other Electrical Equipment and Component Manufacturing establishments make
devices for storing electrical power e.g., batteries, for transmitting electricity e.g.,
insulated wire, and wiring devices e.g., electrical outlets, fuse boxes, and light
switches.[2]
ELECTRIC INDUSTRY IN INDIA
The electrical equipment industry in India plays a key role in the Indian economy,
providing direct employment to more than half a million persons and indirect employment
to over a million. In the recent years, the electrical equipment sector has witnessed sluggish
growth owing to the decline in domestic demand and increase in imported products.[3]
Electrical equipment is broadly classified as generation equipment, transmission &
distribution (T&D) equipment and other allied equipment. Electrical equipment market in
India was valued at INR 1,300 billion in 2012-13. Transmission & distribution
equipment accounted for about 53%.[4]
The Indian electrical equipment industry is highly diverse and manufactures a wide range
of high and low technology products. The industry comprises large, small and medium
enterprises as well as foreign players who have a direct presence or through collaboration
with domestic players.[5]
Source: [1] ,[2] As per report published in website of US department of Labor,2015, [3],[4],[5] As per article published in Electrical
Equipments sector in India,2014

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The size of electrical T&D equipment segment was valued at around INR 690 billion in
2012-13. Cables & conductors, transformers, switchgears & control gears are some of the
product groups in the T&D segment. The T&D sector has a large a number of players in
the MSME sector. There are around 400 transformers and 160 switchgear manufacturers
in the country.[6]
ONLINE SHOPPING PORTAL
The “ONLINE SHOPPING PORTAL” is developed according the current need in
different Fields. This is online shopping Website which provides facility for purchasing
Mobiles, Laptops, Camera and many more items. So by using this Online Shopping Portal
users which want to purchase some products will first register an account on this portal
then Login through their Username and Password, and then select items which they want
to purchase and add them to cart and finally checkout by giving payment details. So by
using this portal users/customers can easily purchase products from their home. [7]
Online Shopping Portal is an enterprise multi-channel online portal that allows Users to
access the online store on internet. They can surf & browse the catalogue, search for their
desired products and finally place their orders. For Sellers, it is a very easy solution to sell
their products online. They can give 24x7 availability, Reporting & Accounting. They can
also check the demands of their products. [8]
Online Shopping Portal is handy tool to maintain the online store. It has rich flavors of
technology integrated to assure ease of use for buyers. Admins can very quickly maintain
the webpages of their products. The content management is very smooth with this tool.
Online Shopping Portal can quickly be integrated to your existing Enterprise software
components or the new components to which you upgrade in future. [9]
The Internet is responsible for creating new business models and promoting customer-
centered retailing, direct sales over the Web, interactive marketing and personalization, m-
commerce, and customer self-service. [10]
Source: [6] As per article published in Electrical Equipments sector in India,2014 [7][8] Project report on online shopping by Ankur
Sharma,2007 [9] Article Published on website of Miracleatwork,2008,[10] Management Information System by Laudon & Laudon
published by Pearson pub.

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In today’s competitive environment, suppliers must increasingly offer consumers and
businesses a variety of products and services offering mass customization and
personalization without increased delivery times. However, delivery performance depends
on many different factors, such as finished parts inventory levels and work-in-progress.
Suppliers can track these factors inexpensively through the use of information systems. [11]
The Internet changes information density available to consumers. Price transparency and
cost transparency disrupt the typical relationship between suppliers and customers, giving
customers more power to control prices. On the other hand, the Internet gives suppliers
more price discrimination over customers. Suppliers and customers can deal with each
other directly over the Internet and cause disintermediation for the traditional middleman.
[12]
ONLINE SHOPPING PORTAL IN INDIA (B2C)
India has an internet user base of about 243.2 million as of January 2014.Despite being
third largest user base in world, the penetration of Internet is low compared to markets like
the United States, United Kingdom or France but is growing much faster, adding around 6
million new entrants every month. The industry consensus is that growth is at an inflection
point.
In India, cash on delivery is the most preferred payment method, accumulating 75% of the
e-retail activities. However, COD may harm e-commerce business in India in the long
run and there is a need to make a shift towards online payment mechanisms. Demand for
international consumer products is growing much faster than in-country supply from
authorized distributors and e-commerce offerings.
India's e-commerce market was worth about $3.8 billion in 2009, it went up to $12.6 billion
in 2013. In 2013, the e-retail segment was worth US$2.3 billion. About 70% of India's e-
commerce market is travel related. According to Google India, there were 35 million online
shoppers in India in 2014 Q1 and is expected to cross 100 million mark by end of year
2016. [13]
Source: [11][12] Management Information System by Laudon & Laudon published by Pearson publication.[13] Published by Wikipedia
about E commerce in India.

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ONLINE SHOPPING PORTAL (B2B)
Business-to-business transactions can occur via a company Web site, net marketplace, or
private exchange. Web sites make it easy to sell and buy direct and indirect goods over the
Internet, compare suppliers, products, and prices, and even find out how others feel about
the product. Further, supply chain linkages through intranets and extranets can support JIT,
reduce cycle times, and other practices of continuous improvement. Because of the ease
and efficiencies brought by the Internet, business-to-business participants can save a
significant amount of money and time.[14]
ONLINE SHOPPING PORTALS FOR ELECTRICAL PRODUCTS
www.bestofelectricals.com www.jvelectricals.com
www.electrikals.com www.urjakart.com
www.grabmore.com www.ohmelectricals.com
www.homesole.com www.electric.com
www.electricshopping.com www.bajaj.com
REGULATORIES OF ONLINE SHOPPING
Legal issues of e-commerce in India are generally ignored by e-commerce websites. This
may change in the near future as foreign companies and e-commerce portals would be
required to register in India and comply with Indian laws. Enforcement directorate (ED) of
India has already initiated legal actions against companies dealing with Bitcoins in
India. Tax liability of foreign companies like Google, Facebook, etc. is also under
consideration in India. [15]
Myntra, Flipkart and many more e-commerce websites are under regulatory scanner of ED
of India for violating Indian laws and policies. US-based transport application provider
Uber Inc has also been questioned by the service tax department of India. In January, 2015,
the Kerala Commercial Taxes Department imposed a fine of INR 54 crore on Flipkart,
Jabong, Vector e-commerce, and Robemall Apparels, for doing illegal business in the state
and from which Flipkart had to pay the bulk of fine with INR 47.15 cr. [16]
Source: [14] Management Information System by Laudon & Laudon published by Pearson publication [15][16] As per Wikipedia last
updated on July 6, 2015

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INTRODUCTION ABOUT COMPANY
Company was founded in January 2015 by Bhavin Shah, Chief Executive Officer (CEO)
of buyelectric.com to deliver electric E-store. Buyelectric.com has emerged as with most
reputed companies.
Our aim is to reach the darkest corner of your house, every process of your routine whether
its house office or Club our product range will makes the life easier.
We want you to feel the comfort of one stop solution with any time anywhere order option
for all your electrical needs. “Click it and get it at your door step “as simple as that.

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GENERAL INFORMATION
ADDRESS OF COMPANY
Corporate Office.
"Green House"
Plot: 152, G.I.D.C,
Makarpura,
Vadodara - 390010
Gujarat, INDIA.
Contact info:
Phone Number: 1800-12345-04
Customer Service
info@buyelectric.com
COMPANY PROFILE
Journey started in January 2015 with imbibed DNA to deliver electric E-store.
Buyelectric.com has emerged as with most reputed companies.
If we look around we are surrounded by many things which illuminate our life with
happiness electrical products are one of them, we Buyelectric with the vision to bring ease
in electrical shopping of a common man and for that we have added wide range of electrical
products in our basket.
Our aim is to reach the darkest corner of your house, every process of your routine whether
its house office or Club our product range will makes the life easier.
You can now understand, find, compare and get exactly what suits you and your home the
best with our simplified and relevant technical data. Electrical shopping was never this easy
before.
We want you to feel the comfort of one stop solution with any time anywhere order option
for all your electrical needs. “Click it and get it at your door step “as simple as that.

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LOCATION OF COMPANY
ADDRESS OF COMPANY
Corporate Office.
"Green House"
Plot: 152, G.I.D.C,
Makarpura,
Vadodara - 390010
Gujarat, INDIA.
Contact info:
Phone Number: 1800-12345-04
Customer Service
info@buyelectric.com
BuyElectric
S-20, Nisharg Complex,
Opposite new high court,
Diwalipura,
Vadodara-390015
Gujarat, INDIA

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MISSION & VISION
Vision:
To provide Trunkey Design Engineering and Supervision services in the field of power
Generation, Transmission & Distribution at reasonable rates. Efficient, accurate and timely
services backed up by effective and responsible attention to any problem arising out of the
submission is part of our vision.
Mission:
To equip and elevate the company for meeting the Design, Engineering, Consultancy,
Supervision, Testing and Commissioning needs of National and International Power
Engineering sector and revolutionize the concept of Universal Design and Engineering
practice.
SWOT ANALYSIS
Strength
 Green Electricals.
 Use this strength in a way that will create goodwill for buyelectric.  Dennis Gabor,
the business strategist, told: “The best way to predict the future is to invent it.”[17]
 Arie De Geus, former strategist for Royal Dutch/Shell, observed: “The ability to learn
faster than our competitors may be our only sustainable competitive weapon.”[18]
Weakness
 Improper promotion techniques.
 Product line is narrow.
 There are missing product image in some products in website.
 No any product description in website.
 Robert Lauterborn said, “Sellers should first work with 4Cs before setting the
4Ps.The 4Cs are customer value (not product), customer costs (not price
alone), convenience (not place), and communication (not promotion). Once the

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marketer thinks through the 4Cs for the target customer, it becomes much easier
to set the 4Ps.”[19]
Opportunity
 Can provide 24 hour delivery system in current city.
 Promote buyelectric at GREEN ELECTRICALS PVT LTD.
 One cynic said, “CRM is an expensive way to learn what otherwise might be
learned by chatting with customers for five minutes.”[20]
Threat
 Competitors
Source: [17],[18],[19],[20] Marketing Insights from A to Z- Philip Kotler

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MARKETING
DEPARTMENT

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TARGET SEGMENTS OF COMPANY
1. Educational Institutes
2. Industries
3. Builders
4. Consumers
5. Agriculture(Pumps & Motor)
6. Traders
7. Government and Public Sector Unit
8. Contractors
9. Corporates
10. Trade Associations
11. Electrical Consultants
12. Maintenance Department of Hospitals
13. Decorators
14. Electricians
15. Internet Service Providers
16. Telecommunications
17. Call Centers(BPOs and KPOs)
18. Maintenance Department of Residential Area
19. Hotels and Resorts
20. Architectures and Interior Designer
21. Gyms and Saloons
22. Mall and Multiplexes
23. Banks

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TYPES OF PRODUCTS
Figure 1: Types of Products
Consumer
Electricals
Fan
Lamps
Lighting
Hand tools
Switches
Switchgear
Home
appliances
Industry
Electricals
Panel
Accessories
Solar
products
Wires
Ecelctrical
Accessories
Conduit
Casing
Safety tools
Cables

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PROMOTIONAL ACTIVITIES
ADVERTISING
Advertisement is one of the major promotional tools available to the organizations to
increase their sales. It plays a vital role in making awareness about the products of the
company to the customers. A properly designed advertisement not only increases the sales
of the company but also creates a good image of the company in the minds of the customers.
The term advertising can be defined as the “paid form of non-personal presentation of
ideas, goods and services by an identified sponsor.” It includes visual or oral message.
There are various forms media through which the organizations can advertise themselves.
For instance, Outdoor Publicity, Media Publicity, Audio-Visual Publicity, etc.
OFFLINE PROMOTIONS
Company has distributed offline posters, leaflets and gift vouchers as a part of promotional
activities in different cities of Gujrat state. Company has done so many road shows and
canopies in Vadodara City to create awareness about company.
Promotional
activities
Offline
Promotion
Online
Promotion
Figure 2: Promotional Activities

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ONLINE PROMOTIONS
Company has done several online promotional activities on social media like Facebook,
Twitter, Google Ads, Pinterest, Google+, Instagram and Blog. Buyelectric became #1 in
trends on July 3,2015. In Facebook page of buyelectric, everyday new people like page and
shares its posts. Company has posted advertisement in Google Ads. Sale was organized by
company as part of promotional activities.
Figure 3: Trending India Links

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CHANNEL OF DISTRIBUTION
Channel of distribution is set of interdependent organizations involved in the process of
making product or service available for use or consumption to consumers.
A distribution channel can be as short as a direct transaction from the vendor to the
consumer, or may include several interconnected intermediaries.[22]
Company has warehouses at Ahmedabad and Vadodara city and its logistics partner is
FedEx.
Logistic Partner
Source: [22] http://www.businessdictionary.com/definition/distribution-channel.html
Manufacturer buyelectric.com Customer
Figure 4: Channel Of Distribution

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DEVELOPMENT
DEPARTMENT

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WEBSITE DEVELOPMENT
PRIVACY POLICY
Protecting your privacy is very important to us. We have accordingly developed this
Privacy Policy to protect your personal information and keep it confidential. We endeavor
to comply with laws of other countries but cannot and do not warrant that we do.
We do everything we reasonably can to protect your rights of privacy on systems and the
Website controlled by us, but we are not liable for any unauthorized or unlawful disclosures
of your personal and confidential information made by third parties who are not subject to
our control, for example advertisers and websites that have links to our Website.

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You should take note that the information and privacy practices of our business partners,
advertisers, sponsors or other sites to which we provide hyperlinks, may be different from
ours.
Our privacy policy is subject to change at any time without notice. To make sure you are
aware of any changes, please review this policy periodically.
We categorize information about you (collectively referred to as "Personal
Information") as follows:
(a) Profiling Information:
Information which you provide when you register for a Service, which may include some
or all of the following: - Information about your personal identity such as gender, marital
status, age, preferences, likes and dislikes etc.; - Your financial information such as your
banking details and any information relating to your income and lifestyle levels; and - Your
contact details such as your physical addresses, postal addresses, telephone and fax
numbers and the like. - In the case of Facebook aligned services (if so opted by you),
publicly available information of your friends, their likes and dislikes, etc.
(b) Payment and Account Information:
Your account history with us including (without limitation) all billing information and
communications, payment history etc. We maintain this in encrypted form on secure
servers. We accept just cash on delivery transaction for the initial period. Pay by card will
also be introduced soon within a short period of time.
(c) Service Usage:
Information about your navigation using our Services, for example the URLs of websites,
which you visit and from which you request downloads.
(d) Log information:
Information such as your web request, IP address, browser type, browser language, date
and time of request.

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(e) Transactional Information:
Transactional history (other than banking details) about your e-commerce activities.
(f) Correspondence Information:
Content, information about your correspondents, and the destination/origin of
communications between you and any other person using our Services, which include
email communications, blog, chat room and discussion board communications, instant
message communications, experts forum communications, fax mail communications,
membership of mailing lists etc.
(g) User IDs:
Your usernames, passwords, email addresses and other security-related information used
by you in relation to our Services.
(h) Stored Information:
Data either created by you or by a third party and which you wish to store on our servers
such as image files, documents etc. We only collect your Personal Information to
conduct our business and to enable us to deliver and improve our Services. We do not
for any reason whatsoever sell your Personal Information to any third party or
otherwise trade on it.
We will only disclose your Personal Information in accordance with this Privacy Policy. If
we want to use it for any other purpose, we will obtain your prior written consent.
If you decline to submit personal information to us, then we will unfortunately not be in a
position to provide the Services to you. Any of your information which you provide when
you use certain Services and are to an open, public environment or forum including
(without limitation) any blog, community or discussion board, is not confidential, does not
constitute Personal Information, and is not subject to protection under Privacy Policy.
Since such public environments are accessible by third parties, it is possible that third
parties may collect and collate and use such information for their own purposes. You
should accordingly be careful when deciding to share any of your Personal Information in

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such public environments. Information, which is disclosed publicly, is also shared with our
affiliates, third party service providers, sponsors of competitions etc.
Unless expressly stated otherwise. We are not liable to you or any third party for any
damages that you or any third party may suffer howsoever arising from your disclosure of
Personal Information in any public environment. You accordingly disclose information in
a public environment at your own risk.

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HR POLICIES
Number of people working = 5
Figure 5: Organizational Chart
Buyelectric.com
VD
Harshit Patel
MARKETING
Yatin Shah
SCM
Irpindersing
Ahluwalia
PROPRIETER
Hirna Shah
CEO
Bhavin Shah

Page | 41
REVIEW OF LITERATURE
For the survey of existing literature, the research papers published in Journals, Reference
books, Magazine, Internet, Government report etc. were referred as the basis for
understanding as well as for exploring possible research gaps as the starting point.
“Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C)
firms in Singapore” by Thompson S. H. Teo (Department of Decision Sciences, School
of Business, National University of Singapore, 1 Business Link, Singapore 117592,
Singapore)
This study was conducted to identify the extent of usage and perceived effectiveness of
various online marketing tools among Business-to-Consumer (B2C) firms in Singapore.
The findings reveal that there are some significant differences between the extent to which
websites utilize the various online marketing tools and the perceived effectiveness of such
tools. Implications of the results are discussed and the results should be
useful in helping B2Cfirms decide on the appropriate marketing tools to implement.
“Social media & consumer behavior” by Khushbu Pandya (Founder of Konvophilia
Communications Author of WEAVE Model)
This study was conducted to find behavior of consumer affected by social media. Generally
consumer behavior is based on cognitive and emotional aspects of consumer decision
making. Social media is a channel on which consumer behavior is reflected
directly and is visible to everyone on the real time basis. Hence, that’s the connect between
social media & consumer behavior. Results shows that increasing trends in online shopping
& mobile devices results into increased power of social media – creating larger impact on
the way consumers’ shopping decision.
“Socially acceptable? Exploring consumer responses to marketing in social media” by
Jonas Colliander
The aim of this thesis is to further the understanding of consumer responses to marketing
in social media. The rise of social media over the past decade has raised the questions of
if, how, and under what circumstances they work for marketing purposes. This thesis is
intended to add to that emerging body of research. The findings of this thesis underline

Page | 42
the importance of adapting the communication to fit the more intimate nature of social
media.
“Mobile Advertising - 2020 Vision” by Ogilvy and Acision
Mobile advertising in 2020 will be mobile directed advertising which is selected and
chosen by the individuals themselves. Individuals and not consumers; consumers remain a
group or type of person which conforms to a pre-defined segment by the brands.
Individuals, on the other hand, are fully independent, they may let you know them or part
of them but they will never let a brand own them. It is the individual who will be the pivotal
player in the mobile advertising domain of the future and the mobile device will be a
technological representation of them. The mobile phone will transform from being seen as
a new personalized channel to receive advertisements on; to a device which will orchestrate
where, when and how selected advertiser’s information will be delivered.
“Study of the effectiveness of online marketing on integrated marketing
communication” by: Amruta Vijay Pawar
Study was conducted to find the effectiveness of online marketing on integrated marketing
communication. Integrated Marketing Communication is a marketing concept that ensures
all forms of communication and messages are carefully linked together. At its most basic
level, Integrated Marketing Communication or IMC means integrating all the promotional
tools, so that they work together in harmony. Promotion is one of the Ps in the marketing
mix it has its own mix of communication tools. Study results shows consumers rely upon
more than one medium in order to enhance their brand related knowledge. It means that
they use the combination of various sources for making final purchase decision. Along
with the traditional sources, they heavily rely on modern marketing tool i.e. online
advertising.
“Using semiotic analysis to determine effectiveness of internet marketing
prepared” by geraldine e. Hynes, marius Janson At Sam Houston State University/
University of Missouri-St. Louis
A well-designed Web site is essential for effective communication with potential customers
and contributes to successful ecommerce. However, communication can be difficult when

Page | 43
a Web site has broad cultural range. Because Internet marketing makes extensive use of
text and visual images to affect product awareness and cultural relevance, we used semiotic
analysis to reveal underlying meanings in elements of two online advertisements. This
paper reports the results of our semiotic analysis of the Internet marketing efforts of two
mobile phone companies and explains how potential consumers from different cultures
(China, Taiwan, Sweden, Finland, India, and the United States) interpreted the
advertisements and attributed various characteristics to the products.
“Social media as an effective tool of marketing communication: a case study of Maruti
Suzuki” prepared by DR.R.Satish Kumar & Atul Sen Singh
The paper analyses the changing paradigm of Social media as a marketing communication
tool and highlights the importance of Social Media in building brand equity and customer
relationship. The paper examines the Maruti Suzuki’s strategy of using Social media in
creating awareness and preference for its Ritz car. Maruti Suzuki was able to adapt its cars
and promotion tools to the Indian market. The success of Maruti was mainly attributed to
its ability to understand the needs of Indian customers and adapting its marketing strategy
accordingly. The company was able to build strong brands and strengthen its customer
relationship by effectively using Social Media. The paper discusses the Social Media
campaign “Live the moment” adopted by Maruti Suzuki for its Ritz car and the outcomes
of the campaign. The paper also explains the key success factors and how Maruti Suzuki
could effectively use social media for the Maruti Suzuki Ritz’s “Live the Moment”
campaign.
“Advertising management influence effectiveness of online advertising--A study of
white-collar workers in online advertising context” prepared by Jin Ma & Handan Liu
at University of Halmstad, School of Business and Engineering, Master International
Marketing
This dissertation is focusing on how advertising management influence the
effectiveness of online advertising.The theoretical framework of this study mainly
contains the advertising management and effectiveness of effects model.These two
models are combined together in an analytical model where a connection between the
two theories is explained that will be used as a foundation in gathering and analyzing

Page | 44
the empirical findings. The quatitative research strategy is appliedd in this dissertation.
Based on the questionnaies of white-collar workers, the empirical data was collected.
The conclusion which can be drawn from this study is that there is clear evidence that
good management will improve cognitive,affective and conative degree of consumer
behavior.
“Social Media Marketing India Trends Study 2013” Authors Palin Ningthoujam, Aditi
Joshi ,Aseem Madan ,Ramprasad V
In the last quarter of 2012 and early 2013, we reached out to various organizations in India.
We received a total of 48 participations from professionals who are responsible for
managing the digital outreaches of their respective organizations or
brands. As expected, the study has thrown up some good insights. This study represents
the views of several organizations in India that have comparatively invested more in terms
of money, resources, or initiatives than their counterparts, and we think it will help in
creating standards across the industry and in promoting the medium among many more
organizations in the country that want to scale up on using the medium.
“An empirical study on young executives’ response towards pop-up and banner
advertisements.” by Dharmendra Mehta, Jitendra K. Sharma, Naveen K. Mehta
The Internet revolution has led to overall integration of electronic-marketing and
conventional marketing endeavours to create the best methods. This integration is a
significant base for E-marketing. The service companies in India have adopted various E-
marketing techniques like- pop-up and banner advertisements. Pop-up advertisements are
seen with high-traffic websites. When the user clicks on pop-up, separate webpage is
opened. Banner advertisements are seen in the form of a rectangular banner placed on such
websites. When the user clicks on such banner, he is navigated to a separate
window. Banner and pop-up advertisements contain attractive audio-visual graphics and
animations. This research paper is an attempt to study the effectiveness of pop-up and
banner advertisements among young executives in India. The findings give critical insights
for service companies in India. The study has wide implications in particular.

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“Social Media Marketing: Measuring Its Effectiveness and Identifying
the Target Market” by Charity Pradiptarini
The use of social media sites as part of a company’s marketing strategy has increased
significantly in the past couple years. Regardless its popularity, there is still very limited
information to answer some of the key issues concerning the effectiveness of social media
marketing, ways to measure its return on investment, and its target market. The study finds
that social media marketing effectiveness is highly influenced by its messages/contents
quality, the company’s involvement, and its association with the other marketing platforms.
In addition, a complex and detailed analysis of the strategy is needed in order to accurately
measure the return on investment of the social media marketing. The study also finds that
generation Y might be the main users of social media sites, but they are not the main target
audience of the social media marketing.
“Evaluating the Effectiveness of Internet Marketing Initiatives” By Marc J. Epstein
and Kristi Yuthas
As demands and opportunities for online marketing grow, organizations devote more and
more resources to these efforts. In turn, this increases the need for ways to evaluate
performance. For top executives, the desire to demonstrate measurable results from these
sometimes risky and unpredictable investments is compelling. The purpose of this research
is to help organizations better manage and evaluate their Internet marketing investments.
It responds to the increased interest in evaluating the payoffs of investments in advertising
and marketing generally, and Internet marketing specifically. The recent improvements in
tools and techniques for performance evaluation and the ability of information technology
to process larger amounts of data for analysis, and the development of more reliable non-
financial measures of performance, has enabled marketing professionals to focus more
effort on measuring the ROI of investments in marketing. This guideline provides the
tools and techniques for improved planning, control, and evaluation of Internet marketing
expenditures.

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“Social Media Marketing In India, summer training project report” by Kanti nath
Banerjee
This research report on social media marketing refers to the process of gaining website
traffic or attention through social media sites. Indian marketers are moving at a fast speed
to tap the ‘new normal’ opportunity. Social media has gone mainstream. And for businesses
it represents an unprecedented marketing opportunity that transcends traditional
middlemen and connects companies directly with customers. Results shows that marketers
place high value on social media: a significant 90% of marketers indicate that social media
is important for their business. Social media marketing takes a lot of time. The majority of
marketers (58%) are using social media for 6 hours or more each week, and more than a
third (34%) invest 11 or more hours weekly. A significant 77% of marketers plan on
increasing their use of YouTube and video marketing, making it the top area marketers will
invest in for 2011. E-marketing forms the baseline for 86% of marketers in India.
“Mobile & Email Marketing Opportunities with reference to Retail Industry, Project
Report” submitted by Preeti Jyoti
This is research report shows how mobile and email marketing have an opportunities with
reference to retail industry. Today mobile still represents a tiny channel for most
companies. Juniper Research estimates most consumer products companies spend less than
1% of their total advertising budget on mobile. Email Marketing is also gaining huge
popularity among retail marketers with improved internet connectivity of the consumer in
today’s world. By analyzing the data collected, it was observed that most of the companies
are in
the Business categories of–In-Store and Merchandising. Few companies are in the
categories of E-Commerce, Decision Support System, Security and Safety. Therefore,
these are the gaps where one can be explored by new entrants. Android and iOS based
mobile marketing solutions were mostly offered in the retail industry.
“Annual India Online Marketing Research Reports” by Octane Research Company
Octane Research’s Annual Reports (State of e-Marketing India and State of Email
Marketing) drives comprehensive analyses which are tailored to meet the requirements of

Page | 47
the India Marketer and leverage them with multiple channels to aggregate customers and
engagement
rich conversions. The Annual State of e-Marketing report is a one of a kind of ‘Voice of
India Marketer’ report in India that talks about how India marketers forecast the next 12
months and built the competitive edge over the rapidly growing marketplace and help them
in planning of their budgets with Digital marketing plans. Annual State of Email marketing
report emphasizes only on Email Marketing trends in India.

Page | 48
INTRODUCTION
TO TOPIC

Page | 49
INTRODUCTION
Research topic is “CONSUMER’S PERCEPTION AND PREFERENCE TOWARDS
ONLINE ADVERTISEMENTS”.
In today’s era of internet marketing play a vital role for any ecommerce company. There
are different ways of Internet marketing. As per research topic there are several ways of
online marketing. Like advertisements through email, SMS, MMS, website, social media
and chat application. Social media marketing is part of internet marketing and it plays
important role for promotion of company.
Today you can find many ways for internet marketing. Many people who enter this online
marketing are less worried because of its guaranteed success. If you see in Internet totally
all types of products has been marketed online without much effort. Internet attracts many
business people to promote their business online. Social media marketing is grown to such
a height that today many people can't earn without it.
Some of the most recognized network marketing tools are Facebook, Twitter, LinkedIn,
Foursquare, Tumblr, Flickr, Fiverr , Pintrest and Snapchat. Facebook and Twitter became
regular place for people who have newly entered the field of social media marketing.
DIFFERENT METHODS OF INTERNET MARKETING
1. Blogging:
Websites and blogs are most powerful tools for social network marketing when matched
with other networking tools. Blog is an amazing tool which provides many other facilities
in addition to just marketing your business. It also helps to communicate with other clients
in case if any problems.
2. Personal website:
It is important to have private website. Website will help your clients to know about
company and it will help to make huge reputation via online marketing.

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3. Article selling:
It is also best and cheap internet marketing method. It is a mode of advertising our trade
just by writing articles and attracting endless number of users across world. Today it
provided free business to many advertisers and publishers and they are really benefited
through their articles.
4. Email sending:
Electronic mail sending is the best way to marketing. Collecting list of email addresses
through portfolio websites and email about your business to all internet users will create
great effect to the consumers. Your Email should be attractive in such a way that your
recipient will be impressed to get back to you.
5. Use social networking websites:
Social networking websites like Twitter, Facebook can be used to promote company
products and services. These provide best platform for all who are thinking of online
marketing.
6. Video promotion:
Use several video distribution websites for your marketing. These websites uploads your
data or products or service to the whole world. All that you need to do is film a video about
marketing and send it to video uploading sites like You Tube. It seems it is the easiest way
of marketing than any other modes since many people will be interested in view videos
rather than word form of advertisement.

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RESEARCH
METHODOLOGY

Page | 52
INTRODUCTION TO RESEARCH
Research in common parlance refers to a search for knowledge. One can also define
research as a scientific and systematic search for pertinent information on a specific topic.
In fact, research is an art of scientific and systematic investigation. The advanced learner’s
dictionary of current English lays down the meaning of research as “A careful investigation
or inquiry especially through search for new facts in any branch of knowledge”.
Research is an academic activity and as such the term should be used in a technical sense.
According to Clifford woody research comprises defining and redefining problems,
formulating hypothesis or suggested solutions, collecting, organizing and evaluating data,
making deductions and reaching conclusions, and at last carefully testing the conclusions
to determine whether they fit the formulating hypothesis.
RATIONALE OF STUDY
This is research on “CONSUMER’S PERCEPTION AND PREFERENCE TOWARDS
ONLINE ADVERTISEMENTS”. With the development of technology, finding
consumers’ perception of online advertising still difficult thing. This study will give result
about how many customers are watching online advertisements and how many people are
not interested in watching online advertisement and why they are not interested. This
research will also highlight some points on which type of online advertisements are
watched by people and on which media, whether it is social media or chat application or
any other website. With the help of this research it is going to identify the importance of
online advertisements on internet.
SIGNIFICANCE OF PROBLEM
In this era of internet, it has become important for any ecommerce company to find that
how a consumer behave with online advertisements. There are so many online
advertisements like banner ad, pop-up ad and ads through application. Therefore it
becomes necessary to know what are consumers’ taste and preferences towards online
advertisements. Because there are so many companies publicizing their ecommerce
company. So how consumer responds towards online advertisements is very much
important. Knowing consumers’ preferences makes company do more better business in
future.

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STATEMENT OF PROBLEM
Formulating the research problem begins during the first steps of the scientific process.
Research problem, in general, refer to some difficulty, which a researcher experiences in
the context of either a theoretical or practical situation and wants to obtain a solution for
the same. Thus, it can be said that a research problem is one, which requires a researcher
to find out the best solution for the given problem. Understanding the consumers is the top
most priority for any ecommerce company, but attaining this objective is not always an
easy task due to the fact that all the ecommerce companies are similar and their means of
distributions are alike. There are so many ecommerce companies and online
advertisements. So how consumer behaves towards online advertisements is important for
Ecommerce Company in this era of Internet. Therefore, the statement of the problem has
been formulated as: “CONSUMER’S PERCEPTION AND PREFERENCE
TOWARDS ONLINE ADVERTISEMENTS”
OBJECTIVES OF RESEARCH
With an outlook of the every marketing research, it has been conducted for specific
objective. It must have clear cut problem in based on it: the objectives must also be clearly
defined. Therefore, that research gets clear idea about their task. Research objective help
the researcher to achieve his tasks easily. Also after completion of research project the
whole project can be evaluated based on the research objective. Thus, it is at most important
to define the research objective. The purpose of research is to discover answers through the
application of scientific Procedures regarding online advertisements and social media
marketing.
The main aim of research is:
1) To find out consumer’s perception towards online advertisements
The Secondary objective of the research are:
1) To identify the level of awareness of ads seen online

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RESEARCH DESIGN
Research design specifies the methods and procedures for conducting a particular study.
A research design is the arrangement of conditions for collection and analysis of the
data in a manner that aims to combine relevance to the research purpose with economy
in procedure. Research design is broadly classified into three types as
 Exploratory Research Design
 Descriptive Research Design
 Causal Research Design
I have chosen the Exploratory research design.
EXPLORATORY RESEARCH DESIGN:
Exploratory research study are also termed as formative research studies. The main
purpose of such study is that of formulating a problem for more precise investigation or
of developing a working hypothesis from an operational point of view. The major
emphasis of such studies is of the developing of discovery of idea and insight.
SAMPLE DESIGN:
A Sample Design is a definite plan for obtaining a sample from a given population. It refers
to the technique to the procedure adopted in selecting items for the sampling designs are
as below:
SAMPLE SIZE:
The substantial portions of the target customer that are sampled to achieve reliable result
are 50.
SAMPLING METHOD:
 Non-probability sampling method : Convience Sampling
SAMPLE TECHNIQUE
 Percentage analysis

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 Tabulation
 Graphical
COLLECTION OF DATA
DATA COLLECTION
The study was conducted by the means of personal interview with respondents and the
information given by them were directly recorded on questionnaire. For the purpose of
analyzing the data it is necessary to collect the vital information. There are two types of
data, this are-  Primary Data  Secondary data
Primary Data
 Questionnaire method
Secondary Data
 Books
 Journal
 Website
For Satisfaction
5=Strongly Agree
4=Agree
3= Neutral
2=Disagree
1= Strongly Disagree
SCOPE OF STUDY
The study was carried out to identify opportunities of online advertisements for
buyelectric.com. This research was done to collect the information on online advertising at
Jamnagar region. The objective of this research is to make investigation and analysis for
perception of consumer towards online advertisement.
Data Collection
Primary Data Secondary Data
Figure 6: Types of Data Collection

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The data collection of the study for company profiling was scoped to following details:
 Company Name
 Corporate Website URL
 Brief Description of the Company
 Business Segment and Solutions Offered
 Mobile/Marketing Platform supported
This data is very important for buyelectric.com as they are exploring opportunities to offer
solutions in online advertising awareness as primary target. The finding and
recommendations from the research would be used to define future strategy for the
company in respect of market scope, initial target market, and pricing strategy.
LIMITATIONS OF STUDY
 Limitations of questionnaire method of data collection
 Limitation of survey method
 The time period given for study was limited.
 The sample size was very small which is may not represent the entire population
of Jamnagar Region.
 Area covered for this research is only urban area where people are using internet
frequently. Rural area is not covered.

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DATA ANALYSIS
&
INTEREPRE-
TATION

Page | 58
ANALYSIS
1. Do you use Internet?
Table 1 : Use of Internet
% of
Respondents
Yes 100%
No 0%
Chart 1: Use of Internet
INTERPRETATION:
From the above table, it depicts that all 100% respondents are using Internet.
0%
20%
40%
60%
80%
100%
120%
Yes

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2.How much time do you spend on Internet everyday ?
Table 2 : Time spent on Internet Everyday
2.How much time do you spend on Internet everyday ?
% of
Respondents
Less than 1 hour 20
1 to 3 hours 42
3 to 5 hours 16
More than 5 hours 12
Not fixed 10
Chart 2 : Time spent on Internet Everyday
INTERPRETATION:
From the above table, it depicts that about 42% of the respondents time spend on internet
between 1 to 3 hours and about 10% of the respondents’ time spend on internet is not fixed.
20% respondents’ time spend on internet is less than 1 hour, 16% respondents’ time spend
on internet is 3 to 5 hours, 12% respondents’ time spend on internet is more than 5 hours.
0
5
10
15
20
25
30
35
40
45
Less than 1 hour 1 to 3 hours 3 to 5 hours More than 5 hours Not fixed
2. How much time do you spend on Internet everyday?

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3. How do you access Internet?
Table 3 : Access of Internet
% of
Respondents
Laptop 32
Mobile Phone 80
Office pc 16
Personal Computer 4
Chart 3 : Access of Internet
INTERPRETATION:
From the above that it shows that 80% respondents are accessing internet through mobile
phone only, 4% respondents are accessing internet through personal computer. 32% of
respondents are accessing internet through laptop, 16% are accessing through office pc.
0
10
20
30
40
50
60
70
80
90
Laptop Mobile Phone Office pc Personal Computer

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4. Number of hours spent for email checking per day.
Table 4 : Hours spent for email checking per day
4. Number of hours spent for email checking per
day.
% of
Respondents
Less than 1 hour 68
1 to 3 hours 18
3 to 5 hours 2
More than 5 hours 2
Not fixed 12
Chart 4 : Hours spent for email checking per day
INTERPRETATION:
From the above table 68% respondents spend less than 1 hour for email checking and 2%
respondents spend 3 to 5 hours and more than 5 hours for email checking. 18% respondents
spend 1 to 3 hour for checking their email and 12% respondents have not fixed time for
checking email.
0
10
20
30
40
50
60
70
80
Less than 1 hour 1 to 3 hours 3 to 5 hours More than 5 hours Not fixed
%

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5. Which web site do you usually visit?
Table 5 : Website visited usually
% of
Respondents
Google 76
Yahoo 4
Rediff mail 0
Gmail 20
Chart 5 : Website visited usually
INTERPRETATION:
From the above table, 76% respondents use usually use Google and no one use Rediff mail.
20% respondents usually visit Gmail and 4% respondents usually visit Yahoo.
0
10
20
30
40
50
60
70
80
Google Yahoo Rediff mail Gmail

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6. When you open the above websites, which pop-up ads appears?
Table 6 : About Pop-up ads
6. When you open the above websites, which pop-up
ads appears?
% of
Respondents
I have blocked pop-up ads 96
If you remember pop-up ad please specify below 4
Chart 6 : About Pop-up ads
INTERPRETATION:
From the above table, 96% respondents have blocked pop-up ads and 4% respondents
watch pop-up ads.
0
20
40
60
80
100
120
I have blocked pop-up ads If you remember pop-up ad please specify below
6. When you open the above websites, which pop-up ads appears?
%

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7. Which banner ad do you remember while accessing above website?
Table 7: About Banner Ad
7. Which banner ad do you remember while accessing
above website?
% of
Respondents
I close banner ads. 32
I don't remember any banner ad. 62
Flipkart’s banner AD 2
Samsung 2
YepMe 2
Chart 7: About Banner Ad
INTERPRETATION:
From the above table, 62% of respondents don’t remember any banner ad and 2%
respondents remember banner ad of Flipcart, Samsung and YepMe. 32% respondents close
banner ad.
0
10
20
30
40
50
60
70
I close banner
ads.
I don't remember
any banner ad.
Flipkart`s banner
AD
Samsung YepMe
%

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8. Are you aware of pop-up ads?
Table 8: Awareness of pop-up ads
% of
Respondents
No 24
Yes 76
Chart 8 : Awareness of pop-up ads
INTERPRETATION:
From the above table, 76% of respondents are aware of pop-up ads and 24% respondents
are not aware of pop-up ads.
0
10
20
30
40
50
60
70
80
No Yes
%

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9. Do you click to online advertisement?
Table 9: Frequency of clicking online ads
% of
Respondents
Often 8
Sometimes 38
Rarely 34
Never 20
Chart 9: Frequency of clicking online ads
INTERPRETATION:
From the above table, 38% respondents are sometimes clicking on online advertise and 8%
are often clicking on online advertisement. 34% respondents rarely click on online
advertise. 20% respondents never click on online advertisement.
0
5
10
15
20
25
30
35
40
Often Sometimes Rarely Never

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10. Do you like to buy from watching online advertisement?
Table 10: Frequency of buying from watching online ads
10. Do you like to buy from watching online
advertisement?
% of
Respondents
Often 12
Sometimes 42
Rarely 32
Never 14
Chart 10: Frequency of buying from watching online ads
INTERPRETATION:
From the above table , 42% respondents sometimes watch online ad and 12% respondents
often watch online ad. 32% respondents rarely watch online ad and 14% respondents never
watch online ad.
0
5
10
15
20
25
30
35
40
45

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11. Are you using social media or any chat application?
Table 11: Use of social media or WhatsApp
11. Are you using social media or any chat application? % of
Respondents
Facebook 62
No 18
WhatsApp 52
gtalk 2
Chart 11: Use of social media or WhatsApp
INTERPRETATION:
From the above table, 62% of respondents use Facebook and 2% respondents use
gtalk.52% respondents use whatsapp. 18% respondents use no any social media
application.
0
10
20
30
40
50
60
70
Facebook No WhatsApp gtalk

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12. Have you clicked on social media ad or WhatsApp ad?
Table 12: Frequency of clicking social media ad or WhatsApp ad
12. Have you clicked on social media ad or
WhatsApp ad?
% of
Respondents
Often 10
Sometimes 36
Rarely 24
Never 30
Chart 12: Frequency of clicking social media ad or WhatsApp ad
INTERPRETATION:
From the above table, 36% of respondents sometimes click on social media ad and 10%
respondents often click on social media ad. 30% respondents rarely click on social media
ad and 24% respondents never click on social media ad.
0
5
10
15
20
25
30
35
40
12. Have you clicked on social media ad or whatsapp ad?

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13. Do you remember having seen any ads on social media or WhatsApp?
Table 13: Awareness of ads on social media or WhatsApp
13. Do you remember having seen any ads on social
media or whatsapp?(If yes please specify below,)
% of
Respondents
Amazon.in 6
Games Ad 2
Jabong 2
Paytm 2
Flipkart 4
No 86
Chart 13: Awareness of ads on social media or WhatsApp
INTERPRETATION:
From the above table, 86% of the respondents don’t remember any ad watched on social
media or WhatsApp and 2% respondents remember ad of Games, Jabong and Paytm. 6%
respondents remember ad of Amazon and 4% remember ad of Flipcart.
0
10
20
30
40
50
60
70
80
90
100
Amazon.in Games Ad Jabong Paytm Flipkart No
13. Do you remember having seen any ads on social media or
whatsapp?

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14. Do you like to buy anything from social media or WhatsApp ad?
Table 14: Frequency of buying from watching social media or WhatsApp ad s
14. Do you like to buy anything from social media or
whatsapp ad?
% of
Respondents
Often 0
Sometimes 26
Rarely 42
Never 34
Chart 14: Frequency of buying from watching social media or WhatsApp ad s
INTERPRETATION:
From the above table, 42% respondents like to buy sometimes from watching ad on social
media or WhatsApp and no one like to buy often from watching ad on social media and
WhatsApp. 34% respondents never like to buy from watching online ad. 26% respondents
like sometimes to buy anything from watching ad on social media and WhatsApp.
0
5
10
15
20
25
30
35
40
45
14. Do you like to buy anything from social media or whatsapp ad?

Page | 72
15. In your opinion, what makes an ad attractive?
Table 15: Attraction of ad
15. In your opinion, what makes an ad attractive? % of
Respondents
cartoon 2
Celebrity 32
Graphics 2
Music 26
Storyline 44
Chart 15: Attraction of ad
INTERPRETATION:
From the above table, 44% respondents believe that storyline make an ad attractive. 2%
respondents believe that cartoon and graphics make an ad attractive. 32% respondents
believe that celebrity make an ad attractive. 26% respondents believe that music make an
ad attractive.
0
5
10
15
20
25
30
35
40
45
50
cartoon Celebrity Graphics Music Storyline

Page | 73
16. When I see an online ad…
Table 16: While seeing an online ad
% of
Respondents
I evaluate things 14
I feel bore 8
I get involved 16
I like to be active 12
I like to observe 28
I change channel 22
Chart 16: While watching an online ad
INTERPRETATION:
From the above table, 28% respondents like to observe an online ad and 8% respondents
feel bore by watching online ad. 22% respondents change channel and 16% respondents
get involved by watching online ad. 14% respondents evaluate things, 12% respondents
like to be active by watching an online ad.
0
5
10
15
20
25
30
I evaluate things I feel bore I get involved I like to be active I like to observe I change channel

Page | 74
17. When I am watching online ad…
Table 17: While watching an online ad
% of
Respondents
I am a rational 50
I am a reserved person 18
I am a responsible person 32
Chart 17: While watching an online ad
INTERPRETATION:
From the above table, 50% respondents feel rational while watching online ad and 18%
respondents feel reserved by watching online ad. 32% respondents feel responsible person
by watching online ad.
0
10
20
30
40
50
60
I am a rational I am a reserved person I am a responsible person

Page | 75
18. I believe in online ad when…
Table 18: Belief of online ad
% of
Respondents
I believe ideas it tells theoretically 22
I feel personally involved and like ads 36
I like to see results on my own 24
I will try things out for myself and then believe ads 18
Chart 18: Belief of online ad
INTERPRETATION:
From the above table, 36% respondents feel personally involved and like ads and 18%
respondents try things out for themselves and believe ads. 24% respondents see results on
their own and 22% believe ideas it tells theoretically.
0
5
10
15
20
25
30
35
40
I believe ideas it tells
theoretically
I feel personally involved
and like ads
I like to see results on my
own
I will try things out for
myself and then believe
ads
%

Page | 76
19. Online advertising helps in purchase decision.
Table 19: Online advertising helps in purchase decision
19. Online advertising helps in purchase decision. % of
Respondents
Strongly Disagree 8
Disagree 8
Neutral 24
Agree 54
Strongly Agree 6
Chart 19: Online advertising helps in purchase decision
INTERPRETATION:
From the above table, 54% respondents agree that online advertising helps in purchase
decision.
0
10
20
30
40
50
60
Strongly Disagree Disagree Neutral Agree Strongly Agree
19. Online advertising helps in purchase decision.

Page | 77
20. Online advertising results in lower price products.
Table 20: Online advertising results in lower price products
20. Online advertising results in lower price products. % of
Respondents
Strongly Disagree 2
Disagree 16
Neutral 22
Agree 48
Strongly Agree 12
Chart 20: Online advertising results in lower price products
INTERPRETATION:
From the above table, 48% respondents agree that online advertising results in lower price
products.
0
10
20
30
40
50
60
20. Online advertising results in lower price products.

Page | 78
21. Online advertisements supply more information.
Table 21: Online advertisements supply more information
21. Online advertisements supply more information. % of
Respondents
Strongly Disagree 4
Disagree 14
Neutral 8
Agree 60
Strongly Agree 14
Chart 21: Online advertisements supply more information
INTERPRETATION:
From the above table, 60% respondents agree that online advertisements supply more
information.
0
10
20
30
40
50
60
70
21. Online advertisements supply more information.

Page | 79
22. Online advertisements are entertaining.
Table 22: Online advertisements are entertaining
22. Online advertisements are entertaining. % of
Respondents
Strongly Disagree 2
Disagree 6
Neutral 32
Agree 38
Strongly Agree 22
Chart 22: Online advertisements are entertaining
INTERPRETATION:
From the above table, 38% respondents agree that online advertisements are entertaining.
0
5
10
15
20
25
30
35
40
22. Online advertisements are entertaining.

Page | 80
23. Online ads are enjoyable.
Table 23: Online ads are enjoyable
23. Online ads are enjoyable. % of
Respondents
Strongly Disagree 2
Disagree 10
Neutral 40
Agree 34
Strongly Agree 14
Chart 23: Online ads are enjoyable
INTERPRETATION:
From the above table, 40% respondents believe neutral about online ads is enjoyable.
0
5
10
15
20
25
30
35
40
45
23. Online ads are enjoyable.

Page | 81
24. Online advertising is disturbing.
Table 24: Online advertising is disturbing
24. Online advertising is disturbing. % of
Respondents
Strongly Disagree 2
Disagree 12
Neutral 22
Agree 34
Strongly Agree 30
Chart 24: Online advertising is disturbing
INTERPRETATION:
From the above table, 34% respondents agree that online advertising is disturbing.
0
5
10
15
20
25
30
35
40
24. Online advertising is disturbing.

Page | 82
25. There are too many online advertising.
Table 25: There are too many online advertising
25. There are too many online advertising. % of
Respondents
Strongly Disagree 4
Disagree 6
Neutral 4
Agree 42
Strongly Agree 44
Chart 25: There are too many online advertising
INTERPRETATION:
From the above table, 44% respondents strongly agree that there are too many online
advertising.
0
5
10
15
20
25
30
35
40
45
50
25. There are too many online advertising.

Page | 83
26. Online advertisements are offending.
Table 26: Online advertisements are offending
26. Online advertisements are offending. % of
Respondents
Strongly Disagree 4
Disagree 14
Neutral 44
Agree 22
Strongly Agree 16
Chart 26: Online advertisements are offending
INTERPRETATION:
From the above table, 44% respondents are neutral about online advertisements are
offending.
0
5
10
15
20
25
30
35
40
45
50
26. Online advertisements are offending.

Page | 84
27. Online advertisements are misleading.
Table 27: Online advertisements are misleading
% of
Respondents
Strongly Disagree 2
Disagree 22
Neutral 38
Agree 32
Strongly Agree 6
Chart 77: Online advertisements are misleading
INTERPRETATION:
misleading.
0
5
10
15
20
25
30
35
40

Page | 85
28. Online advertisements are authentic.
Table 28: Online advertisements are authentic
% of
Respondents
Strongly Disagree 4
Disagree 6
Neutral 44
Agree 34
Strongly Agree 12
Chart 28: Online advertisements are authentic
INTERPRETATION:
authentic.
0
5
10
15
20
25
30
35
40
45
50

Page | 86
29. The promises are kept on internet advertisements.
Table 29: The promises are kept on internet advertisements
29. The promises are kept on internet
advertisements.
% of
Respondents
Strongly Disagree 2
Disagree 16
Neutral 44
Agree 28
Strongly Agree 10
Chart 29: The promises are kept on internet advertisements
INTERPRETATION:
From the above table, 44% respondents are neutral about the promises are kept on internet
advertisements.
0
5
10
15
20
25
30
35
40
45
50
29. The promises are kept on internet advertisements.

Page | 87
30. In general, I feel I can trust advertising.
Table 30: In general, I feel I can trust advertising
30. In general, I feel I can trust advertising. % of
Respondents
Strongly Disagree 6
Disagree 14
Neutral 28
Agree 50
Strongly Agree 2
Chart 30 : In general, I feel I can trust advertising
INTERPRETATION:
From the above table, 50% respondents believe that in general, they feel they can trust
advertising.
0
10
20
30
40
50
60
30. In general, I feel I can trust advertising.

Page | 88
31. Online ads are more creative than printed ads.
Table 31: Online ads are more creative than printed ads
31. Online ads are more creative than printed ads. % of
Respondents
Strongly Disagree 4
Disagree 10
Neutral 12
Agree 48
Strongly Agree 26
Chart 31: Online ads are more creative than printed ads
INTERPRETATION:
From the above table, 48% respondents are agree that online ads are more creative than
printed ads.
0
10
20
30
40
50
60
31. Online ads are more creative than printed ads.

Page | 89
32. Online ads are more attractive than printed ads.
Table 32: Online ads are more attractive than printed ads
32. Online ads is more attractive than printed ads. % of
Respondents
Strongly Disagree 6
Disagree 2
Neutral 12
Agree 46
Strongly Agree 34
Chart 32 : Online ads are more attractive than printed ads
INTERPRETATION:
From the above table, 42% respondents agree that online ads are more attractive than
printed ads.
0
5
10
15
20
25
30
35
40
45
50
32. Online ads is more attractive than printed ads.

Page | 90
STATISTICAL TESTS
Questions Strongly
Disagree
Disagree Neutral Agree Strongly
Agree
Total
19. Online
advertising
helps in
purchase
decision.
4 8 36 108 15 171
20. Online
advertising
results in lower
price products.
1 16 33 96 30 176
21. Online
advertisements
supply more
information.
2 14 12 120 35 183
22. Online
advertisements
are
entertaining.
1 6 48 76 55 186
23. Online ads
is enjoyable.
1 10 60 68 35 174
24. Online
advertising is
disturbing.
1 12 33 68 75 189
25. There is too
many online
advertising.
2 6 6 84 110 208
26. Online
advertisements
are offending.
2 14 66 44 40 166
27. Online
advertisements
are misleading.
1 22 57 64 15 159
28. Online
advertisements
are authentic.
2 6 66 68 30 172
29. The
promises are
kept on
internet
advertisements.
1 16 66 56 25 164
30. In general,
I feel I can
3 14 42 100 5 164

Page | 91
trust
advertising.
31. Online ads
are more
creative than
printed ads.
2 10 18 96 65 191
32. Online ads
is more
attractive than
printed ads.
3 2 18 92 85 200
Score Level of Agreement Results
200-250 Strongly agree 2
150 -199 Agree 12
100-149 Neutral 0
50-99 Disagree 0
0-49 Strongly Disagree 0
Null Hypothesis: There is no significant relationship among the characteristics of
advertising online with the level of perception and preference towards online
advertisements.
Alternative Hypothesis: There is significant significant relationship among the
characteristics of advertising online with the level of perception and preference towards
online advertisements.
Anova: Single Factor
SUMMARY
Groups Count Sum Average Variance
Row 1 5 208 41.6 2644.8
Row 2 5 200 40 2006.5
Row 3 5 191 38.2 1643.2
Row 4 5 189 37.8 1084.7
Row 5 5 186 37.2 1055.7
Row 6 5 183 36.6 2317.8
Row 7 5 176 35.2 1316.7
Row 8 5 174 34.8 873.7
Row 9 5 172 34.4 1000.8
Row 10 5 171 34.2 1854.2

Page | 92
Row 11 5 166 33.2 645.2
Row 12 5 164 32.8 748.7
Row 13 5 164 32.8 1653.7
Row 14 5 159 31.8 749.7
Anova test:
Source of
Variation
SS df MS F P-value F crit
Between
Groups
551.2714 13 42.4054 0.0302
9
0.99998 1.8992
Within
Groups
78381.6 56 1399.671
4
Total 78932.871
4
69
Data Interpretation: From the above table, it is seen that calculated value (0.03029) is
less than tabulated value (1.8992). So there is no significant difference in usefulness of
customer satisfaction survey, needs and improving Customer Relationship Management.
Hence null hypothesis is accepted.

Page | 93
FINDINGS AND
SUGGESTIONS

Page | 94
FINDINGS
1. All 100% respondents are using Internet.
2. 42% respondents’ time spend on internet between 1 to 3 hours.
3. 80% respondents are accessing internet through mobile phone only.
4. 68% respondents spend less than 1 hour for email checking.
5. 76% respondents use usually use Google.
6. 96% respondents have blocked pop-up ads.
7. 62% respondents don’t remember any banner ad.
8. 76% respondents are aware of pop-up ads.
9. 38% respondents are sometimes clicking on online advertisements.
10. 42% respondents sometimes watch online advertisements.
11. 62% of respondents use Facebook as social media application.
12. 36% of respondents sometimes click on social media advertisements.
13. 86% of the respondents don’t remember any ad watched on social media.
14. 42% respondents like to buy sometimes from watching ad on social media or
WhatsApp.
15. 44% respondents believe that storyline make an ad attractive.
16. 28% respondents like to observe an online ad.
17. 50% respondents feel rational while watching online ad.
18. 36% respondents feel personally involved and like ads.
19. 54% respondents agree that online advertising helps in purchase decision.
20. 48% respondents agree that online advertising results in lower price products.
21. 60% respondents agree that online advertisements supply more information.
22. 38% respondents agree that online advertisements are entertaining.
23. 40% respondents believe neutral about online ads is enjoyable.
24. 34% respondents agree that online advertising is disturbing.
25. 44% respondents strongly agree that there are too many online advertising.
26. 44% respondents are neutral about online advertisements are offending.
27. 38% respondents are neutral about online advertisements are misleading.
28. 44% respondents are neutral about online advertisements are authentic.
29. 44% respondents are neutral about the promises are kept on internet advertisements.

Page | 95
30. 50% respondents believe that in general, they feel they can trust advertising.
31. 48% respondents are agree that online ads are more creative than printed ads.
32. 42% respondents agree that online ads are more attractive than printed ads.
SUGGESTIONS
 Advertisements sent through mobile phone can be effective.
 Ads through Google can have more impact on consumers.
 Very less advertisements watched on social media are remembered by respondents
because it is also supported by offline promotional activities. So online ads should
be supported by offline promotional tools.
 Company should put ads on social media along with viral marketing campaign.
 Advertisements through Facebook and Twitter are sometimes effective.

Page | 97
QUESTIONNAIRE
 Yes
 No
2. How much time do you spend on Internet everyday?
 Less than 1 hour
 1 to 3 hours
 3 to 5 hours
 More than 5 hours
 Not fixed
 Laptop
 Mobile Phone
 Personal Computer
 Any other device please specify below
Other:_________________________
 Less than 1 hour
 1 to 3 hours
 3 to 5 hours
 More than 5 hours
 Not fixed

Page | 98
 Google
 Yahoo
 Rediff mail
 Gmail
Other:__________________________
6. Are you aware of popup ads?
 Yes
 No
Other:_______________________
7. When you open the above websites, which popup ads appears?
 I have blocked popup ads
 If you remember popup ad please specify below
Other:__________________________________
 I don't remember any banner ad.
 I close banner ads.
Other:________________________________
 Often
 Sometimes
 Rarely
 Never

Page | 99
 Often
 Sometimes
 Rarely
 Never
 No
 If yes please specify below
Other:_______________________
12. Have you clicked on social media ad or whatsapp ad?
 Often
 Sometimes
 Rarely
 Never
13. Do you remember having seen any ads on social media or whatsapp?
 No
 If yes please specify below
Other:_______________________
14. Do you like to buy anything from social media or whatsapp ad?
 Often
 Sometimes
 Rarely
 Never

Page | 100
 Music
 Celebrity
 Storyline
 Other:________________________________
16. When I see an online ad...
 I get involved
 I like to observe
 I like to be active
 I evaluate things
 I feel bore
 I change channel
17. When I am watching online ad...
 I am a responsible person
 I am a reserved person
 I am a rational
 I am an accepting person
18. I believe in online ad when...
 I feel personally involved and like ads
 I believe ideas it tells theoretically
 I will try things out for myself and then believe ads
 I like to see results on my own

Page | 101
Questions Strongly
Disagree
Disagree Neutral Agree Strongly
Agree
19. Online
advertising
helps in
purchase
decision.
20. Online
advertising
results in lower
price products.
21. Online
advertisements
supply more
information.
22. Online
advertisements
are
entertaining.
23. Online ads
is enjoyable.
24. Online
advertising is
disturbing.
25. There is too
many online
advertising.
26. Online
advertisements
are offending.
27. Online
advertisements
are misleading.
28. Online
advertisements
are authentic.
29. The
promises are
kept on
internet
advertisements.
30. In general,
I feel I can
trust
advertising.

Page | 102
31. Online ads
are more
creative than
printed ads.
32. Online ads
is more
attractive than
printed ads.
First Name: ____________________________
Last Name: _____________________________
Occupation: _____________________________
Age :
 Below 25 yrs
 26 to 40 yrs
 41 to 55 yrs
 More than 55 yrs
Gender
 Female
 Male
Please enter your email address: __________________________________________
Phone number: ________________________________________________________

Page | 104
CONCLUSION
Following conclusions are made from this research study:
 80% respondents are accessing internet through mobile phone only. So
advertisements sent through mobile phone can be effective.
 62% respondents don’t remember any banner ad. So banner ads is not an effective
tool. Online advertisements supported by offline promotions are remembered by
respondents.
 76% respondents use usually use Google. Ads through Google can have greater
impact on consumers.
 86% of the respondents don’t remember any ad watched on social media or
WhatsApp. Respondents watch social media advertisements but still they don’t
remember any ad watched on social media.
 96% respondents have blocked pop-up ads. Pop-up ads are not effective tool.

Page | 106
BIBLIOGRAPHY
 Kotler, P. (2003). Marketing Insights from A to Z. USA: John Wiley & Sons, Inc.
 Labor, U. D. (2015). Bureau of Labour Statistics. US.
 Laudon. (2014). Management Information System. Pearson.
 MCG(Madras Consult Group), T. (2014). Electrical Equipment Sector in India.
Madras: http://www.consultmcg.com/.
 Miracleatwork. (2008). Online Shopping Portal. miracleatwork.com.
 Sharma, A. (2007). Project report on Online Shopping Portal. Jaipur: Ankur Sharma.
 wikipedia. (2015, july 6). E-commerce in India.
 http://www.businessdictionary.com/definition/distribution-channel.html

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