1. 1455 Kleppe Lane
Sparks , NV 89431
www.watseco.com
Water Security Corporation (WSC)
(Principal Company in USA)
Based in USA. Developed, tested and sold a
proprietary technology to US Space Agency
NASA for purifying and de-sanitizing water for
astronauts on their mission to moon and outer
space.
2. 403,4th Floor,
CAESARS’ Tower, Plot ST-10,
Shahrah-e-Faisal, Karachi,
PAKISTAN
Water Security Co. Pvt. Ltd.(WSCP)
(License Manufacturers in Pakistan)
Sole agent/distributor/manufacturer outside
USA for water purifying system that is used
and approved for NASA astronauts for upper
space use.
Purpose is poverty alleviation through water
dispensation franchise business.
Water Security®
3. Company Vision
Provide Water Vending Machine with
Computerized water dispensation and
monetary record keeping
Payment by coin or Easy Money or pre-
paid USB system
12 liter/minute or 3,000 L/day capacity
Takes a space of only 5ft x 5ft with a
height of 12 ft
Completely insured for vandalism,
robbery & pilferage(camera recording)
Desire to Open 20,000+ vending
stations in Pakistan by 2015
Special Focus on Bacteria & Virus Free
Drinking Water
4. Company Objectives
Develop a strong and robust franchisee based
system for vending water system
Know what is in your Drinking Water
Create awareness campaign / education session
through out Pakistan
Develop and practice a “Fair Priced Drinking
Water” Scheme
Act as resource for supply drinking water in local
community and vicinity.
5. FRINCHISOR
Water Security Co. Pvt. Ltd.
Ex-Prime Minister of Pakistan
H,E, Syed Yousuf Raza Gillani presenting the Ex-Prime Minister of Pakistan
momento of the Brand of the year Award 2010 H,E, Syed Yousuf Raza Gillani presenting the
To momento of the Brand of the year Award 2010
Dr. Mufaddal Mirza – CKC of WSCP & RESI To
Syed Khurshed Akbar Shah - CEO of WSCP
Syed Khurshed Shah
Meeting with Former
President of Pakistan H.E.
Gen Perveez Musharaf
at
President House Islamabad
7. The Problem and its Solution
Problem:
• Bacteria infested tap water
• Not very safe bottled water available.
• Tap water has to be boiled to make it “Safe” but only for
temporary period. Cost and labor involved in boiling
Solution:
• Should be Simple
• Should be Safe
• Available at the door step
• Reliable
• Disinfection assurance
• Must be cost effective within reach of general public
Water Security®
8. Purification Stages and Process
Impurities in water and processes for removal
Suspended solids
Can be removed by 50 to 10 micron filters
Chemical impurities
Not contagious or fatal but effects the person who consumes them
Toxic chemicals dependencies, arsenic, lead, etc.
Smell and odor removed by carbon filtration
Biological impurities
Bacteria can be removed by ultra violet radiation.
Advantages: Cheap in short term with UV light.
Disadvantages: The UV tube has a life of 8,000 hours use and
that reduces over time and needs replacement.
Viruses, parasites and cysts
They are contagious as well as fatal. Causes influenza, typhoid,
hepatitis, etc.
Can not be removed by UV light system
Can be removed by WSCP introduced (Microbial Check Valve) MCV system
9. The Big Advantage of MCV Technology
MCV on every shuttle
MCV® (Microbial Check Valve)
Iodinated resin developed for,
and used on, all space shuttle
flights to assure water safety.
Iodosorb® The only iodine
Iodosorb®
scavenging resin to remove all
forms of iodine.
Unibed® The combination of
Unibed®
Iodosorb® and other elements
to remove nitrates and heavy
metals.
11. Our Solution
• Why Iodine in MCV® for disinfection?
– Overcomes issues with other Halogens
• Chlorine and Bromine can produce carcinogens that are
difficult to remove
• Chlorine and Bromine are hazardous materials to
transport and store.
• WSC’s patented Iodosorb® removes excess Iodine
to non-detectable levels in product water
• Chemical Disinfection
– Allows for a residual concentration in product
water to prevent re-growth, as opposed to
mechanical filtration and Irradiation (UV).
Water Security®
12. How it Functions Removes
Sediments
Sediment Filter
9 sec
Removes
Toxic
Materials
Kills
GAC
Bacteria
75 sec
Virus
Cyst
MCV
Removes
Iodosorb
Iodine
100%
Corrects
Taste
Kill
&
& Block
Order
Pathogens
GAC
KDF
Water Security®
13. Diseases Transmitted by Water
Cholera
Typhoid
Bacillary Dysentery
Infectious Hepatitis
Giardias
All bacteria, viruses
and cysts are killed
preventing above
mentioned diseases.
WHO, “World Health Report
2002”
14. Our Certified Technology
The cartridge for uses of MCV® Iodinated resin and
Iodosorb® iodine scavenger are developed by Water
Security Corp.
These are both Space Certified Technologies and
used by NASA for water purification on all Space
Shuttles.
Recently, Water Security Corp. was inducted into
the Space Technology Hall of Fame for their
innovative work in water purification.
16. Environmental Protection Agency
• The EPA (USA) is an
acknowledged premier authority on
water purification
– EPA Produced “The Guide
Standard Protocol for Testing
Microbiological Water
Purifiers”
– Classes of filters
• Halogen’s, UV, Ceramic
• No Protocol for UF
• WSC proprietary patented
technology passes EPA Protocol
Water Security®
17. Laboratory Testing of MCV Resin‘s Effectiveness
against Pathogenic Bacteria and Viruses
Umpqua Research Lab
EPA and State of Oregon certified
Water quality lab
Challenge Organisms Percent of organisms killed
Escherichia Coli 99.9999
Streptococcus Faecalis 99.9990
Staphyloccus Aureus 99.9999
Listeria Monocytogenes 99.9999
Bacillus Subtilis 99.9999
Pseudomonas Aeruginosa 99.9999
Clostridium Perfringens 99.9900
Aspergillus Niger 99.9990
7 Organism mixture 99.9999
Poliovirus type 3 99.9900
Reovirus type 1 99.9900
Adenovirus type 2 99.9900
Colliform bactria in sewage 99.9999
EPA Standards
World class solutions – 6 log bacteria kill, 4 log virus kill. 3 log cyst kill - true
performance to EPA halogen protocols
With MBT systems, full redundancy
18.
19.
20. OUR PRODUCTS
Life Straw
SECURE Survival Bag
Chill Water Apollo
Vending Plant
Discovery
SECURE Water
Vending Machine Vending Tower Filling Station 302
21. Current Bottled Water-Business Practices
99% RO Plants are Water to Bottle Suppliers
operated by non-water incurs an expense of Rs25
technologist per bottle
Supply @Re1/lit water to Deliver it at Rs60-130 to
Bottle Suppliers the user
As per LHC Decision
99.99% of the water
supplied is contaminated
during refilling
22. Franchisee Bottled Water-Business Project
Consumer saves
Rs. 40-70 per bottle
by refilling from the
franchisee
Franchisee sells Delivery
20 liter bottle refill expenses @
@ Rs.40/- Rs.5/- per bottle
Third
Party/Delivery
Comp Profit@
Rs.20/-
23. The Business Model
WSCP will install Mini & Large Scale Water Vending
Plants at pre-scrutinized franchisee’s site from where
Member citizens can buy;
Water at Fair Price @ Rs2 per liter
Each plant will be owned by a Teacher, Student or
Community Family/Business as a Franchisee and as
an independent owner willing to invest a small capital
to make sustainable earnings and SECURE their
Family Savings.
The cost of maintenance, operation and principal
investment will be covered through a Franchise
Agreement between Franchisor and Franchisee
24. Structure
WSCP will scrutinize the status and verify the
credentials of the Franchisee to understand the
working environment and system.
Water Security Company Pakistan will install and
maintain the vending plants.
Islamic Financial Organizations may become a
business partner by way of Mudarba or Musharka to
assist the Franchisee.
WSCP shall operate the network.
WSCP shall maintain the vending plants.
Computerized, automated, audited and tested system
shall assist the Franchisor and Franchisee to check
and assist in maintaining the books & records
26. Operating & Managing Process
Franchisee identifies location and WSCP approves it.
Agreement is signed between WSCP and Franchisee.
Necessary approvals are obtained from Water Dept.,
Power Authorities and connections obtained.
Site prepared and vending machine is installed.
An operator and one cart mover are appointed.
Vending Plants operated by USB or Coins (Rs. 2 and 5)
Daily cash collected by WSCP authorized personal
Daily revenue record available on vending machine as
well as on Internet to authorized users and Franchisee
27. Chill Water Vending Plant Assets
Following assets make a complete Chill Water
Vending Plant (CWVP):
Mini Chill Water Vending Plant
SECURE 500 ml Empty water bottles
Pressurized water source
UPS
28. CWVP Projected Financial Details
Sales & Delivery Revenue: (All numbers in Pak. Rs.)
Chill Water Sale Price: 5 per 500 ml
Daily Sales Revenue-DSR (200 500 ml Bottles 1,000/
Monthly Sales Revenue (20 days per month) 20,000/
Facility Operating Expenses:
Administration, maintenance, filter and cartridge changes) PKR 1/- per Liter
(100 x 1) 100/
CVWP Space Rental (10% of DSR) 100/
Operator Reward (10% of DSR) 100/
Utilities @ 10% of DSR 100/
Total Daily Expenses 400/
Total Monthly Expenses (400 x 20) 8,000/
Monthly Revenue Distribution:
CWVP Profit (20,000 – 8000) 12,000/
Profit Share of Franchisee (72%) 8,640/
Profit Share of WSCP (28%) 3,360/
RETURN ON INVESTMENT 105%
NET PAYBACK PERIOD <13 months
29. Community Vending Plant Assets
Following assets make a complete Community Point
of Sale (CPOS):
Water Vending Tower
Global Standard CPOS Design
Bicycle Cart (Deliver Vehicle)
SECURE empty water bottles
Commercial water connection
CCTV camera with recorder
UPS
30. CPOS Projected Financial Details
Sales & Delivery Revenue: (All numbers in Pak. Rs.)
Water Sale Price: 2 per liter
Delivery charges: Rs5/- per bottle (200 bottles per day) 1,000/
Daily Sales Revenue-DSR (2,500 liters per day (2,500x2) 5,000/
Total Daily Revenue 6,000/
Monthly Sales Revenue 180,000/
Facility Operating Expenses:
Administration, maintenance, filter and cartridge changes) PKR 1/- per Liter
(2500 x 1) 2500/
CPOS Space Rental (7% of DSR) 350/
Operator Reward (7% of DSR) 350/
Delivery man Reward (5% of Sales) 250/
Utilities @ 5% of DSR 250/
Water Charges @ 10% of DSR 500/
Total Daily Expenses 4,200/
Total Monthly Expenses 126,000/
Monthly Revenue Distribution:
CPOS Profit (180,000 – 126,000) 54,000/
Profit Share of Franchisee (72%) 38,880/
Profit Share of Water Security Company (Pvt) Ltd. (28%) 15,120/
RETURN ON INVESTMENT 65%
NET PAYBACK PERIOD <2 years
31. Features & Benefits
Kills and filter Bacteria, Viruses and Cyst,.
Give best natural mineral water of the same
specification/taste in all weathers.
Provide Drinking water at 10 % cost of the so called
(Branded) mineral water available in the market.
Provide employment to local labor
Provide handsome profit to franchisee
32. Where Our Technology is in Use?
Afghanistan Kenya
Australia Mexico
Barbados New Zealand
Brazil Pakistan
Dominican Republic Rwanda
Fiji Thailand
India South Sudan
Iraq South Africa
Malaysia Ukraine
33. Some of our Sites
Purifying under most stringent conditions
33
44. SECURE Business Proposition
After careful review of this Presentation you should be able to evaluate the business
proposition, and whether or not the franchise will help you meet your financial and
future goals. You should prepare this for your own internal use or for raising funds
Initial Franchise Fee: Rs 5,000/-
Initial Capital investment: Rs755,000/- or Rs 105,000
Additional Costs if any: None
Continuing Fees: None
When you will break even: Less than 2 years
Franchisee role in the operations: Relax/Assist and Introduce new customers
What hours will the business operate: 8.00am to 8.00 pm
Who keeps accounts: On site computer and on Internet
Who operates the System: Franchisor with its appointed staff.
Location: Franchisee has to arrange for the location
and franchisor can help/assist in case.
Time Period: Within 30 days from signing the agreement
Marketing and advertising strategies are managed by Franchisor. Franchisee helps
in getting customers from his contacts and network in his area of influence.
We help you prepare Business Plan to raise bank finances. Join us!
45. How to
Syed Khurshed Akbar Shah
Contact Us Tel: 021-279 0838-39,
Fax: 021-279 0840
Cell: 0300-925 6181,
Email: kshah1100@gmail.com
Mufaddal Mirza
Cell: 0333-2283257
Email: tqlmas@gmail.com
Quaid J. Surti
Cell: 0315-8244152
Email: qsurti@gmail.com
45