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Increasing Your Business
Contacts On LinkedIn
By Mark D. Yates
Black Belt POWER Networker
LION Networker
Top Linked Networker
Top Recommended People Networker
PLATINUM Networker
Mark D. Yates
drmarkdyates@aol.com
www.elinked.eu
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© Dr. Mark D. Yates.

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Business Networking – What’s The Point?
More Contacts = More Business Opportunities
 In contemporary business networking, if you want to be found, you need
to develop & control your personal profile info’ in one primary location.
 The best location for business professionals has to be LinkedIn.
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© Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com

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Business Networking Latest
News ‘Hot Off The Press’
Business networking is critical for
increased business growth.
A recent survey states that two thirds (66%) of SMEs are now networking in
person at least once a week.
Approximately 38% say business networking is crucial to their business success.
Business networking provides impressive returns on investment.
One in 5 SMEs (20%) made £10,000 -$15,000+ from networking in the past year.
Almost half (44%) made more than £1,000 - $1,500.
A recent survey revealed that business networking accounted for 79% of all new
business sales. (source: infinet.com)
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© Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com

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10 Reasons Why Business People Join
A Contact Network
1. Most business contacts look for business growth from
a contact network.
2. A savvy new business contact recognises the need for
business social networking.
3. Small business networking provides added value
benefits.
4. The associated low costs of joining a corporate
network are business attractive.
5. Many business contacts like the convenience of online
network contact.
6. Many business owners like pitching their services and
products to other business contacts.
7. Most business contacts see the benefits of attending a
contact network event with 25 + people.
8. Many business contacts thrive and exploit the group’s
business contact opportunities.
9. Many business people like a face to face environment
for establishing new business contacts.
10. Most contact network business owners consider
attending contact networks a good investment in time.
© Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com 4

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10 Reasons Why Business People Don't Network
1. Many business owners are procrastinators & laggards
when it comes to business & social media networking.
2. No perceived need.
3. No desire to join.
4. Many consider the costs as too restrictive.
5. Many are put off because of the inconvenience of
travelling to a venue.
6. Many have a fear of pitching their services to others.
7. Most feel attending an event with 25 business people
only allows you to speak to 4 or 5 others.
8. Many exhaust the groups business opportunities quickly
and become bored
9. Many business people are IT technophobes.
10. Most perceive it to be an all time consuming endeavour.
© Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com 5

6.
Creating Your Social Media Profile
• A recent MerchantCircle survey targeting small business
owners identified that the creation of a profile on a social
network was the marketing option leveraged by most
business owners with 40.9% of the vote. This beat
advertising in yellow pages, radio, newspaper, e-mail &
on-line yellow pages.
• If you are a professional & you are looking for more business, or sales, you simply
can’t afford to have a mediocre LinkedIn profile. Because over 187 million business
people now use LinkedIn for pre decision making, buying intelligence.
• A Killer Profile is essential when seeking a new job or contractual work. Because
LinkedIn is the new ‘Hunting Ground’ for recruiters & professional head hunters.
• Your potential employers, clients & customers will all be scrutinizing your profile,
so you really need to create a ‘Killer Profile’ to make a fantastic impression.
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© Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com

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The 5 Most Difficult or Frustrating
Stages When Joining LinkedIn
1. Taking the first step to actually join &
complete your LinkedIn profile to 100%.
2. Getting your first 10 connections &
getting your first 3 recommendations.
3. Getting to 100 connections.
4. Getting to 500 connections.
5. Growing beyond the ‘Tipping Point’ into a
Black Belt POWER Networker with
thousands of professional connections.
© Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com 7

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My Top 5 Secret Tips To Increase Your Business Connections
1. Help others & give them more than you expect back in return. I reckon I give
about a 90% ratio back to my contacts, & I expect approximately 10% in
return.
2. Always respond personally, thanking everyone who connected to you.
3. Always include some form of brief sales or promotional message in your thank
you e-mail.
4. Go to the groups section & join the Black Belt POWER networkers group at:
http://www.linkedin.com/groups/Black-Belt-POWER-Networkers-4034311?
gid=4034311&trk=hb_side_g
5. Get more than 500 Linkedin connections & approximately a 1% ratio of
recommendations per your number of Linkedin connections.
© Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com 8

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10 Top Tips To Raise Your LinkedIn Profile
1. Finish your profile page to 100% complete. 6. Use every one of your 3,000 invitations
Include a photograph. LinkedIn gives most new members.
2. Lavish key words & phrases into every one 7. Change & add a new short posting to
of your profile & job description scripts. your profile page once a week.
3. Use 50% of your invitations to connect with 8. Use the search bar to connect with
people with more than 500 connections. people from your industry sector.
4. Join a minimum of 45 of the 50 groups 9. Join the Black Belt POWER Networkers
available to you & post a marketing message group & also become a LION Linked In
once a week on every group posting. Open Networker.
5. Have a minimum of 3 recommendations 10. Hire in a LinkedIn marketing specialist
listed on your profile page. If you do, you consultant to write everything for your
are 3 times more likely to be found via the profile. (More about this later.)
LinkedIn search listings.
© Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com 9

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5 Great Reasons To Promote You
& Your Business Via Linkedin
1: LinkedIn was Ranked 13th Most Visited Site Globally as of August 16th 2011.
2: LinkedIn is the world’s largest professional business network with over 187
million business interested people registered with them.
3: When you first join, most new members get an opening allocation of 3,000
invitations to connect with other business interested people.
4: You can send multiple LinkedIn e-mails internally to 50 members at a time at
no cost.
5: It’s FREE to promote you, your business, your products & services.
© Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com 10

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10 Interesting Snippets About Linkedin
1. It took 494 days for LinkedIn to reach its
first 1 million users.
2. It currently takes LinkedIn 12 days to gain 1
million new users.
3. 50.8% are male members & 49.2% are
female members.
4. 68% of LinkedIn users are 35 or older.
5. 74% have a college degree or better.
6. 39% make more than $100,000 a year.
7. In 2010 LinkedIn had more than 2 billion
people searches.
8. Over 50% of LinkedIn’s 175 million members
live outside the USA.
9. In 2011 Executives from every Fortune 500
company could be found on LinkedIn.
10. 1% of users are responsible for 34% of
Linkedin’s web site traffic.
© Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com 11

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5 Frequently Used Linkedin Acronyms Explained
1: IDK. I don’t know. Your LinkedIn account can be restricted if too many people you have
invited to connect with you respond to LinkedIn by stating, I Don’t Know You.
2: BBPN. Black Belt POWER Networker. A specialist LinkedIn group for
people with over 500 connections. Anyone can join if they have 500
or more LI connections.
3: LION. Leading International Open Networker or, LinkedIn Open Networker. An open
networker’s members group. You will often see the LION acronym at the top of some
proactive networker’s profiles.
4: ON. Open Networker. Someone who is open to invitations from people unknown to them.
Open Networkers generally never IDK people to LinkedIn.
5: OOI. Out of Invitations. LinkedIn members who have used up their LI allocation of
invitations. LI customer service representatives can in some cases issue you with more
invitations, usually on a fixed amount of invites basis.
© Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com 12

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6 Types Of Professional Business
Networker. Which Type Are You?
Choose one from categories 1 to 3 & one from
categories 4 to 6 on next page to identify your specific type.
1: Connector: What makes a business networker a Connector? In his Tipping Point book,
Malcolm Gladwell states. The most obvious criterion is that Connectors know lots of
people. By keeping a foot in so many different business sectors they have the effect of
bringing them all together.
2: Maven: Is a Yiddish word which means one who accumulates knowledge. Business
marketplaces depend on up to date information and many economists believe that the
people with the most information i.e. the Mavens are the most important. Gladwell
states that what sets Mavens apart is that once they figure out how to get the deal,
they want to tell you about it as well. This makes Mavens very effective networkers.
3: Salespeople: A true networking salesperson can build a level of trust and rapport in a
fraction of the time it takes most other people to achieve.
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© Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com

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LinkedIn Networkers 2011
Quantcast * breaks down visitor traffic into three categories:
4: Passers By: users who visit a site or interact with media once per
month. The 66% of LinkedIn ‘Passers By’ account for 24% of visits to
the LinkedIn web site.
5: Regulars: those who visit a site or interact with media more than once
but less than 30 times per month. The 33% of LinkedIn ‘Regulars’
account for 51% of visits to the LinkedIn web site.
6: Addicts: those that interact with a site 30 or more times per month.
The 1% of LinkedIn ‘Addicts’ account for 25% of visits to the LinkedIn
web site.
I’m a Connector/Addict. Which type are you?
* Quantcast is used by 9 of the top 10 media agencies because they quite accurately quantify Internet audiences.
© Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com 14

15.
How Do I Make Money From Linkedin?
• After several years of  YOU hire Mark D. Yates
‘Hard Slog’ I’ve identified or consultants from his
how to really leverage LinkedIn POWER
business social media to NETWORKING business
provide a good return on
my investment from 187+
growth team.
million LinkedIn users?
• So how do YOU the
business owner make
money from LinkedIn?...
© Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com 15

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© Dr. Mark D. Yates. Connect with me on LinkedIn:
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© Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com

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Summary
 Business networking & social media have
experienced growth of wild fire proportions.
 But like the Lottery, you’ve got to be in it, to win at it.
 LinkedIn & www.elinked.eu are great networks for
leveraging business growth & increased sales.
 I’ve written & posted this information in order to
help people who want to learn about business
networking aspects rarely discussed on LinkedIn.
Feel free to pass this presentation on, or post it on
your web sites,
blogs & forums with my full
copyright permission
© Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com 18

19.
Mark D. Yates - Contact Details
T: UK 0843 155 0008
E: drmarkdyates@aol.com
W: www.elinked.eu
© Dr. Mark D. Yates. Connect with me on LinkedIn: drmarkdyates@aol.com 19

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Key Words & Key Phrases Used In This Presentation
To enable clients & customers to find me easily & quickly, I have search engine optimised the following
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