The document discusses using Aesop's fables as an inspiration for mobile UX design. It provides summaries of several fables and how they relate to concepts like understanding user needs and context, focusing on the most important tasks for mobile, and considering mobile as an integral part of the overall user experience and design strategy rather than an afterthought. The document encourages mobile UX designers to take lessons from how Aesop reframed stories to fit different situations and find new meanings relevant to their work.

1. A few of Aesop’s
David Dominguez
@DominguezUX
Mobile UX London
November 2016
some notes about Mobile UX design

2. Aesop who?
You’ve heard of his stories…
might heard about him

3. Why Aesop?

4. Alexandre Duret-Lutzhttps://www.flickr.com/photos/gadl/
He perceives the world around him

5. Ricardo266https://www.flickr.com/photos/16712259@N04/4467481733
Finds the appropriate story for the
right situation

6. He is a problem solver

7. Matthew Hursthttps://www.flickr.com/photos/skewgee/4723509920/
He is a great re-framer

8. Sharon Mollerushttps://www.flickr.com/photos/clairity/3227944629
He is a great story-teller

9. Do these resonate?
Perception Resourcefulness
Problem solving Reframing
Story telling

10. A few noteworthy fables
for a Mobile UXer…

11. The Donkey Eating Thistles
“5.De asino rubos comedente”
❦

12. 'How many greedy epicures would think
themselves happy, with such a variety of
delicacies as I now carry!
But to me, this bitter prickly Thistle is
more savoury and relishing than the
most exquisite banquet.'
❦
❦
❦
❦

13. Understand your Users and their
Context because lots of features or
sexy design might not cut it

14. Goals - Triggers - Pain points

15. The User Journey

16. The old man and his sons
“63.De agricola et filiis”
❦

17. "So you also, my sons, if you unite in
mind, you will present yourselves to
your enemies as invincible.”
❦
❦
❦
❦

18. Mobile is part of a bigger story…

19. Mobile is part of a bigger story…
Incubation Winnow Select
Purchase
A. Baeck

20. The Jackdaw and Peacocks
“47.De monedula et pavonibus”
❦

21. Outer beauty is pleasing, if inner beauty
is present.
The fact is that if outer or inner beauty
has to be lacking, it is better that you
lack outer beauty rather than inner
beauty.
❦
❦
❦
❦

22. It is about the right tasks
not every task in your mobile

23. Design for the needs in mobile
Raise payment Authorise Review
Clerk Manager Client

24. The dog and the wolf
“97.De cane et lupo”
❦

25. ❦
❦
❦
❦
“Good-bye to you, Master Dog.
Better starve Free than be a Fat slave.”

26. Petar Ceklichttps://www.flickr.com/photos/ceklic_petar/
Don’t leave your mobile approach
to the end and risk fragmentation

27. Mobile is integral in you
design strategy

28. To recap

29. ❦
But don’t leave mobile to the end
It’s about the right tasks
Understand your users & context
Mobile is part of a bigger story

30. You can make a different
read out of these fables

31. Museo del Prado ©https://content2.cdnprado.net/imagenes/Documentos/imgsem/01/014e/014e0cb2-128c-42d7-a380-df7527e734ce/43f2a60e-1657-49c7-856a-77a3b1d83090.jpg
I just took some of those fables and
framed them to fit my own
message.
Just like Aesop used to do…

32. THANK YOU
A few of Aesop’s
some notes about Mobile UX design
David Dominguez
@DominguezUX
Mobile UX London
November 2016