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Research Ethics in Applied Marketing Research

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Kelly Page
Kelly Page

Slides for a lecture delivered by Dr. Kelly Page about Research Ethics in Applied Marketing Research

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Research Ethics Week 7 (1) Dr. Kelly Page Cardiff Business School E: pagekl@cardiff.ac.uk T: @drkellypage T: @caseinsights FB: kelly@caseinsights.com
Marketing Research Ethics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ethics - Suppliers Should not: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ethics - Clients Should Not: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ethics - Field Service Should Not: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Participants Rights ,[object Object],[object Object],[object Object],[object Object],[object Object]
What do Clients Want? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Top 10 List:
Lecture Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The content of this work is of shared interest between the author, Kelly Page and other parties who have contributed and/or provided support for the generation of the content detailed within. This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 2.0 UK: England & Wales. http://creativecommons.org/ Kelly Page (cc)

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Research Ethics in Applied Marketing Research

  • 1. Research Ethics Week 7 (1) Dr. Kelly Page Cardiff Business School E: pagekl@cardiff.ac.uk T: @drkellypage T: @caseinsights FB: kelly@caseinsights.com
  • 2.
  • 3.
  • 4.
  • 5.
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  • 7.
  • 8.
  • 9. The content of this work is of shared interest between the author, Kelly Page and other parties who have contributed and/or provided support for the generation of the content detailed within. This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 2.0 UK: England & Wales. http://creativecommons.org/ Kelly Page (cc)