This is a presentation over the social media strategies Handlebar Helmet can utilize to become a stronger brand and business.

1. Findings Presentation
Client: Judith Meyer
By: Dylan Jackson

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Judith’s son was seriously injured by a bike handlebar, so
she created the Handlebar Helmet.
This small piece of plastic might be the difference and
keep another child and family from having to experience
the physical, emotional, and financial impact of an
abdominal accident resulting in hospitalization.

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Nothing is in place social media wise.
The company does not have a
Facebook, Twitter, or Pinterest.
The company is in the process of designing
and launching a website.

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Both of these are very interactive with
customers and social media users.
I really like how their use of hashtags
integrates both the customer and product.
Creates a cool factor while being safe.
I like how these company try to have
something new posted each day.

7. 
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25% Pinterest

16% Instagram
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Internet users who use
social media
72% Facebook
15% Twitter
*Main target will be
female audience*

8. 
Facebook
◦ Users that are 30-49
years old use Facebook
73% of the time. This is
the exact audience that
you’re looking for.
◦ To be successful with
Facebook, your
information has to be
relevant and interactive.
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Twitter
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Pinterest
◦ Do not be completely all
about your product when
you are creating boards.
Just become a place to
learn about unique
bicycle products and
safety additions.
◦ This allows you to create
more of a community
type place.
◦ Keep your tweets to a brief message.
◦ This makes it easier for the consumer to read and soak
up what you are saying in a meaningful way.
◦ Always use pictures when you can.
◦ Try to use 1 – 2 hashtags when possible.

11. 
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Launched December 2nd, 2013.
Went from 2 likes to 533 on Facebook.
Went from 0 follows on Twitter to 16.
Interview video with Judith is up to 82 views.
Pinterest is still in progress of being
implemented.

12. 
Handlebar Helmet
◦ www.handlebarhelmet.com
◦ https://twitter.com/handlebarhelmet
◦ https://www.facebook.com/handlebarhelmet
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Media Bistro Infographic
◦ http://www.mediabistro.com/alltwitter/socialmedia-user-demographics_b38095
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Raskullz
◦ http://raskullz.com/
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Nutcase
◦ http://nutcasehelmets.com/