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MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR




CHAPTER 1: STATE BANK OF BIKANER AND JAIPUR




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MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR


                             State Bank of Bikaner and Jaipur


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MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR




state of Rajasthan, India. Its branch network out of Rajasthan ...
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  1. 1. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR CHAPTER 1: STATE BANK OF BIKANER AND JAIPUR 1.1 Introduction 1.2 Vision 1.3 Mission 1
  2. 2. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR State Bank of Bikaner and Jaipur 1.1 INTRODUCTION: The genesis of State Bank of Bikaner and Jaipur dates back to the year 1943-44, when the Bank of Jaipur Ltd. and the Bank of Bikaner Ltd. came into existence. In 1960, both banks were incorporated as subsidiaries of State Bank of India and on January 1, 1963, both banks were merged into one entity viz. State Bank of Bikaner and Jaipur. The constitution, capital, management and other matters pertaining to the Bank are governed by the provisions of SBI Act, 1959. 75% of the shares of SBBJ are held by SBI and the remaining by institutions and general public. The Bank took over the business of the Govind Bank Pvt. Ltd, Mathura on 25th April, 1966. SBBJ went public in the year 1997-98 with an issue of 12.21 lakh shares of Rs.100 each at a premium of Rs.440/-. SBBJ is the only public sector bank with headquarter in Rajasthan. At the time of incorporation, the Bank had a business of Rs.45 crore, net profit of Rs.7.5 lakh and a network of 124 branches (96 in Rajasthan). By March 2011 the business of the Bank increased to Rs.95,596 crore, net profit stood at Rs.550.88 crore and the number of branches increased to 902 (744 in Rajasthan). SBBJ had sponsored three Regional Rural Banks viz. Marwar Gramin Bank (set up in 1976), Sriganganagar Kshetriya Gramin Bank (1984) and Bikaner Kshetriya Gramin bank (1985). These have since been merged into single RRB viz. MGB Gramin Bank in June 2006. The Bank shoulders Lead Bank responsibility in 9 districts of the State. SBBJ is an associate bank of State Bank of India. Currently, SBBJ has over 848 branches, mostly located in the 2
  3. 3. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR state of Rajasthan, India. Its branch network out of Rajasthan covers all the major business centres of India. In 1997, the Bank entered in the capital market with an Initial Public Offering of 13,60,000 shares at a premium of Rs 440 per share. 1.2 VISION: “To be a state-of-the-art, customer-centric, values driven and professionally managed banking organisation; committed to the highest standards of good corporate governance practices; perpetual enhancement of the wealth of the shareholders and welfare of all stakeholders and the society”. 1.3 MISSION: “To provide one stop solutions to all the banking needs of customers through a highly motivated, professional and efficient human resources pool with quality of service, customer care and customers’ business in focus by efficient use of Information Technology in a cost effective manner; meeting the expectations of all stakeholders through transparent, true and fair disclosures and responsive management principles in all the activities; to strive to fulfil corporate social responsibility with special emphasis on financial inclusion throughout the State of Rajasthan and aiming to provide the best banking services to one and all”. 3
  4. 4. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR CHAPTER 2: PRODUCTS OFFERED 2.1 Personal Banking 2.2 NRI Banking 2.3 Government Business 2.4 Corporate Banking 2.5 International Banking 2.6 Agriculture Products 2.7 Zero Balance Current a/c 2.8 Other Services 4
  5. 5. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR PRODUCTS OFFERED They provide a lot of different types of products to all segments of society. The products are bifurcated as follows: PERSONAL NRI GOVT. CORPORATE OTHER BANKING SERVICES BUSINESS BANKING SERVICES INTERNATIONAL AGRICULTURE ZERO BALANCE BANKING PRODUCTS CURRENT A/C 2.1 PERSONAL SERVICES The different products offered under personal banking are as follows: PERSONAL BANKING DEPOSITS ADVANCES SAFE DEPOSIT LOCKERS  Deposits: State Bank of Bikaner & Jaipur offers various deposit plans that you can choose from depending on the nature of deposit, term period, unique saving and withdrawal features. Apart from competitive interest rates and convenient withdrawal options, our deposit plans offer other features such as overdraft facility, outstation cheque collections, safe deposit 5
  6. 6. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR lockers, ATM's etc. Savings and Current deposits are ideal for individuals who wish to take advantage of multiple benefits within the same plan and even be eligible to opt for overdrafts. Depending on the nature of the account and the governing terms and conditions, SBBJ offers you under Savings Accounts, a choice between Savings Bank a/c or No frill Saral Bachat Khata A/c. SBBJ also offers SBBJ Flexi Deposit scheme, where funds in your savings bank account earn term deposit interest subject to terms and conditions. 1. Savings Bank Account Key Benefits Simplest deposit option available to the depositor. Easy to operate and terms and conditions are simple to understand. No hidden costs. Low minimum balance requirement. Option to withdraw money through withdrawal slips, cheque or ATM. An ideal option to cultivate the habit of banking and saving amongst the younger generation. Students above 10 years can open accounts in their own names. Easy withdrawal of cash under single window concept. Provision for nomination. ATM cum debit card facility available 25 cheque leaves free per annum Facility for standing instructions 6
  7. 7. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR Cheques drawn on other SBBJ branches can be credited immediately (subject to charges). Outstation cheques of other Banks (up to Rs. 20000/-) can be credited immediately (subject to charges). Money can be deposited freely in the account; there are no minimum or maximum deposit periods for this offering. Minimum withdrawal amount Rs. 50/-; no maximum withdrawal ceiling subject to balance in account. Minimum balance to be maintained (with or without cheque book facility) Amount (In Rural Branches Non-rural branches Rs.) With Cheque Without With Cheque Without Book Cheque Book Book Cheque Book Individual 500 250 1000 500 Others 500 250 1000 500 Pensioner 250 125 500 250 Documents required: Passport size photograph Proof of residence Proof of identity An introduction as per Bank's norms where ever is required PAN card or IT Declaration (Form 60/61) Documents such as passport, driving license, PAN card, election i-card, defence i- card, etc accepted as proof of identity / residence. 7
  8. 8. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR 2. Silver Savings Account: Eligibility Minimum Average Quarterly balance Rs. 5000/- Type of account Single/ Joint Accidental Insurance Free Accidental insurance for Rs. 1.00 lac. for first year. ATM cum Debit Card Free- Domestic Card. Annual maintenance charges – Nil Cheque Book 25 leaves free in a year, Multicity Cheque Available Book Internet Banking Free Utility bill payment Free through ATM Free accidental insurance of Rs. 1.00 lac for first account Others holder in case of joint account for first year. 3. Suraksha Savings Bank Account: Minimum Balance Quarterly average balance of Rs. 50000/- SBBJ National Medikavach policy for minimum assured amount of Rs. 1 lac SBI Life Group Swadhan – for minimum 3 lacs (If the Add on Features (At depositor is not eligible for any of the aforesaid policies, same depositors cost and is may be obtained in the name of any family member i.e. spouse, compulsory) father, mother, son, daughter-in-law, daughter, son-in-law, brother, sister and their spouses.) ATM cum Debit Card Free Domestic Card : No annual maintenance charge Internet Banking Free : Unlimited Cheque Book 50 leaves free in a year Multicity Cheque Book 20 leaves free in a year Utility Bill Payments Free of cost – as per the present scheme. through internet 8
  9. 9. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR 50% concession on locker hiring charges for the first year on Discount in locker small sized locker in the name of the depositor or his/her spouse hiring (or in joint name with any family member) – Subject to availability at the branch. Concession in other No service charges Service charges for non-maintenance of minimum quarterly Rs.100/- per quarter only. average balance of Rs.50,000/- 4. Saral Bachat Khata: This is to facilitate low-income group customers, SBBJ offers No Frill account, Saral Bachat Khata where minimum balance requirement is Nil. The account can be opened on the basis of introduction from an existing customer of the Bank with minimum initial deposit of Rs. 5/-. Photo of the customer will be required. Money can be deposited freely in the account; there are no minimum or maximum deposit periods for this offering. Minimum withdrawal amount Rs. 50/- A maximum of 5 withdrawals per month are permitted in the account. 5. Term Deposit Scheme Features: Minimum deposit can be Rs. 1000/-. Deposits can be accepted for upto 10-year period. Interest is payable at quarterly intervals. Option to withdraw interest at monthly (discounted)/ quarterly intervals. Suitable to meet monthly expenditure 9
  10. 10. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR TDS is deductible as per rules. Pre mature withdrawal facility available. Alternatively avail loan on deposit. 6. Special Term Deposit Scheme Features: Minimum deposit can be Rs. 1000/- and thereafter in multiple of Rs.100/-. Deposits accepted for periods ranging 6 months (in multiples of 3 months) to 10 years. Option to open accounts in joint names, firms, companies, etc. Interest compounded on quarterly rests. TDS is deductible as per rules. Pre mature withdrawal facility available. Alternatively avail loan on deposit. 7. Recurring Deposit Scheme Features Suitable for salaried, small business people and children. Deposits accepted monthly with a minimum of Rs.100/- and multiples of Rs.10/- thereafter. Interest compounded on quarterly rests. No TDS is deducted Pre mature withdrawal facility available. Alternatively avail loan on deposit. 8. Special Scheme For Senior Citizens For Senior Citizens over 60 years of age, differential rate of interest, 0.50% higher than the rates on term deposit plan. 10
  11. 11. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR The special rate of interest will also be payable on joint deposit of Senior Citizens with persons below the age of 60 years, if the first name is of a senior citizen. At the time of opening of a new deposit account of a senior citizen, the bank will satisfy about the age through verification of any of the following documents Secondary School Leaving Certificate indicating date of birth. LIC policy, Voters Identity Card, Pension Payment Order, Passport Any other document acceptable to the bank. Type & Period of Deposit Minimum amount Rs.10, 000/- Flexibility in period of deposit from 1 year to 10 years An extra 0.50% interest vis-à-vis others 9. Capital Gain Scheme 1988 You can defer payment of Income Tax on Long Term Capital gains for the time being and invest in the future capital at the appropriate time but within 2 or 3 years, while earning interest on the amount. Capital gains tax can be saved fully, if the amount is invested in designated immovable properties. You can open your Capital Gains deposit accounts under the Capital Gains Account Scheme 1988. Eligible Resident Individuals, Body of individuals Applicants Non- individuals like Hindu Undivided family (HUF), sole proprietorship firms; partnership firms companies, Association of persons etc Non -resident Indians Not Ordinary Resident 11
  12. 12. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR assesses. Artificial judicial persons who have capital gains, taxable in India. Minimum Rs. 5000 in case of Term Deposits and Amount Rs. 1000 in case of Saving Banks a/c Period of Deposit Not exceeding 2/3 years from the date of transfer of original asset as given below- 2 years - if capital gains is U/s 54B, 54 F. 54 G 3 Years - if capital gains is U/s 54, 54 D Interest Rate As applicable to normal Savings and Term Deposits for respective maturities. Coverage The Capital Gains Deposit Scheme is operative at all branches except rural branches. Premature Premature payment of Term Deposit is permitted only after Payment production of specific authority letter/ certificate from the Income Tax Officer having jurisdiction and on the terms mentioned in the letter of authority Loan facility No loan facility against this deposit is available This term deposit can neither be accepted as margin money for non-fund based nor as collateral to any type of fund-based facilities. Accounting Depositor can open accounts under the scheme after filling the Procedure prescribed application - cum specimen signature form. 10. SBBJ Tax Saver Term Deposit Scheme An individual (singly or jointly) or Karta of an HUF can invest upto Rs.1.00 lac in a financial year in such deposit product, which will qualify for deduction from income tax for calculation of tax under Section 80-C of Income Tax Act 1961. 12
  13. 13. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR Eligible Individuals (singly / jointly) Depositors Karta in HUF. Period of Deposit Only for 60 months Type of Deposit Term Deposit/Special Term Deposit. Accounts Singly or jointly (provided that in case of joint holder type Mode of deposit, the deduction from income under section 80C of the act +Operation shall be available only to the first holder of the deposit). Rate of Interest As applicable to time deposits for five years. Premature Not Permitted . withdrawal Availability of Not Available. Loan / OD A/c opening Extant procedure for regular deposits. The customer has to procedure compulsorily provide PAN number. Nomination Available. facility 11. SBBJ Flexi Deposit Scheme: Individuals including minors aged 10 years and above and NRIs, in single or joint names can open SBBJ Flexi Deposit account. To avail the benefit under this scheme, you need to have a Savings Bank a/c (either a new or existing) with a minimum balance of Rs. 5,000/- You can decide the threshold amount (Rs. 5,000/- or more), which will be maintained in your account. After maintaining the threshold amount, the fixed deposits would be created for a minimum amount of Rs. 5000/- and thereafter in multiples of Rs. 1000/- for SB account. This auto-sweep facility would be operative on daily basis on the balance available in the account at the commencement of business. 13
  14. 14. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR You can opt for any-one maturity for the TDRs/STDRs (6 to 60 months in round month) or else the deposits will be opened for 6 months. You can draw on the deposits by merely issuing a cheque on the Savings account or through ATM. Premature withdrawals (sweep out) of fixed deposits for payment of cheques / drawal from ATMs would be subject to the Bank's rules for premature withdrawals of term deposits. In the absence of any such specific instructions, the system would break the latest fixed deposit (in multiples of Rs. 1,000/ 5,000) by an amount adequate for payment of the cheque. 12. SBBJ Delight In order to strengthen the value of our relationship with existing high net worth individuals and also to attract such new customers, we offer concessions / value added services for customer delight at our branches where 'P' Division is in existence. Eligible Customers: (a) Depositors having deposit of Rs.5 lacs and more. (b) Home Loan borrowers having limits of Rs.10 lacs and more and having deposit of Rs.2 lacs and more. (c) Car Loan borrowers having limits of Rs.5 lacs and more and having deposit of Rs.2 lacs and more. Customers in case of (a) and (c) should be more than 6 months old 14
  15. 15. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR Concessions / benefits Free remittances (bankers cheque/drafts/TT) with a ceiling of Rs.25, 000/- per instance and three times per month. Free collection of cheques with a ceiling of Rs.25, 000/- per instance and three times per months. Immediate credit of cheques within an overall limit of Rs.50, 000/- outstanding at a time. Waiver of processing charges on fresh 'P' segment loans. Priority allotment of lockers. Demat account facility with 50% concession of normal annual charges, at branches where DP services are available. 13. SBBJ Gold Savings Bank Account Eligibility Individuals Minimum Age for 10 years and above opening of account Can be opened either in single name or jointly with parent / Type of Account guardian KYC compliance Fully KYC Minimum balance Requirement(Average Rs.10000/- Quarterly) Minimum amount of Rs.10000/- initial deposit (a)No limit if not a minor Maximum balance in (b) Fully KYC compliant A/c - Maximum balance Rs.2.00 the account lacs (For minor) Mode of Operation As per instructions 15
  16. 16. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR Nomination facility Available and is essential. Pass Book Pass Book will be issued. As applicable to cheque operated Savings Bank Accounts Payment of interest for the area where the account is maintained Charges for non- Rs. 500/- per quarter. System will recover charges as per maintenance of normal savings Bank Account. Branches should recover the minimum balance difference manually. Whether ATM card Yes facility available Charges for ATM Card At the time of issue Nil Annual renewal Nil Charge Facility of instant credit of outstation Available instruments Minimum withdrawal Rs. 50/- at branch (as applicable to normal a/c’s) limit Rs. 100/- from ATM (as applicable to normal a/c’s) Maximum No Limit at branch. withdrawal limits Rs. 25,000/- at ATM (Amount per day) Maximum No. of free withdrawals other 30 per half year (as applicable to normal a/c’s) Branches than ATM and should recover charges manually beyond 30 transactions Internet Banking Whether Cheque Yes, 50 leaves per annum free of cost. Extra leaves Rs.3 Book facility per leaf. Branches should recover charges manually beyond permitted 50 cheque leaves. 20 leaves free in a year. Branches should recover charges Multicity cheques manually beyond 20 cheque leaves Multicity transactions Free up to 25000/-per cheque. Above Rs. 25000/-Rs.25/- charges per cheque. Branches should recover charges manually 16
  17. 17. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR above Rs. 25000/- Service charges on Rs. 25/- if account closed within 12 months of opening closure of account Standing Instructions Permitted Overdraft facility Not permitted Internet Banking Permitted facility Applicability At all centres Free accidental insurance of Rs. 1 lac for first year of Value Added Feature depositor (in case of joint accounts only for the First named depositor). Claim Procedure will be advised in due course. 14. SBBJ Diamond Savings Bank Account Eligibility Individuals Minimum Age for 10 years and above opening of account Can be opened either in single name or jointly with parent / Type of Account guardian KYC compliance Fully KYC Minimum balance Requirement(Average Rs.50000/- Quarterly) Minimum amount of Rs.50000/- initial deposit (a)No limit if not a minor Maximum balance in (b) Fully KYC compliant A/c - Maximum balance Rs.2.00 the account lacs (For minor) Mode of Operation As per instructions Nomination facility Available and is essential. Pass Book Pass Book will be issued. As applicable to cheque operated Savings Bank Accounts Payment of interest for the area where the account is maintained 17
  18. 18. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR Charges for non- Rs. 600/- per quarter. System will recover charges as per maintenance of normal savings Bank Account. Branches should recover the minimum balance difference manually. Whether ATM card Yes facility available Charges for ATM Card At the time of issue Nil Annual renewal Nil Charge Facility of instant credit of outstation Available instruments Minimum withdrawal Rs. 50/- at branch (as applicable to normal a/c's) limit Rs. 100/- from ATM (as applicable to normal a/c's) Maximum No Limit at branch. withdrawal limits Rs. 25,000/- at ATM (Amount per day) Maximum No. of free withdrawals other Unlimited than ATM and Internet Banking Whether Cheque Book facility Free Unlimited permitted Multicity cheques Free unlimited Multicity transactions Fully waived charges Service charges on Rs. 25/- if account closed within 12 months of opening closure of account Standing Instructions Permitted Overdraft facility Not permitted 18
  19. 19. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR Internet Banking Permitted facility Applicability At all centres Free accidental insurance of Rs. 5 lac for first year of Value Added Feature depositor (in case of joint accounts only for the First named depositor).Claim Procedure will be advised in due course.  Advances: State Bank of Bikaner and Jaipur has designed a variety of schemes under Personal Finance to satisfy/suit your varying needs. Advantage: Complete transparency in operations Interest rates are levied on a daily reducing balance method Lowest processing charges  SBBJ Home Loans: Advantage: High Eligibility for Businessmen Doorstep Service Attractive Interest Rates Simplified Documentation Quicker Turnaround time  SBBJ- Personal Loan: Our Personal Loans help to make a difference in your life. No matter what financial needs are - unexpected expenses, school fees, wedding in the family, home improvement or that long 19
  20. 20. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR awaited vacation? Whatever the occasion, our Personal Loans can help. Even pensioners can enjoy this scheme. SBBJ Personal Loan Purpose General purpose loan for various expenses Permanent employees of Central / State Govt., Quasi Govt., reputed PSUs, profit making public limited companies, reputed institutions and MNC’s corporates enjoying credit facilities from our Bank having credit rating of Eligibility SBBJ-1 & SBBJ-2 and reputed institutions with minimum of 2 years service drawing salary through account maintained with our bank. Minimum Net Monthly Income 9000/- pm 18 times of Net Monthly Income Min. 50,000/- Maximum 10.00 lac subject to: Income slab Maximum Loan amount NMI of upto 20, 000/- 2.50 lac Loan Amount NMI above 20000/- and upto 35, 000 /- 6.00 lac NMI above 35000/- and upto 50, 000 /- 8.50 lac NMI above 50000/-. 10.00 lac Pensioners- 1.50 lacs Margin NIL EMI Upto 60 months subject to repayment of loan upto maximum of Repayment superannuating age NIL Security Check off facility / Post Dated Cheques Processing Fee 1.00% of loan amount 20
  21. 21. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR  SBBJ CAR LOAN: Name of the scheme SBBJ Car Loan Purchase of new/old car/jeep, MUV/SUV (old upto 5 years) Purpose Reimbursement of car purchased from own sources within 2 years Permanent employees, self employed, professionals, businessmen, traders agriculturists Net Annual Income 2, 50,000/- and above. Eligibility Income of spouse / father / mother/ brother / sister (any one) can be clubbed, who will join as co-borrower. NMI should be at least 2 times of EMI. 30 times of Net Monthly Income or 2.5 times Net Annual Income. Loan Amount No maximum ceiling for new cars 15 lacs for old vehicles. Margin 15% on road cost. EMI 36-84 months Repayment Repayment to be completed by the time the borrower reaches 70 years Hypothecation of vehicle purchased Security Hyp. Charge noting with RTO PDCs for EMI 0.60% of the loan amount with minimum 500 and maximum Processing Fee 10000  Housing Loan for Raj. Govt. Employees: Name of the Housing Loan for Raj. Govt. Employees scheme Purchase of plot/house/flat, construction, extension, renovation and Purpose refurbishing Regular employees of State Govt. having minimum service of 2 years and Eligibility upto the age of 55 years Loan Amount 60 times of gross monthly income subject to total deduction including 21
  22. 22. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR proposed EMI is restricted to 60% (voluntary saving excluded). Income of spouse cannot be clubbed. 15% Margin 20% for the plot. Rate of As applicable from time to time. interest Repayment Maximum 20 years or upto the remaining length of service Mortgage/Eq. mortgage of the property proposed to be Security purchased/constructed/improved Processing NIL Fee  Loan for Earnest Money: Name of the Loan for Earnest Money scheme For booking of residential plot/built of house sold by Govt. agencies and Purpose projects approved by the Bank. Eligibility Individuals above 21 years with a steady source of income 90% of application money or 15 times NMI. Incomes of all the applicants may be taken into account if application is in joint names or Loan Amount 10% of the value of the house/ plot/ flat or 5.00 lacs Which ever is lower Care should be taken to finance only genuine applicants (individuals only) should be financed and not the speculative buyers Margin Minimum 10%. On receipt of refund Repayment Lump sum repayment on availing of housing loan but period is not more than 12 months Security Third party guarantee or any other tangible security Sanctioning 22
  23. 23. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR authority may waive the third party guarantee in case the applicant is dealing with our Bank for the last 5 years and eligible for the housing loan. Processing Fee 0.60% of the loan amount Minimum 110/-  Safety Lockers: Our Bank has adopted the various guidelines issued by Reserve Bank of India in connection with allotment of Safe Deposit Lockers and Safe Custody articles facility and allowing access to the nominees / survivors / legal representatives in the event of the death of the Locker Hirer/s and Depositor/s of Safe Custody articles. 1. The lockers will be allotted on availability to the customers only at the branches having locker cabinet a register is maintained by the branches. 2. At the time of hiring the locker, bank will obtain a Fixed Deposit under bank's lien which would cover 3 years rent and the charges for breaking open the locker in case of an eventuality. 3. The hirer of the locker will be provided the copy of the locker agreement by the bank. 4. Loss of key should be immediately informed to the Branch. 5. With standing instruction, the rent may be paid from the deposit account of the hirer on due date. 6. Where the lockers have remained un-operated for more than three years the bank may ask the Renter/Lessee to either operate the locker/give valid reason for not operating the same or surrender the locker even though the rent is paid regularly or the bank itself can give a notice to the renter that they will be opening the locker. 23
  24. 24. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR Benefits of nomination: The Bank has the facility of nomination in case of Safe Deposit Locker also. In the event of the death of one of the joint holders of locker/ safe custody, the right to the contents of the locker or the articles under safe custody does not automatically devolve on the surviving joint holder, unless there is a nomination. The customers are, therefore, advised to make nomination / open joint accounts under survivorship clause in their own interest. 2.2 NRI SERVICES: Highest returns on your Deposits Repatriation of Funds Interest income exempt from Indian Income Tax Rules (As permitted under extant Income Tax Act.) Loan Facility Internet Banking ATM Card Mobile Banking Who is a Non-Resident Indian [NRI]? A Non Resident Indian (NRI) as per FEMA 1999 is an Indian citizen outside India for the purpose of employment, carrying on business or vocation in circumstances as would indicate his intention to stay outside India for an indefinite period. An individual will also be considered NRI if his stay in India is less than 182 days during the preceding financial year. Types of Deposit Accounts We have bouquet of accounts to suit all your requirements: 24
  25. 25. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR NRE Savings Bank Rupee Account. Current Account NRE Term Deposit (Deposits in Indian Rupee) Foreign Currency Non-Resident Deposit Account (FCNR-B Account) (Deposits in 6 Permitted Foreign Currencies) Non Resident (Ordinary) Account (Deposits in Indian Rupee) [For crediting income In India] Resident Foreign Currency Account (RFC Account)  NRE Savings Bank Rupee Accounts / Rupee Current Account Can be opened only by any Non-Resident Indians (NRIs) Can be opened jointly only with another NRI/Joint account with resident close relative may be opened on Former or Survivor basis. ATM-cum-Debit Card can be issued. If you wish, International ATM-cum-Debit Card can also be issued Internet banking facility available. Through our SBBJ Online Banking facility transact at your convenience, saving time and cost You can view and then transact on your account(s) online Can be opened with Low Minimum balance of Rs.500/- (Rs. 1000/- in case of Cheque operated account) Nomination facility is available (nominee can be a resident Indian also) You can also withdraw cash from Maestro endorsed ATMs of other banks (5 transaction in a month -FREE) under bilateral sharing. As and when you desire to transfer your account to any other branch, it can be transferred without any charge 25
  26. 26. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR Your deposits under the scheme are exempt from Income Tax and Wealth Tax as per extant tax rules Permissible Credits: Remittances from abroad (SWIFT, Telegraphic transfers) Personal cheque drawn on your account(s) abroad. Proceeds of Foreign Currency Notes/ Travellers cheques tendered by you in person during your visits to India. Amounts in excess of $ 5000 (or equivalent) in currency or $ 10,000/- (or equivalent) in Travellers cheques should be accompanied by a Currency Declaration Form. Drafts issued by Bank/Exchange Cos. abroad Transfer from another NRE /FCNR account Interest/dividend/maturity proceeds of investments made in India on repatriable basis. Any other credit as permitted by the RBI Permissible Debits: Remittances outside India Local Disbursements Transfer to the NRE / FCNR accounts of the account holder or any other person eligible to maintain such account Investment in shares/ securities / commercial paper of an Indian company or for purchase of immovable property in India subject to such purchase / investment is permitted under relevant FEMA-99 provisions Any other debit as permitted by the RBI 26
  27. 27. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR  NRE Term Deposits: Rupee deposits of fixed tenure: Minimum period 1 year Maximum period 10 years Interest can be drawn quarterly on Term Deposit Receipts (TDRs) Or compounded quarterly on Special Term Deposits (STDRs) In exigencies you can get premature withdrawal of the deposited amount. Interest payable will be, applicable rate for period deposit has been with the bank less 1%. No interest is payable for deposits of less than 12 months You can repatriate Balance laying in the account without any RBI approval You can nominate resident / Non-resident Indian as a nominee in the account Recurring Deposits: Under NRE term deposits, recurring Deposits account can be opened. Under the scheme you can deposit a fixed sum on monthly basis, on maturity a corpus will be available to you to meet your requirements. Your deposits under the scheme are exempt from Income Tax and Wealth Tax as per extant tax rules. You can give 'Power of Attorney' to operate this account as permitted under extant FEMA-1999 rules. Rupee loans can be taken in India against the security of the deposit by the depositor(s) and to third parties  Foreign Currency Non-Resident Deposit Accounts (FCNR-B Account): For our NRI Customers, who desire to put their deposits in foreign currency, we have FCNR-B deposit scheme. Under the scheme, you can maintain deposit in following currencies for a fixed time period ranging from minimum 1 year to 5 years, as per 27
  28. 28. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR your convenience. Apart from earning attractive interest on your deposit, your deposits are insulated from exchange rate fluctuations. a)US Dollar b)British Pound Sterling c)Euro Canadian Dollar c)Australian Dollar d)Japanese Yen FCNR accounts can be opened only by an NRI. Account can be opened jointly with another NRI / Joint account with resident close relative may be opened on Former or Survivor basis. You can nominate resident / Non-resident Indian as a nominee in the account. In exigencies you can get premature withdrawal of the deposited amount. Interest payable will be, applicable rate for period deposit has been with the bank less 1%. No interest is payable for deposits of less than 12 months. You can repatriate Balance laying in the account without any RBI approval. You have the liberty to convert your deposits into Indian Rupee. Rupee loans can be taken in India against the security of the deposit by the depositor(s) himself and third parties. Foreign currency loans can be availed by the NRI depositor(s) (Self) against the security of FCNR deposits. Your deposits under the scheme are exempt from Income Tax and Wealth Tax as per extant tax rules. You can give 'Power of Attorney' to operate this account as permitted under extant FEMA-1999 rules. 28
  29. 29. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR On your return to India for permanent settlement, deposits can be converted as 'Resident Foreign Currency Account' (RFC account).  Non Resident (Ordinary Accounts): You can open joint account with other non residents or residents. You can have Savings Bank, Current, Fixed Deposits, and Recurring Deposits Accounts. You can place your deposits for any maturity from 15 days to 10 years. Balance laying in the account can be withdrawn for making local payments in Rupees. Investment in shares/securities/ immovable properties on non repatriation basis with general or specific permission from the RBI. You can repatriate balance in the account for any bonafide purpose up to a maximum of US$ one million per financial year, subject to payment of taxes, duly certified by a Chartered Accountant. Rupee loans can be taken in India against the security of the deposit by the depositor(s) himself and third parties Your current income in India can be credited to NRO accounts. We accept 'Nomination' in the account. 2.3 INTERNATIONAL BANKING: State Bank of Bikaner & Jaipur offers International Banking Services to Resident / Non- Resident Indians customers, Foreign Entities and Banks. Services offered by us include export finance by way of pre-shipme+nt and post-shipment credit both in Indian Rupee and in foreign currency, financing of import, other consultancy services to exporters and importers and services to resident customers, overseas tourists and travelers by way of 29
  30. 30. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR remittance facility, encashment and sale of foreign currency notes and travellers' cheques, collection of cheques / drafts, other instruments. Our Forex Network: o Provide competitive exchange rate to the exporters/importers. o Provide advisory services to exporters/importers for hedging their foreign exchange risk. o Deal in all major currencies with facilities to handle transactions in all time zones. o Maintain 20 Nostro accounts in all major currencies and o BKE arrangement with more than 1200 foreign bank branches spread all over the world to cater to the needs of exporters/importers, corporate, non-corporate of all sectors and individual customers. o Apart from our presence at all major commercial centres / cities, to serve exporters, importers and individuals we have large network of 'B' and 'C' category authorized branches even in small remote places. o Our all 'B' category branches are connected with SWIFT terminals for fast communication and money transfer in all time zones. o Specilised Trade Finance Central Processing Cells (TFCPC) at prominent centres for speedy processing of import / export transactions.  Trade Finance We at SBBJ understand that your much stake is involved in Export Import business. We offer trusted financial solution to all your complex trade finance related fund needs (both in Indian Rupee and foreign currencies). (i) Pre-shipment Export Credit 30
  31. 31. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR (ii) Post-shipment Export Credit (iii) Services of Guarantee (iv) Other Services (v) Documentary Credit (vi) Prompt Remittances (vii) SBBJ Expo Gold Card Scheme 2.4 CORPORATE BANKING:  Regular Current Account: Features and Benefits: Minimum average quarterly balance criteria is as under: Area Minimum Average Quarterly balance Penalty on default of QAB Rural 2500.00 CD (Personal) 750 /- per quarter Non-Rural 5000.00 CD (Non Personal) 1350 /- per quarter  Deposit your local cheques in one branch of a city and have it credited to your account at a branch in another city or make payments across SBBJ Bank locations using Core Power facility at a nominal rate.  Free collection thorough NEFT / RTGS / ECS. Payment through NEFT / RTGS / ECS at a nominate rate. Cheques payable at par at all RBI's Speed Clearing Centres in all over the Country. 31
  32. 32. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR  Diamond Current Account Features and Benefits: Minimum average quarterly balance (QAB) of 1,00,000/-. Free Cheque leaves 500. (Including Multicity Cheques). Free Account to Account (in same title) Fund Transfer within bank. Reduced Demand Draft Issue charges: 0.50 per thousand with a minimum of 25/- and Max. 5000/-. Free Banker's Cheque Free Folio Charges Free Banker's Cheque Instant Credit * (per day) up to 50,000/-. Multicity Cheque Facility - transaction charges - 25/- per cheque up to 5.00 lacs and 50.00 per cheque for amounts above 5.00 lacs. *Instant Credit Facility will be provided only to satisfactorily run accounts, which fulfill under noted conditions:- (a) QAB never goes below the prescribed limit. (b) No cheques are returned unpaid. Penalty for non-maintenance of QAB (per quarter) - Rs. 2000.00  Gold Current Account Features and Benefits: Minimum average quarterly balance (QAB) of 50,000/-. Free Cheque leaves 300. (Including Multicity Cheques). Free Account to Account (in same title) Fund Transfer within bank. 32
  33. 33. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR Reduced Demand Draft Issue charges: 1.00 per thousand with a minimum of 25/- and Max. 5000/-. Free Banker's Cheque Free Folio Charges Instant Credit * (per day) up to 25,000/-. Multicity Cheque Facility - transaction charges - 25/- per cheque up to 5.00 lacs and 50.00 per cheque for amounts above 5.00 lacs. *Instant Credit Facility will be provided only to satisfactorily run accounts, which fulfill under noted conditions:- (a) QAB never goes below the prescribed limit. (b) No cheques are returned unpaid. Penalty for non-maintenance of QAB (per quarter) - 2000.00  Sme power pack current account: Another Value Added Product For Our current account holders of SME and Trade segments on maintaining Features and Benefits: Minimum Quarterly Average Balance (QAB) of 5,00,000.00 Free Cash handling charges Free Drafts. Free TT/STEPS/RTGS Free Multicity Facility - Issue and transaction charges. Free Inter core transaction. Free deposit of cheque at any SBBJ Bank branches. 33
  34. 34. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR Free deposit of clearing cheques at non-home branch drawn on that clearing center for credit of account at home center. Free remittance of funds from Home branch to other CBS branch. Penalty for non-maintenance of QAB (per quarter) - 2000.00  Flexi Deposit - Saving & Current Accounts: Features and Benefits: Minimum balance criteria for Current Account are 10,000/- and Saving Bank Account 1,000.00. The surplus fund over and above threshold limit is auto swept to term deposit / special term deposit account on weekly basis. The tenure of deposit is decided by the depositor at the time of opening of account. In case of necessity, the depositor may withdraw the amount by means of reverse auto sweep (i.e. breaking the deposit - Last in First Out - LIFO) in multiples of 1,000/- to meet the shortfall and to maintain minimum balance. Deposit broken through reverse sweep will be paid interest as per the card rates for such period applicable as at the date of opening of such deposits with penalty as applicable for premature withdrawal. Rate of interest - As applicable for Term Deposit for the tenure the deposit is contracted.  Power Jyoti Current Account For Fee Collection: To Cater The Need of Educational Institutions, Coaching Classes, Tuition Fees Centers, Charitable Organizations etc. which require the generic (standard) fee collection facility, 34
  35. 35. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR we 'POWER JYOTI' current account product at Features and Benefits: Minimum quarterly average balance (QAB) of 1,00,000.00. Different types of fees (up to 10 times) can be collected through a single challan. It has a provision to capture 17 digit alphanumeric number as the reference no. Transaction other than fee collection is not permitted in non-home branches. Corporate Internet banking facility - Free. Chequebook facility not available. The Institution can transfer the required balance through authorization / sweep. Cash handling charges - Waived. Penalty for non-maintenance of QAB (per quarter) - 2000.00  Advances:  Easy Loan For Trade & Services Sector ( Mortgage Loan): Purpose : To provide hassle free finance to the borrowers in trade and services sector who are willing to furnish mortgage of property of adequate value. Nature of facility: Term Loan / Cash Credit Eligibility :  Existing customers  New connections  First generation entrepreneurs as well as promoters of existing units for the pose of setting up new unit. 35
  36. 36. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR The following categories will be covered: a) Retail traders/wholesale traders. b) Professional &Self Employed. Quantum of Loan: Minimum - 100,000 Maximum - 5.00 Crores For Cash Credit- 20% of Turnover/Estimated Sale For Term Loan - 75% of the Cost Value of Asset created Margin: 25% of DLC Value/Market Value/Realisable Value of Mortgage Property whichever is lower Repayment: For Term Loans, maximum repayment period will be 84 months. Security i. Primary: Hypothecation of stocks and receivables. ii. Collateral: Tangible security of minimum of 133 % of loan amount in the form of Equitable Mortgage of land & building. Interest Rates: 3.75% above Base Rate  SBBJ Corporate Car Loan: Purpose: To provide term loan to the firm/ companies, for purchase of passenger cars, jeeps and staff transport vehicles etc. (not for commercial purpose). The loan to be availed in the name of the firm/ company. Nature of facility: Term Loan Quantum of Finance: 36
  37. 37. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR a) 10% of the fund-based limit not exceeding 50.00 Lacs for existing borrowers with our bank/ other banks b) Firms/companies, Having only current account with us, quantum of finance will be restricted to 5 times of lowest average monthly balance in previous twelve months, not exceeding 50 lacs. Margin: Minimum 15% on invoice price. Security i. Primary: Hypothecation of vehicle. ii. Collateral: For all loans: Personal Guarantee of Director/s, partner/s having adequate net worth to cover the loan availed under the scheme. Up-Front Fee: @ 0.60% of the loan amount. Repayment 36 to 60 Monthly instalments and interest as and when applied or 36 to 60 Equated Monthly instalments (EMI), as per request of borrower.  SBBJ Shikshayatn Plus: Purpose a) Construction of new building / repair, renovation of existing building with adequate safe infrastructure. b) Purchase of electronic equipments such as computer/ computer peripherals etc. c) Cost of acquiring software programmes, purchase of costly manuals/books related to training, teaching materials. d) Purchase of Lab equipments. 37
  38. 38. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR e) Purchase of furniture’s/fixtures. f) Other equipments necessary for the teaching / sports / mid-day meals scheme. Eligibility Educational Institution with adequate source of income. (Both Government aided Schools /Schools governed by private management). Quantum of Finance: Minimum Loan Amount 0.50 Lacs. Maximum Loan Amount 25.00 Lacs Margin: 15% of the project cost. Security i. Primary: Hypothecation of charge over the assets acquired out of Bank finance. ii. Collateral: Personal guarantee of the Key Manager/Trustees/ Promoters/any other person/body acceptable to the Bank. Equitable Mortgage of the land and building of the School or of the guarantor. Repayment: 36 to 60 Monthly Installments.  SBBJ Super Shoppe: Purpose a) For purchase of new / old shops /establishment /offices. b) Modernisation / renovation / face lifting of shops c) Expansion /addition / alteration to shops. d) Dealer's showroom. e) Dealer’s showroom under tie-up arrangement with the reputed industries (viz. Bajaj, Maruti, Mahindra/ Hindustan Lever). 38
  39. 39. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR f) Building for Training Centre, Service Centre. g) Repairs Centre/ Garage. h) All furniture / fixtures / electrical fittings and other accessories required for the showroom/offices/shops. Eligibility: Individual/Firms/ Partnership /Franchises. Quantum of Finance: The total loan amount will be maximum 200 lacs, which may include- a) Premise / shop used for service operations / repairing. b) Computer software development and software services. c) Call Centre /back office processing for different purposes. d) However, the list is illustrative and not exhaustive. Interest Rate: As per CRA rating. Security i. Primary Security- Hypothecation / pledge / mortgage / assignment of property purchased out of Bank’s finance. ii. In case of leased property, mortgage / assignment of leased hold property will be obtained, NOC from the lessor be invariably obtained. But in any case repayment period has to be within the lease tenure. In such cases, another collateral security equivalent to 125 % of loan amount should invariably be obtained. Margin: 35% (in respect of purchase of old property margin will be 50%). Up Front Fee:1% on loan amount. DSCR: Minimum DSCR 1.75. Repayment: Repayment of loan will be made between 3 to 7 years, including moratorium period of 6 months. 39
  40. 40. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR  Corporate Loan: Nature of facility: Term Loan Purpose Loans can be considered only for the following specific activities: a)Shoring up the net working capital (NWC) b) Ongoing capital expenditure such as replacement of parts of machineries, upgradation, renovation etc c) Repayment of high cost debts d) Research and Development expenditure e) Acquisition of tools and jigs etc. f) Implementing Voluntary Retirement Scheme in the Company Quantum of Finance: Minimum 25 lacs. Maximum 10 Cr for non-corporate borrowers of C&I (Mfg) & SSI segment. No cap for Corporate Borrowers. Interest Rate Reset of interest once in 2 years to be made applicable to both fixed and floating rate Corporate Loans. Security i. Primary- First charge on assets created from financial assistance. WCTL for shoring up NWC will be secured by extension of first charge on current assets. ii. Collateral- i. First charge on fixed assets on pari passu basis with other term lenders. Where first charge cannot be obtained for valid reasons, a second charge on fixed assets should be obtained. 40
  41. 41. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR ii. Personal Guarantee of Promoters/ Partners/Proprietor. In case of Corporates, pledge of Promoters equity should be examined and obtained wherever possible. Repayment The repayment period not to exceed 3 years. The repayment schedule may be flexible (quarterly/half yearly). Uneven or bullet repayments also be permitted, if the cash accruals so justify. 2.5 AGRICULTURE PRODUCTS Kisan Credit Card Scheme (KCC) Kisan Gold Card Scheme (KGC) Loans for Purchase of Agricultural Implements: Tractor Plus Thresher, Implements etc. Minor/Micro Irrigation Scheme: ■ Loan for new wells /deepening of wells/Bore wells ■ For pump sets diesel/electric/submersible. ■ For conveyance Pipes/Lining of water courses. ■ For sprinkler sets ■ For drip sets ■ For construction of Diggies in Canal areas. ■ Rain water harvesting Schemes for SC/ST farmers 41
  42. 42. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR  Loans for activities allied to Agriculture ■ Dairy Loans ■ Scheme for members of dairy Co-operative societies for purchase of cattle. ■ Loans for Poultry/Sheep/Goat rearing. Loans for Medicinal & Horticulture Plantation Kisan Vahan Yojana Vermi Compost Scheme for Organic Farming For development of storage facilities ■ Construction of farmers/Rural godowns ■ Cold storage For Rural housing – Gramin Awas/ Sahyog Niwas Schemes. Arthias Plus scheme. Loans to Agri Input seeds, fertilizers/Agri. Machinery dealers/Cattle feed and Poultry feed dealers. Others. 2.6 GOVERNMENT BUSINESS: State Bank of Bikaner & Jaipur is the premier Bank in Rajasthan and is looked upon as the Bank wholly patronised by the Government of Rajasthan. As such SBBJ's linkage with Government Business is quite widespread and nearly 318 of its branches offer one or more of the following services to its customers: 1. Receipts and Payments on behalf of Rajasthan State Government 42
  43. 43. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR 2. Collection of taxes for Central Board of Direct Taxes 3. Collection of taxes for Central Board of Excise and Customs 4. Transaction on behalf of Post & Telegraph Department 5. Transaction on behalf of Railway Department. 6. Transaction on behalf of Defence Department. 7. Public Provident Fund Scheme - 1968 8. Senior Citizen Savings Scheme - 2004 9. Pension Payment to Government Employees 2.7 ZERO BALANCE CURRENT A/C For Online (e-Payment) of Rajasthan State VAT and CST now you can open Zero Balance Current Account in any of our Branches. No Minimum Balance Fee will be charged on Zero Balance Current Accounts. You will also get the following Online Payment facilities through our Internet Banking: • Direct and Indirect Taxes e.g. Income Tax, Central Excise, Service Tax, etc. • Fund Transfer facility and Third Party Transfer facility • Inter-Bank Transfer through SBGRPT, RTGS and NEFT • Maharashtra State VAT and CST • All other Online Payment facilities available for general Customers Other Features of the Facility: • As the facility is to encourage epayments, no Cheque Book will be issued in Zero Balance Current Accounts. • Amount can be deposited through Cheque, Cash or Online Fund Transfer in Zero Balance Current Accounts. • Option for the Account holder to convert Zero Balance A/c in Normal A/c at any time. 43
  44. 44. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR • Other Terms and Conditions at par with Normal Accounts. 2.8 OTHER SERVICES: DEMAT: We have launched depository participant services with National Securities Depository Ltd., (NSDL). You can now hold your securities as electronic book entries and transfer securities without actually handling physical scripts. Hand in your share certificates with a Demat Request form. When you want to sell or purchase securities, you only need to give delivery/instructions to effect a settlement. Why should I hold securities in dematerialized form? Because, in the demat form, you do not run the risk of theft, loss, misplacement, bad deliveries, or damage to scripts. No stamp duties on transfers of securities. No bad deliveries. The settlement cycle is faster. You do not lose out on market opportunities as the securities are available in your account immediately after pay out(T+2 settlement). There are no cumbersome transfer deeds to be signed and bonus and rights shares are credited by issuers directly into your demat account, cash components to your SB/CA accounts maintained at your branch directly through ECS, eliminating delays. When you purchase new issues of securities in the primary market, they are directly credited to your account on allotment. You enjoy preferential treatment to obtain loans against demat shares. SBBJ is registered with NSDL as a Depository Participant, which permits us to perform the following activities: Demat and Remat of securities such as equities, shares and debentures 44
  45. 45. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR Market transfer purchases and sales Off-Market transfer purchase and sale Internet Banking: Features and facilities: 1. Access your account anytime, anywhere 2. View & Print Balance / Statement of your accounts. 3. Download details of your interest income of fixed deposits and TDS details thereon. 4. Transfer funds to any account within SBBJ instantly. 5. Transfer funds to accounts outside SBBJ through NEFT / RTGS / GRPT 6. E-payment of Indirect Taxes (Central Excise & Service Tax) . 7. E-Payment of Direct Taxes (Income Tax, Custom Duty, etc.) . 8. e-Payment of Rajasthan and Maharashtra State VAT-CST 9. Book Railway tickets, pay Insurance premium & Utility Bills, Satellite TV, merchant payments, online shopping, etc. (for Retail Customers). 10. Make Supplier payments (for Corporates). 11. Make Bulk Payments, like Salary payment to employees etc. 12. e-STDR/e-TDR/e-RD (for Retail Customers). 13. Online view of Income Tax Statement 26AS. 14. Apply online for IPO (Online ASBA). 15. Online Stop Cheque Request 16. I-Collect (generic e-payment module) 45
  46. 46. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR ATM services: State Bank Of Bikaner & Jaipur has more than 1080 ATMs installed all over India. All the ATMs are connected to the network of State Bank Group ATMs thereby enabling all customers to access more than 25900 ATMs in practically every nook and corner of the country. The transactions carried out at the State Bank Group ATMs are free of charge, apart 5 transactions per month of other Banks ATMs. Services provided through ATMs are Fast Cash 2. Cash withdrawal - limit extended to 40000/- 3. Mini statement showing last 10 transactions 4. Payment of utility bills 5. Payment of institutional fees 6. Payment of donation for Vaishno Devi, Thirumala Pilgrimage, Tirupati Balaji, Arogya seva sadan samiti etc. 7. Card to Card fund transfer upto 15000/- per transaction maximum two transactions in a day within State Bank Group through any State Bank ATM. 8. Students can pay fee for JMET/GATE examination through ATMs. 9. Users of MTNL,Mumbai can pay their landline bills through ATMs. 10. Consumers of Bescom (Banglore Electricity Supplier Company) Banglore,Mysore can pay their electricity bills through ATMs. 11. Policy holders of SBI Life can pay their premiums through ATMs. 46
  47. 47. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR RTGS: Through RTGS, we provide instant remittance facility to our customers for more than 36000 RTGS enabled branches of different banks situated in India. RTGS is a system which enables banks and financial institutions to transfer funds to one another, on their own or on behalf of their customers, on an immediate, final and irrevocable basis during the business hours specified by RBI. Minimum Amount for RTGS Customer transfer is 2,00,000/- . At present following business hours have been specified by RBI for RTGS transactions: Days Customer to Customer Transfers Monday to Friday 9.00 A.M. to 4.30 P.M. Saturday 9.00 A.M. to 1.30 P.M. Branches will remit the funds 15 to 20 minutes before end of operating session mentioned above to avoid liquidity problems / cancellation of messages. RTGS SERVICE CHARGES Service charges to be recovered from customers inclusive of time varying charges and service tax @10.30% for RTGS transactions. Service Charges to be recovered from customers Block Time slot for settlement inclusive of time varying charges and service tax @ 10.30% for RTGS transactions Above 5.00 Upto 5.00 lakh lakh 1 From 09.00 hrs to 12.00 hrs 28 56 2 After 12.00 hrs to 15.30 hrs 29 57 3 After 15.30 hrs to 17.30 hrs 33 61 4 After 17.30 hrs 33 61 47
  48. 48. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR NEFT: NEFT is an interbank payment system which enables banks and financial institutions to transfer funds to one another on behalf of their customers on final and irrevocable basis. Funds below 2.00 lac for customers cannot be remitted through RTGS, it can be remitted through NEFT only. NEFT transactions will be sent to RBI based on the following schedule: RBI settlement Timings Day Start Time End Time Monday to Friday 09:00 hrs 19:00 hrs Saturday 09:00 hrs 13:00 hrs NEFT transactions are settled in batches based on the following timings: • Settlements on weekdays at hourly intervals from 9:00 hrs to 19:00 hrs • Settlements on Saturdays at hourly intervals from 9:00 hrs to 1:00 hrs. Please note that all the above timings are based on Indian Standard Time (IST) only. NEFT SERVICE CHARGES Amount Revised Service charges Upto 1 lakh FREE Above 1 lakh to 2 lakhs 17.00 Above 2 lakhs 28.00 48
  49. 49. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR CHAPTER 3: MARKETING 3.1 Definition 3.2 Scope of marketing 3.3 Features 3.4 Advantages of marketing 3.5 Marketing Strategy 49
  50. 50. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR MARKETING 3.1 Definition: Marketing is an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 3.2 Scope of marketing: Marketing research: Through marketing research work detailed and reliable information of different aspects of marketing is available. Such information is useful for planning and decision making with regards to marketing activities. Product Planning and Development: The product must be as per the needs and expectation of the customer. A marketing company has to bring suitable modifications in its existing products line. Pricing: Fixing of price is a delicate and responsible function. If the prices are high it may affect market demand adversely. Similarly, profit margin goes down when prices fixed are too slow. Market competition, market demand, consumer psychology and availability of substitutes are some of the factors which need careful consideration. 50
  51. 51. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR Advertising and Publicity: The marketing company has to give due publicity to its product through suitable advertising and public relations. Advertising supports personal selling and sales promotion measures. Sales Promotion: Sales promotion measures can be introduced at the dealer level and also at the consumer level by offering discounts, free gifts and attractive packages as well as contests. Attention to sales promotion is necessary because of market competition. Packaging: Attractive and durable packages are needed for the products. It must be agreeable to consumers. It also acts as a sales promotion measures. In order to maintain interest of consumers in the product, periodical changes in the package design, colour combination, size etc. are necessary. Branding and Labeling: Branding means giving suitable name or symbol to the product. Label is attached to product and it gives useful information to purchasers. As packaging is useful to the product so also branding and labeling are useful for sales promotion. After Sales Service: This comes in the form of repairs, maintenance, and replacement of defective components. It is required in the case of consumer durables and costly machinery. 51
  52. 52. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR 3.3 Features: Regular and continuous: Marketing is a regular and continuous activity in which goods are manufactured and distributed to consumers. Assembling, grading, packaging, transportation, warehousing etc. are the activities which are supplementing marketing and are useful for the smooth conduct of marketing operations. Satisfaction to Human wants: Marketing activities are basically for satisfying the consumers needs. Relates to goods and services: It is concerned with exchange of goods and services with the medium of money between buyer and seller. Transfer of Ownership: Marketing of goods bring transfer of ownership and services and facilitates physical distribution. Importance of 4 Ps: Marketing is the sum total of Product, Price, promotion, and Physical distribution which often termed as 4 Ps of marketing. 52
  53. 53. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR 3.4 ADVANTAGES OF MARKETING: It helps to satisfy the needs of the human beings. Because of satisfaction people like buying more of those goods and the companies sales and profit as well as profit goes up. Improves the standard of living of the people. Brings economic growth Provides channel of communication for the companies. Price control 3.5 MARKETING STRATEGY: Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. 53
  54. 54. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR CHAPTER 4: CHANNELS OF MARKETING 54
  55. 55. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR CHANNELS OF MARKETNG There are different ways of marketing. Different companies follow different types of marketing strategy. Following are some of the channels: MEDIA ONLINE MARKETING MARKETING MARKETING FACE TO MARKETING TELEMARKETI FACE NG CATALOGUE DIRECT MAIL MARKETING MARKETING 1) Face-to-Face Selling: This is most oldest and original form of marketing and all the companies force because this is the marketing professionals come in direct contact of the customers and can understand their needs better and helps to maintain good relation with the customers and helps to grow the business. The agents are like insurance agents, stock brokers and distribution. 2) Telemarketing: This has become the major source of marketing because in this they sell directly to the customer on telephone. Through this the companies get 38% of direct marketing. Many companies even go for this because the cost gets reduced because everything is done through 55
  56. 56. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR phone. The success of this method is possible only if you have the proper telemarketing personnel. 3) Direct Mail Marketing: In this the company sends emails containing offers, announcements, reminder or any other item on the interest of any person. Through this the company tries to bring down the cost of marketing and thereby reduce the cost of the product which is been offered to the customer. 4) Catalogue Marketing: This occurs when a company sends selective products and its details to some selective customers. The success of this marketing depends on the relation of the company with the customers. 5) Media Marketing: This is one of the famous ways of marketing one’s products. There are many companies who opt this. This is done by such companies who have a good profit margin because it is costly. Various types of media marketing are- pamphlets, newspaper, television, radio, computer, telephones, home shopping channels, etc. 6) Online Marketing: This source of marketing is one of the easiest way of marketing and mostly used by the company. Through this the companies put their products ads on various websites which is most visited by the people so that they see it and they should become aware of the new products offered by the company. The most visited websites are- yahoo, facebook, rediffmail, gmail, tweeter, etc. 56
  57. 57. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR CHAPTER 5: MARKETING STRATEGIES OF SBBJ 57
  58. 58. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR MARKETING STRATEGIES OF SBBJ The marketing strategies adopted by SBBJ bank are as follows: a. Website: They have their banks website wherein they continuously upload new schemes for various segments of the society. When we see their website in the section of their products we can see that they have made different links to differentiate between the products of different segments and they also keep on adding new products or schemes whatever they come up with time to time on their websites so that their existing customers can see who visit their online a/c from time to time. Through this their existing customers can come to know what’s new with their existing bank. b. Word-of-mouth: This is the most important and very precious because the existing customers share their experience of their banks with other people and if they are happy then they will tell others good about their bank which helps in promotion. This has helped a lot to the bank because of the happy customers. c. Hoarding, Posters and Digital Boards: The banks have put up a lot of hoardings and boards in their branches which explain about the schemes available with the bank and so that their existing customers can use it and spread it amongst the other. The banks have digital boards through which they show their exchange rates. They also keep continuously changing the rate of interest according to the RBI instructions. This acted as good marketing strategy to attract and retain current customers by making them aware of new products. 58
  59. 59. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR d. Campaign: The banks hold campaigns in different colleges and schools so that they can convince the students to open account with the bank. This is done every year in every school and colleges turn by turn. This helps them to get customers for their bank every year. They get more than 50 customers every year for savings a/c. they even conduct campaigns in different in companies and explain them about the different products which they have for them and accordingly try to convince the company people to open accounts. This has also played an important role for increasing the no. of customers for the bank. e. Donations: The bank gives donations to various government schools. This year they donated water purifiers to the government school for the benefit of the students and so that the health of the students is good. This technique is successful to a great strength. f. Marketing Professionals (Marketing person) The marketing department of the bank trains some employees to work on field and go door- to-door for the publicity. The employees who are on field have to visit many people and convince them to open up accounts in their banks. These marketing people also visit different companies and meet the employees and give detailed presentation to the employees of the company and try to convince the employees to open a/c’s in their bank. g. Pamphlets & Newspapers: The bank provides their rate of interest of different schemes in the newspaper and also distributes pamphlets. Publishing rates in the newspapers also act as a good technique of marketing strategy in the making people aware about bank. 59
  60. 60. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR CONCLUSION State bank of Bikaner and Jaipur is a subsidiary of SBI they don’t extensively perform any marketing function. As per my conversation with branch manager of SBBJ whatever the activities they perform is the policies of the Management. They don’t extensively perform any major activity for marketing but yes they have some marketing strategies which they use on branch level like distributing pamphlets to the people, campaigns in schools, colleges and companies to sell their product and also use sales man for that purpose. Nowadays marketing plays an important role not only with respect of this bank but each and every company. None of the company or bank can survive without marketing because these strategies are the one who help them to make the people aware that they are present in the market to sell their products. To make places in people’s mind marketing is the best way out and to manage that companies come out with different strategies for their product. There are many strategies available but that does not mean that every strategy will be successful. Success of strategies totally depends upon the product which you are producing and is according to the customers. The different strategies adopted by SBBJ were very good but the most successful was the ads which they gave in newspapers and the donations which they made and also the campaigns. 60
  61. 61. MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR REFERENCES Bibliography: Marketing in Banking and Insurance. By-Romeo Mascarenhas, Vipul Prakashan. Websites: www.sbbj.com (STATE BANK OF BIKANER AND JAIPUR)S 61

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